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市場調查報告書

商品編碼

1747607

男士內衣市場按年齡、分銷管道和地區分類

Men's Underwear Market, By Age Group, By Distribution Channel, By Geography

出版日期: 2025年05月30日 | 出版商:

Coherent Market Insights | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計到 2032 年，全球男士內衣市場規模將從 2025 年的 412.5 億美元增至 616.1 億美元，預測期內的複合年成長率為 5.9%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	412.5億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	5.90%	2032年價值預測	616.1億美元

過去幾年，全球男士內衣市場穩步成長，這得益於 2020 年以來消費者偏好的變化和貼身衣物支出的增加。男性越來越注重時尚和健身，越來越注重健康，明星代言以及社交媒體影響力的增強等趨勢，鼓勵男性在內衣選擇上試驗。此外，許多內衣品牌採用了新穎的設計、布料和款式來吸引新的客戶群。各種類型的男士內衣，包括三角褲、平角褲、四角短褲和長內褲，都透過現代零售業態和線上平台銷售。擴大的產品線、積極的行銷宣傳活動以及透過線上零售平台的便利性取得進一步加強了銷售管道。由於強力的行銷宣傳活動旨在使購買日常使用的高檔內衣成為常態，男士內衣市場預計在不久的將來將進一步成長。

市場動態

全球男士內衣市場的成長受到多種因素的推動，例如價格上漲、全球時尚潮流的曝光、網路零售的普及以及知名品牌的積極行銷。然而，由於仿冒品和原物料價格波動，市場面臨限制因素。年輕消費者正積極追隨西方時尚意識，為高階品牌和設計師品牌創造了巨大的商機。市場參與者可以透過推出專門用於健身活動和運動的內衣來利用日益成長的休閒趨勢。同樣，對永續和環保材料日益成長的需求為技術創新和新產品開發提供了一個極具吸引力的舞台。策略性併購和夥伴關係可以幫助公司鞏固其市場地位，同時擴大其全球影響力。

本研究的主要特點

本報告對全球男士內衣市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。

它根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數，對全球男士內衣市場的主要企業進行了概述。

研究涉及的主要企業包括 Hanesbrands Inc.、Phillips-Van Heusen Corporation、Ralph Lauren Corporation、Jockey International Inc.、American Eagle Outfitters Inc.、Iconix Brand Group Inc.、JC Penney Corporation, Inc.、Berkshire Hathaway Inc. 等。

報告中的見解將使負責人和企業經營團隊能夠就未來的產品發布、新興車型、市場擴張和行銷策略做出明智的決策。

全球男士內衣市場報告涉及該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進入者和金融分析師。

相關人員可以透過用於分析全球男士內衣市場的各種策略矩陣更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 41.25 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	5.90%	2032 Value Projection:	USD 61.61 Bn

Global men's underwear market has been witnessing steady growth in the past few years that is after 2020, owing to changing consumer preferences and rising expenditure on intimate apparel. Factors such as growing fashion consciousness among males, increasing focus on fitness and well-being, and the rising influence of celebrity endorsements and social media trends have encouraged men to experiment with their choice of underwear. Moreover, many underwear brands are adopting novel designs, fabrics, and styles to attract newer customer segments. Various types of men's underwear including briefs, trunks, boxer shorts, and long underwear are available across modern retail formats as well as online platforms. Extended product lines, aggressive marketing campaigns, and easy availability through online retail platforms have further strengthened sales channels. The men's underwear market is expected to grow further in the near future due to robust marketing campaigns that are aimed at normalizing the purchase of premium intimate wear for everyday use.

Market Dynamics

Global men's underwear market growth is driven by factors such as increasing affordability, exposure to global fashion trends, proliferation of online retail, and aggressive marketing by leading brands. However, the market faces restraints from counterfeit products and fluctuating raw material prices. Younger consumers actively follow western fashion consciousness which creates huge opportunities for premium and designer brands. Market players can leverage the growing athleisure trend by launching specialized underwear for fitness activities and sports. Similarly, the rising demand for sustainable and eco-friendly materials presents an attractive arena for innovation and new product development. Strategic mergers, acquisitions, and partnerships allow companies to consolidate market position while expanding their global footprint.

Key features of the study

This report provides an in-depth analysis of the global men's underwear market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global men's underwear market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Hanesbrands Inc., Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American Eagle Outfitters Inc., Iconix Brand Group Inc., J.C. Penney Corporation, Inc., and Berkshire Hathaway Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

Global men's underwear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global men's underwear market

Market Segmentation

By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
By Distribution Channel
- Online Store
- Offline Store
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Top Companies in the Global Men's Underwear Market
- Hanesbrands Inc.
- Phillips-Van Heusen Corporation
- Ralph Lauren Corporation
- Jockey International Inc.
- American Eagle Outfitters Inc.
- Iconix Brand Group Inc.
- J.C. Penney Corporation, Inc.
- Berkshire Hathaway Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Men's Underwear Market, By Age Group
- Men's Underwear Market, By Distribution Channel
- Men's Underwear Market, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Recent Trend
- PEST Analysis
- PORTER's Analysis
- New Product Approvals/Launch
- Mergers, Acquisitions, and Collaborations

4. Global Men's Underwear Market, By Age Group, 2020 - 2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2027and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Age Group 15-25
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Age Group 26-35
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Age Group 36-45
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Age Group 46-55
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn
Age Group 56-65
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Age Group 65+
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn

5. Global Men's Underwear Market, By Distribution Channel, 2020 - 2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2027and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Online Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Offline Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Men's Underwear Market, By Region, 2020- 2032 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Region Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020-2032, (US$ Bn)
  - South Africa
  - Central Africa
  - North Africa

7. Competitive Landscape

Company Profiles
- Hanesbrands Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- Phillips-Van Heusen Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- Ralph Lauren Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- Jockey International Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- American Eagle Outfitters Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- Iconix Brand Group Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- J.C. Penney Corporation, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
- Berkshire Hathaway Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Future Plans
  - Analyst View