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市場調查報告書
商品編碼
1934215

B2B線上雜貨市場－全球產業規模、佔有率、趨勢、機會及預測（產品類型、支付方式、地區及競爭格局分類，2021-2031年）

B2B Online Grocery Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Category, By Mode of Payment, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球 B2B 線上雜貨市場預計將從 2025 年的 209.9 億美元成長到 2031 年的 388.8 億美元，年複合成長率為 10.82%。

該市場涵蓋食品飲料製造商、批發商、零售商和餐飲服務業者之間進行數位化交易，其主要驅動力是對提高營運效率和供應鏈透明度的需求。企業正在利用這些平台實現採購流程自動化和庫存最佳化。美國食品藥品工業協會 (FMI) 的報告顯示，到 2024 年，69% 的食品供應商將使用人工智慧來執行諸如產品組合規劃和物流等任務，這凸顯了向數據驅動型營運的轉變。

市場概覽
預測期 2027-2031
市場規模：2025年 209.9億美元
市場規模：2031年 388.8億美元
複合年成長率：2026-2031年 10.82%
成長最快的細分市場 水果和蔬菜
最大的市場 北美洲

然而，該市場的擴張面臨一個重大障礙：複雜的低溫運輸物流。為保持新鮮度，嚴格的溫控運輸要求需要昂貴的基礎設施，導致高昂的營運成本，限制了許多經銷商的擴充性。因此，如何在不影響品質的前提下及時交付生鮮食品，是企業必須克服的關鍵障礙，才能充分發揮數位化在該領域的效益。

市場促進因素

全球B2B線上食品雜貨市場的主要驅動力之一是傳統零售商（例如小規模商店和獨立雜貨店）的快速數位轉型。為了實現採購營運的現代化，這些企業正在加速向基於行動端的B2B訂購平台轉型，從而繞過傳統的批發管道，直接與製造商對接。這種轉變使中小企業能夠最佳化庫存、減少缺貨，並更快地獲得更廣泛的產品選擇。聯合利華在2025年4月發布的報導《人工智慧和電子商務工具正在改變新興市場的零售業》中，以案例研究佐證了這一趨勢。文章指出，其專為獨立零售商打造的B2B平台每天處理7.5萬份訂單，支援年銷售額達25億歐元。

同時，大型電商平台正策略性地拓展批發業務，服務企業客戶和餐飲服務業，重塑競爭格局。大型零售商正利用其完善的物流網路擴大市場佔有率，而這項策略已被證明行之有效。根據Seafood Source報道，沃爾瑪在2025會計年度第四季的美國電商銷售額年增20%。這反映了製造商優先發展線上通路的產業趨勢，雀巢於2025年2月發布的「2024會計年度全年財務業績」也印證了這一點，該業績顯示，其有機電商銷售額成長11.3%，佔集團總銷售額的18.9%。

市場挑戰

低溫運輸物流的複雜性嚴重限制了全球B2B線上食品雜貨市場的成長。與不易生鮮產品不同，食品和飲料產品需要在整個供應鏈中嚴格控制溫度，以確保安全並防止變質。滿足這項要求需要專門的基礎設施，例如冷藏倉庫和溫控運輸車輛，這會顯著增加資本支出和營運成本。因此，經銷商往往難以在不產生過高成本的情況下進行地域擴張，從而限制了其業務規模的擴大以及有效服務於龐大商業買家網路的能力。

除了這些營運負擔之外，產業固有的成本上漲也直接威脅企業的財務永續性。全球低溫運輸聯盟報告稱，2024年第三季冷藏成本年增6.09%。這些不斷增加的財務壓力正在擠壓利潤空間，使得B2B平台難以在保持價格競爭力的同時維持嚴格的品質標準。因此，這種經濟負擔迫使許多公司將重心放在資源整合而非擴張上，減緩了整個數位食品雜貨業的成長速度。

市場趨勢

大型食品經銷商正在加速部署永續的電動車隊，用於最後一公里物流，以實現供應鏈脫碳並應對燃料成本波動。在企業永續性計劃和監管壓力的推動下，物流業者正在用零排放車輛取代傳統的柴油卡車，用於都市區和區域配送。透過部署重型電動牽引車，企業可以在保持公共交通可靠性的同時，顯著減少範圍 1 和範圍 2 的排放。例如，思科公司在 2024 年 5 月發布的題為「慶祝電動車隊擴張」的新聞稿中宣布，其全球電動車車隊已擴展至約 120 輛重型電動車，這項戰略投資旨在支持其將直接排放減少 27.5% 的氣候目標。

同時，隨著餐飲業者尋求更具成本效益的替代方案以緩解通膨壓力，自有品牌和白牌產品的供應量顯著增加。經銷商正積極拓展自有品牌，以提供價格具競爭力的優質產品，作為全國性品牌的替代品，從而保護利潤率並增強獨立餐廳業主的忠誠度。這項策略使批發商能夠更有效地控制價格趨勢，同時提供差異化的價值。 Performance Food Group 在 2024 年 8 月發布的「2024 會計年度第四季及全年業績報告」中重點強調了這一趨勢，報告顯示其向獨立餐飲業的有機銷售量成長了 3.7%，並將自有品牌滲透率的提高視為成長要素。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章：全球B2B線上生鮮市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按產品類型（水果和蔬菜（新鮮和加工）、調味料和香辛料、穀物和麵粉、麵包和烘焙產品、乳製品、肉類、家禽和魚貝類、其他（其他零嘴零食和糖果甜點、飲料、其他加工食品等））
    • 依付款方式（線上預付、貨到付款、現金支付）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美B2B線上食品雜貨市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲B2B線上食品雜貨市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區B2B線上生鮮市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲B2B線上雜貨市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美B2B線上雜貨市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球B2B線上生鮮市場：SWOT分析

第14章 波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Walmart Inc.
  • Alibaba Group
  • Amazon.com, Inc.
  • The Kroger Co.
  • EC21, Inc.
  • eWorldTrade, Inc.
  • BigBuy
  • 3 Seasons Technology Co., Ltd.
  • OKNETTV PTY LTD
  • SeeBiz Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 11757

The Global B2B Online Grocery Market is projected to experience significant growth, increasing from USD 20.99 Billion in 2025 to USD 38.88 Billion by 2031, representing a CAGR of 10.82%. This market encompasses the digital exchange of food and beverage products among manufacturers, wholesalers, retailers, and foodservice operators, and is largely driven by a demand for improved operational efficiency and supply chain visibility. Companies are utilizing these platforms to automate procurement and optimize inventory, with FMI - The Food Industry Association noting in 2024 that 69% of food suppliers use artificial intelligence for tasks such as assortment planning and logistics, underscoring the shift toward data-driven operations.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 20.99 Billion
Market Size 2031USD 38.88 Billion
CAGR 2026-203110.82%
Fastest Growing SegmentFruits & Vegetables
Largest MarketNorth America

However, the expansion of this market faces a substantial obstacle in the form of complex cold chain logistics. The strict requirement for temperature-controlled transportation to preserve freshness demands expensive infrastructure, resulting in high operational costs that limit scalability for many distributors. Consequently, the challenge of ensuring the timely delivery of perishable goods without compromising quality stands as a critical barrier that businesses must navigate to fully realize the benefits of digital adoption in the sector.

Market Driver

A primary engine for the Global B2B Online Grocery Market is the rapid digital transformation of small-format stores and traditional retailers, such as independent grocers. These businesses are increasingly migrating to mobile-based B2B ordering platforms to modernize procurement, effectively bypassing legacy wholesale channels to connect directly with manufacturers. This shift allows smaller enterprises to optimize inventory, reduce stockouts, and access wider product assortments with greater agility. Highlighting this trend, Unilever reported in an April 2025 article, "AI and e-commerce tools transform emerging market retail," that its dedicated B2B platform for independent retailers processes 75,000 orders daily and supports annualized sales of €2.5 billion.

Concurrently, major e-commerce players are reshaping the competitive landscape by strategically expanding into wholesale segments to serve corporate clients and foodservice operators. Retail giants are leveraging advanced logistics networks to capture a larger share of the market, a move that is proving effective; Walmart reported a 20% year-over-year increase in U.S. e-commerce sales in its fiscal fourth quarter of 2025, according to SeafoodSource. This reflects a broader industry trend where manufacturers prioritize online channels, as further evidenced by Nestle's February 2025 "Full-Year 2024 Results," which showed organic e-commerce sales growth of 11.3%, accounting for 18.9% of total group sales.

Market Challenge

The complexities associated with cold chain logistics present a formidable barrier to the growth of the Global B2B Online Grocery Market. Unlike non-perishable items, food and beverage products require strict temperature adherence throughout the supply chain to ensure safety and prevent spoilage. This necessity demands specialized infrastructure, such as refrigerated storage and climate-controlled fleets, which significantly increases capital and operational expenditures. As a result, distributors often struggle to expand geographically without incurring prohibitive costs, limiting their ability to scale and effectively serve a wider network of commercial buyers.

Compounding these operational burdens are rising sector-specific costs that directly threaten financial sustainability. The Global Cold Chain Alliance reported that expenses for refrigerated warehouses increased by 6.09% in the third quarter of 2024 compared to the previous year. These escalating financial pressures erode profit margins, making it difficult for B2B platforms to maintain competitive pricing while upholding rigorous quality standards. Consequently, this economic strain forces many businesses to focus on resource consolidation rather than expansion, thereby slowing the overall growth trajectory of the digital grocery sector.

Market Trends

Major food distributors are increasingly adopting sustainable electric vehicle fleets for last-mile logistics to decarbonize their supply chains and manage volatile fuel costs. Driven by corporate sustainability commitments and regulatory pressures, logistics providers are replacing traditional diesel trucks with zero-emission alternatives for urban and regional deliveries. By integrating heavy-duty electric tractors, companies can maintain high-volume reliability while significantly lowering Scope 1 and 2 emissions. For instance, Sysco Corporation announced in a May 2024 press release, "Sysco Celebrates Growth of Electric Fleet," that it had expanded its global fleet to nearly 120 heavy-duty electric vehicles, a strategic investment supporting its climate goal of reducing direct emissions by 27.5%.

Simultaneously, there is a notable shift toward expanding private label and white-label product assortments as foodservice operators seek cost-effective alternatives to mitigate inflationary pressures. Distributors are aggressively scaling their exclusive brands to offer competitively priced, high-quality substitutes for national products, which helps protect margins and deepen loyalty among independent restaurant owners. This strategy allows wholesalers to control pricing dynamics more effectively while offering differentiated value. Performance Food Group highlighted this trend in its August 2024 "Fourth-Quarter and Full-Year Fiscal 2024 Results," reporting a 3.7% increase in organic independent foodservice case volume and citing the expansion of private brand penetration as a key growth driver.

Key Market Players

  • Walmart Inc.
  • Alibaba Group
  • Amazon.com, Inc.
  • The Kroger Co.
  • EC21, Inc.
  • eWorldTrade, Inc.
  • BigBuy
  • 3 Seasons Technology Co., Ltd.
  • OKNETTV PTY LTD
  • SeeBiz Inc.

Report Scope

In this report, the Global B2B Online Grocery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

B2B Online Grocery Market, By Product Category

  • Fruits & Vegetables (Raw & Processed)
  • Condiments and Seasoning
  • Food Grains & Flours
  • Bread & Bakery
  • Dairy Products
  • Meat
  • Poultry & Seafood
  • Others (Other Snacks & Confectionery, Beverages, Others Processed Foods, etc.)

B2B Online Grocery Market, By Mode of Payment

  • Pre-Delivery Online Payment
  • Online Payment on Delivery
  • Cash on Delivery

B2B Online Grocery Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global B2B Online Grocery Market.

Available Customizations:

Global B2B Online Grocery Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global B2B Online Grocery Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Category (Fruits & Vegetables (Raw & Processed), Condiments and Seasoning, Food Grains & Flours, Bread & Bakery, Dairy Products, Meat, Poultry & Seafood, Others (Other Snacks & Confectionery, Beverages, Others Processed Foods, etc.))
    • 5.2.2. By Mode of Payment (Pre-Delivery Online Payment, Online Payment on Delivery, Cash on Delivery)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America B2B Online Grocery Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Category
    • 6.2.2. By Mode of Payment
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States B2B Online Grocery Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Category
        • 6.3.1.2.2. By Mode of Payment
    • 6.3.2. Canada B2B Online Grocery Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Category
        • 6.3.2.2.2. By Mode of Payment
    • 6.3.3. Mexico B2B Online Grocery Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Category
        • 6.3.3.2.2. By Mode of Payment

7. Europe B2B Online Grocery Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Category
    • 7.2.2. By Mode of Payment
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany B2B Online Grocery Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Category
        • 7.3.1.2.2. By Mode of Payment
    • 7.3.2. France B2B Online Grocery Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Category
        • 7.3.2.2.2. By Mode of Payment
    • 7.3.3. United Kingdom B2B Online Grocery Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Category
        • 7.3.3.2.2. By Mode of Payment
    • 7.3.4. Italy B2B Online Grocery Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Category
        • 7.3.4.2.2. By Mode of Payment
    • 7.3.5. Spain B2B Online Grocery Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Category
        • 7.3.5.2.2. By Mode of Payment

8. Asia Pacific B2B Online Grocery Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Category
    • 8.2.2. By Mode of Payment
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China B2B Online Grocery Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Category
        • 8.3.1.2.2. By Mode of Payment
    • 8.3.2. India B2B Online Grocery Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Category
        • 8.3.2.2.2. By Mode of Payment
    • 8.3.3. Japan B2B Online Grocery Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Category
        • 8.3.3.2.2. By Mode of Payment
    • 8.3.4. South Korea B2B Online Grocery Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Category
        • 8.3.4.2.2. By Mode of Payment
    • 8.3.5. Australia B2B Online Grocery Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Category
        • 8.3.5.2.2. By Mode of Payment

9. Middle East & Africa B2B Online Grocery Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Category
    • 9.2.2. By Mode of Payment
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia B2B Online Grocery Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Category
        • 9.3.1.2.2. By Mode of Payment
    • 9.3.2. UAE B2B Online Grocery Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Category
        • 9.3.2.2.2. By Mode of Payment
    • 9.3.3. South Africa B2B Online Grocery Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Category
        • 9.3.3.2.2. By Mode of Payment

10. South America B2B Online Grocery Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Category
    • 10.2.2. By Mode of Payment
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil B2B Online Grocery Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Category
        • 10.3.1.2.2. By Mode of Payment
    • 10.3.2. Colombia B2B Online Grocery Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Category
        • 10.3.2.2.2. By Mode of Payment
    • 10.3.3. Argentina B2B Online Grocery Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Category
        • 10.3.3.2.2. By Mode of Payment

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global B2B Online Grocery Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Walmart Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Alibaba Group
  • 15.3. Amazon.com, Inc.
  • 15.4. The Kroger Co.
  • 15.5. EC21, Inc.
  • 15.6. eWorldTrade, Inc.
  • 15.7. BigBuy
  • 15.8. 3 Seasons Technology Co., Ltd.
  • 15.9. OKNETTV PTY LTD
  • 15.10. SeeBiz Inc.

16. Strategic Recommendations

17. About Us & Disclaimer