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市場調查報告書

商品編碼

1922517

日本線上雜貨市場報告：按產品類型、經營模式、平台、購買方式和地區分類（2026-2034年）

Japan Online Grocery Market Report by Product Type, Business Model, Platform, Purchase Type, and Region 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 120 Pages | 商品交期: 5-7個工作天內

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簡介目錄

日本線上雜貨市場在2025年達到500億美元。展望未來，IMARC Group預測，到2034年，該市場規模將達到3,083億美元，2026年至2034年的複合年成長率將達到22.41%。技術進步推動了方便用戶使用型介面和行動應用程式的開發，使消費者能夠更輕鬆地瀏覽和購買線上雜貨平台上的商品，從而促進了市場的發展。

網上購物是指透過網路購買食品和日用品的過程。這種現代化的便利方式讓顧客可以透過各種數位平台瀏覽虛擬目錄，選擇商品並完成交易。消費者可以從琳瑯滿目的商品中進行選擇，包括生鮮食品、主食和其他日常用品。網上購物服務通常提供送貨上門和商店自提兩種選擇，為忙碌人士或行動不便者提供了更多便利和柔軟性。顧客可以比較價格、取得電子優惠券，並根據購買記錄享受個人化推薦。網上購物作為安全便捷的實體店購物替代方案，其受歡迎程度顯著提升。隨著網上購物零售商的擴張和先進技術的融合，該行業不斷發展，提供更優質的用戶體驗和更有效率的配送服務。

日本線上食品雜貨市場的發展趨勢：

日本線上生鮮市場的快速成長歸功於多種因素。首先，完善的數位基礎設施促進了電商平台的無縫整合，使消費者能夠輕鬆發現和購買商品。此外，智慧型手機和網路的普及顯著提升了線上生鮮服務的可及性，使其覆蓋範圍更加廣泛。送貨上門和靈活的配送時間等便利服務也吸引了越來越多的時間緊迫的消費者，進一步推動了線上生鮮購物的需求。同時，人們日益增強的健康和安全意識促使非接觸式交易的偏好激增，進一步加速了線上生鮮服務的普及。此外，先進的數據分析和個人化推薦系統的引入提升了顧客的購物體驗，增強了顧客忠誠度和保留率。最後，創新的訂閱模式和誘人的折扣優惠鼓勵消費者選擇線上生鮮購物，鞏固了日本這個充滿活力的市場領域的持續成長。

本報告解答的關鍵問題：

日本的線上雜貨市場目前表現如何？未來幾年又將如何發展？
新冠疫情對日本線上生鮮市場感染疾病了哪些影響？
日本網路食品雜貨市場依產品類型分類的組成是怎樣的？
日本的線上雜貨市場以經營模式分類是怎樣的？
日本線上雜貨市場按平台分類的市佔率構成是什麼？
日本線上雜貨市場按購買類型分類的市場組成是怎樣的？
日本線上雜貨市場價值鏈的不同階段有哪些？
日本線上雜貨市場的主要促進因素和挑戰是什麼？
日本線上生鮮雜貨市場的結構是怎麼樣的？主要參與者有哪些？
日本網路生鮮雜貨市場競爭有多激烈？

Japan online grocery market size reached USD 50.0 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 308.3 Billion by 2034, exhibiting a growth rate (CAGR) of 22.41% during 2026-2034. The increasing advancements in technology that have led to the development of user-friendly interfaces and mobile applications, making it easier for customers to navigate and shop on online grocery platforms, are driving the market.

Online grocery shopping refers to the process of purchasing food and household items via the Internet. This modern convenience allows customers to browse a virtual catalog of products, select items, and complete transactions through various digital platforms. Consumers can choose from a wide array of products, including fresh produce, pantry staples, and other everyday essentials. Online grocery services often offer delivery or pickup options, providing added convenience and flexibility for busy individuals or those with limited mobility. Customers can compare prices, access digital coupons, and take advantage of personalized recommendations based on their shopping history. The popularity of online grocery shopping has grown significantly, as it offers a safe and convenient alternative to traditional in-store shopping. With the expansion of online grocery retailers and the integration of advanced technologies, the industry continues to evolve, offering enhanced user experiences and efficient delivery services.

Japan Online Grocery Market Trends:

The rapid growth of the online grocery market in Japan can be attributed to various factors. Firstly, the burgeoning digital infrastructure has facilitated the seamless integration of e-commerce platforms, enabling consumers to effortlessly browse and purchase products. Additionally, the widespread proliferation of smartphones and the internet has significantly augmented the accessibility of online grocery services, amplifying their reach to a diverse demographic. Furthermore, the convenience offered by doorstep deliveries and the provision of flexible delivery slots has attracted an increasing number of time-pressed consumers, thereby fueling the demand for online grocery shopping. Moreover, the heightened awareness regarding health and safety concerns has prompted a surge in the preference for contactless transactions, further propelling the adoption of online grocery services. Moreover, the implementation of sophisticated data analytics and personalized recommendation systems has enhanced the customer shopping experience, fostering customer loyalty and retention. Lastly, the introduction of innovative subscription models and attractive discounts has incentivized customers to opt for online grocery shopping, consolidating the sustained growth of this dynamic market sector in Japan.

Japan Online Grocery Market Segmentation:

Product Type Insights:

Vegetables and Fruits
Dairy Products
Staples and Cooking Essentials
Snacks
Meat and Seafood
Others

Business Model Insights:

Pure Marketplace
Hybrid Marketplace
Others

Platform Insights:

Web-Based
App-Based

Purchase Type Insights:

One-Time
Subscription

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan online grocery market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan online grocery market?
What is the breakup of the Japan online grocery market on the basis of product type?
What is the breakup of the Japan online grocery market on the basis of business model?
What is the breakup of the Japan online grocery market on the basis of platform?
What is the breakup of the Japan online grocery market on the basis of purchase type?
What are the various stages in the value chain of the Japan online grocery market?
What are the key driving factors and challenges in the Japan online grocery?
What is the structure of the Japan online grocery market and who are the key players?
What is the degree of competition in the Japan online grocery market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Online Grocery Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Online Grocery Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Online Grocery Market - Breakup by Product Type

6.1 Vegetables and Fruits
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Dairy Products
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Staples and Cooking Essentials
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 Snacks
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2020-2025)
- 6.4.3 Market Forecast (2026-2034)
6.5 Meat and Seafood
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2020-2025)
- 6.5.3 Market Forecast (2026-2034)
6.6 Others
- 6.6.2 Historical and Current Market Trends (2020-2025)
- 6.6.3 Market Forecast (2026-2034)

7 Japan Online Grocery Market - Breakup by Business Model

7.1 Pure Marketplace
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Hybrid Marketplace
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Others
- 7.3.1 Historical and Current Market Trends (2020-2025)
- 7.3.2 Market Forecast (2026-2034)

8 Japan Online Grocery Market - Breakup by Platform

8.1 Web-Based
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 App-Based
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)

9 Japan Online Grocery Market - Breakup by Purchase Type

9.1 One-Time
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Subscription
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)

10 Japan Online Grocery Market - Breakup by Region

10.1 Kanto Region
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Breakup by Product Type
- 10.1.4 Market Breakup by Business Model
- 10.1.5 Market Breakup by Platform
- 10.1.6 Market Breakup by Purchase Type
- 10.1.7 Key Players
- 10.1.8 Market Forecast (2026-2034)
10.2 Kansai/Kinki Region
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Breakup by Product Type
- 10.2.4 Market Breakup by Business Model
- 10.2.5 Market Breakup by Platform
- 10.2.6 Market Breakup by Purchase Type
- 10.2.7 Key Players
- 10.2.8 Market Forecast (2026-2034)
10.3 Central/ Chubu Region
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Breakup by Product Type
- 10.3.4 Market Breakup by Business Model
- 10.3.5 Market Breakup by Platform
- 10.3.6 Market Breakup by Purchase Type
- 10.3.7 Key Players
- 10.3.8 Market Forecast (2026-2034)
10.4 Kyushu-Okinawa Region
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Breakup by Product Type
- 10.4.4 Market Breakup by Business Model
- 10.4.5 Market Breakup by Platform
- 10.4.6 Market Breakup by Purchase Type
- 10.4.7 Key Players
- 10.4.8 Market Forecast (2026-2034)
10.5 Tohoku Region
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Breakup by Product Type
- 10.5.4 Market Breakup by Business Model
- 10.5.5 Market Breakup by Platform
- 10.5.6 Market Breakup by Purchase Type
- 10.5.7 Key Players
- 10.5.8 Market Forecast (2026-2034)
10.6 Chugoku Region
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Breakup by Product Type
- 10.6.4 Market Breakup by Business Model
- 10.6.5 Market Breakup by Platform
- 10.6.6 Market Breakup by Purchase Type
- 10.6.7 Key Players
- 10.6.8 Market Forecast (2026-2034)
10.7 Hokkaido Region
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2020-2025)
- 10.7.3 Market Breakup by Product Type
- 10.7.4 Market Breakup by Business Model
- 10.7.5 Market Breakup by Platform
- 10.7.6 Market Breakup by Purchase Type
- 10.7.7 Key Players
- 10.7.8 Market Forecast (2026-2034)
10.8 Shikoku Region
- 10.8.1 Overview
- 10.8.2 Historical and Current Market Trends (2020-2025)
- 10.8.3 Market Breakup by Product Type
- 10.8.4 Market Breakup by Business Model
- 10.8.5 Market Breakup by Platform
- 10.8.6 Market Breakup by Purchase Type
- 10.8.7 Key Players
- 10.8.8 Market Forecast (2026-2034)

11 Japan Online Grocery Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Product Portfolio
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Product Portfolio
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Product Portfolio
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Product Portfolio
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Product Portfolio
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Online Grocery Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis