線上雜貨市場規模、佔有率和成長分析（按產品類型、配送類型、支付方式、最終用戶和地區分類）－2026-2033年產業預測

預計到 2024 年，全球線上雜貨市場規模將達到 727.3 億美元，到 2025 年將成長至 888 億美元，到 2033 年將成長至 4,386.9 億美元，在預測期（2026-2033 年）內複合年成長率為 22.1%。

受近期世界局勢影響，消費行為改變，以及電子商務持續擴張，全球線上生鮮市場預計將迎來強勁成長。推動這一成長的關鍵因素包括多種支付方式的普及以及非接觸式生鮮配送服務的推出，這些都提振了消費者的信心。諸如「點擊提貨」和「當日送達」等特色服務因其便利柔軟性且能最大限度減少人群聚集，正日益受到歡迎。隨著越來越多的消費者認知到在線生鮮的優勢，零售商正加大投入，開發諸如保存偏好和訂單歷史記錄等便捷功能，以最佳化購物體驗。消費習慣的轉變以及零售商應對力的提升，正在推動市場動態，吸引更多不同類型的消費者湧入線上平台。

全球線上雜貨市場促進因素

全球在線生鮮市場的擴張主要得益於消費者可支配收入的成長。隨著越來越多的人追求便利的購物體驗，線上訂購生鮮食品的便利性日益受到青睞。這一趨勢反映了人們普遍希望節省時間和精力，從而推動了生鮮購物向數位化平台的轉變。消費者也願意為提供這種便利的服務和產品買單，這使得線上生鮮購物成為一種極具吸引力且切實可行的選擇。這些消費者行為的轉變正在促進全球線上生鮮產業的穩定成長。

全球線上雜貨市場面臨的限制因素

全球線上生鮮市場正面臨嚴峻挑戰，倉儲和配送成本的不斷上漲對消費者需求造成了負面影響。高昂的配送費（通常源自於倉儲成本的波動）是消費者在網路上購買生鮮食品的一大障礙。導致成本上漲的因素多種多樣，包括運輸成本、燃料價格、稅收、倉儲設施租金、維護成本和能源成本。這些因素疊加起來，會顯著推高產品價格和配送費，這可能會降低消費者選擇在線上購買生鮮食品的意願。因此，這些財務壓力有可能阻礙整個線上生鮮產業的成長和擴張。

全球線上食品雜貨市場趨勢

全球線上生鮮市場正呈現出顯著的趨勢，即整合自動化和先進的電子商務解決方案，以有效滿足日益成長的消費者需求。零售商正擴大利用技術來簡化物流並最佳化庫存管理，從而能夠有效地提供更豐富的商品選擇。這種轉變不僅使線上生鮮零售商能夠在競爭激烈的市場中更有效地開展業務，也為消費者創造了更便利的購物體驗。隨著永續性和個人化客戶體驗成為重中之重，各公司正致力於最佳化營運以滿足這些期望，同時保持價格競爭力，最終重塑生鮮零售業的格局。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

全球線上食品雜貨市場規模（按產品類型分類）及複合年成長率（2026-2033 年）

• 生鮮食品
• 早餐和乳製品
• 小吃和飲料
• 主食/烹飪必需品
• 加工食品
• 非食品類產品

全球線上雜貨市場規模（以配送方式分類）及複合年成長率（2026-2033 年）

• 宅配
• 點擊提貨

全球線上雜貨市場規模（按支付方式分類）及複合年成長率（2026-2033 年）

• 線上支付
• 貨到付款

全球線上雜貨市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 個人客戶
• 企業客戶

全球線上食品雜貨市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Amazon（United States）
• Walmart（United States）
• Kroger（United States）
• Tesco（United Kingdom）
• Carrefour（France）
• Ahold Delhaize（Netherlands）
• Target（United States）
• ALDI（Germany）
• Coles Group（Australia）
• BigBasket（India）
• Reliance Retail（India）
• Mercadona（Spain）
• Ocado（United Kingdom）
• Instacart（United States）
• Flipkart（India）
• Sainsbury's（United Kingdom）
• Woolworths Group（Australia）
• JD.com（China）
• Swiggy（India）

結論與建議

Global Online Grocery Market size was valued at USD 72.73 Billion in 2024 and is poised to grow from USD 88.8 Billion in 2025 to USD 438.69 Billion by 2033, growing at a CAGR of 22.1% during the forecast period (2026-2033).

The global online grocery market is expected to experience robust growth driven by evolving consumer behaviors influenced by recent global events and the continuous rise of e-commerce. A significant factor contributing to this growth is the availability of diverse payment methods and assurances of contactless grocery delivery, enhancing consumer confidence. Specialty services, including click-and-collect and same-day delivery options, are becoming increasingly popular, offering convenience and flexibility while minimizing exposure to crowds. As more consumers appreciate the advantages of online groceries, retailers are investing in user-friendly features, such as saved preferences and order histories, to streamline the shopping experience. This evolution in consumer habits and retailer responsiveness is enhancing market dynamics and attracting a wide range of shoppers to online platforms.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Grocery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Grocery Market Segments Analysis

Global Online Grocery Market is segmented by Product Type, Delivery Type, Payment Method, End User and region. Based on Product Type, the market is segmented into Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Staples & Cooking Essentials, Packaged Foods and Non-Grocery Products. Based on Delivery Type, the market is segmented into Home Delivery and Click & Collect. Based on Payment Method, the market is segmented into Online Payment and Cash on Delivery. Based on End User, the market is segmented into Personal Shoppers and Business Customers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Grocery Market

The expansion of the global online grocery market is significantly driven by increasing disposable incomes among consumers. As individuals seek convenience in their shopping experiences, there is a growing preference for the ease of online grocery ordering. This trend reflects a broader desire to save time and effort, resulting in a shift toward digital platforms for grocery purchases. Consumers are also demonstrating a willingness to invest in services and products that offer this level of accessibility, making online grocery shopping an attractive and practical option. This evolving consumer behavior is contributing to the steady growth of the online grocery sector worldwide.

Restraints in the Global Online Grocery Market

The Global Online Grocery market faces significant challenges due to rising storage and delivery costs, which negatively impact consumer demand. High delivery fees, often a result of fluctuating storage expenses, present a major obstacle to online grocery shopping. Various factors contribute to these elevated costs, including transportation, fuel prices, taxes, rent for storage units, maintenance, and energy expenses. Collectively, these elements can significantly increase both product prices and delivery charges, potentially deterring customers from opting for online grocery purchases. As a result, these financial pressures may hinder the overall growth and expansion of the online grocery sector.

Market Trends of the Global Online Grocery Market

The Global Online Grocery market is witnessing a significant trend towards the integration of automation and advanced e-commerce solutions to meet escalating consumer demands effectively. Retailers are increasingly leveraging technology to streamline logistics and enhance inventory management, enabling them to offer a wider selection of products with improved efficiency. This shift not only empowers online grocers to compete more effectively in a saturated market but also fosters a more convenient shopping experience for consumers. As sustainability and personalized customer experiences become paramount, businesses are focusing on optimizing their operations to fulfill these expectations while maintaining competitive pricing, ultimately reshaping the grocery retail landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Online Grocery Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Fresh Produce
• Breakfast & Dairy
• Snacks & Beverages
• Staples & Cooking Essentials
• Packaged Foods
• Non-Grocery Products

Global Online Grocery Market Size by Delivery Type & CAGR (2026-2033)

• Market Overview
• Home Delivery
• Click & Collect

Global Online Grocery Market Size by Payment Method & CAGR (2026-2033)

• Market Overview
• Online Payment
• Cash on Delivery

Global Online Grocery Market Size by End User & CAGR (2026-2033)

• Market Overview
• Personal Shoppers
• Business Customers

Global Online Grocery Market Size & CAGR (2026-2033)

• North America (Product Type, Delivery Type, Payment Method, End User)
  • US
  • Canada
• Europe (Product Type, Delivery Type, Payment Method, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Delivery Type, Payment Method, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Delivery Type, Payment Method, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Delivery Type, Payment Method, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kroger (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesco (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carrefour (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahold Delhaize (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ALDI (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coles Group (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigBasket (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reliance Retail (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercadona (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocado (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instacart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flipkart (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sainsbury's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woolworths Group (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD.com (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiggy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations