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市場調查報告書
商品編碼
1901715

進階通訊解決方案市場－全球產業規模、佔有率、趨勢、機會和預測，依部署模式、企業規模、應用、地區和競爭格局分類，2021-2031年預測

Rich Communication Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Deployment Model, By Enterprise Size, By Application, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球進階通訊解決方案市場規模將從2025年的96.3億美元成長到2031年的272.4億美元，複合年成長率達18.92%。進階通訊解決方案（RCS）是一種通訊協議，它透過在原生行動應用程式中直接實現高解析度多媒體共享、群聊和互動功能，從而升級了傳統的簡訊服務。

市場概覽
預測期 2027-2031
市場規模：2025年 96.3億美元
市場規模：2031年 272.4億美元
複合年成長率：2026-2031年 18.92%
成長最快的細分市場 雲
最大的市場 北美洲

主要市場促進因素

全球跨平台互通性的擴展和iOS生態系統的整合，從根本上重塑了市場格局，打破了安卓和蘋果設備之間長期存在的通訊壁壘。 RCS與iOS作業系統的整合，建立了統一的訊息傳遞標準，使品牌能夠觸達幾乎無處不在的受眾，而無需依賴分散的第三方應用程式或退而求其次使用簡訊。

主要市場挑戰

安全漏洞和詐欺活動的日益猖獗，對全球進階通訊解決方案市場的擴張構成了重大障礙。隨著該協議在合法的應用到個人（A2P）互動中日益普及，不法分子正在模仿經過驗證的企業帳號，發起欺騙性的網路釣魚和簡訊釣魚活動。

主要市場趨勢

生成式人工智慧和大型語言模型與RCS的融合，從根本上提升了標準，使其從靜態腳本轉向智慧型自適應代理。與受限於僵化決策樹的傳統聊天機器人不同，RCS中這些人工智慧驅動的系統能夠解讀複雜的用戶意圖，產生上下文感知的回复，並即時處理多方面的服務諮詢，無需人工干預。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球進階通訊解決方案市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依部署模式（本機部署、雲端部署）
    • 依企業規模（中小企業和大型企業）
    • 按應用領域（富媒體通話和訊息、內容分發、增值服務、行銷和廣告活動以及雲端儲存）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美進階通訊解決方案市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲進階通訊解決方案市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太進階通訊解決方案市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲進階通訊解決方案市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲進階通訊解決方案市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球進階通訊解決方案市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • AT&T Inc.
  • Google LLC
  • Verizon Communications Inc.
  • Vodafone Group plc
  • Huawei Technologies Co., Ltd.
  • Telefonaktiebolaget LM Ericsson
  • Mavenir Systems, Inc.
  • Sinch AB
  • Global Message Services AG
  • ZTE Corporation

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16212

The Global Rich Communication Services Market will grow from USD 9.63 Billion in 2025 to USD 27.24 Billion by 2031 at a 18.92% CAGR. Rich Communication Services (RCS) is a communication protocol that upgrades traditional SMS by enabling high-resolution multimedia sharing, group chats, and interactive features directly within native mobile applications.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 9.63 Billion
Market Size 2031USD 27.24 Billion
CAGR 2026-203118.92%
Fastest Growing SegmentCloud
Largest MarketNorth America

Key Market Drivers

The Expansion of Global Cross-Platform Interoperability and iOS Ecosystem Integration has fundamentally reshaped the market by dismantling the long-standing communication barrier between Android and Apple devices. The integration of RCS into the iOS operating system has established a unified messaging standard, allowing brands to reach a near-ubiquitous audience without relying on fragmented third-party applications or falling back to SMS. This cross-platform consistency has encouraged mobile operators to accelerate infrastructure upgrades, ensuring high-quality media delivery and reliable read receipts across all subscriber bases. The immediate impact of this convergence is evident in the exponential growth of network traffic.

Key Market Challenges

The escalating prevalence of security vulnerabilities and fraudulent activities constitutes a critical barrier to the expansion of the Global Rich Communication Services Market. As the protocol gains traction for legitimate Application-to-Person (A2P) interactions, bad actors are mimicking verified business profiles to launch deceptive phishing and smishing campaigns. This malicious activity exploits the very features designed to build consumer confidence, such as branding and rich media, thereby undermining the integrity of the ecosystem. When users cannot reliably distinguish between authentic enterprise communications and fraudulent imitations, the fundamental value proposition of RCS-its trusted, verified nature-is severely compromised.

Key Market Trends

The Convergence of Generative AI and Large Language Models with RCS is fundamentally upgrading the standard from static scripts to intelligent, adaptive agents. Unlike traditional chatbots restricted by rigid decision trees, these AI-driven systems within RCS can interpret complex consumer intent, generate context-aware responses, and handle multifaceted service inquiries in real-time without human intervention. This shift allows enterprises to deliver hyper-personalized experiences at scale, significantly improving resolution times and customer satisfaction.

Key Market Players

  • AT&T Inc.
  • Google LLC
  • Verizon Communications Inc.
  • Vodafone Group plc
  • Huawei Technologies Co., Ltd.
  • Telefonaktiebolaget LM Ericsson
  • Mavenir Systems, Inc.
  • Sinch AB
  • Global Message Services AG
  • ZTE Corporation

Report Scope:

In this report, the Global Rich Communication Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Rich Communication Services Market, By Deployment Model:

  • On-premises
  • Cloud

Rich Communication Services Market, By Enterprise Size:

  • Small & Medium Enterprises and Large Enterprises

Rich Communication Services Market, By Application:

  • Rich Calls & Messaging
  • Content Delivery
  • Value Added Services
  • Marketing & Advertising Campaign
  • and Cloud Storage

Rich Communication Services Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Rich Communication Services Market.

Available Customizations:

Global Rich Communication Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Rich Communication Services Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Deployment Model (On-premises, Cloud)
    • 5.2.2. By Enterprise Size (Small & Medium Enterprises and Large Enterprises)
    • 5.2.3. By Application (Rich Calls & Messaging, Content Delivery, Value Added Services, Marketing & Advertising Campaign, and Cloud Storage)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Rich Communication Services Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Deployment Model
    • 6.2.2. By Enterprise Size
    • 6.2.3. By Application
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Rich Communication Services Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Deployment Model
        • 6.3.1.2.2. By Enterprise Size
        • 6.3.1.2.3. By Application
    • 6.3.2. Canada Rich Communication Services Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Deployment Model
        • 6.3.2.2.2. By Enterprise Size
        • 6.3.2.2.3. By Application
    • 6.3.3. Mexico Rich Communication Services Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Deployment Model
        • 6.3.3.2.2. By Enterprise Size
        • 6.3.3.2.3. By Application

7. Europe Rich Communication Services Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Deployment Model
    • 7.2.2. By Enterprise Size
    • 7.2.3. By Application
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Rich Communication Services Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Deployment Model
        • 7.3.1.2.2. By Enterprise Size
        • 7.3.1.2.3. By Application
    • 7.3.2. France Rich Communication Services Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Deployment Model
        • 7.3.2.2.2. By Enterprise Size
        • 7.3.2.2.3. By Application
    • 7.3.3. United Kingdom Rich Communication Services Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Deployment Model
        • 7.3.3.2.2. By Enterprise Size
        • 7.3.3.2.3. By Application
    • 7.3.4. Italy Rich Communication Services Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Deployment Model
        • 7.3.4.2.2. By Enterprise Size
        • 7.3.4.2.3. By Application
    • 7.3.5. Spain Rich Communication Services Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Deployment Model
        • 7.3.5.2.2. By Enterprise Size
        • 7.3.5.2.3. By Application

8. Asia Pacific Rich Communication Services Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Deployment Model
    • 8.2.2. By Enterprise Size
    • 8.2.3. By Application
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Rich Communication Services Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Deployment Model
        • 8.3.1.2.2. By Enterprise Size
        • 8.3.1.2.3. By Application
    • 8.3.2. India Rich Communication Services Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Deployment Model
        • 8.3.2.2.2. By Enterprise Size
        • 8.3.2.2.3. By Application
    • 8.3.3. Japan Rich Communication Services Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Deployment Model
        • 8.3.3.2.2. By Enterprise Size
        • 8.3.3.2.3. By Application
    • 8.3.4. South Korea Rich Communication Services Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Deployment Model
        • 8.3.4.2.2. By Enterprise Size
        • 8.3.4.2.3. By Application
    • 8.3.5. Australia Rich Communication Services Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Deployment Model
        • 8.3.5.2.2. By Enterprise Size
        • 8.3.5.2.3. By Application

9. Middle East & Africa Rich Communication Services Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Deployment Model
    • 9.2.2. By Enterprise Size
    • 9.2.3. By Application
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Rich Communication Services Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Deployment Model
        • 9.3.1.2.2. By Enterprise Size
        • 9.3.1.2.3. By Application
    • 9.3.2. UAE Rich Communication Services Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Deployment Model
        • 9.3.2.2.2. By Enterprise Size
        • 9.3.2.2.3. By Application
    • 9.3.3. South Africa Rich Communication Services Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Deployment Model
        • 9.3.3.2.2. By Enterprise Size
        • 9.3.3.2.3. By Application

10. South America Rich Communication Services Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Deployment Model
    • 10.2.2. By Enterprise Size
    • 10.2.3. By Application
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Rich Communication Services Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Deployment Model
        • 10.3.1.2.2. By Enterprise Size
        • 10.3.1.2.3. By Application
    • 10.3.2. Colombia Rich Communication Services Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Deployment Model
        • 10.3.2.2.2. By Enterprise Size
        • 10.3.2.2.3. By Application
    • 10.3.3. Argentina Rich Communication Services Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Deployment Model
        • 10.3.3.2.2. By Enterprise Size
        • 10.3.3.2.3. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Rich Communication Services Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. AT&T Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Google LLC
  • 15.3. Verizon Communications Inc.
  • 15.4. Vodafone Group plc
  • 15.5. Huawei Technologies Co., Ltd.
  • 15.6. Telefonaktiebolaget LM Ericsson
  • 15.7. Mavenir Systems, Inc.
  • 15.8. Sinch AB
  • 15.9. Global Message Services AG
  • 15.10. ZTE Corporation

16. Strategic Recommendations

17. About Us & Disclaimer