查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1588320

進階通訊服務市場規模、佔有率、趨勢分析報告：按類型、公司規模、最終用途、地區、細分市場預測，2024-2030 年

Rich Communication Services Market Size, Share & Trends Analysis Report By Type (A2P, P2A, P2P), By Enterprise Size (SMEs, Large Enterprises), By End Use, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10個工作天內

價格

進階通訊服務市場成長與趨勢：

預計2030年，全球進階通訊服務市場規模將達到124.6億美元，2024年至2030年複合年成長率為25.3%。

進階通訊服務（RCS）平台克服了簡訊的局限性，並提供高品質影像共用、聊天室和已讀回執等附加服務。各種企業採用此類行動服務來改善客戶體驗預計將在預測期內推動進階通訊服務市場。

來自各行業的公司使用 RCS 平台來行銷他們的產品和服務。過去幾年行動廣告支出的成長預計將推動預測期內的市場成長。根據全球行動通訊系統協會 (GSMA) 的數據，2018 年全球行動廣告支出為 1,850 億美元，而 2016 年為 1,090 億美元。此外，預計行動 SIM 卡連接數量的增加將在不久的將來維持市場成長。

缺乏端對端加密預計將阻礙預測期內進階通訊服務市場的成長。 RCS 平台缺乏加密，允許外部來源攔截和操縱用戶的通話和簡訊。與您位於同一網路中並且知道您的電話號碼的攻擊者可以使用該 IP 位址來冒充您，從而造成複雜的情況。然而，Verizon、AT&T 和 T-Mobile 等公司專注於在其 RCS 平台上實施端對端加密，以滿足最終用戶的需求。

進階通訊服務市場報告亮點

  • A2P通訊領域將在2023年以65.4%的銷售佔有率引領市場。這一佔有率是由於擴大採用文字訊息來銷售產品。進階通訊服務克服了傳統簡訊平台的局限性，提高了客戶參與。
  • 2023年，零售業收益佔有率。零售業的競爭日益激烈，零售商擴大採用技術來為客戶提供客製化和互動的購物體驗。
  • 預計亞太地區在預測期內將成為全球市場中複合年成長率最快的地區。該地區智慧型手機使用率的不斷上升以及越來越多的品牌致力於透過創新行銷技術提高客戶參與，凸顯了對 RCS 等先進通訊標準的需求。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第3章進階通訊服務市場變數、趨勢與範圍

  • 市場介紹/系統展望
  • 市場規模及成長前景
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
  • 豐富的通訊服務市場分析工具
    • 波特的分析
    • PESTEL分析

第4章進階通訊服務市場：類型估計和趨勢分析

  • 細分儀表板
  • 進階通訊服務市場：類型變化分析，十億美元，2023 年和 2030 年
  • A2P
  • P2A
  • P2P

第5章進階通訊服務市場：公司規模估算及趨勢分析

  • 細分儀表板
  • 進階通訊服務市場：企業規模變化分析，十億美元，2023 年和 2030 年
  • 小型企業
  • 主要企業

第6章進階通訊服務市場：最終用途估計與趨勢分析

  • 細分儀表板
  • 進階通訊服務市場：最終用途變化分析，十億美元，2023 年和 2030 年
  • 零售
  • 媒體和娛樂
  • BFSI
  • 衛生保健
  • 旅行和旅遊
  • 其他

第7章進階通訊服務市場：區域估計與趨勢分析

  • 進階通訊服務市場佔有率（按地區），2023 年和 2030 年，十億美元
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
  • 中東和非洲
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第8章 競爭格局

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 企業熱力圖分析
  • 公司簡介
    • AT&T Intellectual Property
    • Vodafone Group Plc
    • Google LLC
    • Verizon
    • Telefonica SA
    • Orange
    • China Mobile Hong Kong Company Limited
    • KDDI Corporation
    • Telit Cinterion
    • Telstra Group Limited
Product Code: GVR-4-68038-478-9

Rich Communication Services Market Growth & Trends:

The global rich communication services market size is expected to reach USD 12.46 billion in 2030 and is projected to grow at a CAGR of 25.3% from 2024 to 2030. Rich communication services (RCS) platforms overcome the limitations of SMS and provide additional services such as high-quality image sharing, chat rooms, and read receipt. Adoption of such mobile services by various businesses to enhance customer experience is anticipated to drive the market for rich communication services during the forecast period.

Companies from various sectors use RCS platforms for marketing their products and services. The rising spend on mobile advertising over the past few years is expected to fuel market growth over the forecast period. According to the global system for mobile communications association (GSMA), in 2018, the global spend on mobile advertising was USD 185.0 billion as compared to USD 109.0 billion in 2016. Furthermore, rising number of mobile SIM connections is projected to up-keep market growth in the near future.

Lack of end-to-end encryption is expected to impede the growth of the market for rich communication services during the forecast period. This lack of encryption in RCS platforms allows external sources to intercept and manipulate the user's calls and texts. Attackers who are in the same network as that of the user and have the user's phone number, can use their IP address and impersonate, creating complications. However, organizations such as Verizon; AT&T, Inc.; and T-Mobile are focusing on implementing end-to-end encryption in their RCS platforms to cater to the end-user requirements.

Rich Communication Services Market Report Highlights:

  • The A2P communication segment led the market with a revenue share of 65.4% in 2023. This share is attributed to the increasing adoption of text messages to market products. Rich communication services overcome the constraints of traditional SMS platforms and enhance customer engagement.
  • The retail segment held a leading revenue share in 2023. Growing competition in the retail industry has resulted in the increased adoption of technology by retailers to offer a customized and interactive shopping experience to their customers.
  • Asia Pacific is expected to register the fastest CAGR during the forecast period in the global market. Rising smartphone usage in the region and an increasing focus of brands to boost customer engagement through innovative marketing techniques has highlighted the need for advanced messaging standards such as RCS

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Rich Communication Services Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Billion)
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
  • 3.4. Rich Communication Services Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political Landscape
      • 3.4.2.2. Economic and Social Landscape
      • 3.4.2.3. Technological Landscape
      • 3.4.2.4. Environmental Landscape
      • 3.4.2.5. Legal Landscape

Chapter 4. Rich Communication Services Market: Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Rich Communication Services Market: Type Movement Analysis, USD Billion, 2023 & 2030
  • 4.3. A2P
    • 4.3.1. A2P Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. P2A
    • 4.4.1. P2A Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.5. P2P
    • 4.5.1. P2P Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Rich Communication Services Market: Enterprise Size Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Rich Communication Services Market: Enterprise Size Movement Analysis, USD Billion, 2023 & 2030
  • 5.3. SMEs
    • 5.3.1. SMEs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Large Enterprises
    • 5.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Rich Communication Services Market: End Use Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Rich Communication Services Market: End Use Movement Analysis, USD Billion, 2023 & 2030
  • 6.3. Retail
    • 6.3.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Media & Entertainment
    • 6.4.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.5. BFSI
    • 6.5.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.6. Healthcare
    • 6.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.7. Travel & Tourism
    • 6.7.1. Travel & Tourism Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.8. Others
    • 6.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Rich Communication Services Market: Regional Estimates & Trend Analysis

  • 7.1. Rich Communication Services Market Share, By Region, 2023 & 2030, USD Billion
  • 7.2. North America
    • 7.2.1. North America Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.3. Europe
    • 7.3.1. Europe Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.2. UK
      • 7.3.2.1. UK Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.4. France
      • 7.3.4.1. France Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.2. China
      • 7.4.2.1. China Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.3. Japan
      • 7.4.3.1. Japan Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.4. India
      • 7.4.4.1. India Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.5. South Korea
      • 7.4.5.1. South Korea Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.6. Australia
      • 7.4.6.1. Australia Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5. Latin America
    • 7.5.1. Latin America Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.2. South Africa
      • 7.6.2.1. South Africa Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.3. Saudi Arabia
      • 7.6.3.1. Saudi Arabia Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.4. UAE
      • 7.6.4.1. UAE Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Company Heat Map Analysis
  • 8.4. Company Profiles
    • 8.4.1. AT&T Intellectual Property
      • 8.4.1.1. Participant's Overview
      • 8.4.1.2. Financial Performance
      • 8.4.1.3. Product Benchmarking
      • 8.4.1.4. Recent Developments/ Strategic Initiatives
    • 8.4.2. Vodafone Group Plc
      • 8.4.2.1. Participant's Overview
      • 8.4.2.2. Financial Performance
      • 8.4.2.3. Product Benchmarking
      • 8.4.2.4. Recent Developments/ Strategic Initiatives
    • 8.4.3. Google LLC
      • 8.4.3.1. Participant's Overview
      • 8.4.3.2. Financial Performance
      • 8.4.3.3. Product Benchmarking
      • 8.4.3.4. Recent Developments/ Strategic Initiatives
    • 8.4.4. Verizon
      • 8.4.4.1. Participant's Overview
      • 8.4.4.2. Financial Performance
      • 8.4.4.3. Product Benchmarking
      • 8.4.4.4. Recent Developments/ Strategic Initiatives
    • 8.4.5. Telefonica S.A.
      • 8.4.5.1. Participant's Overview
      • 8.4.5.2. Financial Performance
      • 8.4.5.3. Product Benchmarking
      • 8.4.5.4. Recent Developments/ Strategic Initiatives
    • 8.4.6. Orange
      • 8.4.6.1. Participant's Overview
      • 8.4.6.2. Financial Performance
      • 8.4.6.3. Product Benchmarking
      • 8.4.6.4. Recent Developments/ Strategic Initiatives
    • 8.4.7. China Mobile Hong Kong Company Limited
      • 8.4.7.1. Participant's Overview
      • 8.4.7.2. Financial Performance
      • 8.4.7.3. Product Benchmarking
      • 8.4.7.4. Recent Developments/ Strategic Initiatives
    • 8.4.8. KDDI Corporation
      • 8.4.8.1. Participant's Overview
      • 8.4.8.2. Financial Performance
      • 8.4.8.3. Product Benchmarking
      • 8.4.8.4. Recent Developments/ Strategic Initiatives
    • 8.4.9. Telit Cinterion
      • 8.4.9.1. Participant's Overview
      • 8.4.9.2. Financial Performance
      • 8.4.9.3. Product Benchmarking
      • 8.4.9.4. Recent Developments/ Strategic Initiatives
    • 8.4.10. Telstra Group Limited
      • 8.4.10.1. Participant's Overview
      • 8.4.10.2. Financial Performance
      • 8.4.10.3. Product Benchmarking
      • 8.4.10.4. Recent Developments/ Strategic Initiatives

List of Tables

  • TABLE 1 Global RCS market, 2018 - 2030 (USD Million)
  • TABLE 2 Global RCS market, by communication type, 2018 - 2030 (USD Million)
  • TABLE 3 Global RCS market, by vertical, 2018 - 2030 (USD Million)
  • TABLE 4 Global RCS market, by region, 2018 - 2030 (USD Million)
  • TABLE 5 A2P market, 2018 - 2030 (USD Million)
  • TABLE 6 A2P market by region, 2018 - 2030 (USD Million)
  • TABLE 7 P2A market, 2018 - 2030 (USD Million)
  • TABLE 8 P2A market by region, 2018 - 2030 (USD Million)
  • TABLE 9 P2P market, 2018 - 2030 (USD Million)
  • TABLE 10 P2P market by region, 2018 - 2030 (USD Million)
  • TABLE 11 Retail market, 2018 - 2030 (USD Million)
  • TABLE 12 Retail market by region, 2018 - 2030 (USD Million)
  • TABLE 13 Media & entertainment market, 2018 - 2030 (USD Million)
  • TABLE 14 Media & entertainment market by region, 2018 - 2030 (USD Million)
  • TABLE 15 Travel & tourism market, 2018 - 2030 (USD Million)
  • TABLE 16 Travel & tourism market by region, 2018 - 2030 (USD Million)
  • TABLE 17 Healthcare market, 2018 - 2030 (USD Million)
  • TABLE 18 Healthcare market by region, 2018 - 2030 (USD Million)
  • TABLE 19 BFSI market, 2018 - 2030 (USD Million)
  • TABLE 20 BFSI market by region, 2018 - 2030 (USD Million)
  • TABLE 21 Others market, 2018 - 2030 (USD Million)
  • TABLE 22 Others market by region, 2018 - 2030 (USD Million)
  • TABLE 23 North America RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 24 North America RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 25 U.S. RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 26 U.S. RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 27 Canada RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 28 Canada RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 29 Europe RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 30 Europe RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 31 U.K. RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 32 U.K. RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 33 Germany RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 34 Germany RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 35 France RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 36 France RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 37 Asia Pacific RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 38 Asia Pacific RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 39 China RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 40 China RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 41 India RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 42 India RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 43 Japan RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 44 Japan RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 45 Latin America RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 46 Latin America RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 47 Brazil RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 48 Brazil RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 49 Mexico RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 50 Mexico RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 51 MEA RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 52 MEA RCS market by vertical, 2018 - 2030 (USD Million)

List of Figures

  • FIG. 1 Research process
  • FIG. 2 Information procurement
  • FIG. 3 RCS regional marketplace: Key takeaways
  • FIG. 4 RCS Market - Trends & outlook
  • FIG. 5 RCS - Market segmentation & scope
  • FIG. 6 RCS - Market size and growth prospects (USD Million)
  • FIG. 7 RCS - Value chain analysis
  • FIG. 8 RCS - Market dynamics
  • FIG. 9 RCS - Market driver relevance analysis (Current & future impact)
  • FIG. 10 RCS - Market restraint/challenge relevance analysis (Current & future impact)
  • FIG. 11 RCS - Market opportunity relevance analysis (Current & future impact)
  • FIG. 12 RCS - Porter's analysis
  • FIG. 13 RCS - Company market share analysis, 2018
  • FIG. 14 RCS - PEST analysis
  • FIG. 15 RCS market - Key communication type analysis
  • FIG. 16 Global RCS communication type outlook, 2018 & 2030
  • FIG. 17 RCS market communication type outlook key takeaways
  • FIG. 18 RCS market - vertical analysis
  • FIG. 19 Global RCS vertical outlook, 2018 & 2030
  • FIG. 20 RCS market vertical outlook key takeaways
  • FIG. 21 Global RCS regional outlook, 2018 & 2030
  • FIG. 22 North America RCS market - Key takeaways
  • FIG. 23 North America RCS market analysis
  • FIG. 24 Europe RCS market - Key takeaways
  • FIG. 25 Europe RCS market analysis
  • FIG. 26 Asia Pacific RCS market - Key takeaways
  • FIG. 27 Asia Pacific RCS market analysis
  • FIG. 28 Latin America RCS market - Key takeaways
  • FIG. 29 Latin America RCS market analysis
  • FIG. 30 Middle East & Africa (MEA) RCS market - Key takeaways
  • FIG. 31 Middle East & Africa (MEA) RCS market analysis