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市場調查報告書
商品編碼
1881798

可沖洗濕紙巾市場－全球產業規模、佔有率、趨勢、機會和預測，按產品類型（乾巾、濕紙巾）、最終用途（兒童、成人）、配銷通路（線上、線下）、地區和競爭格局分類，2020-2030年預測

Flushable Wet Wipes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Dry Wipes, Wet Wipes), By End Use (Kids, Adults), By Distribution Channel (Online, Offline), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年全球可沖洗濕紙巾市場規模為48.2億美元，預計到2030年將以6.51%的複合年成長率成長至70.4億美元。可沖洗濕紙巾是一種預先浸濕的布狀產品，由天然植物纖維製成，可在水中快速分解，確保與管道和污水系統相容。市場擴張的根本驅動力是消費者對便捷個人衛生解決方案的需求不斷成長以及衛生意識的提高。

市場概覽
預測期 2026-2030
2024年市場規模 48.2億美元
2030年市場規模 70.4億美元
2025-2030年複合年成長率 6.51%
成長最快的細分市場 線上
最大的市場 北美洲

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球可沖洗濕紙巾市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品種類（乾巾、濕巾）
    • 依最終用途（兒童、成人）
    • 依配銷通路（線上、線下）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美可沖洗濕紙巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲可沖洗濕紙巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區可沖洗濕紙巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲可沖洗濕紙巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲可沖洗濕巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購（如有）
  • 產品發布（如有）
  • 最新進展

第13章：全球可沖洗濕紙巾市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • The Procter & Gamble Company
  • Medline Industries, LP
  • American Hygienics Corporation
  • SC Johnson & Son, Inc.
  • John Dale Ltd
  • Kimberly-Clark Corporation
  • Kao Corporation
  • Guangzhou shangyi Clean Technology Co., Ltd. (Sywipe)
  • Yezis LLC (Simpleaf)
  • Dude Products Inc.

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 21318

The Global Flushable Wet Wipes Market, valued at USD 4.82 Billion in 2024, is projected to experience a CAGR of 6.51% to reach USD 7.04 Billion by 2030. Flushable wet wipes are pre-moistened, cloth-like products made from natural, plant-based fibers designed to disintegrate rapidly in water, ensuring compatibility with plumbing and sewage systems. The market's expansion is fundamentally driven by increasing consumer demand for convenient personal hygiene solutions and heightened hygiene awareness.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 4.82 Billion
Market Size 2030USD 7.04 Billion
CAGR 2025-20306.51%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

The Global Flushable Wet Wipes Market is fundamentally shaped by two significant drivers: heightened consumer demand for hygiene and convenience, and the growing adoption of eco-friendly and biodegradable wipes. The accelerating pace of modern life, coupled with increasing health awareness, has amplified the need for readily available, efficient personal care solutions. This is reflected in market performance, where, according to EDANA's "EDANA Statistics Report on Nonwovens Production and Deliveries for 2024," released March 31, 2025, personal care wipes in Greater Europe recorded a 4.8% growth in 2024, demonstrating a clear consumer preference for convenient hygiene products.

Key Market Challenges

A significant challenge impeding market growth for flushable wet wipes stems from prevalent consumer confusion regarding flushability claims. This misunderstanding frequently leads to the improper disposal of wipes not designed to disintegrate in wastewater systems. Such improper disposal places a substantial burden on municipal plumbing and wastewater treatment infrastructure, manifesting as costly blockages and increased maintenance requirements for public utilities.

Key Market Trends

The evolving regulatory landscape for flushability stands as a pivotal trend, shaping product development and market entry for flushable wet wipes. Global industry associations, in collaboration with wastewater authorities, are continually refining standards to ensure product compatibility with plumbing and sewage systems, aiming to mitigate infrastructure challenges. For instance, INDA, the Association of the Nonwoven Fabrics Industry, announced on March 27, 2025, the reintroduction of the Wastewater Infrastructure Pollution Prevention and Environmental Safety (WIPPES) Act in Congress, seeking to establish national standards for 'Do Not Flush' labeling on non-flushable wet wipes.

Key Market Players

  • The Procter & Gamble Company
  • Medline Industries, LP
  • American Hygienics Corporation
  • S. C. Johnson & Son, Inc.
  • John Dale Ltd
  • Kimberly-Clark Corporation
  • Kao Corporation
  • Guangzhou shangyi Clean Technology Co., Ltd. (Sywipe)
  • Yezis LLC (Simpleaf)
  • Dude Products Inc.

Report Scope:

In this report, the Global Flushable Wet Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Flushable Wet Wipes Market, By Product Type:

  • Dry Wipes
  • Wet Wipes

Flushable Wet Wipes Market, By End Use:

  • Kids
  • Adults

Flushable Wet Wipes Market, By Distribution Channel:

  • Online
  • Offline

Flushable Wet Wipes Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Flushable Wet Wipes Market.

Available Customizations:

Global Flushable Wet Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Flushable Wet Wipes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Dry Wipes, Wet Wipes)
    • 5.2.2. By End Use (Kids, Adults)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Flushable Wet Wipes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By End Use
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Flushable Wet Wipes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By End Use
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Flushable Wet Wipes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By End Use
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Flushable Wet Wipes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By End Use
        • 6.3.3.2.3. By Distribution Channel

7. Europe Flushable Wet Wipes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By End Use
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Flushable Wet Wipes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By End Use
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Flushable Wet Wipes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By End Use
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Flushable Wet Wipes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By End Use
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Flushable Wet Wipes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By End Use
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Flushable Wet Wipes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By End Use
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Flushable Wet Wipes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By End Use
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Flushable Wet Wipes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By End Use
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Flushable Wet Wipes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By End Use
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Flushable Wet Wipes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By End Use
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Flushable Wet Wipes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By End Use
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Flushable Wet Wipes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By End Use
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Flushable Wet Wipes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By End Use
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Flushable Wet Wipes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By End Use
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Flushable Wet Wipes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By End Use
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Flushable Wet Wipes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By End Use
        • 9.3.3.2.3. By Distribution Channel

10. South America Flushable Wet Wipes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By End Use
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Flushable Wet Wipes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By End Use
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Flushable Wet Wipes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By End Use
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Flushable Wet Wipes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By End Use
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Flushable Wet Wipes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Procter & Gamble Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Medline Industries, LP
  • 15.3. American Hygienics Corporation
  • 15.4. S. C. Johnson & Son, Inc.
  • 15.5. John Dale Ltd
  • 15.6. Kimberly-Clark Corporation
  • 15.7. Kao Corporation
  • 15.8. Guangzhou shangyi Clean Technology Co., Ltd. (Sywipe)
  • 15.9. Yezis LLC (Simpleaf)
  • 15.10. Dude Products Inc.

16. Strategic Recommendations

17. About Us & Disclaimer