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濕紙巾市場規模、佔有率和成長分析（按產品、材料、通路、包裝規格、價格分佈、最終用戶和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1897516

濕紙巾市場規模、佔有率和成長分析（按產品、材料、通路、包裝規格、價格分佈、最終用戶和地區分類）－2026-2033年產業預測

Wet Wipes Market Size, Share, and Growth Analysis, By Product (Household/Disinfectant/Cleaning Wipes, Baby Wipes), By Material (Non-Woven, Woven), By Distribution Channel, By Packaging Size, By Price, By End-user, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，濕紙巾市場規模將達到 44.6 億美元，到 2025 年將達到 46.3 億美元，到 2033 年將達到 62.9 億美元，在預測期（2026-2033 年）內，複合年成長率為 3.9%。

濕紙巾市場持續成長，其成長動力來自個人用品支出增加、水資源短缺、可支配收入成長、發展中地區消費者環保意識的提升等因素。便利性、卓越的衛生效果和省時特性是推動濕紙巾普及的關鍵因素。該市場尤其關注女性群體，她們的就業率不斷提高，購買力也日益增強。各大品牌紛紛推出私人擦拭巾和卸妝擦拭巾等產品，以滿足職業婦女的需求。尤其是在嬰兒護理領域，消費者越來越傾向於選擇不含刺激性化學物質的天然擦拭巾，這體現了消費者對環保意識的提升。 Water 擦拭巾和 Niki's Natural 擦拭巾等品牌，憑藉其產品中添加的麥盧卡蜂蜜和椰子油等天然成分，有效地滿足了這一市場需求。

濕紙巾市場成長要素

受個人衛生和清潔意識日益增強的推動，濕紙巾市場正經歷顯著成長。人們對空氣污染和灰塵問題的日益關注，促使他們更多地依賴紙巾來有效清潔炊具和各種廚房用具。核心家庭模式的興起也推動了家用清潔產品需求的激增。此外，人口老化及其帶來的行動不便，也使得高吸水性和柔軟度的濕紙巾需求持續成長。這些因素正在塑造市場動態，並推動濕紙巾市場的創新發展。

濕紙巾市場的限制

濕巾市場面臨諸多限制因素，可能阻礙其成長。毛巾、手帕、刷子和各種表面清潔劑替代清潔和衛生用品的廣泛普及，可能會降低消費者對濕紙巾的興趣。此外，由於人們日益關注森林砍伐問題，製造商在採購紙漿和紙製品所需的原料方面也面臨挑戰。極端天氣事件、野火以及與過度森林砍伐相關的氣溫上升等環境問題，會使原料採購過程更加複雜，並可能導致供應中斷，進而影響濕紙巾的整體供應和生產。

濕紙巾市場趨勢

濕紙巾市場正呈現出向永續產品開發的顯著趨勢，這主要受消費者對環保產品的需求以及減少塑膠污染的迫切需求所驅動。製造商正致力於研發可生物分解的材料，例如有機棉、再生塑膠和天然竹子，以更好地滿足具有環保意識的消費者的需求。隨著植物來源和可堆肥擦拭巾等創新產品的日益普及，這一轉變正在推動市場成長。此外，醫療產業的成長也帶動了對抗菌濕紙巾的需求。企業對環保包裝和永續實踐的日益重視有望鞏固這一趨勢，並營造更環保的市場氛圍。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Kimberly-Clark Corporation（United States）
Procter & Gamble Co.（United States）
Johnson & Johnson（United States）
Unicharm Corporation（Japan）
Nice-Pak International Ltd（United States）
Rockline Industries, Inc.（United States）
DUDE Products, Inc.（United States）
Meridian Industries Inc.（United States）
Edgewell Personal Care（United States）
Diamond Wipes International, Inc.（United States）
La Fresh Group, Inc.（United States）
Suominen Corporation（Finland）
Pigeon Corporation（Japan）
Hengan International Group Company Limited（China）
Svenska Cellulosa Aktiebolaget SCA（Sweden）
WaterWipes UC（Ireland）
Diva International SRL（Italy）
The Clorox Company（United States）
Beiersdorf AG（Germany）
The Honest Company（United States）

結論與建議

簡介目錄

Product Code: SQMIG30L2082

Wet Wipes Market size was valued at USD 4.46 Billion in 2024 and is poised to grow from USD 4.63 Billion in 2025 to USD 6.29 Billion by 2033, growing at a CAGR of 3.9% during the forecast period (2026-2033).

The wet wipes market is witnessing increased demand driven by factors such as rising personal grooming expenses, limited water availability, rising disposable incomes, and heightened consumer awareness in developing regions. The convenience, superior hygiene, and time-saving attributes of wet wipes are prompting their widespread use. The market has particularly focused on women, who are increasingly entering the workforce and exercising greater purchasing power. Brands are launching products like intimate wipes and make-up remover wipes to cater to working women's needs. A shift towards eco-friendly options is evident as consumers seek natural wipes free from harsh chemicals, especially for baby care. Brands like Water Wipes and Niki's Natural Wipes, featuring ingredients like manuka honey and coconut oil, are addressing this demand effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wet Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wet Wipes Market Segments Analysis

Global Wet Wipes Market is segmented by Product, Material, Distribution Channel, Packaging Size, Price, End-user and region. Based on Product, the market is segmented into Household/Disinfectant/Cleaning Wipes, Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipes and Others. Based on Material, the market is segmented into Non-Woven and Woven. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Pharmacy, E-Commerce and Others. Based on Packaging Size, the market is segmented into Upto 50 wipes, 50-100 wipes and More than 100 wipes. Based on Price, the market is segmented into Low, Medium and High. Based on End-user, the market is segmented into Individual and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wet Wipes Market

The Wet Wipes market is experiencing significant growth driven by a heightened emphasis on personal hygiene and cleanliness. As concerns surrounding air pollution and dust continue to rise, there is an increased reliance on kitchen tissues for efficient cleaning of utensils and various kitchenware. The trend toward smaller nuclear families also contributes to a surging demand for household cleaning products. Furthermore, the expanding elderly population, along with their mobility challenges, creates a consistent need for wet wipes that offer enhanced absorption and softness. This combination of factors is shaping the dynamics of the Wet Wipes market and encouraging innovation.

Restraints in the Wet Wipes Market

The Wet Wipes market faces several constraints that may hinder its growth. The extensive accessibility of alternative cleaning and hygiene products such as towels, handkerchiefs, brushes, and various surface cleaners is likely to diminish consumer interest in wet wipes. Furthermore, manufacturers are encountering challenges in sourcing sufficient raw materials necessary for pulp and paper-based products, largely due to heightened concerns regarding deforestation. Environmental issues, including extreme weather patterns, wildfires, and rising temperatures associated with excessive deforestation, complicate the procurement process for raw materials, leading to potential supply disruptions that affect the overall availability and production of wet wipes.

Market Trends of the Wet Wipes Market

The Wet Wipes market is witnessing a significant trend towards the development of sustainable products, driven by consumer demand for environmentally friendly options and the need to mitigate plastic pollution. Manufacturers are increasingly focusing on biodegradable materials such as organic cotton, recycled plastics, and natural bamboo, positioning themselves to cater to eco-conscious consumers. This shift is amplifying market growth, as innovative offerings, like plant-based and compostable wipes, gain traction. Additionally, the rising healthcare sector is enhancing the appeal of antimicrobial wet wipes, further propelling demand. The emphasis on responsible packaging and sustainable practices among businesses is expected to solidify this trend, fostering an eco-friendly market landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis
Raw Material Analysis

Global Wet Wipes Market Size by Product & CAGR (2026-2033)

Market Overview
Household/Disinfectant/Cleaning Wipes
Baby Wipes
Facial & Cosmetic Wipes
Hand & Body Wipes
Intimate Wipes
Flushable Wet Wipes
Others

Global Wet Wipes Market Size by Material & CAGR (2026-2033)

Market Overview
Non-Woven
Woven

Global Wet Wipes Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets & Hypermarkets
Convenience Stores
Pharmacy
E-Commerce
Others

Global Wet Wipes Market Size by Packaging Size & CAGR (2026-2033)

Market Overview
Upto 50 wipes
50-100 wipes
More than 100 wipes

Global Wet Wipes Market Size by Price & CAGR (2026-2033)

Market Overview
Low
Medium
High

Global Wet Wipes Market Size by End-user & CAGR (2026-2033)

Market Overview
Individual
Commercial

Global Wet Wipes Market Size & CAGR (2026-2033)

North America (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- US
- Canada
Europe (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Kimberly-Clark Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unicharm Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nice-Pak International Ltd (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rockline Industries, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DUDE Products, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meridian Industries Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diamond Wipes International, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
La Fresh Group, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suominen Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pigeon Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa Aktiebolaget SCA (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WaterWipes UC (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diva International SRL (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Honest Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments