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市場調查報告書
商品編碼
1748874

髮膠市場 - 全球產業規模、佔有率、趨勢、機會和預測，按類型（管裝、罐裝）、按配銷通路（超市/大賣場、便利商店、專賣店、線上、其他）、按地區和競爭情況，2020-2030 年預測

Hair Gel Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Tubes, Jars), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Store, Online, Others), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球髮膠市場規模達48億美元，預計2030年將達61億美元，預測期內複合年成長率為4.13%。市場受消費者行為變化和配方創新的影響。消費者對天然、清潔標籤且不含刺激性化學物質的美髮產品的需求日益成長，促使製造商在產品中添加蘆薈、亞麻籽和精油等成分。社群媒體和TikTok、Instagram和YouTube等平台上的網紅行銷活動顯著提升了產品的知名度和消費者參與度。此外，城市職業人士對男性美容的追求和生活方式的轉變，也刺激了對多功能美髮解決方案的需求，從而推動了整體市場的擴張。

市場概覽
預測期 2026-2030
2024年市場規模 48億美元
2030年市場規模 61億美元
2025-2030 年複合年成長率 4.13%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

個人打扮和自我表達的需求日益成長

主要市場挑戰

消費者對化學成分的擔憂日益加劇

主要市場趨勢

性別中立和包容性美髮產品的成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球髮膠市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（管裝、罐裝）
    • 依配銷通路（超市/大賣場、便利商店、專賣店、網路、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美髮膠市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲髮膠市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太髮膠市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章：中東和非洲髮膠市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲髮膠市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • Mandom Corporation
    • Unilever plc
    • The Estee Lauder Companies Inc.
    • Coty Inc.
    • L'Oreal SA
    • Henkel AG & Co. KGaA
    • Cassisevan, Inc. (Johnny B. Hair Care)
    • Aveda Corporation
    • Revlon Inc.
    • The Procter & Gamble Company

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 29541

The Global Hair Gel Market was valued at USD 4.80 billion in 2024 and is projected to reach USD 6.10 billion by 2030, growing at a CAGR of 4.13% during the forecast period. The market is influenced by evolving consumer behavior and innovations in formulation. Increasing demand for natural, clean-label hair styling products free from harsh chemicals is propelling manufacturers to incorporate ingredients such as aloe vera, flaxseed, and essential oils. Social media and influencer-driven marketing across platforms like TikTok, Instagram, and YouTube are significantly enhancing product visibility and consumer engagement. Additionally, the surge in male grooming and lifestyle shifts among urban professionals are bolstering the demand for versatile hair styling solutions, thereby fueling overall market expansion.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 4.80 Billion
Market Size 2030USD 6.10 Billion
CAGR 2025-20304.13%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Growing Demand for Personal Grooming and Self-Expression

A key driver for the global hair gel market is the heightened focus on personal grooming and self-expression across all consumer demographics. Individuals view personal care as an extension of their personality, with hair gels offering flexible styling options to suit various looks-ranging from professional to casual and everything in between. Platforms such as TikTok, Instagram, and YouTube are further amplifying this trend, particularly among millennials and Gen Z. Influencer endorsements and viral styling tutorials inspire consumers to explore and adopt trending hairstyles. According to a 2024 survey, 78% of Gen Z and millennial users have purchased beauty or haircare products based on social media influencer recommendations, highlighting the powerful role digital platforms play in shaping purchasing decisions and driving market growth.

Key Market Challenges

Growing Consumer Concerns Over Chemical Ingredients

A major challenge facing the global hair gel market is the increasing awareness among consumers regarding the health risks posed by synthetic ingredients in conventional hair gels. Ingredients like alcohols, parabens, sulfates, and synthetic fragrances are often linked to scalp irritation, hair dryness, and long-term damage with continuous use. As consumers become more educated through digital content, product reviews, and health-conscious influencers, many are turning away from products perceived as harmful. This shift is particularly notable among younger consumers who prefer clean, natural alternatives, pressuring manufacturers to reformulate and adopt transparent labeling practices.

Key Market Trends

Growth of Gender-Neutral and Inclusive Hair Styling Products

An emerging trend reshaping the hair gel industry is the transition toward gender-neutral and inclusive product offerings. Traditionally, hair gels were marketed along rigid gender lines, but evolving societal views on gender identity have encouraged a move toward more universal formulations. Brands are now introducing products that cater to all hair types and styling needs, regardless of gender. Packaging is becoming more minimal and neutral, and marketing strategies increasingly highlight diversity in age, gender, and ethnicity. This inclusive approach resonates strongly with Gen Z and millennial consumers, fostering greater brand loyalty and expanding the market reach.

Key Market Players

  • Mandom Corporation
  • Unilever plc
  • The Estee Lauder Companies Inc.
  • Coty Inc.
  • L'Oreal S.A.
  • Henkel AG & Co. KGaA
  • Cassisevan, Inc. (Johnny B. Hair Care)
  • Aveda Corporation
  • Revlon Inc.
  • The Procter & Gamble Company

Report Scope:

In this report, the Global Hair Gel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Gel Market, By Type:

  • Tubes
  • Jars

Hair Gel Market, By Distribution Channel:

  • Supermarket/Hypermarket
  • Convenience Stores
  • Specialty Store
  • Online
  • Others

Hair Gel Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Gel Market.

Available Customizations:

Global Hair Gel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Hair Gel Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Tubes, Jars)
    • 5.2.2. By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Store, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Hair Gel Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hair Gel Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Hair Gel Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Hair Gel Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Hair Gel Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Hair Gel Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Hair Gel Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Hair Gel Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Hair Gel Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Hair Gel Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Hair Gel Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Hair Gel Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2.Japan Hair Gel Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Hair Gel Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Hair Gel Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Indonesia Hair Gel Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Hair Gel Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Hair Gel Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Hair Gel Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Hair Gel Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Hair Gel Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Distribution Channel

10. South America Hair Gel Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hair Gel Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Hair Gel Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Hair Gel Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Mandom Corporation
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Unilever plc
    • 15.1.3. The Estee Lauder Companies Inc.
    • 15.1.4. Coty Inc.
    • 15.1.5. L'Oreal S.A.
    • 15.1.6. Henkel AG & Co. KGaA
    • 15.1.7. Cassisevan, Inc. (Johnny B. Hair Care)
    • 15.1.8. Aveda Corporation
    • 15.1.9. Revlon Inc.
    • 15.1.10. The Procter & Gamble Company

16. Strategic Recommendations

17. About Us & Disclaimer