查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1841816

髮膜市場－全球產業規模、佔有率、趨勢、機會和預測（按類型、按應用、按銷售管道、按地區和競爭情況，2020-2030 年預測）

Hair Mask Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Application, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

價格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

簡介目錄

2024年全球髮膜市場規模為7.306億美元，預計2030年將成長至9.9383億美元，預測期內複合年成長率為5.30%。全球髮膜市場正穩步成長，這得益於消費者對頭髮健康和密集護理益處的認知不斷提高。隨著消費者優先考慮安全和永續的美容解決方案，對天然、有機和無化學配方的需求不斷成長，正在影響他們的購買決策。社群媒體平台、網紅行銷和線上美妝社群正在擴大產品知名度，並鼓勵人們嘗試新品牌和新配方。此外，由於繁忙的生活方式使得去美容院不那麼方便，居家護理的流行也促進了銷售成長。不斷擴展的電商平台、產品配方的創新以及高階產品的推出，進一步推動了全球市場格局的演變。

市場概況
預測期 2026-2030
2024年市場規模 7.306億美元
2030年市場規模 9.9383億美元
2025-2030年複合年成長率 5.30%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

對天然、有機和無化學製劑的需求不斷成長

主要市場挑戰

激烈的市場競爭和價格敏感性

主要市場趨勢

護髮的高階化和個性化

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球髮膜市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（天然、有機、合成）
    • 按用途（住宅、商業）
    • 依銷售管道（超市/大賣場、百貨公司、網路、其他）
    • 按地區
    • 按公司分類（2024 年）
  • 市場地圖

第6章：北美髮膜市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲髮膜市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太髮膜市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章：中東和非洲髮膜市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲髮膜市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • Procter & Gamble Company
    • Leonor Greyl SAS
    • Aveda Corporation
    • L'Oreal SA
    • Unilever plc
    • Coty Inc.
    • Avalon Natural Products, Inc.
    • Kao Corporation
    • Kevin Murphy
    • Sephora USA, Inc.

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16003

Global Hair Mask Market was valued at USD 730.60 million in 2024 and is expected to grow to USD 993.83 million by 2030 with a CAGR of 5.30% during the forecast period. The global hair mask market is witnessing steady growth, driven by rising consumer awareness about hair health and the benefits of intensive treatments. Increasing demand for natural, organic, and chemical-free formulations is shaping purchasing decisions as consumers prioritize safe and sustainable beauty solutions. Social media platforms, influencer marketing, and online beauty communities are amplifying product visibility and encouraging experimentation with new brands and formulations. Additionally, the popularity of at-home treatments is boosting sales, as busy lifestyles make salon visits less convenient. Expanding e-commerce platforms, innovation in product formulations, and premium offerings further contribute to the market's evolving landscape worldwide.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 730.60 Million
Market Size 2030USD 993.83 Million
CAGR 2025-20305.30%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Demand for Natural, Organic, and Chemical-Free Formulations

One of the most prominent drivers of the global hair mask market is the increasing consumer preference for natural and organic beauty products. Growing awareness of the harmful effects of harsh chemicals such as parabens, sulfates, and silicones has accelerated demand for safer, eco-friendly, and chemical-free alternatives. Shoppers are increasingly drawn to formulations infused with plant-based ingredients, essential oils, vitamins, and botanical extracts that repair and nourish without damaging the scalp or hair. According to the Organic Trade Association's 2024 Organic Industry Survey, certified organic product sales in the United States reached nearly USD 70 billion in 2023 a record milestone that underscores the rising consumer inclination toward clean, healthy, and sustainably produced goods.

This trend is also being fueled by the clean beauty movement, where transparency in product labeling and sustainable sourcing practices play a critical role in purchasing decisions. Younger generations, particularly millennials and Gen Z, are increasingly vocal about their expectations for authenticity and sustainability from beauty brands. As a result, manufacturers are innovating with biodegradable packaging, cruelty-free certifications, and vegan-friendly formulations to align with consumer values. The emphasis on holistic wellness further amplifies this driver, as customers view natural and organic hair masks not only as beauty products but also as part of a healthier lifestyle.

Key Market Challenges

Intense Market Competition and Price Sensitivity

The global hair mask market is highly competitive, with numerous international, regional, and local players vying for consumer attention. Established multinational companies like L'Oreal, Procter & Gamble, and Unilever dominate significant market share, but smaller regional brands and indie companies are also expanding rapidly. While this diversity gives consumers a wide array of choices, it creates significant challenges for companies to differentiate their offerings and retain customer loyalty.

Price sensitivity further intensifies competition, especially in emerging markets where consumers are highly value-conscious. Premium and luxury hair masks often face resistance in price-sensitive regions, limiting adoption despite growing interest in high-quality products. Additionally, counterfeit and low-cost alternatives flood the market, particularly in online channels, undercutting established brands and eroding trust among buyers. To remain competitive, companies are compelled to invest heavily in marketing, product innovation, and branding strategies, all of which raise operational costs and squeeze profit margins.

Key Market Trends

Premiumization and Personalization of Hair Care

Premiumization is another strong trend, as rising disposable incomes and changing lifestyles drive consumers toward high-quality, luxury hair masks. These products often feature exotic ingredients such as argan oil, caviar extracts, keratin, and collagen, marketed as delivering salon-like results at home. Attractive packaging, rich textures, and enhanced sensorial experiences, including unique fragrances, further elevate their appeal.

Alongside premiumization, personalization is gaining momentum. Consumers increasingly want products tailored to their unique hair concerns, such as dryness, damage repair, frizz control, or color protection. To address this, brands are investing in advanced formulations that target specific issues, as well as offering customizable solutions. Some companies are leveraging technology to provide personalized recommendations through online quizzes, AI-powered tools, or in-store consultations. Subscription services that deliver personalized hair masks directly to consumers' doors are also growing in popularity, combining convenience with tailored care. This shift reflects a broader trend of consumers seeking not just products, but experiences that make them feel valued and understood.

Key Market Players

  • Procter & Gamble Company
  • Leonor Greyl SAS
  • Aveda Corporation
  • L'Oreal S.A.
  • Unilever plc
  • Coty Inc.
  • Avalon Natural Products, Inc.
  • Kao Corporation
  • Kevin Murphy
  • Sephora USA, Inc.

Report Scope:

In this report, the Global Hair Mask Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Mask Market, By Type:

  • Natural
  • Organic
  • Synthetic

Hair Mask Market, By Application:

  • Residential
  • Commercial

Hair Mask Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Online
  • Others

Hair Mask Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Mask Market.

Available Customizations:

Global Hair Mask Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Hair Mask Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Natural, Organic, Synthetic)
    • 5.2.2. By Application (Residential, Commercial)
    • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Hair Mask Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Application
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hair Mask Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Hair Mask Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Hair Mask Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Sales Channel

7. Europe Hair Mask Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Application
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Hair Mask Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. Germany Hair Mask Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. Spain Hair Mask Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Hair Mask Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. United Kingdom Hair Mask Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Hair Mask Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Application
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Hair Mask Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2.Japan Hair Mask Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. India Hair Mask Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Hair Mask Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Indonesia Hair Mask Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Hair Mask Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Application
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Hair Mask Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. Saudi Arabia Hair Mask Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. UAE Hair Mask Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Sales Channel
    • 9.3.4. Turkey Hair Mask Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Application
        • 9.3.4.2.3. By Sales Channel

10. South America Hair Mask Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Application
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hair Mask Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Argentina Hair Mask Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Colombia Hair Mask Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Procter & Gamble Company
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Leonor Greyl SAS
    • 15.1.3. Aveda Corporation
    • 15.1.4. L'Oreal S.A.
    • 15.1.5. Unilever plc
    • 15.1.6. Coty Inc.
    • 15.1.7. Avalon Natural Products, Inc.
    • 15.1.8. Kao Corporation
    • 15.1.9. Kevin Murphy
    • 15.1.10. Sephora USA, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer