日本護髮產品市場報告（按產品、配銷通路和地區分類，2026-2034年）

Japan Hair Care Market Report by Product, Distribution Channel, and Region 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2025年，日本護髮產品市場規模達72億美元。展望未來， IMARC Group預計到2034年，該市場規模將達到100億美元，2026年至2034年間的複合年成長率（CAGR）為3.71%。護髮產品領域不斷湧現的創新，例如利用資料和演算法配製、滿足消費者特定需求的客製化洗髮精和護髮素，是推動市場成長的主要因素。

本報告解答的關鍵問題：

日本護髮市場目前表現如何？未來幾年又將如何發展？
新冠疫情對日本護髮市場產生了哪些影響？
日本護髮產品市場依產品類型分類的組成是怎樣的？
日本護髮產品市場按配銷通路分類的組成是怎樣的？
日本護髮產品市場價值鏈的各個階段有哪些？
日本護髮產業的關鍵促進因素和挑戰是什麼？
日本護髮市場的結構是怎麼樣的？主要參與者有哪些？
日本護髮市場的競爭程度如何？

Japan hair care market size reached USD 7.2 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 10.0 Billion by 2034, exhibiting a growth rate (CAGR) of 3.71% during 2026-2034. The increasing innovations in hair care products, such as customizable shampoos and conditioners that are formulated using data and algorithms to address the specific needs of the consumer, are driving the market growth.

Hair care encompasses a range of practices and products aimed at preserving the vitality, cleanliness, and overall appearance of one's hair. This comprehensive approach involves the utilization of diverse techniques, treatments, and daily routines tailored to support healthy hair growth and amplify its inherent allure while addressing specific issues like dryness, damage, or dandruff. Hair care typically involves a multitude of activities, spanning from the fundamental act of cleansing and conditioning to the finer aspects of styling and safeguarding your hair. These practices play a pivotal role in safeguarding the hair shaft, averting damage, and maintaining the visual appeal of your locks, ensuring they remain supple and radiantly lustrous. One key aspect of hair care is its role in enhancing the lubrication of the hair shaft, which, in turn, minimizes the likelihood of hair breakage. Additionally, it serves as a protective shield, reducing the hair's propensity to absorb excess water, which can contribute to weakening and structural compromise.

Japan Hair Care Market Trends:

The hair care market in Japan is witnessing a significant upsurge in demand, primarily due to the escalating prevalence of various hair-related issues, including dandruff, dryness, itching, hair loss, and lackluster hair. This surge is fueled by mounting concerns among individuals regarding the detrimental effects of pollution and increased exposure to harmful UV sun rays. Furthermore, the regional market is experiencing a boost from the growing preference for anti-dandruff shampoos containing natural ingredients like tea tree oil, neem, basil, rosemary oil, lemon oil, and cedarwood, which have garnered positive consumer attention. Another contributing factor to the market's growth is the introduction of versatile hair care products enriched with natural oils, aloe vera, cocoa butter, and other organic extracts. These offerings cater to consumers seeking holistic hair care solutions. Additionally, the convenience of accessing hair care products through numerous distribution channels, such as supermarkets, hypermarkets, retail and convenience stores, and online platforms, has further bolstered the market's outlook. In essence, the expanding awareness of hair health and the desire for natural, multifunctional products, coupled with easy availability through diverse retail channels, are key drivers propelling the growth of the hair care market in Japan.

Japan Hair Care Market Segmentation:

Product Insights:

Hair Colorants
Hair Spray
Conditioners
Styling Gel
Shampoos
Others

Distribution Channel Insights:

E-Commerce
Specialist Retailers
Hypermarkets and Supermarkets
Convenience Stores
Pharmacies
Others

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan hair care market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan hair care market?
What is the breakup of the Japan hair care market on the basis of product?
What is the breakup of the Japan hair care market on the basis of distribution channel?
What are the various stages in the value chain of the Japan hair care market?
What are the key driving factors and challenges in the Japan hair care?
What is the structure of the Japan hair care market and who are the key players?
What is the degree of competition in the Japan hair care market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Hair Care Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Hair Care Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Hair Care Market - Breakup by Product

6.1 Hair Colorants
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Hair Spray
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Conditioners
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 Styling Gel
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2020-2025)
- 6.4.3 Market Forecast (2026-2034)
6.5 Shampoos
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2020-2025)
- 6.5.3 Market Forecast (2026-2034)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2020-2025)
- 6.6.2 Market Forecast (2026-2034)

7 Japan Hair Care Market - Breakup by Distribution Channel

7.1 E-Commerce
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Specialist Retailers
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Hypermarkets and Supermarkets
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Convenience Stores
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2020-2025)
- 7.4.3 Market Forecast (2026-2034)
7.5 Pharmacies
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2020-2025)
- 7.5.3 Market Forecast (2026-2034)
7.6 Others
- 7.6.1 Historical and Current Market Trends (2020-2025)
- 7.6.2 Market Forecast (2026-2034)

8 Japan Hair Care Market - Breakup by Region

8.1 Kanto Region
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Breakup by Product
- 8.1.4 Market Breakup by Distribution Channel
- 8.1.5 Key Players
- 8.1.6 Market Forecast (2026-2034)
8.2 Kansai/Kinki Region
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Breakup by Product
- 8.2.4 Market Breakup by Distribution Channel
- 8.2.5 Key Players
- 8.2.6 Market Forecast (2026-2034)
8.3 Central/ Chubu Region
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Breakup by Product
- 8.3.4 Market Breakup by Distribution Channel
- 8.3.5 Key Players
- 8.3.6 Market Forecast (2026-2034)
8.4 Kyushu-Okinawa Region
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2020-2025)
- 8.4.3 Market Breakup by Product
- 8.4.4 Market Breakup by Distribution Channel
- 8.4.5 Key Players
- 8.4.6 Market Forecast (2026-2034)
8.5 Tohoku Region
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2020-2025)
- 8.5.3 Market Breakup by Product
- 8.5.4 Market Breakup by Distribution Channel
- 8.5.5 Key Players
- 8.5.6 Market Forecast (2026-2034)
8.6 Chugoku Region
- 8.6.1 Overview
- 8.6.2 Historical and Current Market Trends (2020-2025)
- 8.6.3 Market Breakup by Product
- 8.6.4 Market Breakup by Distribution Channel
- 8.6.5 Key Players
- 8.6.6 Market Forecast (2026-2034)
8.7 Hokkaido Region
- 8.7.1 Overview
- 8.7.2 Historical and Current Market Trends (2020-2025)
- 8.7.3 Market Breakup by Product
- 8.7.4 Market Breakup by Distribution Channel
- 8.7.5 Key Players
- 8.7.6 Market Forecast (2026-2034)
8.8 Shikoku Region
- 8.8.1 Overview
- 8.8.2 Historical and Current Market Trends (2020-2025)
- 8.8.3 Market Breakup by Product
- 8.8.4 Market Breakup by Distribution Channel
- 8.8.5 Key Players
- 8.8.6 Market Forecast (2026-2034)

9 Japan Hair Care Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Product Portfolio
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Product Portfolio
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Product Portfolio
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Product Portfolio
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Product Portfolio
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Hair Care Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis