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1807377

生髮產品市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、配銷通路、地區及競爭狀況，2020-2030 年）

Hair Growth Products Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球生髮產品市場規模為 87.1 億美元，預計到 2030 年將成長至 105 億美元，預測期內複合年成長率為 3.20%。由於各年齡層和性別的頭髮稀疏和脫發現像日益普遍，全球生髮產品市場正在經歷顯著成長。消費者對頭髮護理的認知不斷提高，加上對有效安全解決方案的偏好日益成長，推動了對精華液、精油、洗髮精和補充劑等專業產品的需求。配方創新，包括天然、有機和經過臨床測試的成分，正在吸引更廣泛的消費者群體。此外，社群媒體、美容潮流和名人代言的影響進一步推動了市場採用。電子商務平台正在擴大可近性，使全球購買更加便利，產品種類更加豐富。

市場概覽
預測期 2026-2030
2024年市場規模 87.1億美元
2030年市場規模 105億美元
2025-2030 年複合年成長率 3.20%
成長最快的領域 線上
最大的市場 亞太地區

關鍵市場促進因素

脫髮和頭髮稀疏的盛行率不斷上升

主要市場挑戰

高級生髮產品成本高

主要市場趨勢

先進技術在產品開發中的融合

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球生髮產品市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（洗髮精和護髮素、精華液、油、補充劑和維生素、其他）
    • 依配銷通路（線上、線下）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美生髮產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲生髮產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太地區生髮產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章：中東和非洲生髮產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲生髮產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • Unilever PLC
    • L'Oreal SA
    • Johnson & Johnson Services, Inc.
    • The Procter & Gamble Company
    • Meda Pharmaceuticals Pty Ltd
    • AminoGenesis Pty Ltd
    • Viviscal Limited
    • Wella Company International Operations Switzerland Sarl (Nioxins)
    • Kao Corporation
    • Shiseido Company, Limited

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 30691

Global Hair Growth Products Market was valued at USD 8.71 billion in 2024 and is expected to grow to USD 10.50 billion by 2030 with a CAGR of 3.20% during the forecast period. The global hair growth products market is witnessing significant growth due to increasing prevalence of hair thinning and hair loss across all age groups and genders. Rising consumer awareness about hair care, coupled with a growing preference for effective and safe solutions, is fueling demand for specialized products such as serums, oils, shampoos, and supplements. Innovations in formulations, including natural, organic, and clinically tested ingredients, are attracting a broader consumer base. Additionally, the influence of social media, beauty trends, and celebrity endorsements is further driving market adoption. E-commerce platforms are expanding accessibility, enabling convenient purchase and product variety worldwide.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 8.71 Billion
Market Size 2030USD 10.50 Billion
CAGR 2025-20303.20%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Key Market Drivers

Rising Prevalence of Hair Loss and Hair Thinning

A major driver of the global hair growth products market is the increasing incidence of hair loss and thinning among consumers worldwide. Medically referred to as alopecia, this condition impacts millions across all ages and genders. Contributing factors include genetics, hormonal fluctuations, stress, poor diet, and environmental pollution. Since hair is closely linked to personal appearance and self-confidence, individuals are actively seeking effective solutions to prevent hair loss and encourage regrowth. This rising demand has prompted manufacturers to innovate products such as serums, shampoos, conditioners, oils, and dietary supplements that target thinning hair and scalp health.

Reports indicate that around 7 million people in the U.S. and 160 million globally either currently have, have had, or are expected to develop alopecia areata, with approximately 700,000 individuals in the U.S. currently affected. Furthermore, the aging population is increasingly prone to hair loss due to hormonal changes, driving further adoption of hair growth solutions. Consequently, the market continues to experience steady growth, as consumers show a strong willingness to invest in products that deliver visible and lasting results.

Key Market Challenges

High Cost of Advanced Hair Growth Products

One of the primary challenges in the global hair growth products market is the relatively high cost of advanced and clinically proven solutions. Products containing premium ingredients, biotechnology-driven formulations, or proprietary blends often come with a significant price tag. This can deter price-sensitive consumers, particularly in emerging markets, where affordability plays a critical role in purchasing decisions. Additionally, ongoing treatment regimens, which may span several months to achieve visible results, further increase the overall expense for users. The high cost also limits adoption among younger consumers or those experiencing mild hair thinning who may prefer cheaper, conventional alternatives. Consequently, while technological innovations enhance efficacy, they can also restrict market penetration in regions with lower disposable incomes, posing a challenge for manufacturers seeking global expansion.

Key Market Trends

Integration of Advanced Technologies in Product Development

Technological innovation is increasingly influencing the hair growth market. Companies are leveraging biotechnology, nanotechnology, and artificial intelligence (AI) to create more effective and personalized hair growth solutions. Nanotechnology, for instance, enhances the delivery of active ingredients directly to hair follicles, improving absorption and efficacy. AI-driven diagnostic tools allow for customized treatments based on individual scalp conditions, hair type, and growth patterns. In the realm of AI, a study published in Dermatology Times in May 2025 highlighted that an AI-driven platform for customizing hair loss treatments significantly improved hair growth, scalp health, and hair texture in a 24-week study involving women with self-reported hair thinning

Additionally, research innovations are enabling the development of novel formulations with enhanced potency, such as peptide-based serums or hormone-regulating treatments. These advancements not only improve product performance but also reinforce consumer trust by offering clinically validated and science-backed solutions.

Key Market Players

  • Unilever PLC
  • L'Oreal SA
  • Johnson & Johnson Services, Inc.
  • The Procter & Gamble Company
  • Meda Pharmaceuticals Pty Ltd
  • AminoGenesis Pty Ltd
  • Viviscal Limited
  • Wella Company International Operations Switzerland S.a.r.l. (Nioxins)
  • Kao Corporation
  • Shiseido Company, Limited

Report Scope:

In this report, the Global Hair Growth Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Growth Products Market, By Type:

  • Shampoos & Conditioners
  • Serums
  • Oils
  • Supplements and Vitamins
  • Others

Hair Growth Products Market, By Distribution Channel:

  • Online
  • Offline

Hair Growth Products Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Growth Products Market.

Available Customizations:

Global Hair Growth Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Hair Growth Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Shampoos & Conditioners, Serums, Oils, Supplements and Vitamins, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Hair Growth Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hair Growth Products Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Hair Growth Products Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Hair Growth Products Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Hair Growth Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Hair Growth Products Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Hair Growth Products Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Hair Growth Products Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Hair Growth Products Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Hair Growth Products Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Hair Growth Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Hair Growth Products Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2.Japan Hair Growth Products Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Hair Growth Products Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Hair Growth Products Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Indonesia Hair Growth Products Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Hair Growth Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Hair Growth Products Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Hair Growth Products Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Hair Growth Products Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Hair Growth Products Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Distribution Channel

10. South America Hair Growth Products Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hair Growth Products Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Hair Growth Products Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Hair Growth Products Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Unilever PLC
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. L'Oreal SA
    • 15.1.3. Johnson & Johnson Services, Inc.
    • 15.1.4. The Procter & Gamble Company
    • 15.1.5. Meda Pharmaceuticals Pty Ltd
    • 15.1.6. AminoGenesis Pty Ltd
    • 15.1.7. Viviscal Limited
    • 15.1.8. Wella Company International Operations Switzerland S.a.r.l. (Nioxins)
    • 15.1.9. Kao Corporation
    • 15.1.10. Shiseido Company, Limited

16. Strategic Recommendations

17. About Us & Disclaimer