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1748803

美白產品市場－全球產業規模、佔有率、趨勢、機會和預測，按類型、按最終用戶、按配銷通路、按地區和競爭情況細分，2020-2030 年

Hair Lightening Product Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By End User, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 187 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球美白產品市場價值為 79.5 億美元，預計到 2030 年將達到 105.1 億美元，複合年成長率為 4.82%。消費者對個人化照護和美學表達的日益成長的傾向推動了對美白解決方案的需求。可支配收入的增加和透過社群媒體廣泛接觸美容趨勢，鼓勵消費者嘗試各種髮色和髮型，推動市場成長。此外，溫和的美白劑和基於護髮素的配方等創新正在擴大產品在不同年齡和不同髮質中的吸引力。專業沙龍市場也在成長，因為對美白服務的需求持續成長。美容行業的就業成長進一步支持了市場擴張，同時方便且價格實惠的 DIY 染髮產品越來越受歡迎。這些動態，加上清潔美容趨勢的出現，正在塑造一個競爭激烈且不斷發展的美白市場。

市場概覽
預測期 2026-2030
2024年市場規模 79.5億美元
2030年市場規模 105.1億美元
2025-2030 年複合年成長率 4.82%
成長最快的領域 線上
最大的市場 北美洲

市場促進因素

美容和時尚潮流日益流行

主要市場挑戰

頭髮損傷和健康問題

主要市場趨勢

轉向天然和有機配方

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球美白產品市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（乳霜、洗髮精、面膜、其他）
    • 按最終用戶（專業沙龍、家庭用戶）
    • 按配銷通路（大賣場/超市、專賣店、多品牌店、網上、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美美髮產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲美白產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太地區美白產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 越南
    • 韓國

第9章：中東和非洲美髮產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其
    • 科威特
    • 埃及

第10章：南美洲美髮產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • The Procter & Gamble Company
    • L'Oreal SA
    • Henkel Corporation
    • Wella AG
    • Revlon Inc.
    • John Paul Mitchell Systems
    • Lanza Healing Haircare Inc.
    • Sun Bum LLC
    • Oligo Professionnel Inc.
    • Lakme Lever Pvt. Ltd.

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 28385

The global Hair Lightening Product Market, valued at USD 7.95 Billion in 2024, is anticipated to reach USD 10.51 Billion by 2030, growing at a CAGR of 4.82%. Rising consumer inclination toward personalized grooming and aesthetic expression is fueling demand for hair lightening solutions. Increased disposable incomes and widespread exposure to beauty trends via social media are encouraging consumers to experiment with various hair colors and styles, driving market growth. Additionally, innovations such as gentler lightening agents and conditioning-based formulas are expanding the product's appeal across age groups and hair types. The professional salon segment is also witnessing growth, as hair-lightening services remain in demand. Employment growth in the beauty sector further supports market expansion, alongside the rising popularity of DIY hair coloring products, which offer convenience and affordability. These dynamics, combined with the emergence of clean beauty trends, are shaping a competitive and evolving hair lightening market.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 7.95 Billion
Market Size 2030USD 10.51 Billion
CAGR 2025-20304.82%
Fastest Growing SegmentOnline
Largest MarketNorth America

Market Drivers

Rising Popularity of Beauty and Fashion Trends

The influence of evolving beauty and fashion trends is a key force driving the hair lightening product market. Social media influencers, celebrities, and beauty vloggers consistently change hair colors to stay in vogue, popularizing lightening styles like balayage, pastel tones, and platinum blonde. Platforms such as Instagram and TikTok magnify these styles' reach, motivating widespread adoption. Additionally, seasonal preferences-for example, the surge in lighter shades during spring and summer-contribute to fluctuating but predictable spikes in product sales. The growing trend toward DIY beauty has also prompted consumers to opt for at-home hair lightening kits, leading brands to develop user-friendly and less damaging products tailored for individual use.

Key Market Challenges

Hair Damage and Health Concerns

The use of chemical-based hair lightening products presents a significant challenge, primarily due to the associated risk of hair damage. Most formulations contain aggressive agents like bleach and peroxide, which strip natural pigments and moisture from the hair, potentially causing brittleness, breakage, and scalp irritation. With consumers becoming more aware of ingredient safety and aligning with natural and clean beauty movements, the demand for less harmful alternatives is increasing. This sensitivity particularly impacts individuals with fragile, color-treated, or textured hair, deterring them from using conventional hair lighteners and creating a barrier for traditional chemical-based solutions in the market.

Key Market Trends

Shift Toward Natural and Organic Formulations

A notable trend in the hair lightening product market is the shift toward natural and organic formulations. Consumers are increasingly avoiding harsh chemicals, favoring products made with ingredients such as chamomile, lemon, honey, and cassia, known for their gentler lightening properties. These plant-based alternatives, while producing more subtle results, align with the growing demand for clean, sustainable, and cruelty-free beauty. Additionally, preferences for eco-friendly packaging and vegan certifications are influencing purchase decisions. As the clean beauty movement gains momentum, brands are investing in innovative, non-toxic formulas that balance performance with safety and environmental responsibility.

Key Market Players

  • The Procter & Gamble Company
  • L'Oreal SA
  • Henkel Corporation
  • Wella AG
  • Revlon Inc.
  • John Paul Mitchell Systems
  • Lanza Healing Haircare Inc.
  • Sun Bum LLC
  • Oligo Professionnel Inc.
  • Lakme Lever Pvt. Ltd.

Report Scope:

In this report, the global Hair Lightening Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Lightening Product Market, By Type:

  • Cream
  • Shampoo
  • Mask
  • Others

Hair Lightening Product Market, By End User:

  • Professional Salons
  • Home Users

Hair Lightening Product Market, By Distribution Channel:

  • Hypermarket/Supermarket
  • Specialty Stores
  • Multi-Brand Stores
  • Online
  • Others

Hair Lightening Product Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Spain
    • Italy
    • United Kingdom
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Kuwait
    • Egypt
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Hair Lightening Product Market.

Available Customizations:

Global Hair Lightening Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Hair Lightening Product Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Cream, Shampoo, Mask, Others)
    • 5.2.2. By End User (Professional Salons, Home Users)
    • 5.2.3. By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Multi-Brand Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Hair Lightening Product Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By End User
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hair Lightening Product Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By End User
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Hair Lightening Product Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By End User
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Hair Lightening Product Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By End User
        • 6.3.3.2.3. By Distribution Channel

7. Europe Hair Lightening Product Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By End User
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Hair Lightening Product Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By End User
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Hair Lightening Product Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By End User
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain Hair Lightening Product Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By End User
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Hair Lightening Product Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By End User
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Hair Lightening Product Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By End User
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Hair Lightening Product Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By End User
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Hair Lightening Product Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By End User
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. Japan Hair Lightening Product Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By End User
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Hair Lightening Product Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By End User
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. Vietnam Hair Lightening Product Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By End User
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. South Korea Hair Lightening Product Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By End User
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Hair Lightening Product Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By End User
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Hair Lightening Product Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By End User
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Hair Lightening Product Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By End User
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Hair Lightening Product Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By End User
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Hair Lightening Product Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By End User
        • 9.3.4.2.3. By Distribution Channel
    • 9.3.5. Kuwait Hair Lightening Product Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Type
        • 9.3.5.2.2. By End User
        • 9.3.5.2.3. By Distribution Channel
    • 9.3.6. Egypt Hair Lightening Product Market Outlook
      • 9.3.6.1. Market Size & Forecast
        • 9.3.6.1.1. By Value
      • 9.3.6.2. Market Share & Forecast
        • 9.3.6.2.1. By Type
        • 9.3.6.2.2. By End User
        • 9.3.6.2.3. By Distribution Channel

10. South America Hair Lightening Product Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By End User
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hair Lightening Product Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By End User
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Hair Lightening Product Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By End User
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Hair Lightening Product Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By End User
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. The Procter & Gamble Company
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. L'Oreal SA
    • 14.1.3. Henkel Corporation
    • 14.1.4. Wella AG
    • 14.1.5. Revlon Inc.
    • 14.1.6. John Paul Mitchell Systems
    • 14.1.7. Lanza Healing Haircare Inc.
    • 14.1.8. Sun Bum LLC
    • 14.1.9. Oligo Professionnel Inc.
    • 14.1.10. Lakme Lever Pvt. Ltd.

15. Strategic Recommendations

16. About Us & Disclaimer