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市場調查報告書
商品編碼
1719214

蘇格蘭威士忌市場 - 全球產業規模、佔有率、趨勢、機會和預測，按產品類型、配銷通路、地區和競爭細分，2020-2030 年

Scotch Whisky Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球蘇格蘭威士忌市場價值為 347 億美元，預計到 2030 年將達到 515.3 億美元，預測期內複合年成長率為 6.87%。蘇格蘭威士忌以其獨特的風味和傳統而享譽全球，它在蘇格蘭使用穀物、水和酵母釀造，並在橡木桶中強制陳釀至少三年。雖然蒸餾和陳釀必須在蘇格蘭進行，但裝瓶可以在其他地方進行。市場主要包括五大類：單一穀物威士忌、混合穀物威士忌、混合麥芽威士忌、單一麥芽威士忌和混合蘇格蘭威士忌。全球對優質酒精飲料的需求不斷成長，特別是追求奢華和真實性的消費者，推動了這一成長。儘管出口額較 2023 年略有下降 3.7%，但蘇格蘭威士忌協會報告稱，2024 年出口總額為 68 億美元，全球出貨量為 14 億瓶，相當於每秒 44 瓶，顯示持續強勁的需求。

市場概覽
預測期 2026-2030
2024年市場規模 347億美元
2030年市場規模 515.3億美元
2025-2030 年複合年成長率 6.87%
成長最快的領域 線上
最大的市場 歐洲

關鍵市場促進因素

全球需求和新興市場不斷成長

主要市場挑戰

高進口關稅和監管壁壘

主要市場趨勢

無年份威士忌（NAS）的興起

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球蘇格蘭威士忌市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按產品類型（單一麥芽蘇格蘭威士忌、混合蘇格蘭威士忌、其他）
    • 依配銷通路（超市/大賣場、專賣店、網路、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美蘇格蘭威士忌市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲蘇格蘭威士忌市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太蘇格蘭威士忌市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 越南
    • 韓國

第9章：中東與非洲蘇格蘭威士忌市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲蘇格蘭威士忌市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Bacardi Limited
    • Johnnie Walker & Sons Ltd.
    • Chivas Brothers Limited
    • William Grant & Sons Ltd.
    • The Macallan Distillers Limited
    • Suntory Global Spirits Inc.
    • Speciality Drinks Ltd
    • The Crown Royal Company
    • Pernod Ricard SA
    • Allied Blenders and Distillers Limited

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 1428

The global Scotch Whisky Market was valued at USD 34.70 billion in 2024 and is anticipated to reach USD 51.53 billion by 2030, growing at a CAGR of 6.87% during the forecast period. Recognized worldwide for its distinctive flavor and heritage, Scotch whisky is crafted in Scotland using cereals, water, and yeast, with a mandatory aging period of at least three years in oak casks. While distillation and aging must occur in Scotland, bottling may take place elsewhere. The market comprises five main categories: single grain, blended grain, blended malt, single malt, and blended Scotch. Growth is being fueled by rising global demand for premium alcoholic beverages, particularly among consumers seeking luxury and authenticity. Although exports slightly declined in value by 3.7% from 2023, the Scotch Whisky Association reported total exports of USD 6.8 billion in 2024, with 1.4 billion bottles shipped globally-equivalent to 44 bottles every second-indicating robust ongoing demand.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 34.70 Billion
Market Size 2030USD 51.53 Billion
CAGR 2025-20306.87%
Fastest Growing SegmentOnline
Largest MarketEurope

Key Market Drivers

Rising Global Demand and Emerging Markets

The Scotch whisky market is expanding rapidly due to surging global demand, particularly in emerging economies like China, India, and Brazil. Rising disposable incomes and evolving consumer preferences for high-end alcoholic beverages are positioning Scotch whisky as a premium and aspirational product. In China, younger consumers are increasingly gravitating towards international spirits, while India's growing urban population and Western cultural influence have boosted Scotch's popularity. Due to high import duties in India, many brands have established local bottling units to address demand more effectively. Meanwhile, global connectivity, digital marketing, and online sales platforms have amplified product visibility, allowing consumers to explore a wide range of Scotch whisky options. Social media, influencer marketing, and international tasting events are also enhancing consumer engagement and accelerating market penetration.

Key Market Challenges

High Import Duties and Regulatory Barriers

A major constraint in the Scotch whisky market is the presence of high import tariffs and complex regulations across global markets. These barriers significantly raise product costs, limiting accessibility and competitiveness in price-sensitive regions. For instance, India imposes import duties of up to 150% on Scotch whisky, making it a luxury good affordable only to a niche consumer segment. Although diplomatic negotiations and trade reforms have helped ease some restrictions, these taxes remain a persistent challenge for international market expansion. Additionally, inconsistencies in labeling standards, advertising rules, and licensing procedures vary widely across countries, creating further complications for brands trying to scale operations and reach broader audiences under differing compliance frameworks.

Key Market Trends

The Rise of No-Age-Statement (NAS) Whiskies

An emerging trend in the Scotch whisky market is the increasing consumer acceptance of No-Age-Statement (NAS) whiskies. With global demand outpacing the availability of aged stocks, distilleries are turning to NAS expressions to maintain product continuity without compromising quality. NAS whiskies offer producers the flexibility to blend different ages and experiment with innovative cask finishes, resulting in unique flavor profiles. These whiskies are gaining popularity among both casual drinkers and enthusiasts, especially when paired with compelling brand narratives and premium packaging. As marketing focus shifts from age to craftsmanship and flavor, NAS offerings-particularly those matured in specialty barrels like sherry, port, or wine casks-are reinforcing their position in the premium spirits segment.

Key Market Players

  • Bacardi Limited
  • Johnnie Walker & Sons Ltd.
  • Chivas Brothers Limited
  • William Grant & Sons Ltd.
  • The Macallan Distillers Limited
  • Suntory Global Spirits Inc.
  • Speciality Drinks Ltd
  • The Crown Royal Company
  • Pernod Ricard S.A.
  • Allied Blenders and Distillers Limited

Report Scope:

In this report, the global Scotch Whisky Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Scotch Whisky Market, By Product Type:

  • Single Malt Scotch Whisky
  • Blended Scotch Whisky
  • Others

Scotch Whisky Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Scotch Whisky Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Spain
    • Italy
    • United Kingdom
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Scotch Whisky Market.

Available Customizations:

Global Scotch Whisky Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Scotch Whisky Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Single Malt Scotch Whisky, Blended Scotch Whisky, Others)
    • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Scotch Whisky Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Scotch Whisky Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Scotch Whisky Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Scotch Whisky Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Scotch Whisky Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Scotch Whisky Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Scotch Whisky Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Scotch Whisky Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Scotch Whisky Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Scotch Whisky Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Scotch Whisky Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Scotch Whisky Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. Japan Scotch Whisky Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Scotch Whisky Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. Vietnam Scotch Whisky Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. South Korea Scotch Whisky Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Scotch Whisky Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Scotch Whisky Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Scotch Whisky Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Scotch Whisky Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Scotch Whisky Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Distribution Channel

10. South America Scotch Whisky Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Scotch Whisky Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Scotch Whisky Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Scotch Whisky Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Bacardi Limited
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Johnnie Walker & Sons Ltd.
    • 14.1.3. Chivas Brothers Limited
    • 14.1.4. William Grant & Sons Ltd.
    • 14.1.5. The Macallan Distillers Limited
    • 14.1.6. Suntory Global Spirits Inc.
    • 14.1.7. Speciality Drinks Ltd
    • 14.1.8. The Crown Royal Company
    • 14.1.9. Pernod Ricard S.A.
    • 14.1.10. Allied Blenders and Distillers Limited

15. Strategic Recommendations

16. About Us & Disclaimer