蘇格蘭威士忌市場規模、佔有率、成長分析（按產品類型、價格、目標消費者、分銷管道、地區）- 2025-2032 年產業預測

預計 2023 年全球蘇格蘭威士忌市場規模將達到 195 億美元，從 2024 年的 199.5 億美元成長到 2032 年的 321.8 億美元，預測期內（2025-2032 年）的複合年成長率為 6.7%。

蘇格蘭威士忌市場正在經歷強勁成長，這得益於全球對精釀烈酒和頂級烈酒的需求不斷成長，尤其是在亞太地區和拉丁美洲等新興市場，這些地區新興的中產階級擴大轉向高檔產品。推動這一成長的關鍵因素包括傳統品牌、蘇格蘭旅遊業的成長以及對單一麥芽威士忌和成熟混合威士忌的日益欣賞，這些因素促進了國際出口。電子商務的興起使品牌能夠更有效地與先前服務不足的市場中的消費者建立聯繫。然而，嚴格的國際貿易政策、消費稅以及英國脫歐等地緣政治緊張局勢等挑戰威脅出口動力。此外，隨著永續實踐的推行，環境問題也推高了生產成本。來自日本威士忌和美國波本威士忌等日益成長的威士忌品類的競爭給蘇格蘭威士忌品牌帶來了越來越大的壓力，迫使它們在創新和傳統特色之間取得平衡。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 消費行為分析
  • 人口統計分析
  • 消費者趨勢和偏好
  • 影響購買決策的因素
  • 消費者成分採用
  • 觀察和建議
• 監管矩陣
• 技術分析

蘇格蘭威士忌市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 混合
• 單一麥芽威士忌
• 單粒
• 混合麥芽
• 混合穀物
• 其他

蘇格蘭威士忌市場規模（按價格和複合年成長率） (2025-2032)

• 市場概覽
• 標準
• 優質的
• 超高階和豪華

蘇格蘭威士忌市場規模（按目標消費者和複合年成長率） (2025-2032)

• 市場概覽
• 青少年
• 年輕人
• 中年

蘇格蘭威士忌市場規模（依分銷管道分類）及複合年成長率（2025-2032）

• 市場概覽
• On-Trade
  • 飯店
  • 餐廳
  • 酒吧
  • 俱樂部
• Off-Trade
  • 酒類商店
  • 超級市場
  • 專賣店
• 網路零售

蘇格蘭威士忌市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Johnnie Walker
• Ballantine's
• Chivas Regal
• Grant's
• William Lawson's
• Dewar's
• Black & White
• William Peel
• J&B
• Label 5
• Buchanan's
• Sir Edward's
• Glenfiddich
• Passport
• Teacher's Highland Cream
• The Glenlivet
• Bell's
• Old Parr

結論和建議

Global Scotch Whisky Market size was valued at USD 19.50 Billion in 2023 and is poised to grow from USD 19.95 Billion in 2024 to USD 32.18 Billion by 2032, growing at a CAGR of 6.7% in the forecast period (2025-2032).

The Scotch whisky market is experiencing robust growth, fueled by rising global demand for craft and premium spirits, particularly in emerging regions like Asia-Pacific and Latin America, where a burgeoning middle class is developing a taste for luxury products. Key factors enhancing this growth include heritage branding, increasing tourism to Scotland, and a growing appreciation for single malts and aged blends, which boost international exports. The rise of e-commerce has enabled brands to connect more effectively with consumers in previously under-served markets. However, challenges such as strict international trade policies, excise taxes, and geopolitical tensions like Brexit threaten export dynamics. Moreover, environmental concerns demand sustainable practices that raise production costs. The competition from growing categories like Japanese whisky and American bourbon further pressures Scotch brands to balance innovation with traditional identity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Scotch Whisky market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Scotch Whisky Market Segments Analysis

The global Scotch Whisky Market is segmented on the basis of product type, product quality, application, target consumer, distribution channel and region. By product type, the market is segmented into blended, single malt, single grain

Driver of the Global Scotch Whisky Market

The global Scotch whisky market is being significantly driven by the increasing demand for whisky-based cocktails, notably highballs, which are gaining traction among millennial and Gen Z demographics. These younger consumers tend to prefer lighter beverages that mix whisky with soda or other mixers, reflecting their desire for refreshing drink options. This shift towards more approachable cocktail sipping is reshaping drinking culture, making whisky accessible and appealing to a broader range of consumers. As highballs exemplify this trend, they exemplify the versatility of Scotch whisky, encouraging a shift away from traditional neat or on-the-rocks consumption patterns.

Restraints in the Global Scotch Whisky Market

A major constraint facing the global Scotch whisky market is the implementation of elevated import taxes and regulatory hurdles across different regions. These high taxes raise the overall retail prices, limiting accessibility for budget-conscious consumers. Additionally, the intricate regulatory landscape, which includes varying import standards and labeling requirements, poses challenges for new brands seeking to enter the market. This complexity may hinder international growth and expansion efforts, particularly in emerging markets, where the cost of compliance can be prohibitively high, ultimately restricting the market's development potential.

Market Trends of the Global Scotch Whisky Market

The global Scotch whisky market is currently experiencing a pronounced trend towards premiumization, with consumers increasingly favoring higher-end, aged expressions that offer richer flavors and unique tasting experiences. This shift is driving a surge in demand for limited-edition releases and innovative cask finishes, including those that utilize sherry and wine casks for added complexity. North America and Europe are at the forefront of this trend, as discerning enthusiasts seek distinctive and luxurious options within the Scotch category. As a result, producers are adapting their offerings to cater to these evolving consumer preferences, positioning themselves for sustained growth in a competitive market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Consumer Behaviour Analysis
  • Demographic Analysis
  • Consumer Trends and Preferences
  • Factors Affecting Buying Decision
  • Consumer Ingredient Adoption
  • Observations & Recommendations
• Regulation Matrix
• Technology Analysis

Global Scotch Whisky Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Blended
• Single Malt
• Single Grain
• Blended Malt
• Blended Grain
• Others

Global Scotch Whisky Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Standard
• Premium
• Super Premium & Luxury

Global Scotch Whisky Market Size by Target Consumer & CAGR (2025-2032)

• Market Overview
• Teenagers
• Young Adults
• Middle-Aged Adults

Global Scotch Whisky Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-Trade
  • Hotels
  • Restaurants
  • Bar
  • Clubs
• Off-Trade
  • Liquor stores
  • Supermarkets
  • Specialty Stores
• Online Retail

Global Scotch Whisky Market Size & CAGR (2025-2032)

• North America (Product Type, Pricing, Target Consumer, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Pricing, Target Consumer, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Pricing, Target Consumer, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Pricing, Target Consumer, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Pricing, Target Consumer, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Johnnie Walker
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ballantine's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chivas Regal
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grant's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Lawson's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dewar's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black & White
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Peel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J&B
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Label 5
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buchanan's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sir Edward's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glenfiddich
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Passport
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teacher's Highland Cream
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Glenlivet
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bell's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Old Parr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations