查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1892875

威士忌市場機會、成長促進因素、產業趨勢分析及預測（2026-2035年）

Whiskey Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035
出版日期: | 出版商: Global Market Insights Inc. | 英文 210 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2025年全球威士忌市場價值1,080億美元，預計到2035年將以5.5%的複合年成長率成長至1,850億美元。

威士忌市場 - IMG1

市場成長主要受高階化趨勢、全球消費擴張以及消費者對正宗、陳年和手工威士忌產品日益成長的興趣所驅動。此外，餐飲通路和零售通路的拓展、數位化管道的普及以及雞尾酒文化在年輕族群中的流行也進一步推動了成長。全球分銷網路的增強和新興市場高階化趨勢的持續推動著所有威士忌品類的強勁需求。威士忌的文化共鳴、傳承品牌以及產品創新（例如桶陳和限量版）正在提升消費者的參與。生產商正加大對現代化、小批量生產和永續蒸餾技術的投資，以提高營運效率並維持產品的真實性。電子商務平台和訂閱式品鑑體驗的普及也加強了品牌與消費者之間的聯繫，使釀酒商能夠觸及國際市場的新客戶群。

市場範圍
起始年份 2025
預測年份 2026-2035
起始值 1080億美元
預測值 1850億美元
複合年成長率 5.5%

預計到2025年，高階威士忌市場規模將達到533億美元。其持續成長得益於品質與價格的平衡，使其對一般威士忌消費者極具吸引力。同時，超高階威士忌市場正經歷更快的擴張，越來越多的消費者願意為獨特的風味、別緻的口感和知名品牌支付更高的價格。年輕和中等收入消費者可支配收入的成長推動了他們從普通威士忌轉向高階和超高階威士忌的趨勢，這反映了消費者口味的轉變以及對更高品質飲酒體驗的追求。

預計到2025年，非現場銷售市場規模將達604億美元。隨著越來越多的消費者選擇購買威士忌在家享用，零售店、超市和線上平台均呈現強勁成長動能。電子商務的興起使消費者能夠輕鬆比較價格、探索新品牌並方便地訂購高階威士忌。酒吧、餐廳和俱樂部等場所的現場銷售也在穩步復甦，受益於社交活動和夜生活場所的日益豐富，同時這些場所對於推廣威士忌品牌和高階產品仍然至關重要。

2025年，美國威士忌市場價值將達到343億美元。北美地區的需求主要由美國和加拿大驅動，這得益於波本威士忌、黑麥威士忌和加拿大威士忌的高消費量和出口量。波本威士忌在國內外市場持續佔據主導地位，這得益於高階化趨勢和精釀酒廠的興起。在加拿大，人們對口感順滑的美國威士忌的興趣日益濃厚，這種威士忌既吸引了普通飲酒者，也吸引了雞尾酒愛好者。該地區強大的分銷網路和深厚的威士忌文化進一步促進了創新和市場擴張。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

  • 產業生態系分析
    • 供應商格局
    • 利潤率
    • 每個階段的價值增加
    • 影響價值鏈的因素
    • 中斷
  • 產業影響因素
    • 成長促進因素
      • 高階威士忌的需求不斷成長
      • 對陳年烈酒和特色烈酒的興趣
      • 透過電子商務進行擴張
    • 產業陷阱與挑戰
      • 高昂的生產成本和老化成本
      • 日益激烈的市場競爭
    • 市場機遇
      • 拓展新興市場
      • 口味和技術創新
      • 採取永續的做法
  • 成長潛力分析
  • 監管環境
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲
  • 波特的分析
  • PESTEL 分析
  • 技術與創新格局
    • 當前技術趨勢
    • 新興技術
  • 價格趨勢
    • 按地區
    • 依產品類型
  • 未來市場趨勢
  • 技術與創新格局
    • 當前技術趨勢
    • 新興技術
  • 專利格局
  • 貿易統計（HS編碼）（註：僅提供重點國家的貿易統計資料）
    • 主要進口國
    • 主要出口國
  • 永續性和環境方面
    • 永續實踐
    • 減少廢棄物策略
    • 生產中的能源效率
    • 環保舉措
  • 碳足跡考量

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
    • 按地區
      • 北美洲
      • 歐洲
      • 亞太地區
      • 拉丁美洲
      • MEA
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 關鍵進展
    • 併購
    • 合作夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章：市場估算與預測：依產品類型分類，2021-2034年

  • 美國威士忌
    • 波本威士忌
    • 純波本威士忌
    • 田納西威士忌
    • 其他
  • 蘇格蘭威士忌
    • 單一麥芽蘇格蘭威士忌
    • 單一穀物蘇格蘭威士忌
    • 調和蘇格蘭威士忌
    • 混合麥芽蘇格蘭威士忌
    • 混合穀物蘇格蘭威士忌
  • 愛爾蘭威士忌
    • 單一壺式蒸餾愛爾蘭威士忌
    • 單一麥芽愛爾蘭威士忌
    • 單一穀物愛爾蘭威士忌
    • 混合愛爾蘭威士忌
  • 加拿大威士忌
    • 加拿大調和威士忌
    • 加拿大黑麥威士忌
  • 日本威士忌
    • 日本單一麥芽威士忌
    • 日本調和威士忌
    • 日本單谷
  • 風味威士忌
    • 蜂蜜風味威士忌
    • 蘋果風味威士忌
    • 肉桂威士忌
    • 其他口味變體
  • 即飲型（RTD）威士忌
    • 威士忌可樂即飲
    • 威士忌薑汁汽水即飲
    • 威士忌雞尾酒即飲

第6章：市場估計與預測：依價格層級分類，2021-2034年

  • 高階市場
  • 超高階市場
  • 奢侈品/超高階市場（零售價100美元以上）

第7章：市場估計與預測：依配銷通路分類，2021-2034年

  • 本地部署
  • 非現場
  • 旅遊零售/免稅店
  • 機構/批發

第8章：市場估價與預測：依包裝材料分類，2021-2034年

  • 標準玻璃
  • 永續材料
  • 高級包裝

第9章：市場估計與預測：依應用領域分類，2021-2034年

  • 直接飲用（純飲、加冰、加水）
  • 雞尾酒和混合飲料
  • 烹飪與美食
  • 贈送
  • 其他

第10章：市場估計與預測：依地區分類，2021-2034年

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 西班牙
    • 義大利
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 亞太其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國
    • 中東和非洲其他地區

第11章：公司簡介

  • Bacardi Limited
  • Balcones Distilling
  • Beam Suntory
  • Brown-Forman Corporation
  • Campari Group
  • Diageo plc
  • Edrington Group
  • Heaven Hill Brands
  • Kings County Distillery
  • Pernod Ricard
  • Remy Cointreau
  • Sazerac Company
  • Starward Whisky
  • Stranahan's Colorado Whiskey
  • Teeling Whiskey Company
  • Westland Distillery
  • William Grant & Sons
簡介目錄
Product Code: 3322

The Global Whiskey Market was valued at USD 108 billion in 2025 and is estimated to grow at a CAGR of 5.5% to reach USD 185 billion by 2035.

Whiskey Market - IMG1

Market growth is driven by rising premiumization, expanding global consumption, and increasing consumer interest in authentic, aged, and craft whiskey products. Growth is further supported by the expansion of on-trade and off-trade retail channels, greater digital accessibility, and the rising popularity of cocktail culture among younger demographics. Enhanced global distribution networks and the premium shift in emerging markets continue to create robust demand across all whiskey categories. Whiskey's cultural resonance, heritage-driven branding, and product innovation, such as cask finishes and limited-edition releases, are boosting consumer engagement. Producers are increasingly investing in modernization, small-batch production, and sustainable distilling technologies to improve operational efficiency while preserving product authenticity. The proliferation of e-commerce platforms and subscription-based tasting experiences has also strengthened brand-consumer relationships, allowing distillers to access new audiences across international markets.

Market Scope
Start Year2025
Forecast Year2026-2035
Start Value$108 Billion
Forecast Value$185 Billion
CAGR5.5%

The premium segment generated USD 53.3 billion in 2025. Its continued growth is driven by the balance of quality and affordability, making it attractive to regular whiskey consumers. Super-premium whiskey, meanwhile, is witnessing faster expansion as more consumers are willing to spend extra for distinctive flavors, unique finishes, and reputable brands. Rising disposable incomes among younger and middle-income consumers have fueled a shift from standard whiskies to premium and super-premium varieties, reflecting evolving tastes and a desire for elevated drinking experiences.

The off-premises sales segment reached USD 60.4 billion in 2025. Retail outlets, supermarkets, and online platforms are seeing strong growth as more consumers prefer purchasing whiskey for home consumption. The rise of e-commerce allows buyers to easily compare prices, explore new brands, and order premium bottles conveniently. On-premises sales through bars, restaurants, and clubs are also recovering steadily, benefiting from increased social activities and nightlife, while remaining crucial for promoting whiskey brands and premium offerings.

U.S. Whiskey Market was valued at USD 34.3 billion in 2025. North America's demand is largely driven by the U.S. and Canada, supported by high consumption and exports of bourbon, rye, and Canadian whiskies. Bourbon continues to dominate domestically and internationally, bolstered by premiumization trends and the rise of craft distilleries. Interest in smooth, easy-to-drink American whiskies is growing in Canada, appealing to both casual drinkers and cocktail enthusiasts. The region's strong distribution networks and rich whiskey culture further support innovation and market expansion.

Key players in the Global Whiskey Market include Diageo, Pernod Ricard, Beam Suntory, William Grant & Sons, Brown-Forman, and Whyte & Mackay, all of which continue to invest in product innovation, global expansion, and premiumization strategies to maintain competitive strength in the evolving whiskey landscape. Companies operating in the Whiskey Market increasingly rely on premiumization, launching aged, limited-edition, and cask-finished expressions to attract enthusiasts willing to pay higher prices. Major players also emphasize innovation, experimenting with unique maturation techniques, regional ingredients, and collaborative releases to differentiate their portfolios. Global expansion remains a priority, with firms strengthening distribution networks in high-growth regions such as Asia Pacific through partnerships and localized marketing campaigns. Many brands are investing heavily in digital engagement, using e-commerce, virtual tastings, and storytelling-driven social media campaigns to reach younger consumers.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Product type
    • 2.2.2 Price tier
    • 2.2.3 Distribution channel
    • 2.2.4 Packaging material
    • 2.2.5 Application
    • 2.2.6 Regional
  • 2.3 TAM Analysis, 2025-2034
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 Critical success factors
  • 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rising demand for premium whiskey
      • 3.2.1.2 Interest in aged and specialty spirits
      • 3.2.1.3 Expansion through e-commerce
    • 3.2.2 Industry pitfalls and challenges
      • 3.2.2.1 High production and aging costs
      • 3.2.2.2 Increasing market competition
    • 3.2.3 Market opportunities
      • 3.2.3.1 Expansion into emerging markets
      • 3.2.3.2 Innovation in flavors and techniques
      • 3.2.3.3 Adoption of sustainable practices
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
    • 3.4.1 North America
    • 3.4.2 Europe
    • 3.4.3 Asia Pacific
    • 3.4.4 Latin America
    • 3.4.5 Middle East & Africa
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis
  • 3.7 Technology and innovation landscape
    • 3.7.1 Current technological trends
    • 3.7.2 Emerging technologies
  • 3.8 Price trends
    • 3.8.1 By region
    • 3.8.2 By product type
  • 3.9 Future market trends
  • 3.10 Technology and innovation landscape
    • 3.10.1 Current technological trends
    • 3.10.2 Emerging technologies
  • 3.11 Patent landscape
  • 3.12 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
    • 3.12.1 Major importing countries
    • 3.12.2 Major exporting countries
  • 3.13 Sustainability and environmental aspects
    • 3.13.1 Sustainable practices
    • 3.13.2 Waste reduction strategies
    • 3.13.3 Energy efficiency in production
    • 3.13.4 Eco-friendly initiatives
  • 3.14 Carbon footprint consideration

Chapter 4 Competitive Landscape, 2025

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 LATAM
      • 4.2.1.5 MEA
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021-2034 (USD Billion) (Million Liters)

  • 5.1 Key trends
  • 5.2 American whiskey
    • 5.2.1 Bourbon whiskey
    • 5.2.2 Straight bourbon
    • 5.2.3 Tennessee whiskey
    • 5.2.4 Others
  • 5.3 Scotch whisky
    • 5.3.1 Single malt scotch
    • 5.3.2 Single grain scotch
    • 5.3.3 Blended scotch whisky
    • 5.3.4 Blended malt scotch
    • 5.3.5 Blended grain scotch
  • 5.4 Irish whiskey
    • 5.4.1 Single pot still Irish whiskey
    • 5.4.2 Single malt Irish whiskey
    • 5.4.3 Single grain Irish whiskey
    • 5.4.4 Blended Irish whiskey
  • 5.5 Canadian whisky
    • 5.5.1 Canadian blended whisky
    • 5.5.2 Canadian rye whisky
  • 5.6 Japanese whisky
    • 5.6.1 Japanese single malt
    • 5.6.2 Japanese blended whisky
    • 5.6.3 Japanese single grain
  • 5.7 Flavored whiskey
    • 5.7.1 Honey-flavored whiskey
    • 5.7.2 Apple-flavored whiskey
    • 5.7.3 Cinnamon-flavored whiskey
    • 5.7.4 Other flavored variants
  • 5.8 Ready-to-drink (RTD) whiskey
    • 5.8.1 Whiskey & cola RTD
    • 5.8.2 Whiskey & ginger ale RTD
    • 5.8.3 Whiskey cocktail RTD

Chapter 6 Market Estimates and Forecast, By Price Tier, 2021-2034 (USD Billion) (Million Liters)

  • 6.1 Key trends
  • 6.2 Premium segment
  • 6.3 Super-premium segment
  • 6.4 Luxury/ultra-premium segment ($100+ retail)

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Liters)

  • 7.1 Key trends
  • 7.2 On-premise
  • 7.3 Off-premise
  • 7.4 Travel retail/duty-free
  • 7.5 Institutional/wholesale

Chapter 8 Market Estimates and Forecast, By Packaging Material, 2021-2034 (USD Billion) (Million Liters)

  • 8.1 Key trends
  • 8.2 Standard glass
  • 8.3 Sustainable material
  • 8.4 Premium packaging

Chapter 9 Market Estimates and Forecast, By Application, 2021-2034 (USD Billion) (Million Liters)

  • 9.1 Key trends
  • 9.2 Direct consumption (neat, on the rocks, with water)
  • 9.3 Cocktails & mixed drinks
  • 9.4 Cooking & culinary
  • 9.5 Gifting
  • 9.6 Others

Chapter 10 Market Estimates and Forecast, By Region, 2021-2034 (USD Billion) (Million Liters)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Spain
    • 10.3.5 Italy
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 Australia
    • 10.4.5 South Korea
    • 10.4.6 Rest of Asia Pacific
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
    • 10.5.4 Rest of Latin America
  • 10.6 Middle East and Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 South Africa
    • 10.6.3 UAE
    • 10.6.4 Rest of Middle East and Africa

Chapter 11 Company Profiles

  • 11.1 Bacardi Limited
  • 11.2 Balcones Distilling
  • 11.3 Beam Suntory
  • 11.4 Brown-Forman Corporation
  • 11.5 Campari Group
  • 11.6 Diageo plc
  • 11.7 Edrington Group
  • 11.8 Heaven Hill Brands
  • 11.9 Kings County Distillery
  • 11.10 Pernod Ricard
  • 11.11 Remy Cointreau
  • 11.12 Sazerac Company
  • 11.13 Starward Whisky
  • 11.14 Stranahan's Colorado Whiskey
  • 11.15 Teeling Whiskey Company
  • 11.16 Westland Distillery
  • 11.17 William Grant & Sons