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美國威士忌市場規模、佔有率和成長分析（按產品、應用、分銷通路、年齡層和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1896009

美國威士忌市場規模、佔有率和成長分析（按產品、應用、分銷通路、年齡層和地區分類）－2026-2033年產業預測

American Whisky Market Size, Share, and Growth Analysis, By Product (Bourbon Whiskey, Tennessee Whiskey), By Application (Beverages, Food Recipes), By Distribution Channel, By Age Group, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月15日 | 出版商:

SkyQuest | 英文 242 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，美國威士忌市場規模將達到 122.5 億美元，到 2025 年將成長至 130.5 億美元，到 2033 年將成長至 215.9 億美元，在預測期（2026-2033 年）內複合年成長率為 6.5%。

美國威士忌市場產品種類繁多，包括調和威士忌、單一麥芽威士忌、愛爾蘭威士忌、日本威士忌、蘇格蘭威士忌、波本威士忌、田納西威士忌、加拿大威士忌和黑麥威士忌。尤其值得一提的是，由於消費者對美國高階威士忌品牌的興趣日益濃厚，波本威士忌在全球的受歡迎程度正在加速成長。超高階和高級產品的興起以及雞尾酒文化的蓬勃發展，都推動了這一成長。此外，有利的外匯也提升了美國威士忌的國際吸引力，進一步促進了銷售。高階田納西威士忌和波本威士忌的銷售尤其實現了兩位數的顯著成長，反映出美國消費者對高階產品的強烈偏好。這一趨勢為全球美國高階烈酒市場帶來了快速成長的機會。

美國威士忌市場成長要素

受國際旅遊激增和餐飲酒吧數量增加等多種因素影響，美國威士忌市場預計將迎來顯著成長。旅遊需求的成長可望透過免稅店帶動產品銷售，滿足追求高階體驗的旅客的需求。此外，許多遊客在一天結束時喜歡飲用冰鎮飲品放鬆身心，這也促進了市場的擴張。隨著越來越多的人探索美食文化和美酒，對美國威士忌的需求將持續成長，這充分體現了其作為遊客和當地居民首選飲品的吸引力。

限制美國威士忌市場的因素

美國威士忌市場面臨許多限制因素，主要源自於競爭激烈的市場格局和數量有限的成熟供應商。新參與企業面臨許多障礙，包括需要大量初始投資以及產業監管框架的複雜性。日益激烈的競爭可能迫使現有企業降低產品價格以維持市場佔有率，進而對利潤率產生負面影響。這種充滿挑戰的環境進一步限制了美國威士忌產業新舊生產商的發展和創新能力。

美國威士忌市場趨勢

美國威士忌市場正經歷著一場動態的變革，其驅動力來自消費者偏好的轉變和可支配收入的增加，以及對高級產品日益成長的需求。同時，風味威士忌的日益普及也推動了這一趨勢，各大品牌紛紛在其產品組合中加入蘋果、肉桂和蜂蜜等創新口味，以滿足不同消費者的口味偏好。隨著消費者尋求獨特而富有冒險精神的飲酒體驗，市場也積極響應，提供更多種類的高品質產品，並採用更方便的包裝形式。這種轉變不僅展現了當今威士忌飲用者日益成長的偏好，也預示著烈酒類別更廣泛的文化趨勢：一種追求奢華與探索的潮流。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Brown-Forman（US）
Beam Suntory（US）
Diageo（UK）
Heaven Hill Distilleries（US）
Sazerac Company（US）
Wild Turkey（US）
Jim Beam（US）
Jack Daniel's（US）
Maker's Mark（US）
Four Roses Distillery（US）
Buffalo Trace Distillery（US）
Heaven's Door Spirits（US）
WhistlePig Whiskey（US）
Angel's Envy（US）
Michter's Distillery（US）
MGP Ingredients（US）
Balcones Distilling（US）

結論與建議

簡介目錄

Product Code: SQMIG30F2028

American Whisky Market size was valued at USD 12.25 Billion in 2024 and is poised to grow from USD 13.05 Billion in 2025 to USD 21.59 Billion by 2033, growing at a CAGR of 6.5% during the forecast period (2026-2033).

The American whiskey market offers a diverse array of options, including blended, single malt, Irish, Japanese, Scotch, bourbon, Tennessee, Canadian, and rye whiskies. Notably, bourbon's global popularity is accelerating, driven by increasing consumer interest in premium U.S. whiskey brands. The rise of super-premium and ultra-premium offerings, coupled with the expansion of cocktail cultures, fuels this growth. Additionally, favorable exchange rates enhance the attractiveness of American whiskies internationally, further boosting sales. Luxury Tennessee and bourbon whiskies, in particular, are gaining traction, with notable double-digit growth, reflecting a strong preference for high-end products among American consumers. This trend underscores a burgeoning market opportunity for premium American spirits worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the American Whisky market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

American Whisky Market Segments Analysis

Global American Whisky Market is segmented by Product, Application, Distribution Channel, Age Group and region. Based on Product, the market is segmented into Bourbon Whiskey, Tennessee Whiskey, Rye Whiskey, Corn Whiskey, Blended American Whiskey and Single Malt American Whiskey. Based on Application, the market is segmented into Beverages, Food Recipes, Gifting and Collectibles, Bars and Pubs, Personal Consumption and Others. Based on Distribution, the market is segmented into Off-Trade, Online Retailers, Specialty Stores, Direct to Consumer and On trade. Based on Age Group, the market is segmented into 18-25, 26-35, 36-50 and 51 and Above. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the American Whisky Market

The American whisky market is set to experience significant growth due to various factors, including a surge in international travel and a growing number of dining establishments and bars. This rise in tourism is expected to bolster product sales through duty-free outlets, catering to travelers seeking premium experiences. Additionally, many visitors favor chilled beverages to unwind at the end of their day, further contributing to the market's expansion. As more people explore culinary offerings and spirits, the demand for American whisky will continue to increase, highlighting its appeal as a preferred choice among both tourists and locals alike.

Restraints in the American Whisky Market

The American whiskey market faces several constraints stemming from its competitive landscape, characterized by a limited number of established vendors. New entrants encounter significant barriers due to the high initial capital investment required and the complexities of navigating the regulatory framework governing the industry. As competition intensifies, existing manufacturers may find themselves compelled to reduce their product prices to maintain market share, which can adversely affect their profit margins. This challenging environment further complicates the ability of both new and existing producers to thrive and innovate within the American whiskey sector.

Market Trends of the American Whisky Market

The American whisky market is witnessing a dynamic shift influenced by evolving consumer preferences and rising disposable incomes, leading to an increased demand for premium offerings. This trend is complemented by the growing popularity of flavored whiskies, as brands broaden their portfolios to include innovative options like apple, cinnamon, and honey, catering to diverse taste profiles. As consumers seek unique and adventurous drinking experiences, the market is responding with a wider array of accessible high-quality products. This shift not only highlights the sophistication of modern whisky enthusiasts but indicates a broader cultural move towards indulgence and exploration within the spirits category.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global American Whisky Market Size by Product & CAGR (2026-2033)

Market Overview
Bourbon Whiskey
Tennessee Whiskey
Rye Whiskey
Corn Whiskey
Blended American Whiskey
Single Malt American Whiskey

Global American Whisky Market Size by Application & CAGR (2026-2033)

Market Overview
Beverages
Food Recipes
Gifting and Collectibles
Bars and Pubs
Personal Consumption
Others

Global American Whisky Market Size by Distribution & CAGR (2026-2033)

Market Overview
Off-Trade
Online Retailers
Specialty Stores
Direct to Consumer
On trade

Global American Whisky Market Size by Age Group & CAGR (2026-2033)

Market Overview
18-25
26-35
36-50
51 and Above

Global American Whisky Market Size & CAGR (2026-2033)

North America (Product, Application, Distribution, Age Group)
- US
- Canada
Europe (Product, Application, Distribution, Age Group)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Application, Distribution, Age Group)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Application, Distribution, Age Group)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Application, Distribution, Age Group)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Brown-Forman (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beam Suntory (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heaven Hill Distilleries (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sazerac Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wild Turkey (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jim Beam (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jack Daniel's (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maker's Mark (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Four Roses Distillery (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Buffalo Trace Distillery (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heaven's Door Spirits (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WhistlePig Whiskey (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Angel's Envy (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michter's Distillery (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MGP Ingredients (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Balcones Distilling (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments