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市場調查報告書
商品編碼
1407551
遊戲顯示器市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測,按面板類型、螢幕尺寸、銷售管道、最終用戶、地區和競爭細分Gaming Monitor Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Panel Type, By Screen Size, By Sales Channel, By End User, By Region, and By Competition, 2018-2028 |
全球遊戲顯示器市場是更廣泛的遊戲產業中一個蓬勃發展的領域。隨著全球遊戲愛好者對沉浸式和響應式顯示器的需求日益成長,該市場經歷了顯著的成長和創新。遊戲顯示器旨在提供卓越的視覺體驗,最大限度地減少輸入延遲並提高影像品質。有幾個關鍵因素促成了這個市場的成長。
高更新率:遊戲顯示器的特點是高更新率,通常為 144Hz、240Hz,甚至 360Hz。這些刷新率可減少運動模糊,使快節奏的遊戲體驗更加流暢,滿足競技遊戲玩家的需求。
低響應時間:市場上出現了大量具有以毫秒為單位的超低響應時間的顯示器,可防止重影並確保無縫過渡。
市場概況 | |
---|---|
預測期 | 2024-2028 |
2022 年市場規模 | 90.3億美元 |
2028 年市場規模 | 135.9億美元 |
2023-2028 年CAGR | 6.18% |
成長最快的細分市場 | 32吋以上 |
最大的市場 | 北美洲 |
解析度和 HDR:遊戲顯示器具有各種解析度,包括全高畫質、四倍高畫質和 4K 超高畫質,而高動態範圍 (HDR) 支援可呈現鮮豔的色彩和更深的對比度
與許多其他行業一樣,遊戲顯示器產業也面臨著與全球供應鏈中斷相關的挑戰。 COVID-19 大流行和半導體短缺等事件凸顯了該行業容易受到外部衝擊的影響。顯示面板、晶片組和連接器等關鍵組件的短缺可能會導致生產延遲和成本增加。
為了應對這些挑戰,公司可以實現供應商基礎多元化,並建立重要零件的策略庫存。加強本地或區域採購選擇可以提供更具彈性的供應鏈。此外,創建能夠快速適應不斷變化的條件的靈活製造流程也至關重要。
環境問題和法規:
隨著環保意識的增強,遊戲顯示器產業面臨對其產品永續性越來越嚴格的審查。顯示器的製造和處置,特別是那些具有更大螢幕和更高解析度的顯示器,可能會對環境產生重大影響。監管機構開始引入與能源效率、危險物質和回收相關的標準和指令。
製造商必須透過減少產品的環境足跡、最佳化能源消耗以及採用環保材料和製造流程來關注永續發展措施。遵守新興法規對於避免處罰和維持正面的品牌形象至關重要。
相容性和介面標準:
確保遊戲顯示器與最新的遊戲機、PC 和顯示卡相容可能是一項挑戰。遊戲產業不斷推出具有不同介面和標準的新硬體。遊戲玩家需要即插即用的兼容性,並希望他們的顯示器能無縫支援最新技術。
製造商需要投資全面的測試和開發流程,以確保他們的顯示器能夠與各種設備良好配合。他們還必須與遊戲硬體開發商密切合作,以協調介面標準,減少相容性問題並提供流暢的遊戲體驗。
主要市場趨勢
高刷新率和低迴應時間:
遊戲顯示器越來越以高更新率(例如,144Hz、240Hz,甚至360Hz)和低響應時間(以毫秒為單位)為特徵。遊戲玩家尋求具有這些功能的顯示器,以確保流暢、無撕裂的遊戲體驗,因為它們可以顯著減少運動模糊和重影。對這些超響應顯示器的需求持續成長,推動了製造商的創新。
沉浸式遊戲體驗的趨勢導致了曲面和超寬遊戲顯示器的流行。這些顯示器提供更廣闊的視野,增強遊戲體驗。遊戲玩家可以享受更多的周邊視覺和「在遊戲中」的感覺。尤其是曲面顯示器,可以減少失真和眩光,使其成為狂熱遊戲玩家的有吸引力的選擇。
隨著遊戲對圖形的要求越來越高,遊戲玩家越來越尋求高解析度的顯示器。 4K(超高畫質)顯示器變得越來越普遍,可提供令人難以置信的詳細視覺效果。此外,高動態範圍(HDR)技術也正在進入遊戲顯示器。 HDR 增強了遊戲的對比和色彩準確性,使視覺效果更加逼真和吸引人。
AMD FreeSync 和 NVIDIA G-Sync 等自適應同步技術已成為遊戲體驗不可或缺的一部分。這些技術透過同步顯示器的更新率和顯示卡的輸出來減少螢幕撕裂和卡頓。更多顯示器正在整合這些功能,讓擁有不同 GPU 的玩家能夠享受更流暢的遊戲體驗。
遊戲顯示器市場正在見證 OLED 和 Mini-LED 顯示技術的採用。 OLED 面板提供無與倫比的對比度和令人難以置信的深黑色。 Mini-LED 用於 LCD 顯示器的背光,可提供改進的局部調光和色彩精確度。這些技術為遊戲玩家提供卓越的視覺質量,但價格可能很高。
細分市場洞察
面板類型見解
2022 年,IPS 面板將在全球遊戲顯示器市場佔據主導地位。IPS 面板因其卓越的色彩準確度和寬視角而受到關注。遊戲玩家重視充滿活力且逼真的色彩,因為它們可以增強視覺體驗並讓玩家更好地沉浸在遊戲中。借助 IPS 技術,使用者可以獲得一致且準確的色彩表現,使其成為遊戲顯示器的理想選擇。
在遊戲世界中,速度至關重要。雖然與 TN(扭曲向列)面板相比,傳統 IPS 面板因其響應時間較慢而聞名,但 IPS 技術的進步已顯著縮小了這一差距。現代 IPS 遊戲顯示器具有更快的反應時間,通常達到 1 毫秒或更低,這對於最大限度地減少快節奏遊戲中的運動模糊和重影至關重要。
此外,IPS 面板因其寬視角而備受推崇。此特性在朋友或競爭對手可能聚集在單一螢幕周圍的多人遊戲場景中尤其重要。 IPS 顯示器可確保無論視角為何,影像品質都保持一致,進而減少色彩失真和對比度偏移。
IPS 面板佔據主導地位的另一個因素是它們與各種遊戲類型的兼容性。從身臨其境的開放世界冒險到競技電子競技遊戲,遊戲玩家可以享受多樣化且均衡的視覺體驗。 IPS 面板的靈活性使其成為從事各種遊戲活動的遊戲玩家的熱門選擇。
螢幕尺寸見解
27-32吋細分市場將在2022年全球遊戲顯示器市場佔據主導地位。「27-32吋」類別的遊戲顯示器在尺寸和效能之間取得了完美的平衡。這些螢幕足夠大,可以提供身臨其境的遊戲體驗和寬敞的視野,但它們又不會太大而變得笨重或佔據有限的桌面空間。遊戲玩家重視全神貫注於遊戲的能力,而這些顯示器為此目的提供了理想的螢幕空間。
促成該細分市場主導地位的關鍵因素之一是它提供的最佳像素密度。借助 27-32 吋顯示螢幕,顯示器可以提供高解析度視覺效果,例如 1440p 或 4K,而不會犧牲清晰度或像素化。遊戲玩家可以享受清晰細膩的圖形,這對於辨別遊戲細節並保持競爭優勢尤其重要。
「27-32 吋」細分市場也具有足夠的多功能性,可以適應各種遊戲類型。無論遊戲玩家是沉浸在開放世界冒險中、參加快節奏的第一人稱射擊遊戲,還是參加電競比賽,顯示器尺寸都可以滿足各種喜好。螢幕尺寸達到了平衡,使其既適合沉浸式、故事驅動的遊戲,也適合基於抽搐的競技遊戲。
該細分市場佔據主導地位的另一個重要促進因素是遊戲玩家中多工處理的日益普及。除了遊戲之外,許多用戶還在尋求可以用作工作、內容創建和娛樂的多功能顯示器的顯示器。 27-32 吋尺寸非常適合這些多樣化的活動,為並排應用程式提供充足的螢幕空間並提高工作效率。
區域洞察
北美在 2022 年將主導全球遊戲顯示器市場。北美,尤其是美國,擁有完善的遊戲文化。該地區擁有大量專業電子競技組織、遊戲內容創作者和熱情的遊戲玩家。這個蓬勃發展的生態系統創造了對高品質遊戲設備(包括遊戲顯示器)的持續需求。
該地區的平均可支配收入相對較高,使遊戲玩家能夠投資高階遊戲設備,包括高階遊戲顯示器。北美的遊戲玩家經常尋求最新、最好的遊戲技術來增強他們的遊戲體驗。
北美擁有戴爾、惠普、Alienware 和 NVIDIA 等多家著名遊戲硬體製造商和科技巨頭。這些公司在遊戲顯示器市場上站穩了腳跟,提供具有創新功能和頂級性能的先進產品。
北美是全球電子競技中心。該地區舉辦了大量的電子競技賽事和錦標賽,許多職業電競選手和團隊都駐紮在北美。這些競技遊戲玩家需要頂級的遊戲設備,包括高更新率遊戲顯示器。
北美在 Twitch 和 YouTube Gaming 等線上內容創作和直播遊戲串流平台方面處於領先地位。串流媒體、遊戲玩家和內容創作者通常會優先考慮高品質的顯示,以便為觀眾提供引人入勝且身臨其境的內容。這一趨勢間接推動了該地區遊戲顯示器的銷售。
The global gaming monitor market is a thriving sector within the broader gaming industry. As gaming enthusiasts worldwide demand increasingly immersive and responsive displays, this market has experienced significant growth and innovation. Gaming monitors are designed to deliver exceptional visual experiences, minimizing input lag and enhancing image quality. Several key factors contribute to the growth of this market.
High Refresh Rates: Gaming monitors are characterized by high refresh rates, commonly 144Hz, 240Hz, or even 360Hz. These refresh rates reduce motion blur and make fast-paced gameplay smoother, catering to the needs of competitive gamers.
Low Response Times: The market sees an influx of monitors with ultra-low response times measured in milliseconds, preventing ghosting and ensuring seamless transitions.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 9.03 Billion |
Market Size 2028 | USD 13.59 Billion |
CAGR 2023-2028 | 6.18% |
Fastest Growing Segment | More Than 32 Inch |
Largest Market | North America |
Resolution and HDR: Gaming monitors feature various resolutions, including Full HD, Quad HD, and 4K Ultra HD, while high dynamic range (HDR) support brings out vibrant colors and deeper contrasts
Adaptive Sync Technologies: Adaptive sync technologies like G-Sync and FreeSync have gained prominence, reducing screen tearing and providing variable refresh rates for a smoother gaming experience
Panel Types: The market offers different panel types, such as In-Plane Switching (IPS), Twisted Nematic (TN), and Vertical Alignment (VA), each with its unique advantages.
Curved Screens: Curved gaming monitors create a more immersive field of view, enhancing gameplay, especially in first-person shooter and role-playing games.
Key Market Drivers
Rising Popularity of eSports and Competitive Gaming:
The explosive growth of eSports and competitive gaming has become a major driver for the gaming monitor market. eSports has evolved from niche tournaments to a global phenomenon with millions of participants and spectators. Professional gamers, as well as enthusiasts, require high-performance equipment, and gaming monitors are a critical part of the setup.
These gamers demand features like fast refresh rates, low input lag, and high resolutions to gain a competitive edge. As eSports continue to gain mainstream recognition and investment, the demand for gaming monitors with advanced features will remain robust. Manufacturers are developing monitors tailored to meet the specific needs of competitive gamers, thereby driving innovation in the industry.
The gaming monitor market has also benefited from the proliferation of live streaming platforms like Twitch and YouTube Gaming, where streamers and viewers alike prefer high-quality displays for a more engaging experience.
Advancements in Display Technology:
The gaming monitor market thrives on the rapid advancements in display technology. Innovations in panel technology, such as In-Plane Switching (IPS), Organic Light Emitting Diode (OLED), and Mini LED, have led to displays with higher resolutions, faster refresh rates, and superior color accuracy. These technological advancements translate into immersive and visually stunning gaming experiences.
High refresh rates (e.g., 144Hz, 240Hz, and even 360Hz) are now standard in many gaming monitors, offering smoother and more responsive gameplay. The adoption of 4K and even 8K resolutions provides gamers with crisp, detailed visuals. High Dynamic Range (HDR) technology further enhances the contrast and color range, making games more lifelike.
As display technology continues to progress, gamers are incentivized to upgrade their monitors to take full advantage of the latest gaming titles and hardware.
Increased PC Gaming and Gaming Consoles:
The gaming monitor market is positively impacted by the growing popularity of PC gaming and the continuous evolution of gaming consoles. PC gaming, with its flexibility and superior graphics capabilities, remains a preferred platform for many gamers. Gaming monitors serve as a critical component to maximize the gaming experience on PCs.
Additionally, gaming consoles like the PlayStation and Xbox series are increasingly emphasizing features like high refresh rates and support for higher resolutions. With the compatibility and performance enhancements introduced in newer console generations, gaming monitors have become essential for console gamers who demand responsive and immersive gameplay.
The trend toward cross-platform gaming and cloud gaming services has further expanded the market's reach, encouraging gamers to invest in gaming monitors to accommodate multiple gaming platforms.
Remote Work and Hybrid Learning:
The COVID-19 pandemic accelerated remote work and remote learning trends. As a result, many individuals found themselves in need of versatile monitors that could serve both work and entertainment purposes. Gaming monitors, with their high-quality displays, became attractive options for individuals seeking multi-functional screens.
For remote workers, the fast refresh rates and high resolutions of gaming monitors are essential for productivity tasks, as well as for relaxing with gaming or entertainment during breaks. Similarly, students engaged in hybrid learning scenarios require displays that are equally suitable for educational content and gaming.
This dual-purpose demand has bolstered the gaming monitor market, with manufacturers marketing their products as suitable for work, study, and play.
Growth in 4K and High Refresh Rate Gaming:
The push for 4K resolution gaming and high refresh rates has driven the demand for gaming monitors. As more gaming titles and graphics cards support 4K gaming at 60 frames per second (FPS) or higher, enthusiasts are looking to upgrade their monitors to harness the full potential of their hardware.
High refresh rates, such as 144Hz, 240Hz, and beyond, ensure smoother gameplay and responsiveness, which is especially crucial for competitive gaming. Gamers, from casual to professional, recognize the advantage of fluid gameplay, lower input lag, and faster response times in fast-paced titles like first-person shooters and racing games.
Gaming monitor manufacturers continue to produce models with ever-increasing resolutions and refresh rates, catering to the demand for premium gaming experiences. This, in turn, spurs consumers to invest in these high-performance displays.
Key Market Challenges
Intense Competition and Price Wars:
The gaming monitor market is fiercely competitive, with numerous manufacturers vying for market share. This competition has led to price wars, as companies attempt to attract price-conscious gamers. While this benefits consumers in the short term with more affordable options, it poses a challenge for manufacturers, especially smaller ones, to maintain profitability. As prices continue to drop, it becomes essential for companies to differentiate themselves through innovation and unique features.
To address this challenge, manufacturers must strike a balance between affordability and premium features, understanding that gamers have varying budgets and preferences. Additionally, they can explore bundling strategies, such as including value-added accessories or extended warranties with their gaming monitors, to create added value beyond price.
Rapid Technological Advancements:
Gaming monitor technology is evolving rapidly, with improvements in display quality, refresh rates, and response times. While these advancements are exciting for gamers, they pose challenges for manufacturers. Keeping up with the latest technological trends requires substantial R&D investments. Staying competitive means releasing new models frequently to integrate these technologies, which can strain a company's production and distribution capabilities.
Manufacturers must focus on long-term product planning and research to anticipate and adapt to emerging technologies. They can also explore partnerships with technology providers to gain early access to cutting-edge components and maintain a competitive edge.
The gaming monitor industry, like many others, faces challenges related to global supply chain disruptions. Events such as the COVID-19 pandemic and semiconductor shortages have highlighted the industry's vulnerability to external shocks. Shortages of critical components like display panels, chipsets, and connectors can lead to production delays and increased costs.
To mitigate these challenges, companies can diversify their supplier base and build strategic stockpiles of essential components. Strengthening local or regional sourcing options can provide more resilient supply chains. Additionally, creating flexible manufacturing processes that allow quick adaptation to changing conditions is crucial.
Environmental Concerns and Regulations:
As environmental awareness grows, the gaming monitor industry faces increasing scrutiny regarding the sustainability of its products. The manufacturing and disposal of monitors, particularly those with larger screens and higher resolutions, can have significant environmental impacts. Regulatory bodies are beginning to introduce standards and directives related to energy efficiency, hazardous materials, and recycling.
Manufacturers must focus on sustainability initiatives by reducing the environmental footprint of their products, optimizing energy consumption, and adopting eco-friendly materials and manufacturing processes. Compliance with emerging regulations is vital to avoid penalties and maintain a positive brand image.
Compatibility and Interface Standards:
Ensuring gaming monitors are compatible with the latest gaming consoles, PCs, and graphics cards can be a challenge. The gaming industry continuously introduces new hardware with varying interfaces and standards. Gamers demand plug-and-play compatibility and expect their monitors to support the latest technologies seamlessly.
Manufacturers need to invest in comprehensive testing and development processes to ensure their monitors work well with a wide range of devices. They must also collaborate closely with gaming hardware developers to align on interface standards, reducing compatibility issues and delivering a smooth gaming experience.
Key Market Trends
High Refresh Rates and Low Response Times:
Gaming monitors are increasingly characterized by high refresh rates (e.g., 144Hz, 240Hz, or even 360Hz) and low response times (measured in milliseconds). Gamers seek monitors with these features to ensure smooth, tear-free gameplay, as they significantly reduce motion blur and ghosting. The demand for these ultra-responsive displays continues to grow, driving innovation among manufacturers.
The trend towards immersive gaming experiences has led to the popularity of curved and ultrawide gaming monitors. These monitors provide a wider field of view, enhancing the gaming experience. Gamers can enjoy more peripheral vision and a sense of being "in the game." Curved displays, in particular, reduce distortion and glare, making them an attractive choice for avid gamers.
As games become more graphically demanding, gamers are increasingly looking for high-resolution displays. 4K (Ultra HD) monitors are becoming more common, offering incredibly detailed visuals. Moreover, High Dynamic Range (HDR) technology is also making its way into gaming monitors. HDR enhances the contrast and color accuracy of games, making visuals more lifelike and appealing.
Adaptive sync technologies, like AMD FreeSync and NVIDIA G-Sync, have become integral to the gaming experience. These technologies reduce screen tearing and stuttering by synchronizing the monitor's refresh rate with the graphics card's output. More monitors are incorporating these features, allowing gamers with different GPUs to enjoy smoother gameplay.
The gaming monitor market is witnessing the adoption of OLED and Mini-LED display technologies. OLED panels offer unparalleled contrast ratios and incredibly deep blacks. Mini-LEDs are used in backlighting for LCD displays, providing improved local dimming and color accuracy. These technologies offer superior visual quality for gamers but may come at a premium price.
Segmental Insights
Panel Type Insights
IPS Panel segment dominates in the global gaming monitor market in 2022. IPS panels have gained prominence for their superior color accuracy and wide viewing angles. Gamers value vibrant and true-to-life colors, as these enhance the visual experience and allow for better immersion in games. With IPS technology, users can expect consistent and accurate color representation, making it an ideal choice for gaming monitors.
In the gaming world, speed is of the essence. While traditional IPS panels were known for their slower response times compared to TN (Twisted Nematic) panels, advancements in IPS technology have significantly reduced this gap. Modern IPS gaming monitors feature faster response times, often reaching 1ms or lower, which is crucial for minimizing motion blur and ghosting in fast-paced games.
Additionally, IPS panels are prized for their wide viewing angles. This characteristic is especially important in multiplayer gaming scenarios where friends or competitors may gather around a single screen. IPS monitors ensure that the image quality remains consistent, regardless of the viewing angle, reducing color distortion and contrast shifts.
Another factor contributing to the dominance of IPS panels is their compatibility with various gaming genres. From immersive open-world adventures to competitive esports titles, gamers can enjoy a versatile and well-balanced visual experience. The flexibility of IPS panels makes them a popular choice for gamers who engage in a wide range of gaming activities.
Screen Size Insights
27-32 Inch segment dominates in the global Gaming Monitor market in 2022. Gaming monitors in the "27-32 Inch" category strike a perfect balance between size and performance. These screens are large enough to provide an immersive gaming experience with a spacious field of view, yet they are not so oversized that they become unwieldy or dominate limited desk space. Gamers value the ability to become fully engrossed in their games, and these monitors offer the ideal screen real estate for that purpose.
One of the key factors contributing to the dominance of this segment is the optimal pixel density it offers. With a 27-32 inch display, monitors can provide high-resolution visuals, such as 1440p or 4K, without sacrificing clarity or pixelation. Gamers can enjoy sharp and detailed graphics, which are especially important for discerning in-game details and maintaining a competitive edge.
The "27-32 Inch" segment is also versatile enough to accommodate various gaming genres. Whether gamers are immersed in open-world adventures, participating in fast-paced first-person shooters, or engaging in esports competitions, the monitor size can cater to a wide range of preferences. The screen size strikes a balance that makes it suitable for both immersive, story-driven titles and competitive, twitch-based games.
Another significant driver of this segment's dominance is the increasing popularity of multitasking among gamers. Beyond gaming, many users are seeking monitors that can serve as multi-purpose displays for work, content creation, and entertainment. The 27-32 inch size is well-suited for these diverse activities, offering ample screen space for side-by-side applications and enhanced productivity.
Regional Insights
North America dominates the Global Gaming Monitor Market in 2022. North America, especially the United States, has a well-established gaming culture. The region is home to a significant number of professional eSports organizations, gaming content creators, and enthusiastic gamers. This thriving ecosystem creates a continuous demand for high-quality gaming equipment, including gaming monitors.
The region enjoys a relatively high average disposable income, allowing gamers to invest in premium gaming setups, including high-end gaming monitors. Gamers in North America often seek the latest and best gaming technology to enhance their gaming experience.
North America hosts several prominent gaming hardware manufacturers and tech giants like Dell, HP, Alienware, and NVIDIA. These companies have a strong foothold in the gaming monitor market, offering advanced products with innovative features and top-tier performance.
North America is a global hub for eSports. The region hosts numerous eSports events and tournaments, and many professional eSports players and teams are based in North America. These competitive gamers require top-of-the-line gaming equipment, including high-refresh-rate gaming monitors.
North America leads the way in online content creation and live game streaming platforms like Twitch and YouTube Gaming. Streamers, gamers, and content creators often prioritize high-quality displays to provide their audiences with engaging and immersive content. This trend indirectly boosts the sales of gaming monitors in the region.
Samsung Electronics Co., Ltd.
LG Electronics Inc.
ASUStek Computer Inc.
Acer Inc.
MSI Co., Ltd.
Dell Inc.
HP Inc.
AOC International
ViewSonic Corporation
BenQ Corporation
In this report, the Global Gaming Monitor Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: