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2021-2031年亞太地區壁紙市場報告：範圍、細分、動態和競爭分析

Asia Pacific Wallpaper Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis

出版日期: 2025年09月01日 | 出版商:

The Insight Partners | 英文 129 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

預計亞太地區壁紙市場將大幅成長，到 2031 年將達到約 214.3456 億美元，高於 2023 年的 146.2877 億美元，在此期間的年複合成長率(CAGR) 預計為 4.9%。

執行摘要和市場分析

亞太地區的壁紙市場正經歷快速擴張，其促進因素包括城市化進程加快、可支配收入增加以及對室內設計的日益關注。隨著該地區經濟的持續發展，人們對家居和辦公室美觀的室內裝飾需求激增。壁紙因其經濟實惠和用途廣泛而成為室內裝飾的熱門選擇。此外，住宅開發案的增加和城市中產階級的壯大也是推動亞太地區壁紙市場成長的關鍵因素。

該地區被公認為壁紙的重要市場，這主要得益於建築業的蓬勃發展。政府的各項舉措，例如印度的「印度製造」計劃，正在推動製造工廠的建立，進一步刺激了市場成長。印度的建築業是僅次於農業的第二大產業，約佔該國GDP的11%，凸顯了住宅和商業領域對壁紙的巨大需求潛力。

關鍵參與者

亞太地區壁紙市場的知名企業包括亞洲塗料（Asian Paints）、伯格塗料（Berger Paints）、D Dandeacute;cor、馬歇爾壁紙（Marshalls Wallcoverings）、Eximus Wallpaper 和 Life n Colors。近年來，製造商專注於創新和拓展產品線。例如，Life n Colors 於 2024 年 2 月推出了全新的奢華壁紙系列 Suneherii，該系列以其精美繁複的設計樹立了超奢華壁紙的新標竿。

市場區隔

亞太地區壁紙市場可按類型和最終用途進行細分。按類型分類，市場包括紙基壁紙、乙烯基壁紙、織物壁紙和其他類別。截至2023年，乙烯基壁紙佔據最大的市場佔有率。依最終用途分類，市場分為住宅和非住宅兩大領域，其中非住宅應用在2023年佔據主導地位。

市場展望

由於乙烯基壁紙在住宅和商業用途方面都具有許多優勢，因此越來越受到消費者的青睞。其耐用性和使用壽命長是其顯著優勢，乙烯基材質堅固耐用且耐刮擦，使其適用於人流量大的區域，並能長期保持鮮豔的色彩和圖案。此外，乙烯基壁紙防水且可水洗，非常適合廚房和浴室等潮濕區域，因為這些區域對易於維護的要求很高。乙烯基壁紙的實用性，加上現代印刷技術帶來的多樣化設計選擇，使其能夠在各種環境中進行創意應用。此外，一些乙烯基壁紙的設計旨在降低揮發性有機化合物（VOC）的釋放量，從而改善室內空氣品質，吸引注重環保的消費者。這些優勢正在推動壁紙市場的成長。

國家概況

亞太壁紙市場涵蓋澳洲、中國、印度、日本、韓國等國。 2023年，中國佔了最大的市場佔有率。作為全球經濟成長最快的國家之一，中國各行各業蓬勃發展，這得益於生活水準的提高、人口的成長以及人均收入的增加。根據國際貿易管理局統計，中國是全球最大的建築市場，預計在「十四五」規劃（2021-2025年）期間，基礎建設投資將達到約4.2兆美元。持續的人口成長、家庭收入的提高以及城市化進程推動了住宅建設行業的發展，進而增加了對壁紙的需求。此外，中國政府積極推動保障性住宅建設，也進一步促進了壁紙市場的成長。

公司簡介

壁紙市場的主要參與者包括 Milton & King Pty Ltd.、Walls Republic US、A-Street Prints、Abigail Edwards、Glamora Srl、Coordonne、Borastapeter AB、Sanderson Design Group、Asian Paints Ltd、Wall&deco Srl、Galerie Limited、Fborn & Ballpers、Os Son & Little Ltd、Cole & Hold、Galerie Limited、Fborn & Ballpers、Os Sone Ltd、Cpersole & Holdulpers Spersoles. 等。這些公司正採取各種策略，包括擴張、產品創新以及併購，以增強產品供應並提高市場佔有率。

The wallpaper market in the Asia Pacific region is experiencing rapid expansion, driven by factors such as increasing urbanization, rising disposable incomes, and a growing interest in interior design. As economies in this region continue to develop, the demand for visually appealing interiors in homes and offices has surged. Wallpaper has become a favored choice for interior decoration due to its cost-effectiveness and versatility. Additionally, the rise in housing developments and the expanding urban middle class are key contributors to the wallpaper market's growth in Asia Pacific.

The region is recognized as a significant market for wallpaper, largely due to a boom in construction activities. Government initiatives, such as India's Make-in-India program, are promoting the establishment of manufacturing facilities, further stimulating the market. The construction sector in India, which is the second largest after agriculture, contributes around 11% to the country's GDP, highlighting the potential for wallpaper demand in both residential and commercial sectors.

Key Players

Prominent companies in the Asia Pacific wallpaper market include Asian Paints, Berger Paints, D Dandeacute;cor, Marshalls Wallcoverings, Eximus Wallpaper, and Life n Colors. Recently, manufacturers have focused on innovation and expanding their product lines. For example, in February 2024, Life n Colors launched its new luxury wallpaper collection, Suneherii, which features intricate designs and sets a new standard in ultra-luxury wallpaper.

Market Segmentation

The Asia Pacific wallpaper market can be segmented by type and end-use. In terms of type, the market includes paper-based, vinyl-based, fabric-based, and other categories. As of 2023, vinyl-based wallpaper held the largest market share. Regarding end-use, the market is divided into residential and non-residential segments, with non-residential applications dominating in 2023.

Market Outlook

Vinyl-based wallpaper is increasingly favored by consumers due to its numerous advantages for both residential and commercial use. Its durability and longevity are significant benefits, as vinyl is robust and scratch-resistant, making it suitable for high-traffic areas while retaining vibrant colors and patterns over time. Moreover, vinyl wallpaper is water-resistant and washable, making it ideal for moisture-prone areas like kitchens and bathrooms, where easy maintenance is crucial. The practicality of vinyl wallpaper, combined with a diverse range of design options made possible by modern printing technologies, allows for creative applications in various settings. Additionally, some vinyl wallpapers are designed to emit low levels of volatile organic compounds (VOCs), enhancing indoor air quality and appealing to environmentally conscious consumers. These advantages are driving the growth of the wallpaper market.

Country Insights

The Asia Pacific wallpaper market includes countries such as Australia, China, India, Japan, South Korea, and others. China accounted for the largest market share in 2023. As one of the fastest-growing economies globally, China is witnessing a boom across various industries, fueled by improving living standards, a growing population, and increasing per capita income. According to the International Trade Administration, China is the largest construction market in the world, with an estimated investment of around US$ 4.2 trillion in new infrastructure during the 14th Five-Year Plan (2021-2025). The continuous population growth, rising household incomes, and urban migration are driving the residential construction sector, thereby increasing the demand for wallpaper. Furthermore, the Chinese government is actively promoting affordable housing initiatives, which further supports the wallpaper market's growth.

Company Profiles

Key players in the wallpaper market include Milton & King Pty Ltd., Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonne, Borastapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&deco S.r.l., Galerie Limited, Farrow & Ball Ltd, Osborne & Little, Cole & Son (Wallpapers) Ltd, and Holden Decor, among others. These companies are employing various strategies, including expansion, product innovation, and mergers and acquisitions, to enhance their product offerings and increase market share.

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macroeconomic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country-level data:

4. Asia Pacific Wallpaper Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Competitive Rivalry
- 4.2.4 Threat of Substitutes
- 4.2.5 Threat of New Entrants
4.3 Ecosystem Analysis
- 4.3.1 Raw Materials:
- 4.3.2 Manufacturers:
- 4.3.3 End Use

5. Asia Pacific Wallpaper Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Proliferating Non-Residential Construction sector
- 5.1.2 Advantages of Vinyl Based Wallpaper
5.2 Market Restraints
- 5.2.1 Availability of Alternative
5.3 Market Opportunities
- 5.3.1 Increasing Home Decor and Interior Design Activities
5.4 Future Trends
- 5.4.1 Increasing Demand for Sustainable and Eco-Friendly Products
5.5 Impact of Drivers and Restraints:

6. Wallpaper Market - Asia Pacific Analysis

6.1 Asia Pacific Wallpaper Market Revenue (US$ Million), 2021-2031
6.2 Asia Pacific Wallpaper Market Forecast Analysis

7. Asia Pacific Wallpaper Market Analysis - by Type

7.1 Paper Based
- 7.1.1 Overview
- 7.1.2 Paper Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.2 Vinyl Based
- 7.2.1 Overview
- 7.2.2 Vinyl Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.3 Fabric Based
- 7.3.1 Overview
- 7.3.2 Fabric Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. Asia Pacific Wallpaper Market Analysis - by End-use

8.1 Residential
- 8.1.1 Overview
- 8.1.2 Residential: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.2 Non-residential
- 8.2.1 Overview
- 8.2.2 Non-residential: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. Asia Pacific Wallpaper Market - Country Analysis

9.1 Asia Pacific
- 9.1.1 Asia Pacific Wallpaper Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.1 Asia Pacific Wallpaper Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.2 Australia: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.2.1 Australia: Asia Pacific Wallpaper Market Share - by Type
    - 9.1.1.2.2 Australia: Asia Pacific Wallpaper Market Share - by End-use
  - 9.1.1.3 China: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.3.1 China: Asia Pacific Wallpaper Market Share - by Type
    - 9.1.1.3.2 China: Asia Pacific Wallpaper Market Share - by End-use
  - 9.1.1.4 India: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.4.1 India: Asia Pacific Wallpaper Market Share - by Type
    - 9.1.1.4.2 India: Asia Pacific Wallpaper Market Share - by End-use
  - 9.1.1.5 Japan: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.5.1 Japan: Asia Pacific Wallpaper Market Share - by Type
    - 9.1.1.5.2 Japan: Asia Pacific Wallpaper Market Share - by End-use
  - 9.1.1.6 South Korea: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.6.1 South Korea: Asia Pacific Wallpaper Market Share - by Type
    - 9.1.1.6.2 South Korea: Asia Pacific Wallpaper Market Share - by End-use
  - 9.1.1.7 Rest of APAC: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.7.1 Rest of APAC: Asia Pacific Wallpaper Market Share - by Type
    - 9.1.1.7.2 Rest of APAC: Asia Pacific Wallpaper Market Share - by End-use

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players
10.2 Company Positioning and Concentration

11. Industry Landscape

11.1 Overview
11.2 Market Initiative
11.3 Partnerships and Collaborations
11.4 Other Developments

12. Company Profiles

12.1 Milton & King Pty Ltd.
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Walls Republic US
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 A-Street Prints
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Abigail Edwards
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Glamora Srl
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Coordonne
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Borastapeter AB
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Sanderson Design Group
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Asian Paints Ltd
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Wall&deco S.r.l.
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments
12.11 Galerie Limited
- 12.11.1 Key Facts
- 12.11.2 Business Description
- 12.11.3 Products and Services
- 12.11.4 Financial Overview
- 12.11.5 SWOT Analysis
- 12.11.6 Key Developments
12.12 Farrow & Ball Ltd
- 12.12.1 Key Facts
- 12.12.2 Business Description
- 12.12.3 Products and Services
- 12.12.4 Financial Overview
- 12.12.5 SWOT Analysis
- 12.12.6 Key Developments
12.13 Osborne & Little
- 12.13.1 Key Facts
- 12.13.2 Business Description
- 12.13.3 Products and Services
- 12.13.4 Financial Overview
- 12.13.5 SWOT Analysis
- 12.13.6 Key Developments
12.14 Cole & Son (Wallpapers) Ltd
- 12.14.1 Key Facts
- 12.14.2 Business Description
- 12.14.3 Products and Services
- 12.14.4 Financial Overview
- 12.14.5 SWOT Analysis
- 12.14.6 Key Developments
12.15 Holden Decor
- 12.15.1 Key Facts
- 12.15.2 Business Description
- 12.15.3 Products and Services
- 12.15.4 Financial Overview
- 12.15.5 SWOT Analysis
- 12.15.6 Key Developments

13. Appendix

13.1 About Us

簡介目錄圖表

List Of Tables

Table 1. Asia Pacific Wallpaper Market Segmentation
Table 2. Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Table 3. Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
Table 4. Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by End-use
Table 5. Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
Table 6. Australia: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 7. Australia: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 8. China: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 9. China: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 10. India: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 11. India: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 12. Japan: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 13. Japan: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 14. South Korea: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 15. South Korea: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 16. Rest of APAC: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 17. Rest of APAC: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use

List Of Figures

Figure 1. Asia Pacific Wallpaper Market Segmentation - Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem Analysis
Figure 4. Asia Pacific Wallpaper Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Asia Pacific Wallpaper Market Revenue (US$ Million), 2021-2031
Figure 7. Asia Pacific Wallpaper Market Share (%) - by Type (2023 and 2031)
Figure 8. Paper Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 9. Vinyl Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 10. Fabric Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 11. Others: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 12. Asia Pacific Wallpaper Market Share (%) - by End-use (2023 and 2031)
Figure 13. Residential: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 14. Non-residential: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 15. Asia Pacific Wallpaper Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 16. Australia: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 17. China: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 18. India: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 19. Japan: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 20. South Korea: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 21. Rest of APAC: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 22. Heat Map Analysis by Key Players
Figure 23. Company Positioning and Concentration