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2021-2031年北美壁紙市場報告：範圍、細分、動態和競爭分析

North America Wallpaper Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis

出版日期: 2025年09月01日 | 出版商:

The Insight Partners | 英文 123 Pages | 訂單完成後即時交付

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簡介目錄圖表

預計北美壁紙市場將大幅成長，到 2031 年將達到約 79.1436 億美元，高於 2023 年的 60.3295 億美元，在此期間的年複合成長率(CAGR) 為 3.5%。

執行摘要和市場分析

北美壁紙市場主要分為三大區域：美國、加拿大和墨西哥。推動該市場成長的因素有很多，包括壁紙的性價比和耐用性、室內裝飾需求的不斷成長以及整個地區建築活動的增加。由於城市化和人口成長，建築業正經歷快速發展，這反過來又促進了對壁紙的需求。建築業是北美經濟的重要組成部分，根據美國總承包商協會 (AGC) 報告，美國建築業每年創造約 1.4 兆美元的產值。

環保永續壁紙的普及也是市場成長的重要推手。製造商越來越注重生產採用可回收材料製成的壁紙，並使用低揮發性有機化合物（VOC）油墨，這不僅有助於改善室內空氣質量，而且不會犧牲設計感或耐用性。這些環保壁紙輕鬆易裝，美觀大方，因此越來越受到消費者的青睞。

壁紙市場的主要參與者包括Milton and King、Walls Republic US和Burke Decor LLC。這些公司正大力投資研發，以創新和提升產品，預計將進一步推動未來幾年的市場成長。

市場區隔

北美壁紙市場可以按類型和最終用途進行細分。

按類型分類：壁紙市場包括紙基壁紙、乙烯基壁紙、布基壁紙和其他類型的壁紙。 2023年，乙烯基壁紙因其耐用性和易於維護的特點，佔據了最大的市場佔有率。
依最終用途分類：市場分為住宅和非住宅領域，到 2023 年，非住宅應用將佔據市場主導地位。

市場展望

建築業日益注重永續發展，以倡導環保生活方式。隨著消費者和企業努力減少碳足跡，環保壁紙的選擇也越來越受到青睞。傳統的乙烯基壁紙正逐漸被軟木、草編、竹編和再生紙等材料製成的替代品所取代，這些替代品不僅對環境危害更小，還能提供獨特的質感和美感。

永續發展的趨勢也體現在能源與環境設計先鋒獎 (LEED) 和森林管理委員會 (FSC) 等認證的普及上，這些認證向消費者保證了他們所購買產品的環保標準。製造商正積極響應這一轉變，提供兼具設計感和耐用性的環保壁紙。例如，Kernow Coatings 於 2024 年 5 月推出了 Eco Pro Lite，該產品在保持卓越列印品質的同時，減少了 40% 的塑膠和合成墨粉用量，滿足了消費者對永續材料的需求。

國家概況

北美壁紙市場主要由美國、加拿大和墨西哥組成，其中美國在2023年佔據最大的市場佔有率。美國也是臨床研究的重要目的地，每年進行大量的臨床試驗。美國強大的醫療基礎設施和良好的監管環境支撐了臨床試驗市場的成長，鼓勵製藥公司在該國進行研究。

公司簡介

壁紙市場的主要參與者包括 Milton & King Pty Ltd.、Walls Republic US、A-Street Prints、Abigail Edwards、Glamora Srl、Coordonne、Borastapeter AB、Sanderson Design Group、Asian Paints Ltd、Wall&deco Srl、Galerie Limited、Fborn and Ballpers、Os Son & Little Ltd、Coleer Ltd, Depapers & Holden)。這些公司正採取各種策略，例如市場擴張、產品創新以及併購，以增強其市場佔有率並為消費者提供創新產品。

The wallpaper market in North America is divided into three main regions: the United States, Canada, and Mexico. Several factors are driving the growth of this market, including the cost-effectiveness and durability of wallpaper, an increasing demand for interior decoration, and a rise in construction activities across the region. The construction sector is experiencing rapid growth due to urbanization and a rising population, which in turn boosts the demand for wallpaper. The construction industry is a vital part of the North American economy, with the Associated General Contractors of America (AGC) reporting that the US construction sector generates around USD 1.4 trillion annually.

The availability of eco-friendly and sustainable wallpaper options is also a significant contributor to market growth. Manufacturers are increasingly focusing on producing wallpapers made from recyclable materials and using low-volatile organic compound (VOC) inks, which promote healthier indoor air quality without sacrificing design or durability. These eco-friendly wallpapers are lightweight, easy to install, and visually appealing, leading to their growing acceptance among consumers.

Key players in the wallpaper market include Milton and King, Walls Republic US, and Burke Decor LLC. These companies are heavily investing in research and development to innovate and enhance their product offerings, which is expected to further drive market growth in the coming years.

Market Segmentation

The North American wallpaper market can be segmented by type and end-use.

By Type: The market includes paper-based, vinyl-based, fabric-based, and other types of wallpaper. In 2023, vinyl-based wallpaper held the largest market share due to its durability and ease of maintenance.
By End-Use: The market is divided into residential and non-residential segments, with non-residential applications dominating the market in 2023.

Market Outlook

The building and construction industry is increasingly focusing on sustainable practices to promote environmentally friendly living. As consumers and businesses aim to reduce their carbon footprints, there is a growing preference for eco-friendly wallpaper options. Traditional vinyl wallpapers are being replaced by alternatives made from materials such as cork, grass cloth, bamboo, and recycled paper, which are less harmful to the environment and offer unique textures and aesthetics.

The trend towards sustainability is also reflected in the adoption of certifications like Leadership in Energy and Environmental Design (LEED) and Forest Stewardship Council (FSC), which assure consumers of the environmental standards of the products they purchase. Manufacturers are responding to this shift by offering eco-friendly wallpapers that do not compromise on design or durability. For example, Kernow Coatings introduced the Eco Pro Lite in May 2024, which contains 40% less plastic and synthetic toner while maintaining excellent print quality, catering to the demand for sustainable materials.

Country Insights

The North American wallpaper market is primarily composed of the US, Canada, and Mexico, with the US holding the largest market share in 2023. The US is also a leading destination for clinical research, with a significant number of clinical trials conducted annually. This growth in the clinical trials market is supported by a robust medical infrastructure and a favorable regulatory environment, which encourages pharmaceutical companies to conduct research in the country.

Company Profiles

Key players in the wallpaper market include Milton & King Pty Ltd., Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonne, Borastapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&deco S.r.l., Galerie Limited, Farrow and Ball Ltd, Osborne & Little, Cole & Son (Wallpapers) Ltd, and Holden Decor. These companies are pursuing various strategies such as market expansion, product innovation, and mergers and acquisitions to enhance their market presence and offer innovative products to consumers.

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macroeconomic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country-level data:

4. North America Wallpaper Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Competitive Rivalry
- 4.2.4 Threat of Substitutes
- 4.2.5 Threat of New Entrants
4.3 Ecosystem Analysis
- 4.3.1 Raw Materials:
- 4.3.2 Manufacturers:
- 4.3.3 End Use
4.4 List of Vendors in the Value Chain

5. North America Wallpaper Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Proliferating Non-Residential Construction sector
- 5.1.2 Advantages of Vinyl Based Wallpaper
5.2 Market Restraints
- 5.2.1 Availability of Alternative
5.3 Market Opportunities
- 5.3.1 Increasing Home Decor and Interior Design Activities
5.4 Future Trends
- 5.4.1 Increasing Demand for Sustainable and Eco-Friendly Products
5.5 Impact of Drivers and Restraints:

6. Wallpaper Market - North America Analysis

6.1 North America Wallpaper Market Revenue (US$ Million), 2021-2031
6.2 North America Wallpaper Market Forecast Analysis

7. North America Wallpaper Market Analysis - by Type

7.1 Paper Based
- 7.1.1 Overview
- 7.1.2 Paper Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.2 Vinyl Based
- 7.2.1 Overview
- 7.2.2 Vinyl Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.3 Fabric Based
- 7.3.1 Overview
- 7.3.2 Fabric Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. North America Wallpaper Market Analysis - by End-use

8.1 Residential
- 8.1.1 Overview
- 8.1.2 Residential: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.2 Non-residential
- 8.2.1 Overview
- 8.2.2 Non-residential: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. North America Wallpaper Market - Country Analysis

9.1 North America
- 9.1.1 North America Wallpaper Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.1 North America Wallpaper Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.2 United States: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.2.1 United States: North America Wallpaper Market Share - by Type
    - 9.1.1.2.2 United States: North America Wallpaper Market Share - by End-use
  - 9.1.1.3 Canada: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.3.1 Canada: North America Wallpaper Market Share - by Type
    - 9.1.1.3.2 Canada: North America Wallpaper Market Share - by End-use
  - 9.1.1.4 Mexico: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.4.1 Mexico: North America Wallpaper Market Share - by Type
    - 9.1.1.4.2 Mexico: North America Wallpaper Market Share - by End-use

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players
10.2 Company Positioning and Concentration

11. Industry Landscape

11.1 Overview
11.2 Market Initiative
11.3 Partnerships and Collaborations
11.4 Other Developments

12. Company Profiles

12.1 Milton & King Pty Ltd.
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Walls Republic US
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 A-Street Prints
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Abigail Edwards
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Glamora Srl
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Coordonne
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Borastapeter AB
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Sanderson Design Group
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Asian Paints Ltd
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Wall&deco S.r.l.
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments
12.11 Galerie Limited
- 12.11.1 Key Facts
- 12.11.2 Business Description
- 12.11.3 Products and Services
- 12.11.4 Financial Overview
- 12.11.5 SWOT Analysis
- 12.11.6 Key Developments
12.12 Farrow & Ball Ltd
- 12.12.1 Key Facts
- 12.12.2 Business Description
- 12.12.3 Products and Services
- 12.12.4 Financial Overview
- 12.12.5 SWOT Analysis
- 12.12.6 Key Developments
12.13 Osborne and Little
- 12.13.1 Key Facts
- 12.13.2 Business Description
- 12.13.3 Products and Services
- 12.13.4 Financial Overview
- 12.13.5 SWOT Analysis
- 12.13.6 Key Developments
12.14 Cole & Son (Wallpapers) Ltd
- 12.14.1 Key Facts
- 12.14.2 Business Description
- 12.14.3 Products and Services
- 12.14.4 Financial Overview
- 12.14.5 SWOT Analysis
- 12.14.6 Key Developments
12.15 Holden Decor
- 12.15.1 Key Facts
- 12.15.2 Business Description
- 12.15.3 Products and Services
- 12.15.4 Financial Overview
- 12.15.5 SWOT Analysis
- 12.15.6 Key Developments

13. Appendix

13.1 About Us

簡介目錄圖表

List Of Tables

Table 1. North America Wallpaper Market Segmentation
Table 2. List of Vendors
Table 3. North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Table 4. North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
Table 5. North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by End-use
Table 6. North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
Table 7. United States: North America Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 8. United States: North America Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 9. Canada: North America Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 10. Canada: North America Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 11. Mexico: North America Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 12. Mexico: North America Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use

List Of Figures

Figure 1. North America Wallpaper Market Segmentation - Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem Analysis
Figure 4. North America Wallpaper Market - Key Market Dynamics
Figure 5. US Construction Spending from January 2017 to January 2023
Figure 6. Impact Analysis of Drivers and Restraints
Figure 7. North America Wallpaper Market Revenue (US$ Million), 2021-2031
Figure 8. North America Wallpaper Market Share (%) - by Type (2023 and 2031)
Figure 9. Paper Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 10. Vinyl Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 11. Fabric Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 12. Others: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 13. North America Wallpaper Market Share (%) - by End-use (2023 and 2031)
Figure 14. Residential: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 15. Non-residential: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 16. North America Wallpaper Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 17. United States: North America Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 18. Canada: North America Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 19. Mexico: North America Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 20. Heat Map Analysis by Key Players
Figure 21. Company Positioning and Concentration