首頁 > 市場調查報告書 > 材料/化學品

墨水/ 列印

市場調查報告書

商品編碼

1871475

2021-2031年歐洲壁紙市場報告：範圍、細分、動態和競爭分析

Europe Wallpaper Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis

出版日期: 2025年09月01日 | 出版商:

The Insight Partners | 英文 134 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

歐洲壁紙市場預計將大幅成長，到 2031 年將達到約 89.1006 億美元，高於 2023 年的 65.1254 億美元，預計 2023 年至 2031 年的年複合成長率(CAGR) 為 4.0%。

執行摘要和市場分析

受人口成長和政府加大基礎設施投資的推動，歐洲建築業正處於上升期。該產業對歐盟國內生產毛額（GDP）的貢獻約為10%，並提供了約2,000萬個就業機會。根據歐洲建築業聯合會（FIEC）的數據，2022年12月的建築活動較2021年12月成長了15.1%，其中資本維修（+34.7%）、維護和維修（+29.6%）以及新建項目（+7.0%）均顯著成長。義大利和西班牙等國的歷史建築翻新工程尤其推動了壁紙市場的發展。此外，正在進行的基礎設施項目也提高了各種建築應用領域對壁紙的需求。改造產業也在不斷發展，無障礙設施的改善、風格融合、客製化設計以及技術進步等趨勢都在推動壁紙的需求。

市場區隔分析

歐洲壁紙市場可按類型和最終用途進行細分。就類型而言，市場包括紙基壁紙、乙烯基壁紙、織物壁紙和其他類別。截至2023年，乙烯基壁紙佔據市場佔有率的主導地位。就最終用途而言，市場分為住宅和非住宅兩大領域，其中非住宅應用在2023年佔據最大佔有率。

市場展望

消費者越來越傾向於打造個人化且美觀的居住環境，這帶動了對多樣化裝飾桌布的需求。隨著居家時間的增多，屋主也開始進行各種裝飾項目，包括安裝壁紙。年輕一代，尤其是千禧世代和Z世代的喜好也影響著壁紙的需求，他們追求能夠體現個人風格並提升居住空間的獨特設計。為了滿足這項需求，製造商們推出了各種各樣的圖案、紋理和飾面。例如，Life n Colors於2024年2月推出了以其精美設計而聞名的奢華壁紙系列Suneherii。同樣，在2024年3月，德州紡織品設計師Lisa Fine與義大利San Patrignano Design Lab合作推出了她的首個桌布系列Persian Garden。家居佈置的興起以及房地產攝影對視覺吸引力的需求進一步推動了壁紙的需求，預示著未來幾年市場將迎來強勁的成長勢頭。

國家概況

歐洲壁紙市場涵蓋多個主要國家，包括德國、法國、英國、義大利、俄羅斯等歐洲國家。 2023年，歐洲其他地區佔了最大的市場佔有率。俄羅斯、奧地利、波蘭、葡萄牙、荷蘭和比利時等國的壁紙生產和消費量均呈現穩定成長。由於產品創新投資的增加以及壁紙在商業和住宅領域應用範圍的不斷擴大，預計這些地區對壁紙的需求將持續成長。此外，產品種類的豐富也推動了歐洲其他地區的市場成長。

公司簡介

壁紙市場的主要參與者包括 Milton & King Pty Ltd.、Walls Republic US、A-Street Prints、Abigail Edwards、Glamora Srl、Coordonne、Borastapeter AB、Sanderson Design Group、Asian Paints Ltd、Wall&deco Srl、Galerie Limited、Fborn & Ballpers、Os Son & Little Ltd、Cole & Hold、Galerie Limited、Fborn & Ballpers、Os Sone Ltd、Cpersole & Holdulpers Spersoles. 等。這些公司正採取各種策略，包括擴張、產品創新以及併購，以增強產品供應並提高市場佔有率。

The construction industry in Europe is on an upward trajectory, driven by a growing population and increased government investment in infrastructure. This sector contributes around 10% to the European Union's gross domestic product (GDP) and supports approximately 20 million jobs. According to the FIEC (European Construction Industry Federation), construction activity surged by 15.1% in December 2022 compared to December 2021, with notable increases in capital repairs (+34.7%), maintenance and repairs (+29.6%), and new construction (+7.0%). The renovation of historical buildings in countries like Italy and Spain is particularly boosting the wallpaper market. Additionally, ongoing infrastructure projects are creating a heightened demand for wallpaper across various construction applications. The remodeling sector is evolving, with trends such as accessibility improvements, style blending, custom designs, and technological advancements driving wallpaper demand.

Market Segmentation Analysis

The Europe wallpaper market can be segmented by type and end-use. In terms of type, the market includes paper-based, vinyl-based, fabric-based, and other categories. As of 2023, vinyl-based wallpapers dominate the market share. Regarding end-use, the market is divided into residential and non-residential segments, with non-residential applications holding the largest share in 2023.

Market Outlook

There is a growing trend among consumers to create personalized and aesthetically pleasing living environments, which is increasing the demand for diverse and decorative wallpaper options. With more time spent at home, homeowners are engaging in various decorating projects, including wallpaper installation. The preferences of younger generations, particularly millennials and Gen Z, are also influencing wallpaper demand, as they seek unique designs that reflect their personal style and enhance their living spaces. In response, manufacturers are launching a wide array of patterns, textures, and finishes. For example, in February 2024, Life n Colors unveiled its luxury wallpaper collection, Suneherii, known for its intricate designs. Similarly, in March 2024, Texas textile designer Lisa Fine introduced her first wallpaper line, Persian Garden, in collaboration with Italy's San Patrignano Design Lab. The rising trend of home staging and the need for visually appealing spaces in real estate photography further drive wallpaper demand, indicating a robust opportunity for market growth in the coming years.

Country Insights

The Europe wallpaper market encompasses several key countries, including Germany, France, the UK, Italy, Russia, and others in the Rest of Europe. The Rest of Europe accounted for the largest market share in 2023. Countries such as Russia, Austria, Poland, Portugal, the Netherlands, and Belgium are experiencing steady growth in wallpaper production and consumption. The demand for wallpaper in these regions is expected to increase due to rising investments in product innovation and a growing number of applications in both commercial and residential settings. Additionally, the expansion of product offerings is propelling market growth in the Rest of Europe.

Company Profiles

Key players in the wallpaper market include Milton & King Pty Ltd., Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonne, Borastapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&deco S.r.l., Galerie Limited, Farrow & Ball Ltd, Osborne & Little, Cole & Son (Wallpapers) Ltd, and Holden Decor, among others. These companies are employing various strategies, including expansion, product innovation, and mergers and acquisitions, to enhance their product offerings and increase market share.

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macroeconomic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country-level data:

4. Europe Wallpaper Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Competitive Rivalry
- 4.2.4 Threat of Substitutes
- 4.2.5 Threat of New Entrants
4.3 Ecosystem Analysis
- 4.3.1 Raw Materials:
- 4.3.2 Manufacturers:
- 4.3.3 End Use
4.4 List of Vendors in the Value Chain

5. Europe Wallpaper Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Proliferating Non-Residential Construction sector
- 5.1.2 Advantages of Vinyl Based Wallpaper
5.2 Market Restraints
- 5.2.1 Availability of Alternative
5.3 Market Opportunities
- 5.3.1 Increasing Home Decor and Interior Design Activities
5.4 Future Trends
- 5.4.1 Increasing Demand for Sustainable and Eco-Friendly Products
5.5 Impact of Drivers and Restraints:

6. Wallpaper Market - Europe Analysis

6.1 Europe Wallpaper Market Revenue (US$ Million), 2021-2031
6.2 Europe Wallpaper Market Forecast Analysis

7. Europe Wallpaper Market Analysis - by Type

7.1 Paper Based
- 7.1.1 Overview
- 7.1.2 Paper Based: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.2 Vinyl Based
- 7.2.1 Overview
- 7.2.2 Vinyl Based: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.3 Fabric Based
- 7.3.1 Overview
- 7.3.2 Fabric Based: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. Europe Wallpaper Market Analysis - by End-use

8.1 Residential
- 8.1.1 Overview
- 8.1.2 Residential: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.2 Non-residential
- 8.2.1 Overview
- 8.2.2 Non-residential: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. Europe Wallpaper Market - Country Analysis

9.1 Europe
- 9.1.1 Europe Wallpaper Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.1 Europe Wallpaper Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.2 Germany: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.2.1 Germany: Europe Wallpaper Market Share - by Type
    - 9.1.1.2.2 Germany: Europe Wallpaper Market Share - by End-use
  - 9.1.1.3 France: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.3.1 France: Europe Wallpaper Market Share - by Type
    - 9.1.1.3.2 France: Europe Wallpaper Market Share - by End-use
  - 9.1.1.4 United Kingdom: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.4.1 United Kingdom: Europe Wallpaper Market Share - by Type
    - 9.1.1.4.2 United Kingdom: Europe Wallpaper Market Share - by End-use
  - 9.1.1.5 Italy: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.5.1 Italy: Europe Wallpaper Market Share - by Type
    - 9.1.1.5.2 Italy: Europe Wallpaper Market Share - by End-use
  - 9.1.1.6 Russia: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.6.1 Russia: Europe Wallpaper Market Share - by Type
    - 9.1.1.6.2 Russia: Europe Wallpaper Market Share - by End-use
  - 9.1.1.7 Rest of Europe: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.7.1 Rest of Europe: Europe Wallpaper Market Share - by Type
    - 9.1.1.7.2 Rest of Europe: Europe Wallpaper Market Share - by End-use

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players
10.2 Company Positioning and Concentration

11. Industry Landscape

11.1 Overview
11.2 Market Initiative
11.3 Partnerships and Collaborations
11.4 Other Developments

12. Company Profiles

12.1 Milton & King Pty Ltd.
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Walls Republic US
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 A-Street Prints
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Abigail Edwards
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Glamora Srl
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Coordonne
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Borastapeter AB
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Sanderson Design Group
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Asian Paints Ltd
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Wall&deco S.r.l.
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments
12.11 Galerie Limited
- 12.11.1 Key Facts
- 12.11.2 Business Description
- 12.11.3 Products and Services
- 12.11.4 Financial Overview
- 12.11.5 SWOT Analysis
- 12.11.6 Key Developments
12.12 Farrow & Ball Ltd
- 12.12.1 Key Facts
- 12.12.2 Business Description
- 12.12.3 Products and Services
- 12.12.4 Financial Overview
- 12.12.5 SWOT Analysis
- 12.12.6 Key Developments
12.13 Osborne & Little
- 12.13.1 Key Facts
- 12.13.2 Business Description
- 12.13.3 Products and Services
- 12.13.4 Financial Overview
- 12.13.5 SWOT Analysis
- 12.13.6 Key Developments
12.14 Cole & Son (Wallpapers) Ltd
- 12.14.1 Key Facts
- 12.14.2 Business Description
- 12.14.3 Products and Services
- 12.14.4 Financial Overview
- 12.14.5 SWOT Analysis
- 12.14.6 Key Developments
12.15 Holden Decor
- 12.15.1 Key Facts
- 12.15.2 Business Description
- 12.15.3 Products and Services
- 12.15.4 Financial Overview
- 12.15.5 SWOT Analysis
- 12.15.6 Key Developments

13. Appendix

13.1 About Us

簡介目錄圖表

List Of Tables

Table 1. Europe Wallpaper Market Segmentation
Table 2. List of Vendors
Table 3. Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Table 4. Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
Table 5. Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by End-use
Table 6. Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
Table 7. Germany: Europe Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 8. Germany: Europe Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 9. France: Europe Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 10. France: Europe Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 11. United Kingdom: Europe Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 12. United Kingdom: Europe Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 13. Italy: Europe Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 14. Italy: Europe Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 15. Russia: Europe Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 16. Russia: Europe Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 17. Rest of Europe: Europe Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 18. Rest of Europe: Europe Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use

List Of Figures

Figure 1. Europe Wallpaper Market Segmentation - Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem Analysis
Figure 4. Europe Wallpaper Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Europe Wallpaper Market Revenue (US$ Million), 2021-2031
Figure 7. Europe Wallpaper Market Share (%) - by Type (2023 and 2031)
Figure 8. Paper Based: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 9. Vinyl Based: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 10. Fabric Based: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 11. Others: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 12. Europe Wallpaper Market Share (%) - by End-use (2023 and 2031)
Figure 13. Residential: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 14. Non-residential: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 15. Europe Wallpaper Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 16. Germany: Europe Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 17. France: Europe Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 18. United Kingdom: Europe Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 19. Italy: Europe Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 20. Russia: Europe Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 21. Rest of Europe: Europe Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 22. Heat Map Analysis by Key Players
Figure 23. Company Positioning and Concentration