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市場調查報告書
商品編碼
1764973
歐洲冷凍烘焙產品市場預測(2031年)-區域分析-按產品類型、類別和配銷通路Europe Frozen Bakery Products Market Forecast to 2031 - Regional Analysis - by Product Type, Category, and Distribution Channel |
2023 年歐洲冷凍烘焙產品市場價值為 36.8489 億美元,預計到 2031 年將達到 51.0051 億美元;預計 2023 年至 2031 年的複合年成長率為 4.1%。
主要市場參與者的策略性舉措推動歐洲冷凍烘焙產品市場
消費者在準備或購買烘焙食品時越來越追求便利、營養和手工製作的品質,這促使製造商提高產品品質並開發創新產品以滿足不斷變化的消費者需求。製造商正在大力投資策略發展計劃,如產品創新、研發、併購和業務擴展,以吸引廣泛的客戶群並提升其市場地位。 2024 年,Golden Bake 為其冷凍烘焙產品系列推出了全新面貌。 Golden Bake 成立於 1987 年,已發展成為愛爾蘭最大的冷凍麵包店之一,其位於都柏林 Coolock 的工廠專營酥皮和餅乾產品。 2022 年,歐洲烘焙產品製造商 Baker & Baker 推出了其首條純素食產品系列。這家英國公司表示,推出該系列產品是為了滿足歐洲各地對純素食產品日益成長的需求。 2024年,西班牙證券市場監管機構CNMV批准了總部位於巴塞隆納的冷凍烘焙食品生產商Europastry即將進行的首次公開發行(IPO)招股說明書,這標誌著該公司第四次嘗試在馬德里證券交易所上市。因此,主要參與者不斷推出新產品和創新產品,推動冷凍烘焙食品市場的發展。
歐洲冷凍烘焙產品市場概況
根據泰特萊爾 2023 年 11 月進行的研究,45% 的歐洲年輕人每天都會購買烘焙食品,因為他們認為烘焙食品是日常飲食的重要組成部分。在歐洲,由於生活節奏明快,準備餐點的時間有限,冷凍食品為人們提供了一個方便易得的解決方案。新鮮農產品的供應受到運輸和倉儲過程中變質、國內生產不足以及價格高昂等因素的影響。根據國際冷凍學會的數據顯示,2022 年德國冷凍食品的銷售量增加了 3.6%,達到約 400 萬公噸。在過去幾年中,由於英國食品價格上漲,消費者已從新鮮食品轉向冷凍食品。在 ASDA、Metro AG、Mercadona、Aldi、J. Sainsbury、Auchan、Magnit、Intermarche 等大型超市的推動下,歐洲零售業預計將強勁成長; X5零售集團、E. Leclerc、Edeka-Gruppe、家樂福、樂購、Aldi、Rewe集團和Schwarz集團。歐洲超市的廣泛存在為主要市場參與者創造了豐厚的利潤,使他們能夠利用廣泛的門市網路進行產品分銷。因此,消費者對冷凍食品的偏好日益成長以及零售基礎設施的發展是推動該地區市場成長的幾個因素。
歐洲冷凍烘焙產品市場收入及預測(2031年)(百萬美元)
歐洲冷凍烘焙產品市場細分
歐洲冷凍烘焙產品市場分為產品類型、類別、配銷通路和國家。
根據產品類型,歐洲冷凍烘焙產品市場細分為麵包和捲餅、蛋糕和糕點、餅乾和曲奇以及其他產品。 2023年,麵包和捲餅佔據了最大的市場。
就類別而言,歐洲冷凍烘焙產品市場分為無麩質和傳統兩類。 2023年,傳統烘焙產品佔據了更大的市場。
依配銷通路分類,歐洲冷凍烘焙產品市場分為超市和大賣場、便利商店、線上零售和其他通路。 2023年,超市和大賣場佔據了最大的市場。
按國家/地區分類,歐洲冷凍烘焙產品市場分為德國、法國、義大利、英國、西班牙和歐洲其他地區。 2023年,歐洲其他地區佔據了歐洲冷凍烘焙產品市場佔有率的主導地位。
Grupo Bimbo SAB de CV、Rhodes International Inc、General Mills Inc、Pepperidge Farm Inc、Bridgford Foods Corp、Conagra Brands Inc、Cole's Quality Foods Inc、Sara Lee Frozen Bakery LLC、T. Marzetti Company 和 The Edwards Baking Company 是歐洲冷凍產品市場的一些領先公司。
The Europe frozen bakery products market was valued at US$ 3,684.89 million in 2023 and is expected projected to reach US$ 5,100.51 million by 2031; it is estimated to register a CAGR of 4.1% from 2023 to 2031.
Strategic Initiatives by Key Market Players Fuels Europe Frozen Bakery Products Market
Consumers increasingly seek convenience, nutrition, and artisanal quality while preparing or purchasing baked goods, prompting manufacturers to enhance product quality and develop innovative products to cater to evolving consumer demands. Manufacturers are investing significantly in strategic development initiatives such as product innovation, research and development, mergers and acquisitions, and business expansion to attract a broad customer base and enhance their market position. In 2024, Golden Bake introduced a fresh new look for its range of frozen baking products. Established in 1987, Golden Bake has grown into one of Ireland's largest frozen bakeries, specializing in puff pastry and cookie products from its facility in Coolock, Dublin. In 2022, Baker & Baker, a European manufacturer of bakery products, introduced its first line of vegan offerings. The UK-based company states that this range was launched in response to the growing demand for vegan products across Europe. In 2024, the Spanish stock market regulator CNMV approved the prospectus of Barcelona-based frozen bakery producer Europastry for its upcoming initial public offering-marking its fourth attempt at a listing on the Madrid stock exchange. Thus, increasing product innovations and launches by key players drive the frozen bakery products market.
Europe Frozen Bakery Products Market Overview
As per the research conducted by Tate and Lyle in November 2023, 45% of young people in Europe are buying baked goods daily as they see them as an important part of their diet. In Europe, with busy lifestyles and limited time for meal preparation, frozen food offers a convenient and accessible solution for individuals. The availability of fresh produce is impacted by factors such as spoilage during transportation and warehousing, lack of domestic production, and high prices. As per the International Institute of Refrigeration, in Germany, the sales of frozen foods rose by 3.6% in volume to reach ~4 million metric tons in 2022. In the past few years, consumers have switched from fresh to frozen food due to food price inflation in the UK. The European retail sector is poised for robust growth, driven by the presence of major supermarkets such as ASDA, Metro AG, Mercadona, Aldi, J. Sainsbury, Auchan, Magnit, Intermarche; X5 Retail Group, E. Leclerc, Edeka-Gruppe, Carrefour, Tesco, Aldi, Rewe Group, and Schwarz Group. The significant presence of supermarkets in Europe creates lucrative opportunities for key market players to leverage the extensive store networks for product distribution. Thus, the rise in the preference for frozen food and the development of retail infrastructure are a few factors fueling the market growth in the region.
Europe Frozen Bakery Products Market Revenue and Forecast to 2031 (US$ Million)
Europe Frozen Bakery Products Market Segmentation
The Europe frozen bakery products market is categorized into product type, category, distribution channel, and country.
Based on product type, the Europe frozen bakery products market is segmented into breads and rolls, cakes and pastries, biscuits and cookies, and others. The breads and rolls segment held the largest market share in 2023.
In terms of category, the Europe frozen bakery products market is bifurcated into gluten-free and conventional. The conventional segment held a larger market share in 2023.
By distribution channel, the Europe frozen bakery products market is categorized into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.
By country, the Europe frozen bakery products market is segmented into Germany, France, Italy, the UK, Spain, and the Rest of Europe. The Rest of Europe dominated the Europe frozen bakery products market share in 2023.
Grupo Bimbo SAB de CV, Rhodes International Inc, General Mills Inc, Pepperidge Farm Inc, Bridgford Foods Corp, Conagra Brands Inc, Cole's Quality Foods Inc, Sara Lee Frozen Bakery LLC, T. Marzetti Company, and The Edwards Baking Company are some of the leading companies operating in the Europe frozen bakery products market.