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市場調查報告書
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1843567
2025年全球社群媒體人工智慧市場報告AI In Social Media Global Market Report 2025 |
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近年來,社群媒體人工智慧市場規模迅速擴張,從2024年的21.2億美元成長到2025年的26.8億美元,複合年成長率達26.6%。這一成長主要歸功於個人化內容推薦、增強用戶參與度、圖像和影片辨識、社交聆聽和洞察以及網紅行銷最佳化等技術的應用。
預計未來幾年,社群媒體人工智慧市場將呈指數級成長,到2029年市場規模將達到77.6億美元,複合年成長率(CAGR)高達30.4%。預測期內的成長主要歸功於平台個人化客製化、垃圾資訊和虛假帳戶檢測能力的提升、趨勢預測的改進、廣告定向的精準化以及人工智慧主導的客戶服務創新。預測期內的關鍵趨勢包括平台客製化和使用者體驗、對話式人工智慧和聊天機器人、內容創作和策劃、視覺識別和擴增實境,以及情感分析和社交聆聽。
社群媒體中的人工智慧是指應用人工智慧技術和方法來增強社群媒體平台和使用者體驗的各個方面,包括利用人工智慧為使用者提供更個人化、更具吸引力和更相關的內容,以及利用人工智慧來改善內容審核和客戶服務。
社群媒體人工智慧的主要組成部分是解決方案和服務。解決方案指的是旨在解決特定業務或技術問題的軟體或硬體產品,涵蓋機器學習、深度學習和自然語言處理 (NLP) 等技術。這些解決方案適用於各種規模的企業。社群媒體人工智慧的應用領域十分廣泛,包括客戶體驗管理、銷售和行銷、影像識別以及預測性風險評估。社群媒體人工智慧的主要終端用戶包括零售、電子商務、銀行、金融服務和保險 (BFSI)、公共、廣告、教育和公用事業等行業。
美國在2025年春季突然提高關稅及其引發的貿易摩擦,對資訊科技產業,特別是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲,推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司,面臨更長的前置作業時間和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該產業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性,更有效地控制成本。
這份《社群媒體人工智慧市場研究報告》是商業研究公司最新報告系列的一部分,提供社群媒體人工智慧市場統計數據,例如全球社群媒體人工智慧市場規模、區域佔有率、市場佔有率競爭對手、詳細的市場細分、市場趨勢和商業機會等。這份《社群媒體人工智慧市場研究報告》對該產業的現狀和未來發展趨勢進行了詳細分析,為您提供所需的一切觀點。
我們預測未來五年該市場將成長30.4%,較先前預測略微下調0.3%。這一下調主要歸因於美國與其他國家之間的關稅影響。美國可能會直接受到關稅的影響,例如提高對依賴台灣和韓國GPU叢集的AI主導內容審核和廣告定向演算法的關稅,從而降低這些平台的效率。此外,由於相互關稅措施以及貿易緊張局勢和限制升級對全球經濟和貿易造成的負面影響,關稅的影響範圍將更加廣泛。
社群媒體人工智慧市場的預期成長與社群媒體在網路購物中日益普及密切相關。社群媒體在網路購物中扮演的角色在於幫助使用者透過各種平台發現、研究和購買產品。社群媒體人工智慧透過改善產品推薦、簡化購買流程和提供個人化提案來提升購物體驗。社群媒體人工智慧在網路購物中的關鍵應用包括個人化建議、視覺搜尋、聊天機器人和虛擬助理、客戶支援、詐騙偵測和安全保障。社群電商銷售額的快速成長印證了這個趨勢。例如,根據 Influencer Marketing Hub 2022 年 12 月的數據顯示,美國社群電商銷售額預計將達到 5,310 萬美元,佔線上總銷售額的 5.1%。在中國,社群應用在零售電商總銷售額的佔比從 2020 年的 11.7% 成長到 2022 年的 52%。社群媒體在網路購物中日益普及是推動社群媒體人工智慧市場成長的關鍵因素。
社群媒體行銷的擴張預計將推動人工智慧在社群媒體領域的未來發展。社群媒體行銷(SMM)利用社群媒體平台推廣產品和服務,使企業能夠與廣泛的受眾群體建立聯繫,並與潛在客戶和現有客戶建立關係。人工智慧正被應用於社群媒體行銷中,透過分析用戶數據並制定高度精準的廣告宣傳,在最佳時機有效地觸及目標受眾,進而提升行銷成效。例如,美國軟體公司 HubSpot Inc. 於 2024 年 9 月發布報告稱,社群媒體負責人預計 Instagram 將在 2023 年實現最大成長,TikTok 和 Facebook 緊隨其後。當時,Instagram 的行銷人員使用率為 65%,TikTok 為 36%,Facebook 為 67%。因此,社群媒體行銷的興起正在推動人工智慧在社群媒體市場的發展。
技術進步是社群媒體人工智慧市場中日益顯著的趨勢,領先企業正積極開發創新技術以維持其市場地位。 2022年7月,美國科技公司Meta Platforms, Inc.推出了突破性的人工智慧工具Sphere。 Sphere是首個能夠即時掃描數百萬條引文並判斷其有效性以及對相關論點的支持度的AI模型。這款創新的AI程式旨在應對網路和Meta平台(包括Facebook、Instagram和WhatsApp)上假訊息(假新聞)的挑戰。 Sphere的目標是透過識別和糾正不實資訊來提高維基百科頁面資訊的準確性。該工具利用包含1.34億個公共網頁的資料集來快速檢查線上引文並搜尋虛假資訊。透過打擊假訊息的傳播,Sphere有助於提高網路資訊的整體準確性和可靠性。
為了獲得競爭優勢,社群媒體人工智慧市場的主要企業正策略性地專注於開發技術創新,例如人工智慧驅動的社群媒體寫作助理。人工智慧驅動的社群媒體寫作助理是一種利用人工智慧幫助用戶為社群媒體平台創建引人入勝且風格一致的內容的工具。 2023年7月,總部位於美國的內容日曆、內容最佳化和行銷教育解決方案提供商CoSchedule推出了其人工智慧社交助理。此功能透過學習數百萬個成功社群媒體貼文的數據,確保訊息能夠最佳化以提高互動率。人工智慧社群助理能夠自動產生社群媒體帖子,從而節省時間和精力,對於負責人來說,它無疑是一款強大的工具。
2023年4月,總部位於印度的媒體公司VideoVerse收購了Reely.ai,具體金額未揭露。這項策略性收購旨在增強VideoVerse的實力,更好地服務遊戲和電競行業的客戶,這些行業對人工智慧驅動的內容創作和分發的需求日益成長。 Reely.ai是一家總部位於美國的AI內容創作平台,提供社交媒體和遊戲平台技術領域的人工智慧服務,這體現了人工智慧在滿足不斷發展的行業需求方面日益成長的重要性。
參與社群媒體人工智慧市場的主要公司包括 Meta Platforms Inc.、國際商業機器公司、微軟公司、Adobe Inc.、Snap Inc.、亞馬遜網路服務公司、Google 限量責任公司、Salesforce Inc.、Twitter Inc.、百度公司、Hootsuite Inc.、Clarabridge、NetBase Solutions Inc.、Redwalk Inc.、Converseon Inc.、Sprinklr、Sinterester Inc. Inc.、Socialbakers Inc.、Brandwatch GmbH、Meltwater Group ASA、Crimson Hexagon Inc.、Khoros Inc.、Falcon.io、Zoho Corporation Pvt.Ltd.、Brand24 sp.zoo 和 Oktopost。
2024年,北美是社群媒體人工智慧市場最大的地區。全球社群媒體人工智慧市場報告預測,亞太地區將在預測期內成為成長最快的地區。該報告涵蓋亞太地區、西歐、中東歐、北美、南美以及中東和非洲。
社群媒體人工智慧市場報告涵蓋澳洲、巴西、中國、法國、德國、印度、印尼、日本、俄羅斯、韓國、英國、美國、加拿大、義大利和西班牙。
社群媒體人工智慧市場由提供社群媒體人工智慧服務的營業單位所獲得的收入構成,這些服務包括自動化內容創作、社交聆聽與監控、虛擬助理和聊天機器人、內容最佳化、圖像和影片識別以及廣告最佳化服務。市場價值包括服務供應商銷售的任何相關商品的價值,或包含在其服務產品中的任何相關商品的價值。社交媒體人工智慧市場還包括用於提供社交媒體人工智慧服務的智慧資訊流演算法、建議系統和資訊服務工具的銷售。該市場的價值為“出廠價”,即商品製造商或生產商銷售的商品價值,無論銷售對像是其他營業單位(包括下游製造商、批發商、經銷商和零售商)還是直接銷售給最終客戶。該市場中的商品價值還包括商品製造商銷售的任何相關服務的價值。
AI in social media involves the application of artificial intelligence technologies and techniques to enhance various aspects of social media platforms and user experiences. This includes the use of AI to deliver more personalized, engaging, and relevant content to users, as well as to improve content moderation and customer service.
The primary components of AI in social media are solutions and services. Solutions refer to software or hardware products designed to address specific business or technical problems and encompass technologies such as machine learning, deep learning, and natural language processing (NLP). These solutions are applicable to both small and medium-sized enterprises (SMEs) and large enterprises. AI in social media finds applications in various areas, including customer experience management, sales and marketing, image recognition, predictive risk assessment, and more. The main end-users of AI in social media include industries such as retail, e-commerce, banking, financial services, and insurance (BFSI), media and advertising, education, public utilities, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The AI in social media market research report is one of a series of new reports from The Business Research Company that provides AI in social media market statistics, including AI in social media industry global market size, regional shares, competitors with a AI in social media market share, detailed AI in social media market segments, market trends and opportunities, and any further data you may need to thrive in the AI in social media industry. This AI in social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The ai in social media market size has grown exponentially in recent years. It will grow from $2.12 billion in 2024 to $2.68 billion in 2025 at a compound annual growth rate (CAGR) of 26.6%. The growth in the historic period can be attributed to personalized content recommendations, enhanced user engagement, image and video recognition, social listening and insights, and influencer marketing optimization.
The ai in social media market size is expected to see exponential growth in the next few years. It will grow to $7.76 billion in 2029 at a compound annual growth rate (CAGR) of 30.4%. The growth in the forecast period can be attributed to tailored platform personalization, strengthened spam and fake account detection, improved trend prediction, precision in ad targeting, and AI-driven customer service innovation. Major trends in the forecast period include platform customization and user experience, conversational AI and chatbots, content creation and curation, visual recognition and augmented reality, sentiment analysis and social listening.
The forecast of 30.4% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising tariffs on AI-driven content moderation and ad-targeting algorithms, dependent on GPU clusters from Taiwan and South Korea, reducing platform efficiency. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated growth of the AI in social media market is closely tied to the increasing usage of social media for online shopping. Social media's role in online shopping involves users discovering, researching, and making purchases through various platforms. AI in social media enhances this shopping experience by improving product recommendations, streamlining the purchase process, and providing personalized suggestions. Key applications of AI in social media for online shopping include personalized recommendations, visual search, chatbots and virtual assistants, customer support, fraud detection, and security. The surge in social commerce sales is indicative of this trend. For instance, according to Influencer Marketing Hub in December 2022, social commerce sales in the U.S. were projected to reach $53.10 million, accounting for 5.1% of all online sales. In China, the share of total retail eCommerce sales through social apps increased from 11.7% in 2020 to 52% in 2022. The growing social media usage for online shopping is a key driver propelling the growth of the AI in social media market.
The expansion of social media marketing is anticipated to boost the growth of the AI in social media sector in the future. Social media marketing (SMM) involves utilizing social media platforms to advertise products or services, allowing businesses to connect with a broad audience and foster relationships with both prospective and existing customers. AI is employed in social media to enhance marketing efforts by analyzing user data to develop highly targeted advertising campaigns that effectively reach the appropriate audience at optimal times. For example, in September 2024, HubSpot Inc., a software company based in the US, reported that social media marketers identified Instagram as having the most significant growth potential in 2023, with TikTok and Facebook closely following. At that time, the usage rates among marketers were 65% for Instagram, 36% for TikTok, and 67% for Facebook. Thus, the rise of social media marketing is propelling the growth of AI in the social media market.
Technological advancement is a prominent trend gaining traction in the AI in social media market, with major companies actively developing innovative technologies to maintain their positions. In July 2022, Meta Platforms, Inc., a US-based technology company, introduced Sphere, a groundbreaking AI-powered tool. Sphere is the first AI model capable of instantly scanning millions of citations to determine their validity and support for associated assertions. This innovative AI program addresses the challenge of false information, or fake news, on the internet and across Meta's platforms, including Facebook, Instagram, and WhatsApp. Sphere aims to enhance the accuracy of information on Wikipedia pages by identifying and rectifying factual inaccuracies. The tool leverages a dataset comprising 134 million public webpages to quickly examine online citations and search for misinformation. By combatting the spread of misinformation, Sphere contributes to improving the overall accuracy and reliability of information online.
Major companies in the AI in social media market are strategically focused on developing technological innovations, including AI-powered social media writing assistants, to gain a competitive advantage. An AI-powered social media writing assistant is a tool that utilizes artificial intelligence to help users create engaging and consistent content for their social media platforms. In July 2023, CoSchedule, a US-based provider of content calendar, content optimization, and marketing education solutions, launched the AI Social Assistant. This feature is trained on data from millions of successful social media posts, ensuring that messages are optimized for engagement. The AI Social Assistant proves to be a powerful tool for marketers, saving time and effort by generating social media posts.
In April 2023, VideoVerse, an India-based media company, acquired Reely.ai for an undisclosed amount. This strategic acquisition aims to enhance VideoVerse's capabilities and better serve clients in the gaming and esports industries, where there is an increasing demand for AI-driven content production and delivery. Reely.ai is a US-based AI-powered content creation platform that provides artificial intelligence services in social media and gaming platform technologies, reflecting the growing importance of AI in catering to evolving industry needs.
Major companies operating in the AI in social media market include Meta Platforms Inc., International Business Machines Corporation, Microsoft Corporation, Adobe Inc., Snap Inc., Amazon Web Services Inc., Google LLC, Salesforce Inc., Twitter Inc., Baidu Inc., Hootsuite Inc., Clarabridge, NetBase Solutions Inc., Talkwalker, Converseon Inc., Sprinklr, ByteDance Ltd., Pinterest Inc., Reddit Inc., Sprout Social Inc., Buffer Inc., Socialbakers Inc., Brandwatch GmbH, Meltwater Group ASA, Crimson Hexagon Inc., Khoros Inc., Falcon.io, Zoho Corporation Pvt. Ltd., Brand24 sp. z o.o., Oktopost
North America was the largest region in the AI in social media market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global AI in social media market report during the forecast period. The regions covered in the ai in social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the ai in social media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The AI in social media market consists of revenues earned by entities by providing AI in social media services such as automated content creation, social listening and monitoring, virtual assistants and chatbots, content optimization, image and video recognition, and advertising optimization services. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI in social media market also includes sales of smart feed algorithms, recommendation systems, and data service tools which are used in providing AI in social media services. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
AI In Social Media Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on ai in social media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for ai in social media ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The ai in social media market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.