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1733319

全球社群化銷售軟體市場：市場規模（按類型、應用和地區）、未來預測

Global Social Selling Software Market Size By Type (Basic($29-129/Month), Standard($129-599/Month)), By Application (Financial Service, Education And Training), By Geographic Scope And Forecast

出版日期: 2025年05月13日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

社群化銷售軟體市場規模與預測

近年來，社群化銷售軟體市場規模呈指數級成長，預計2026年至2032年市場規模將大幅成長。

全球範圍內社交媒體滲透率的不斷提高，尤其是在印度等新興經濟體，是社群化銷售軟體市場的主要推動力。此外，人們對社群化銷售平台的認知也不斷提高，也提升了社群化銷售軟體產業的潛力。

COVID-19 疫情對全球社群化銷售軟體產業產生了重大正面影響。原因是供應鏈中斷以及線下或傳統銷售平台下線。除此之外，政府也提案了一系列措施來支持社群化銷售軟體產業的發展。同時，領先的公司終於找到了新的方法和技術來解決問題並穩定產業。這將導致預測期內市場顯著成長。

定義全球社群化銷售軟體市場

社群化銷售銷售是一種銷售策略，負責人使用社群媒體網路與商業潛在客戶互動。社群化銷售軟體可協助您的銷售團隊透過預先核准的內容、品牌和員工宣傳以及對特定問題的及時解答在社群媒體上與潛在客戶互動。這一戰略的重要性日益增加是有道理的。由於負責人和潛在客戶都可能每天都使用社群媒體，因此社群方法可以讓負責人以比電話行銷或電子郵件侵入性更小的方式與潛在客戶建立聯繫。

社交聯繫消除了負責人和他們試圖銷售產品的人之間的正式障礙，為潛在客戶提出問題和負責人共用有用內容創造了一個開放的管道，即使他們還沒有準備好購買。為了在社群銷售中脫穎而出，負責人需要專注於在社群網路上建立個人品牌和信任。

負責人應該熟練與其行業相關的各種網路上的社交資料，共用潛在客戶可能認為有價值的真正有價值和有用的資訊（但這並不一定直接推動銷售）。您可以組合不同類型的軟體來最佳化社群化銷售策略。有助於促進社群化銷售的軟體類別包括社交網路、社群媒體管理、社群媒體監控、CRM 和影響者行銷。

全球社群化銷售軟體市場概況

社群媒體智慧平台背後的驅動力是社群媒體在全球日益普及。隨著網路普及率的提高，社群媒體用戶數量急劇增加。 2017 年至 2018 年，全球社群媒體使用量成長了約 13%。沙烏地阿拉伯的社群媒體用戶與前一年同期比較最高。此外，社群媒體是企業有效的行銷工具。預計這一因素將在預測期內推動社群媒體智慧平台市場的成長。

社群媒體智慧平台的新興趨勢是採用基於人工智慧的平台。企業正在採用基於人工智慧的智慧工具進行深入分析和影像識別。雲端運算採用的成長趨勢是推動市場成長的另一個因素。據稱，隨著供應商利用軟體即服務 (SaaS) 來提供雲端處理解決方案，雲端運算的採用率最近正在增加。商業用戶始終希望確保他們獲得最有效但又最經濟的解決方案。雲端實現了雲端處理，並提供了將營運 IT業務外包給其他公司的能力。

雲端服務提供者承擔所有相關風險和責任。分析工作流程的複雜性等市場限制可能是市場成長的重大阻礙因素之一。分析工作流程涉及幾個關鍵步驟，包括識別資料、設定參數、定義業務規則、資料準備、執行、資料建模和視覺化。為了從社群媒體數據中獲得最大價值，企業正在使用各種分析技術，包括預測性分析、規範性分析和說明分析。

Rising social media penetration across the globe especially in developing Asian economies like India is the major driving factor for the Social Selling Software Market. Besides this, the growing awareness about social selling platforms has led to the increased potential for the social selling software industry

The COVID-19 outbreak has had a significantly positive impact on the global Social Selling Software industry. The reason for this is a disruption in supply networks and a shutdown of offline or conventional selling platforms. Besides this, the government has proposed a number of measures to aid the growth of the Social Selling Software industry. On the other hand, major corporations have ultimately found new approaches and technologies to address issues and stabilize the industry. This will lead to substantial market growth over the forecasted period.

Global Social Selling Software Market Definition

Social selling is a sales strategy wherein salespeople use social media networks to interact with business prospects. Social selling software helps sales teams engage prospects on social media through pre-approved content, brand, and employee advocacy efforts, and timely responses to Type-specific questions. The growing prominence of the strategy makes sense- both salespeople and their prospects are likely engaging with social media on a daily basis, so the social approach allows salespeople to connect with their prospects in a less invasive way than cold calls or emails.

Connecting socially breaks down some of the formal barriers between sales professionals and those they're trying to sell to, creating an open channel for prospects to ask questions or for salespeople to share helpful content that a prospect may find valuable, even if they are not ready to buy yet. To excel at social selling, salespeople need to focus on building their personal brand and building trust in their social networks.

Salespeople should have fully fleshed out social profiles across a variety of networks related to their industry, then share truly valuable, informative information that prospects might find valuable (but that isn't necessarily directly pushing a sale). A combination of software Types can be used to optimize a social selling strategy. Software categories that can help facilitate social selling include social networks, social media management, social media monitoring, CRM, and Influencer Marketing.

Global Social Selling Software Market Overview

The driving factor for the social media intelligence platform is a rise in social media penetration across the globe. Social media users have increased drastically due to growth in internet penetration. Globally, the increase in social media usage from 2017 to 2018 is about is 13%. Saudi Arabia has the largest year-on-year increase in social media users. Additionally, social media is an effective marketing tool for companies. This factor is expected to boost the growth of the social media intelligence platform market over the forecast period.

The emerging trend in the social media intelligence platform is the adoption of artificial intelligence-based platforms. Companies are adopting AI-based intelligence tools for detailed analysis and image recognition. Increasing the cloud adoption trend is the other factor that boosts market growth. Cloud adoption is said to have increased in recent times because vendors are making use of Software-as-a-Service (SaaS) to deliver cloud computing solutions. Business users are always on the lookout to ensure they are providing the most effective yet economical solutions. Cloud makes it possible to perform cloud computing, which provides the ability to outsource the operational IT work to another company.

The cloud service providers take all the risks and burdens associated with it. The restraints, such as complexities in the analytical workflow, could become one of the critical hinderers to market growth. Any analytical workflow involves various important steps, such as data identification, setting parameters, defining business rules, data preparation, execution, data modeling, and visualization. Companies are making use of various analytical methodologies, such as predictive, prescriptive, and descriptive analytics, to create maximum value out of social media data.

Global Social Selling Software Market Segmentation Analysis

Social Selling Software Market, By Type

Basic ($29-129/Month)
Standard ($129-599/Month)
Senior ($Above 599 /Month
Based On Type, The market is bifurcated into Basic($29-129/Month), Standard($129-599/Month), Senior($Above 599 /Month). The Standard($129-599/Month) segment is expected to inflate the market growth. Out of which, the standard ($129-599/Month) model of the social selling software would account for the greatest proportion of the Social Selling Software Market. In addition to this, the basic subscription model is expected to grow at a substantial CAGR of 8% over the forecasted period.

Social Selling Software Market, By Application

Financial Service
Education And Training
Health Care
Other

Based on Application, The market is bifurcated into Financial Service, Education And Training, Health Care, and Other. Education And Training are anticipated to become the fastest-growing market in the forecast duration. On the other hand, Financial Services are growing at a moderate growth rate over the forecasted period due to security and breaching issues associated with the same. However, the growing technological advancements as well as research and developments in securing social selling platforms will nullify the restraint to some extent in the future.

Social Selling Software Market, By Geography

North America
Europe
Asia Pacific
Middle East and Africa
Latin America

Based on Geography, The Global Social Selling Software Market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. During the foreseeable future, it is anticipated that North America will maintain its dominant position in this industry. The huge size of the social media marketing industry in North America will be beneficial to the expansion of the Social Selling Software Market in this part of the world. On the other hand, Asia is anticipated to experience the most rapid growth throughout the course of the projected period.

These parent regions are further segmented as follows; Asia Pacific (China, India, Japan, Rest of APAC), Europe (Germany, UK, France, Spain, Italy, Rest of Europe), North America (US, Canada, Mexico), Latin America (Brazil, Argentina, Rest of LATAM), and Middle East & Africa (UAE, Saudi Arabia, South Africa, Rest of MEA).

Key Players

The "Global Social Selling Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Hootsuite Media, FunnelDash, CommentSold, Sprout Social, InsideView, CallidusCloud, Hearsay Systems, We-Connect, EveryoneSocial, and Oracle.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its Type benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Ace Matrix Analysis
The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.
Market Attractiveness
The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Social Selling Software Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

1 INTRODUCTION OF GLOBAL SOCIAL SELLING SOFTWARE MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL SOCIAL SELLING SOFTWARE MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porter's Five Force Model
4.4 Value Chain Analysis

5 GLOBAL SOCIAL SELLING SOFTWARE MARKET, BY TYPE

5.1 Overview
5.2 Basic($29129/Month)
5.3 Standard($129-599/Month)
5.4 Senior($Above 599 /Month)

6 GLOBAL SOCIAL SELLING SOFTWARE MARKET, BY APPLICATION

6.1 Overview
6.2 Financial Service
6.3 Education And Training
6.4 Health Care
6.5 Other

7 GLOBAL SOCIAL SELLING SOFTWARE MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Italy
- 7.3.5 Spain
- 7.3.6 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East And Africa

8 GLOBAL SOCIAL SELLING SOFTWARE MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Hootsuite Media
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Type Outlook
- 9.1.4 Key Developments
9.2 FunnelDash
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Type Outlook
- 9.2.4 Key Developments
9.3 CommentSold
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Type Outlook
- 9.3.4 Key Developments
9.4 Sprout Social
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Type Outlook
- 9.4.4 Key Developments
9.5 InsideView
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Type Outlook
- 9.5.4 Key Developments
9.6 CallidusCloud
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Type Outlook
- 9.6.4 Key Developments
9.7 Hearsay Systems
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Type Outlook
- 9.7.4 Key Developments
9.8 We-Connect
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Type Outlook
- 9.8.4 Key Developments
9.9 EveryoneSocial
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Type Outlook
- 9.9.4 Key Developments
9.10 Oracle
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Type Outlook
- 9.10.4 Key Developments