社群媒體人工智慧市場（按科技、應用和地區）

AI in Social Media Market, By Technology, By Application, By Geography

出版日期: 2025年08月14日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025年社群媒體人工智慧市場規模預計為29.2億美元，預計2032年將達到208.3億美元，2025年至2032年的年複合成長率（CAGR）為32.4%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	29.2億美元
效能數據	2020年至2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	32.40%	2032年的價值預測	208.3億美元

市場正在快速發展，湧現出許多先進的人工智慧主導解決方案，例如自然語言處理、機器學習演算法、電腦視覺、情緒分析和聊天機器人。社群媒體巨頭正在利用人工智慧功能提供個人化內容推播、改善定向廣告、偵測和阻止有害內容、自動化客戶服務互動，並從大量資料集中獲取可操作的洞察。人工智慧技術正在幫助社交平臺即時處理大量用戶生成內容、識別熱門話題、預測用戶行為模式，並透過擴增實境濾鏡、語音辨識和預測文字提案等功能創造更具吸引力的互動體驗。

市場動態

全球整體社群媒體用戶數量大幅成長，現已超過 48 億，這產生了大量數據，對人工智慧驅動的解決方案提出了有效的管理、分析和收益需求。對個人化使用者體驗日益成長的需求促使平台實施推薦演算法和內容策展系統，以提高使用者參與度和保留率。人們對網路安全、假訊息和有害內容日益成長的擔憂也推動了人工智慧內容審核和威脅偵測系統的採用，而社交商務和網紅行銷日益成長的重要性則推動了人工智慧分析和自動化廣告解決方案的需求。然而，市場限制依然存在，包括嚴格的資料隱私法規，如 GDPR 和 CCPA，這些法規限制了資料收集和處理能力以及人工智慧演算法的有效性。儘管如此，新興市場仍存在著巨大的商機，社群媒體的迅速普及對針對當地語言和文化背景的人工智慧解決方案產生了巨大的需求。

本次調查的主要特點

本報告對全球社群媒體人工智慧市場進行了詳細分析，並提供了預測期（2025-2032 年）的市場規模（十億美元）和複合年成長率，以 2024 年為基準年。
它還強調了各個領域的潛在商機，並描述了該市場的一系列有吸引力的投資提案。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的主要考察。
它根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數，概述了全球社交媒體人工智慧市場的主要企業。
本報告的見解將使企業負責人和經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球社交媒體人工智慧市場報告涉及該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進入者和金融分析師。
相關人員可以透過用於分析全球社群媒體人工智慧市場的各種策略矩陣來更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 2.92 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	32.40%	2032 Value Projection:	USD 20.83 Bn

The market is evolving fast, including sophisticated AI-driven solutions such as natural language processing, machine learning algorithms, computer vision, sentiment analysis, and chatbots. Social media giants are using AI capabilities to deliver personalized content feeds, improve targeted advertising effectiveness, detect and prevent harmful content, automate customer service interactions, and generate actionable insights from massive datasets. AI technologies help social platforms process huge volumes of user-generated content in real-time, identify trending topics, predict user behavior patterns, and create more engaging interactive experiences through features like augmented reality filters, voice recognition, and predictive text suggestions.

Market Dynamics

The market is seeing growth because of the huge rise in social media user base, which has surpassed 4.8 Bn users globally, creating huge volumes of data. This has created demand for AI-powered solutions for effective management, analysis, and monetization. The increasing demand for personalized user experiences pushes platforms to implement recommendation algorithms and content curation systems that improve user engagement and retention rates. Also, the rising concerns about cybersecurity, misinformation, and harmful content have added to the adoption of AI-driven content moderation and threat detection systems, while the growing importance of social commerce and influencer marketing has created demand for AI-powered analytics and automated advertising solutions. However, the market also sees restraints such as stringent data privacy regulations such as GDPR and CCPA that limit data collection and processing capabilities, limiting AI algorithm effectiveness. Nevertheless, many opportunities can be seen in emerging markets where social media penetration is growing fast, creating a lot of demand for AI solutions tailored to local languages and cultural contexts.

Key features of the study

This report provides in-depth analysis of the global AI in social media market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global AI in social media market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Meta, Google, Microsoft, OpenAI, NVIDIA, Adobe, ByteDance, Salesforce, Sprinklr, Hootsuite, Sprout Social, Emplifi, Talkwalker, Perplexity, and Character.AI.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global AI in social media market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AI in social media market.

Market Segmentation

Technology Insights (Revenue, USD Bn, 2020 - 2032)
- Machine Learning & Deep Learning
- Natural Language Processing
- Computer Vision
- Generative AI
- Others
Application Insights (Revenue, USD Bn, 2020 - 2032)
- Content Creation & Creative Automation
- Personalization & Recommendation Engines
- Ad-Targeting & Campaign Optimization
- Moderation & Safety
- Social Listening, Sentiment Analysis & Analytics
- Influencer Discovery & Campaign Measurement
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Meta
- Google
- Microsoft
- OpenAI
- NVIDIA
- Adobe
- ByteDance
- Salesforce
- Sprinklr
- Hootsuite
- Sprout Social
- Emplifi
- Talkwalker
- Perplexity
- AI

1. Research Objectives And Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global AI in Social Media Market, By Technology
- Global AI in Social Media Market, By Application
- Global AI in Social Media Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global AI in Social Media Market, By Technology, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Machine Learning & Deep Learning
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Natural Language Processing
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Computer Vision
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Generative AI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global AI in Social Media Market, By Application, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Content Creation & Creative Automation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Personalization & Recommendation Engines
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Ad-Targeting & Campaign Optimization
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Moderation & Safety
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Social Listening, Sentiment Analysis & Analytics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Influencer Discovery & Campaign Measurement
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global AI in Social Media Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

7. Competitive Landscape

Meta
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Microsoft
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
OpenAI
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
NVIDIA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Adobe
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
ByteDance
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Salesforce
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sprinklr
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hootsuite
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sprout Social
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Emplifi
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Talkwalker
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Perplexity
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
AI
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies