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行動附加價值服務的全球市場:市場規模 - 各解決方案，各終端用戶，各業界，各地區展望，競爭策略，各市場區隔預測(～2032年)
市場調查報告書
商品編碼
1180164

行動附加價值服務的全球市場:市場規模 - 各解決方案，各終端用戶，各業界，各地區展望，競爭策略，各市場區隔預測(～2032年)

Mobile Value-Added Services Market Size- By Solution, By End User, By Vertical- Regional Outlook, Competitive Strategies and Segment Forecast to 2032
出版日期: | 出版商: SPER Market Research Pvt. Ltd. | 英文 243 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球行動附加價值服務的市場規模，預計至2032年達到3兆5,131億8,000萬美元，預計以14.92％的年複合成長率成長。

智慧型手機和平板電腦終端的使用者增加，行動網際網路的利用擴大，行動應用程式、網站的利用擴大，由於行銷的成本效益的提高等要素，活化市場。

本報告提供全球行動附加價值服務市場相關調查，市場動態，市場變數與展望，各解決方案、終端用戶、產業、地區的市場分析，企業簡介等相關資訊。

目錄

第1章 簡介

  • 調查範圍
  • 市場區隔分析

第2章 調查手法

  • 調查資料來源
  • 市場規模的估計
  • 資料的三角測量

第3章 摘要整理

第4章 市場動態

  • 促進因素，阻礙因素，機會，課題的分析
    • 促進因素
    • 阻礙因素
    • 機會
    • 課題
  • 全球行動附加價值服務市場上COVID-19的影響

第5章 市場變數與展望

  • SWOT分析
    • 優勢
    • 弱點
    • 機會
    • 威脅
  • PESTEL分析
    • 政治形勢
    • 經濟形勢
    • 社會形勢
    • 技術形勢
    • 環境形勢
    • 法律上的形勢
  • 波特的五力分析
    • 供給企業談判力
    • 買方議價能力
    • 替代品的威脅
    • 新加入廠商的威脅
    • 競爭企業間的敵對關係
  • 熱圖分析

第6章 全球行動附加價值服務市場:各解決方案(2019年～2032年(100萬美元))

  • 短訊服務(SMS)
  • 多媒體訊息服務(MMS)
  • 以定位為基礎的服務
  • 行動電子郵件、IM(即時通訊軟體)
  • 行動金融
  • 行動廣告
  • 行動資訊娛樂
  • 其他

第7章 全球行動附加價值服務市場:各終端用戶(2019年～2032年(100萬美元))

  • 中小企業
  • 大企業

第8章 全球行動附加價值服務市場:各業界(2019年～2032年(100萬美元))

  • 媒體、娛樂
  • 醫療
  • 教育
  • 零售
  • 政府
  • 通訊、IT
  • 其他

第9章 全球行動附加價值服務市場:各地區(2019年～2032年(100萬美元))

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 其他的歐洲
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 其他的亞太地區
  • 南美
    • 巴西
    • 阿根廷
    • 其他的南美
  • 中東、非洲
    • 沙烏地阿拉伯王國
    • 阿拉伯聯合大公國
    • 其他的中東、非洲

第10章 企業簡介

  • Alphabet Inc.
    • 企業概要
    • 財務展望
    • 產品概要
    • 最近的開發
  • Apple Inc.
  • Comviva Technologies
  • Huawei Investment & Holding Co. Ltd.
  • Mozat
  • One97 Communication
  • Onmobile Global Limited
  • Reliance Industries Ltd.
  • Samsung Electronics Co. Ltd.
  • Vodafone Group plc
簡介目錄
Product Code: IACT2232

Global Mobile Value-Added Services Market Overview:

According to SPER Market Research, the Global Mobile Value-Added Services Market is estimated to reach USD 3513.18 billion by 2032 with a CAGR of 14.92%.

Mobile Value-Added Services, or MVAS, are mobile services that mobile service providers offer in addition to voice communication services. The MVAS enables mobile subscribers to transmit Short Message Service (SMS), Multimedia Messaging Service (MMS), mobile email and instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment via smartphones and tablets for a range of non-voice uses. Mobile value-added services are positioned by telecommunications providers as premium additions to their core offerings. These services frequently do more than just increase a product package's capability. They are used to improve operational and administrative efficiencies for a variety of services.Furthermore, they expand end-user functionality while gaining better analytics and data for commercial use, which benefits both service providers and clients.The market for mobile value-added services is being propelled by factors such a rise in smartphone and tablet users, mobile Internet usage, growing use of mobile applications and mobile web, and an increase in return on marketing expenditure. The number of vendors has increased rivalry among Internet service providers. Nowadays, individuals check a variety of programmes on their cell phones, as well as the web, their emails, social media, and other things. Mobile value-added services are extra services that telecom service providers provide to customers in addition to voice, SMS, and data services in order to enhance the user experience. Smartphones are becoming more and more necessary as digitalization and consumer technology adoption soar. A boom in the use of MVAS via online channels is also beneficial for the growth of the market for mobile value-added services and increasing demand for smartphones. The telecom sector may now offer a range of value-added services that you can advertise to your clientele as brand-new commodities through a variety of channels thanks to technology advancements. However, lack of privacy is the biggest problem plaguing the industry for mobile value-added services. Lack of government initiatives and inadequate user identification capabilities for services involving the sharing of sensitive data, such as payments, may also impede industry growth.

Impact of COVID-19 on the Global Mobile Value-Added Services Market:

During the pandemic, COVID-19 has a favorable effect on the market for mobile value-added services. For instance, stay-at-home orders have made numerous individuals aware of apps that enable them to buy food online, and when they do go to the store, more people are choosing to pay with their phones instead of using cash or credit cards. Business organizations all around the world are effectively providing digital communications infrastructure to governments and health authorities. The MVAS messaging ecosystem empowers healthcare professionals to send out real-time public health notifications and allows citizens to book appointments for COVID-19 tests and other services via a variety of mobile platforms.Moreover, banking firm, government, educational organization, and healthcare service providers used mobile value-added services to provide a variety of services during the COVID-19 pandemic, including providing mobile-health facilities to people who were ailing from COVID-19 and other similar services.

Scope of the Report:

  • Market size available for years: 2019-2032
  • Base year considered: 2021
  • Forecast period: 2022-2032
  • Segments covered: By Solution, By End User, By Vertical
  • Regions covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa
  • Companies Covered: Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication, Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., Vodafone Group plc

Global Mobile Value-Added Services Market Segmentation:

  • By Solution: Based on the Solution, Global Mobile Value-Added Services Market issegmented as; Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM (Instant Message), Mobile Money, Mobile Advertising, Mobile Infotainment, Others.
  • By End User: Based on the End User, Global Mobile Value-Added Services Market is segmented as; Small and Mid-Size Business, Large Enterprises.
  • By Vertical: Based on the Vertical, Global Mobile Value-Added Services Market is segmented as; Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others.
  • By Region: Asia-Pacific was the leading region in terms of the global market in previous year, and it is anticipated that it will continue to develop at the fastest rate during the forecast period. The Asia-Pacific area has a large population of mobile phone users, and these devices are primarily utilised for entertainment purposes including news, mobile banking, movies, and other forms of media. The market is anticipated to expand quickly due to a variety of factors, including an increase in the number of companies and industry verticals employing different mobile value-added services and the region's booming retail, e-commerce, IT, and telecommunications industries.

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1 Research data source
    • 2.1.1 Secondary data
    • 2.1.2 Primary data
    • 2.1.3 SPER's internal database
    • 2.1.4 Premium insight from KOL's
  • 2.2 Market size estimation
    • 2.2.1 Top-down and Bottom-up approach
  • 2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1 Drivers
    • 4.1.2 Restraints
    • 4.1.3 Opportunities
    • 4.1.4 Challenges
  • 4.2. COVID-19 Impacts of the Global Mobile Value-Added Services Market

5. Market variables and outlook

  • 5.1. SWOT analysis
    • 5.1.1 Strengths
    • 5.1.2 Weaknesses
    • 5.1.3 Opportunities
    • 5.1.4 Threats
  • 5.2. PESTEL analysis
    • 5.2.1 Political landscape
    • 5.2.2 Economic landscape
    • 5.2.3 Social landscape
    • 5.2.4 Technological landscape
    • 5.2.5 Environmental landscape
    • 5.2.6 Legal landscape
  • 5.3. PORTER'S five forces analysis
    • 5.3.1 Bargaining power of suppliers
    • 5.3.2 Bargaining power of Buyers
    • 5.3.3 Threat of Substitute
    • 5.3.4 Threat of new entrant
    • 5.3.5 Competitive rivalry
  • 5.4. Heat map analysis

6. Global Mobile Value-Added Services Market, By Solution, 2019-2032 (USD Million)

  • 6.1 Short Messaging Service (SMS)
  • 6.2 Multimedia Messaging Service (MMS)
  • 6.3 Location Based Services
  • 6.4 Mobile Email & IM (Instant Message)
  • 6.5 Mobile Money
  • 6.6 Mobile Advertising
  • 6.7 Mobile Infotainment
  • 6.8 Others

7. Global Mobile Value-Added Services Market, By End User, 2019-2032 (USD Million)

  • 7.1 Small and Mid-Size Business
  • 7.2 Large Enterprises

8. Global Mobile Value-Added Services Market, By Vertical, 2019-2032 (USD Million)

  • 8.1 Media and Entertainment
  • 8.2 Healthcare
  • 8.3 Education
  • 8.4 Retail
  • 8.5 Government
  • 8.6 Telecom and IT
  • 8.7 Others

9. Global Mobile Value-Added Services Market, By Region, 2019-2032 (USD Million)

  • 9.1 North America
    • 9.1.1 United States
    • 9.1.2 Canada
    • 9.1.3 Mexico
  • 9.2 Europe
    • 9.2.1 Germany
    • 9.2.2 United Kingdom
    • 9.2.3 France
    • 9.2.4 Italy
    • 9.2.5 Spain
    • 9.2.6 Rest of Europe
  • 9.3 Asia-Pacific
    • 9.3.1 China
    • 9.3.2 Japan
    • 9.3.3 India
    • 9.3.4 Australia
    • 9.3.5 South Korea
    • 9.3.6 Rest of Asia-Pacific
  • 9.4 South America
    • 9.4.1 Brazil
    • 9.4.2 Argentina
    • 9.4.3 Rest of South America
  • 9.5 Middle East & Africa
    • 9.5.1 Kingdom of Saudi Arabia
    • 9.5.2 United Arab Emirates
    • 9.5.3 Rest of Middle East & Africa

10. Company Profiles

  • 10.1 Alphabet Inc.
    • 10.1.1 Company details
    • 10.1.2 Financial outlook
    • 10.1.3 Product summary
    • 10.1.4 Recent development
  • 10.2 Apple Inc.
    • 10.2.1 Company details
    • 10.2.2 Financial outlook
    • 10.2.3 Product summary
    • 10.2.4 Recent development
  • 10.3 Comviva Technologies
    • 10.3.1 Company details
    • 10.3.2 Financial outlook
    • 10.3.3 Product summary
    • 10.3.4 Recent development
  • 10.4 Huawei Investment & Holding Co. Ltd.
    • 10.4.1 Company details
    • 10.4.2 Financial outlook
    • 10.4.3 Product summary
    • 10.4.4 Recent development
  • 10.5 Mozat
    • 10.5.1 Company details
    • 10.5.2 Financial outlook
    • 10.5.3 Product summary
    • 10.5.4 Recent development
  • 10.6 One97 Communication
    • 10.6.1 Company details
    • 10.6.2 Financial outlook
    • 10.6.3 Product summary
    • 10.6.4 Recent development
  • 10.7 Onmobile Global Limited
    • 10.7.1 Company details
    • 10.7.2 Financial outlook
    • 10.7.3 Product summary
    • 10.7.4 Recent development
  • 10.8 Reliance Industries Ltd.
    • 10.8.1 Company details
    • 10.8.2 Financial outlook
    • 10.8.3 Product summary
    • 10.8.4 Recent development
  • 10.9 Samsung Electronics Co. Ltd.
    • 10.9.1 Company details
    • 10.9.2 Financial outlook
    • 10.9.3 Product summary
    • 10.9.4 Recent development
  • 10.10 Vodafone Group plc
    • 10.10.1 Company details
    • 10.10.2 Financial outlook
    • 10.10.3 Product summary
    • 10.10.4 Recent development