Product Code: A27920
The global mobile value-added services market size is envisioned to garner $2,226,179.6 million by 2030, growing from $658,505.3 million in 2021 at a CAGR of 14.2% from 2022 to 2030.
Mobile value-added services are upgraded services that complement the basic teleservices such as voice calls, and are referred to as supplemental services. Call-related services such as call waiting, call forwarding, voice mail, and other services like email, Short Messaging Services (SMS), Multimedia Messaging Services (MMS), and others are typical examples of value-added services. The global market for mobile value-added services is primarily driven by increasing use of mobile applications and other web-based services. According to mobile value-added services market analysis, the mobile value-added services are a significant source of revenue for telecom companies.
There are no official norms or regulations governing the privacy of client data for mobile value-added services. Additionally, the user's ability to use mobile value-added services could be limited by the lack of openness around data protection, consumer rights, and regulatory obligations. This aspect is predicted to limit growth of the global mobile value-added services market trend.
The global mobile value-added services market share is expected to grow as mobile users rise. This is due to the fact that mobile devices are now an integral part of everyone's lives and may be utilized to deliver a variety of mobile value-added services. The opportunities for mobile value-added service providers have greatly improved with the arrival of technologies such as 4G and 5G. Additionally, the recent growth of mobile and Internet services has accelerated digitalization of remote operations and is projected to open up a lot of opportunities for value-added services. It is possible to deliver a range of services rapidly, securely, and economically by leveraging Internet and mobile penetration. Mobile phones have thus evolved into the perfect platform for delivering a variety of value-added services. These factors are anticipated to boost mobile value-added services market demand in forecasted time period.
The COVID-19 pandemic brought several uncertainties leading to severe economic losses as various businesses across the world were on a standstill. During and after the COVID-19 timeframe, the impact on mobile value-added services market has been favorably benefited. The COVID-19 problem resulted in a major shift in consumer behavior towards online interactions and away from in-person interactions and public places. The shift in the healthcare sector is even more pronounced as telemedicine use rises. For instance, in May 2021, the Bharti Airtel took a new initiative to roll out digital tool for its users to help find out information regarding to COIVD-19 medicine, oxygen supply, hospital beds, and testing center through their app Airtel Thanks for its users. Similar other initiatives are projected to relieve the market of the difficulties faced during the pandemic. These factors are anticipated to fuel the growth of mobile value-added services market size.
The key players profiled in this report Mozat, Apple Inc., Vodafone Group plc, Samsung Electronics Co. Ltd., Reliance Industries Ltd., Huawei Investment & Holding Co. Ltd., Onmobile Global Limited, Comviva Technologies, Alphabet Inc., and One97 Communication
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mobile value-added services market analysis from 2021 to 2030 to identify the prevailing mobile value-added services market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the mobile value-added services market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global mobile value-added services market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Solution
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
- Location Based Services
- Mobile Email IM
- Mobile Money
- Mobile Advertising
- Mobile Infotainment
- Others
By End-User
By Vertical
- Media and Entertainment
- Healthcare
- Education
- Retail
- Government
- Telecom and IT
- Others
By Region
- North America
- Europe
- U.K.
- Germany
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- UAE
- South Africa
- Rest of LAMEA
- Key Market Players
- Mozat Pte Ltd
- Apple Inc.
- Vodafone Group plc
- Samsung Electronics Co. Ltd.
- Reliance Industries Ltd.
- Huawei Investment & Holding Co. Ltd.
- OnMobile Global Limited
- Comviva Technologies
- Alphabet Inc.
- One97 Communications
TABLE OF CONTENTS
CHAPTER 1:INTRODUCTION
- 1.1.Report description
- 1.2.Key market segments
- 1.3.Key benefits to the stakeholders
- 1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
- 2.1.Key findings of the study
- 2.2.CXO Perspective
CHAPTER 3:MARKET OVERVIEW
- 3.1.Market definition and scope
- 3.2.Key findings
- 3.2.1.Top investment pockets
- 3.3.Porter's five forces analysis
- 3.4.Top player positioning
- 3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
- 3.6.COVID-19 Impact Analysis on the market
- 3.7.Value Chain Analysis
- 3.8.Key Regulation Analysis
- 3.9.Patent Landscape
- 3.10.Market Share Analysis
- 3.11.Regulatory Guidelines
CHAPTER 4: MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Short Messaging Service (SMS)
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market analysis by country
- 4.3 Multimedia Messaging Service (MMS)
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market analysis by country
- 4.4 Location Based Services
- 4.4.1 Key market trends, growth factors and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market analysis by country
- 4.5 Mobile Email & IM
- 4.5.1 Key market trends, growth factors and opportunities
- 4.5.2 Market size and forecast, by region
- 4.5.3 Market analysis by country
- 4.6 Mobile Money
- 4.6.1 Key market trends, growth factors and opportunities
- 4.6.2 Market size and forecast, by region
- 4.6.3 Market analysis by country
- 4.7 Mobile Advertising
- 4.7.1 Key market trends, growth factors and opportunities
- 4.7.2 Market size and forecast, by region
- 4.7.3 Market analysis by country
- 4.8 Mobile Infotainment
- 4.8.1 Key market trends, growth factors and opportunities
- 4.8.2 Market size and forecast, by region
- 4.8.3 Market analysis by country
- 4.9 Others
- 4.9.1 Key market trends, growth factors and opportunities
- 4.9.2 Market size and forecast, by region
- 4.9.3 Market analysis by country
CHAPTER 5: MOBILE VALUE-ADDED SERVICES MARKET, BY END-USER
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 SMB
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market analysis by country
- 5.3 Large Enterprises
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market analysis by country
CHAPTER 6: MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Media and Entertainment
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market analysis by country
- 6.3 Healthcare
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market analysis by country
- 6.4 Education
- 6.4.1 Key market trends, growth factors and opportunities
- 6.4.2 Market size and forecast, by region
- 6.4.3 Market analysis by country
- 6.5 Retail
- 6.5.1 Key market trends, growth factors and opportunities
- 6.5.2 Market size and forecast, by region
- 6.5.3 Market analysis by country
- 6.6 Government
- 6.6.1 Key market trends, growth factors and opportunities
- 6.6.2 Market size and forecast, by region
- 6.6.3 Market analysis by country
- 6.7 Telecom and IT
- 6.7.1 Key market trends, growth factors and opportunities
- 6.7.2 Market size and forecast, by region
- 6.7.3 Market analysis by country
- 6.8 Others
- 6.8.1 Key market trends, growth factors and opportunities
- 6.8.2 Market size and forecast, by region
- 6.8.3 Market analysis by country
CHAPTER 7: MOBILE VALUE-ADDED SERVICES MARKET, BY REGION
- 7.1 Overview
- 7.1.1 Market size and forecast
- 7.2 North America
- 7.2.1 Key trends and opportunities
- 7.2.2 North America Market size and forecast, by Solution
- 7.2.3 North America Market size and forecast, by End-User
- 7.2.4 North America Market size and forecast, by Vertical
- 7.2.5 North America Market size and forecast, by country
- 7.2.5.1 U.S.
- 7.2.5.1.1 Market size and forecast, by Solution
- 7.2.5.1.2 Market size and forecast, by End-User
- 7.2.5.1.3 Market size and forecast, by Vertical
- 7.2.5.2 Canada
- 7.2.5.2.1 Market size and forecast, by Solution
- 7.2.5.2.2 Market size and forecast, by End-User
- 7.2.5.2.3 Market size and forecast, by Vertical
- 7.2.5.3 Mexico
- 7.2.5.3.1 Market size and forecast, by Solution
- 7.2.5.3.2 Market size and forecast, by End-User
- 7.2.5.3.3 Market size and forecast, by Vertical
- 7.3 Europe
- 7.3.1 Key trends and opportunities
- 7.3.2 Europe Market size and forecast, by Solution
- 7.3.3 Europe Market size and forecast, by End-User
- 7.3.4 Europe Market size and forecast, by Vertical
- 7.3.5 Europe Market size and forecast, by country
- 7.3.5.1 U.K.
- 7.3.5.1.1 Market size and forecast, by Solution
- 7.3.5.1.2 Market size and forecast, by End-User
- 7.3.5.1.3 Market size and forecast, by Vertical
- 7.3.5.2 Germany
- 7.3.5.2.1 Market size and forecast, by Solution
- 7.3.5.2.2 Market size and forecast, by End-User
- 7.3.5.2.3 Market size and forecast, by Vertical
- 7.3.5.3 France
- 7.3.5.3.1 Market size and forecast, by Solution
- 7.3.5.3.2 Market size and forecast, by End-User
- 7.3.5.3.3 Market size and forecast, by Vertical
- 7.3.5.4 Spain
- 7.3.5.4.1 Market size and forecast, by Solution
- 7.3.5.4.2 Market size and forecast, by End-User
- 7.3.5.4.3 Market size and forecast, by Vertical
- 7.3.5.5 Italy
- 7.3.5.5.1 Market size and forecast, by Solution
- 7.3.5.5.2 Market size and forecast, by End-User
- 7.3.5.5.3 Market size and forecast, by Vertical
- 7.3.5.6 Rest of Europe
- 7.3.5.6.1 Market size and forecast, by Solution
- 7.3.5.6.2 Market size and forecast, by End-User
- 7.3.5.6.3 Market size and forecast, by Vertical
- 7.4 Asia-Pacific
- 7.4.1 Key trends and opportunities
- 7.4.2 Asia-Pacific Market size and forecast, by Solution
- 7.4.3 Asia-Pacific Market size and forecast, by End-User
- 7.4.4 Asia-Pacific Market size and forecast, by Vertical
- 7.4.5 Asia-Pacific Market size and forecast, by country
- 7.4.5.1 China
- 7.4.5.1.1 Market size and forecast, by Solution
- 7.4.5.1.2 Market size and forecast, by End-User
- 7.4.5.1.3 Market size and forecast, by Vertical
- 7.4.5.2 India
- 7.4.5.2.1 Market size and forecast, by Solution
- 7.4.5.2.2 Market size and forecast, by End-User
- 7.4.5.2.3 Market size and forecast, by Vertical
- 7.4.5.3 Japan
- 7.4.5.3.1 Market size and forecast, by Solution
- 7.4.5.3.2 Market size and forecast, by End-User
- 7.4.5.3.3 Market size and forecast, by Vertical
- 7.4.5.4 South Korea
- 7.4.5.4.1 Market size and forecast, by Solution
- 7.4.5.4.2 Market size and forecast, by End-User
- 7.4.5.4.3 Market size and forecast, by Vertical
- 7.4.5.5 Australia
- 7.4.5.5.1 Market size and forecast, by Solution
- 7.4.5.5.2 Market size and forecast, by End-User
- 7.4.5.5.3 Market size and forecast, by Vertical
- 7.4.5.6 Rest of Asia-Pacific
- 7.4.5.6.1 Market size and forecast, by Solution
- 7.4.5.6.2 Market size and forecast, by End-User
- 7.4.5.6.3 Market size and forecast, by Vertical
- 7.5 LAMEA
- 7.5.1 Key trends and opportunities
- 7.5.2 LAMEA Market size and forecast, by Solution
- 7.5.3 LAMEA Market size and forecast, by End-User
- 7.5.4 LAMEA Market size and forecast, by Vertical
- 7.5.5 LAMEA Market size and forecast, by country
- 7.5.5.1 Brazil
- 7.5.5.1.1 Market size and forecast, by Solution
- 7.5.5.1.2 Market size and forecast, by End-User
- 7.5.5.1.3 Market size and forecast, by Vertical
- 7.5.5.2 Saudi Arabia
- 7.5.5.2.1 Market size and forecast, by Solution
- 7.5.5.2.2 Market size and forecast, by End-User
- 7.5.5.2.3 Market size and forecast, by Vertical
- 7.5.5.3 UAE
- 7.5.5.3.1 Market size and forecast, by Solution
- 7.5.5.3.2 Market size and forecast, by End-User
- 7.5.5.3.3 Market size and forecast, by Vertical
- 7.5.5.4 South Africa
- 7.5.5.4.1 Market size and forecast, by Solution
- 7.5.5.4.2 Market size and forecast, by End-User
- 7.5.5.4.3 Market size and forecast, by Vertical
- 7.5.5.5 Rest of LAMEA
- 7.5.5.5.1 Market size and forecast, by Solution
- 7.5.5.5.2 Market size and forecast, by End-User
- 7.5.5.5.3 Market size and forecast, by Vertical
CHAPTER 8: COMPANY LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Key developments
CHAPTER 9: COMPANY PROFILES
- 9.1 Mozat Pte Ltd
- 9.1.1 Company overview
- 9.1.2 Company snapshot
- 9.1.3 Operating business segments
- 9.1.4 Product portfolio
- 9.1.5 Business performance
- 9.1.6 Key strategic moves and developments
- 9.2 Apple Inc.
- 9.2.1 Company overview
- 9.2.2 Company snapshot
- 9.2.3 Operating business segments
- 9.2.4 Product portfolio
- 9.2.5 Business performance
- 9.2.6 Key strategic moves and developments
- 9.3 Vodafone Group plc
- 9.3.1 Company overview
- 9.3.2 Company snapshot
- 9.3.3 Operating business segments
- 9.3.4 Product portfolio
- 9.3.5 Business performance
- 9.3.6 Key strategic moves and developments
- 9.4 Samsung Electronics Co. Ltd.
- 9.4.1 Company overview
- 9.4.2 Company snapshot
- 9.4.3 Operating business segments
- 9.4.4 Product portfolio
- 9.4.5 Business performance
- 9.4.6 Key strategic moves and developments
- 9.5 Reliance Industries Ltd.
- 9.5.1 Company overview
- 9.5.2 Company snapshot
- 9.5.3 Operating business segments
- 9.5.4 Product portfolio
- 9.5.5 Business performance
- 9.5.6 Key strategic moves and developments
- 9.6 Huawei Investment & Holding Co. Ltd.
- 9.6.1 Company overview
- 9.6.2 Company snapshot
- 9.6.3 Operating business segments
- 9.6.4 Product portfolio
- 9.6.5 Business performance
- 9.6.6 Key strategic moves and developments
- 9.7 OnMobile Global Limited
- 9.7.1 Company overview
- 9.7.2 Company snapshot
- 9.7.3 Operating business segments
- 9.7.4 Product portfolio
- 9.7.5 Business performance
- 9.7.6 Key strategic moves and developments
- 9.8 Comviva Technologies
- 9.8.1 Company overview
- 9.8.2 Company snapshot
- 9.8.3 Operating business segments
- 9.8.4 Product portfolio
- 9.8.5 Business performance
- 9.8.6 Key strategic moves and developments
- 9.9 Alphabet Inc.
- 9.9.1 Company overview
- 9.9.2 Company snapshot
- 9.9.3 Operating business segments
- 9.9.4 Product portfolio
- 9.9.5 Business performance
- 9.9.6 Key strategic moves and developments
- 9.10 One97 Communications
- 9.10.1 Company overview
- 9.10.2 Company snapshot
- 9.10.3 Operating business segments
- 9.10.4 Product portfolio
- 9.10.5 Business performance
- 9.10.6 Key strategic moves and developments