市場調查報告書
商品編碼
1135015
移動增值服務全球市場規模研究,按解決方案,按最終用戶,按最終用途行業,按地區預測 2022-2028Global Mobile Value-Added Services Market Size study, by Solution, by End-User, by End Use Industry and Regional Forecasts 2022-2028 |
2021 年全球移動增值服務市場價值約為 6585 億美元,預計在 2022-2028 年的預測期內將以超過 14.2% 的健康增長率增長。
移動服務提供商提供的除語音通信服務外的移動服務稱為移動增值服務 (MVAS)。移動用戶可以使用他們的智能手機和平板電腦,並將它們用於語音通話以外的目的。 MVAS 包括短消息服務 (SMS)、多媒體消息服務 (MMS)、移動電子郵件和即時消息、移動貨幣、基於位置的服務、移動廣告和移動信息娛樂。越來越多地使用數字解決方案和高級應用程序,例如通過 Internet 提供音樂和視頻流服務的 OTT 平台的日益普及,正在促進市場的增長。德國電信、三星和愛立信於 2021 年 6 月 30 日成功完成了 5G 端到端(E2E)網絡切片試驗。該切片測試是在德國電信的波恩實驗室使用連接到 (VR) 虛擬現實耳機的市售三星 S21 設備進行的。此外,2021 年 6 月 21 日,Verizon Communications 宣布收購 Senion AB,這是一家為位置共享、地理圍欄、室內尋路和分析提供企業解決方案的室內定位平台。此外,生產可供中低收入者購買的低價智能手機的智能手機製造商之間的競爭加劇,以及社交媒體的影響力越來越大,似乎也將推動預測期內的市場增長。然而,在 2022-2028 年的預測期內,數據盜竊和欺詐等安全和隱私問題以及低意識阻礙了市場增長。
在研究全球移動增值服務市場時考慮的主要地區是亞太地區、北美、歐洲、拉丁美洲和世界其他地區。由於使用各種移動增值服務的企業和行業越來越多,以及該地區蓬勃發展的零售、IT和電信行業等因素,亞太地區已成為市場份額的主要地區。另一方面,由於服務於組織和垂直市場的大量移動增值服務提供商的存在,以及增值服務的進步等因素,北美將成為預測期內增長最快的地區技術...
本報告中包括的主要市場參與者是:
本研究的目的是確定近年來各個細分市場和國家的市場規模,並預測未來八年的市場規模。本報告旨在捕捉所調查的每個地區和國家的行業的定性和定量方面。此外,它還提供了有關關鍵方面的詳細信息,例如定義市場未來增長的驅動因素和挑戰。此外,報告還應詳細分析主要參與者的競爭格局和產品供應,以及微觀市場中可供利益相關者投資的機會。市場的詳細細分和子細分如下所述。
按解決方案
短消息服務 (SMS)
多媒體消息服務 (MMS)
定位服務
移動電子郵件和即時消息
移動貨幣
移動廣告
移動信息娛樂
雜項
按最終用戶
中小企業
大企業
按最終用途行業
媒體和娛樂
醫療保健
教育
零售
政府機構
通信/IT
雜項
按地區
北美
美國
加拿大
歐洲
英國
德國
法國
西班牙
意大利
其他歐洲
亞太地區
中國
印度
日本
澳大利亞
韓國
其他亞太地區
拉丁美洲
巴西
墨西哥
世界其他地方
此外,本研究考慮的年份是:
實際年份 - 2018 年、2019 年、2020 年
基準年-2021
預測週期-2022-2028
市場研究“全球移動增值服務市場”的目標讀者
主要的諮詢和諮詢公司
大公司、中型公司、中小企業
風險投資
增值經銷商 (VAR)
第三方知識提供者
投資銀行家
投資者
Global Mobile Value-Added Services Market is valued approximately USD 658.5 Billion in 2021 and is anticipated to grow with a healthy growth rate of more than 14.2 % over the forecast period 2022-2028. Mobile services that are provided by mobile service providers in addition to voice communication services are known as Mobile Value-Added Services or MVAS. Mobile subscribers can use smartphone tablet or non-voice purposes. MVAS includes Short Message Service (SMS), Multimedia Messaging Service (MMS), mobile email & instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment Increase in number of smartphone users, data usage, variety of applications. Rise in usage of digital solutions and advanced applications like rising popularity of OTT platforms offering music and video streaming services over the internet is contributing to the growth of market. Deutsche Telekom, Samsung, and Ericsson successfully completed a 5G end-to-end (E2E) network slicing pilot on June 30, 2021. The slicing trial was carried out at Deutsche Telekom's Bonn lab using commercial Samsung S21 equipment connected to a (VR) Virtual Reality headset. Furthermore, Verizon Communications Inc. announced the acquisition of Senion AB, an indoor positioning platform that provides solutions for businesses such as location sharing, geo fencing, indoor way finding, and analytics, on June 21, 2021. Also, Rise in competition among smartphone manufacturers resulting in production of low-cost smartphone making them affordable even for middle and low class, coupled with Growing influence of social media is likely to increase the market growth during the forecast period. However, Security and privacy concerns regarding data theft, scamming along with lack of awareness impedes the growth of the market over the forecast period of 2022-2028.
The key regions considered for the Global Mobile Value-Added Services Market study includes Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia-Pacific is the leading region in terms of market share due to factors including rising number of businesses and industry verticals using various mobile value-added services and the booming retail, IT and telecommunications sectors in the region. Whereas North America is the fastest growing region during the forecast period owing to factors including the existence of numerous mobile value-added services providers offering services to organizations and vertical markets and advancements in value-added services technology in the region.
Major market players included in this report are:
Mozat Pte Ltd
Apple Inc.
Vodafone Group plc
Samsung Electronics Co., Ltd.
Reliance Industries Ltd.
Huawei Investment & Holding Co. Ltd.
OnMobile Global Limited
Comviva Technologies
Alphabet Inc.
One97 Communications
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Solution
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Location Based Services
Mobile Email & IM
Mobile Money
Mobile Advertising
Mobile Infotainment
Others
By End-User
SMB
Large Enterprises
By End Use Industry
Media and Entertainment
Healthcare
Education
Retail
Government
Telecom and IT
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year - 2018, 2019, 2020
Base year - 2021
Forecast period: - 2022 to 2028
Target Audience of the Global Mobile Value-Added Services Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
List of figures