行動附加價值服務市場:現狀分析與預測(2022-2030年)

Mobile Value-Added Services Market: Current Analysis and Forecast (2022-2030)

出版日期: 2023年05月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 145 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

由於智能手機和平板電腦用戶數量的增加以及電信行業的進步，移動增值服務市場預計將以15%左右的穩定速度增長。此外，互聯網普及率的提高、智能手機普及率的提高以及移動應用程序使用量的增加等因素也是推動市場增長的因素。此外，全球數字化的快速進步是推動市場增長的最突出因素之一。

為了更好地了解移動增值服務行業的市場採用情況，將市場分為北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、意大利、歐洲其他地區））、亞太地區（中國、日本、印度和亞太地區其他地區）以及世界其他地區的存在。預計亞太地區在預測期內將以強勁的複合年增長率增長。人口增長、收入增加、數字技術的採用以及年輕且精通技術的消費者基礎是推動市場增長的一些最突出的因素。此外，眾所周知，亞太地區是一個競爭激烈的市場，多家公司都在爭奪市場佔有率。因此，創新的商業模式、定價策略和服務產品正在被開創，進一步促進市場增長。

Mobile value-added services (VAS) are non-core services offered by mobile network operators (MNOs) beyond the standard voice and messaging services. These services are designed to enhance the customer experience and provide additional features and benefits to mobile users. Examples of mobile VAS include mobile banking, mobile entertainment, mobile marketing, and mobile health services. Mobile VAS typically require an internet connection and can be accessed through mobile applications, SMS, or USSD.

The Mobile Value-Added Services Market is expected to grow at a steady rate of around 15% owing to the rising number of smartphone and tablet users and advancements in the telecom industry. Moreover, the increasing internet penetration and smartphone rate, and higher use of mobile applications are some other factors helping the market to grow. Additionally, the rapidly growing digitalization around the globe is one of the most prominent factors contributing to the growth of the market. For instance, according to the World Economic Forum, USD 100 trillion of additional value for the world economy is expected from digital transformation by 2025.

Based on the solution, the market is segmented into short messaging services, multimedia messaging services, location-based services, mobile advertising, and others. The short messaging service segment held a prominent share of the market in 2021 and is expected to grow at a prominent CAGR during the forecasted period owing to the cost-effectiveness and wider reach of short messaging services. Further, the rise of smartphones and mobile internet also contributed to the growth of this segment.

On the basis of industry, the market is categorized into banking & financial services, media & entertainment, healthcare, information & communication technology, and others. Among these, the banking & financial services segment is expected to grow at a robust CAGR during the forecast period. The growth of this segment can be attributed to the convenience, accessibility, affordability, and security that it offers to both customers and banks.

For a better understanding of the market adoption of the Mobile Value-Added Services industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia-Pacific is expected to grow at a robust CAGR during the forecast period. A large and growing population, rising incomes, the adoption of digital technologies, and a young and tech-savvy consumer base are some of the most prominent factors driving the growth of the market. Further on, Asia-Pacific is known as a highly competitive mobile market with multiple players competing for market share. This leads to the development of innovative business models, pricing strategies, and service offerings that further contribute to market growth.

Some of the major players operating in the market include: Apple Inc.; Vodafone Group Plc; SAMSUNG ELECTRONICS CO., LTD; Reliance Industries Limited; Huawei Technologies Co., Ltd.; OnMobile Global Limited; AT&T; Airtel India; Google; and Verizon.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Mobile Value-Added Services Market
2.2. Research Methodology of the Mobile Value-Added Services Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE MOBILE VALUE-ADDED SERVICES MARKET

6 MOBILE VALUE-ADDED SERVICES MARKET REVENUE, 2020-2030F

7 MARKET INSIGHTS BY SOLUTION

7.1. Short Messaging Service
7.2. Multimedia Messaging Service
7.3. Location-Based Services
7.4. Mobile Advertising
7.5. Others

8 MARKET INSIGHTS BY INDUSTRY

8.1. Banking & Financial Services
8.2. Media & Entertainment
8.3. Healthcare
8.4. Information & Communication Technology
8.5. Others

9 MARKET INSIGHTS BY REGION

9.1. North America
- 9.1.1. U.S.
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2. Europe
- 9.2.1. Germany
- 9.2.2. U.K.
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Rest of Europe
9.3. Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. Rest of Asia-Pacific
9.4. Rest of World