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市場調查報告書
商品編碼
2058909
貓零食和功能性零食市場預測至2034年—全球產品類型、原料、功能、包裝、分銷管道、價格範圍和區域分析Cat Treats and Functional Snacks Market Forecasts to 2034 - Global Analysis By Product Type, Ingredient Basis, Functionality, Packaging Format, Distribution Channel, Price Tier and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球貓零食和功能性零食市場規模將達到 31 億美元,並在預測期內以 6.5% 的複合年成長率成長,到 2034 年將達到 51 億美元。
貓咪零食和功能性零食已從單純的獎勵演變為貓咪日常健康管理的重要組成部分。現代產品不僅旨在獎勵寵物,更致力於提供特定的健康益處,例如改善消化、促進口腔清潔用品、改善毛髮狀況和增強免疫力。消費者越來越青睞高品質、天然且無穀物的產品,以滿足各種寵物健康偏好。益生菌、必需維生素、omega-3脂肪酸和牛磺酸等成分也經常被添加,以滿足特定的營養需求。此外,使用方便、口味佳、易於控制份量等因素也進一步提升了這些產品在寵物飼主中的受歡迎程度。
根據美國寵物用品協會 (APPA) 的數據,2021 年美國寵物擁有率達到創紀錄的高位,約 67% 的家庭擁有寵物,這直接推動了對高檔貓零食和功能性零食的需求。
人們越來越關注寵物健康和營養
人們對貓科動物健康和營養的認知不斷加深,這在功能性貓零食市場的擴張中發揮著至關重要的作用。寵物飼主越來越意識到合理營養和預防保健的重要性,並選擇有益健康的零食。富含維生素、礦物質、益生菌和ω脂肪酸等必需營養素的產品因其能夠改善消化、毛髮品質和增強免疫力等問題而日益受到歡迎。獸醫建議和數位資訊來源的普及進一步提升了消費者的認知。因此,人們越來越偏好經過科學研發和特殊設計的、能夠促進寵物整體健康的零食。
優質且功能性產品價格高昂
高階功能性貓零食價格的上漲是市場擴張的一大挑戰。優質的原料、天然成分、特殊配方和先進的生產流程都推高了整體生產成本。因此,這些產品的售價高於一般零食,令注重性價比的消費者難以負擔。在購買力較低的低度開發地區,這個問題特別突出,購買力會影響消費者的購買決策。儘管人們對寵物健康的意識日益增強,但許多消費者仍然傾向於選擇經濟實惠的產品,這限制了高階功能性零食在各個細分市場的滲透。
功能性和健康導向產品的成長
消費者對健康寵物食品日益成長的興趣,為貓零食和功能性零食市場創造了巨大的成長潛力。消費者越來越傾向於選擇能夠提供特定益處的產品,例如促進消化、增強免疫力和改善毛髮健康。這種轉變促使企業將益生菌、必需維生素和ω脂肪酸等功能性成分添加到產品中。人們對寵物預防保健的日益重視,進一步推動了對這些專業產品的需求。隨著消費者意識的提高,企業可以透過推出創新且客製化的解決方案,滿足貓咪多樣化的健康需求,從而抓住商機,鞏固市場地位,實現永續成長。
激烈的市場競爭
大型企業與新興企業之間的激烈競爭給貓零食和功能性零食市場帶來了巨大挑戰。成熟品牌憑藉其優勢——廣泛的分銷管道、高度的品牌知名度和豐富的產品線——為小型企業設置了准入壁壘。同時,自有品牌和低價產品的出現也加劇了價格競爭。為了保持競爭力,企業必須在創新和促銷活動上投入大量資金,導致整體成本上升。這種競爭格局往往導致利潤率下降和市場分散,使得企業難以在飽和的行業中實現持續成長並維持長期的客戶關係。
新冠疫情對貓零食和功能性零食市場產生了積極和消極的雙重影響。疫情初期,供應鏈中斷、生產延誤和運輸問題限制了產品的供應。儘管面臨這些挑戰,疫情封鎖期間寵物飼養量的激增也帶動了寵物相關產品(包括零食)的需求成長。由於居家時間增多,飼主更加關注寵物的健康,從而推動了強化型零食的銷售。線上銷售管道迅速擴張,即使在實體店關閉期間也能確保產品的供應。整體而言,疫情提高了人們對高級產品的興趣,並增強了人們對寵物健康和營養的認知。
在預測期內,酥脆零食細分市場預計將佔據最大的市場佔有率。
由於其成本績效實惠、方便快速且有益健康(例如促進口腔衛生),酥脆型貓零食預計將在預測期內佔據最大的市場佔有率。其堅硬的質地有助於控制牙菌斑和牙垢的堆積,並且符合貓咪的自然咀嚼習性,進一步增強了其吸引力。此外,與其他類型的貓零食相比,酥脆型貓零食也更受歡迎,因為它們保存期限長且易於儲存。豐富的口味和添加營養成分的功能性選擇進一步鞏固了其市場地位。憑藉其實用性和多功能性,酥脆型貓零食仍然是廣大消費者的首選。
在預測期內,增強免疫力的零食細分市場預計將呈現最高的複合年成長率。
在預測期內,增強免疫力的寵物零食預計將呈現最高的成長率,這主要得益於人們對預防保健和寵物整體健康的日益關注。飼主越來越重視增強貓咪免疫力的方法,以降低疾病風險並減少獸醫費用。這些產品通常含有維生素、抗氧化劑、益生菌和其他有助於增強免疫力的營養素。人們健康意識的提高,尤其是在近期全球健康問題的影響下,進一步推動了市場需求。獸醫和營養學家的支持也促進了該細分市場在各個國際市場的快速擴張。
在預測期內,北美預計將佔據最大的市場佔有率,這主要得益於其較高的寵物擁有率和消費者對高品質寵物護理產品的高支出。該地區擁有成熟的寵物食品產業,提供種類繁多的創新健康零食。消費者,尤其是美國和加拿大的消費者,非常重視寵物的健康,這推動了對功能性零食的需求。業界領先的企業、高效的分銷系統以及不斷擴展的線上零售通路進一步鞏固了這一優勢。這些因素共同促成了北美成為全球主要市場領導的地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於寵物擁有量的增加、收入水平的提高以及快速的城市化發展。 「寵物擬人化」的概念在中國、印度、日本和韓國等市場日益普及,帶動了高階和功能性寵物護理產品消費的成長。人們對寵物健康和營養的日益關注也推動了對特色寵物零食的需求。此外,線上零售平台的擴張和分銷網路的強化擴大了產品覆蓋範圍,使亞太地區成為全球成長最快的區域市場。
According to Stratistics MRC, the Global Cat Treats and Functional Snacks Market is accounted for $3.1 billion in 2026 and is expected to reach $5.1 billion by 2034 growing at a CAGR of 6.5% during the forecast period. Cat treats and functional snacks have transformed from basic indulgences into important components of a cat's daily health regimen. Modern offerings are designed not only to reward pets but also to provide targeted health advantages, including improved digestion, better oral care, enhanced coat condition, and stronger immunity. Consumers are increasingly drawn to high-quality, natural, and grain-free formulations that reflect broader pet wellness preferences. Ingredients such as probiotics, essential vitamins, omega-3 fatty acids, and taurine are frequently added to meet specific nutritional needs. Factors like ease of use, taste appeal, and controlled serving sizes further drive their popularity among pet owners.
According to the American Pet Products Association (APPA), pet ownership in the U.S. reached an all-time high with about 67% of households owning a pet as of 2021, which has directly fueled demand for premium cat treats and functional snacks.
Increasing awareness of pet health and nutrition
Enhanced understanding of feline health and nutrition is playing a key role in boosting the market for functional cat treats. Pet owners are increasingly recognizing the value of proper nutrition and preventive healthcare, prompting them to choose snacks that offer added wellness advantages. Products fortified with essential nutrients like vitamins, minerals, probiotics, and omega fatty acids are gaining popularity for addressing issues such as digestion, coat quality, and immune strength. Veterinary advice and digital information sources further support this awareness among consumers. Consequently, there is a rising preference for treats that are scientifically developed and specifically designed to promote overall pet health.
High cost of premium and functional products
Elevated pricing of premium and functional cat treats presents a key challenge for market expansion. The use of superior ingredients, natural components, and specialized formulations, combined with sophisticated manufacturing processes, raises overall production expenses. Consequently, these products are sold at higher prices than standard treats, making them less accessible to cost-conscious buyers. This issue is particularly evident in developing regions, where lower purchasing power affects buying decisions. Although awareness of pet health is increasing, many consumers continue to opt for economical options, thereby limiting the broader adoption of high-end functional snacks within various market segments.
Growth in functional and health-focused products
Rising interest in health-oriented pet food creates significant growth potential for the cat treats and functional snacks market. Consumers are increasingly looking for products that offer targeted benefits, including digestive support, stronger immunity, and improved coat health. This shift motivates companies to incorporate functional components such as probiotics, essential vitamins, and omega fatty acids into their offerings. The growing emphasis on preventive pet care further accelerates demand for such specialized products. As awareness expands, businesses can capitalize by introducing innovative and tailored solutions that cater to various feline health requirements, thereby strengthening their market position and fostering sustained development.
Intense market competition
Strong rivalry between major companies and emerging players represents a major challenge for the cat treats and functional snacks market. Well-established brands benefit from wide distribution channels, high visibility, and diverse product offerings, creating barriers for smaller businesses. At the same time, private labels and budget-friendly options intensify pricing pressure. To remain competitive, companies must invest heavily in innovation and promotional activities, which increases overall costs. This competitive landscape often results in lower profit margins and a fragmented market structure, making it difficult for businesses to achieve consistent growth and maintain long-term customer relationships in a saturated industry.
The outbreak of COVID-19 influenced the cat treats and functional snacks market in both positive and negative ways. Early in the pandemic, disruptions in supply chains, production delays, and transportation issues limited product supply. Despite these challenges, a surge in pet adoption during lockdown periods increased the demand for pet-related products, including treats. With more time spent at home, owners paid greater attention to their pets' well-being, encouraging purchases of nutritionally enhanced snacks. Online sales channels expanded rapidly, helping maintain product availability amid store closures. Overall, the situation accelerated interest in premium products and heightened awareness of pet health and nutrition.
The crunchy treats segment is expected to be the largest during the forecast period
The crunchy treats segment is expected to account for the largest market share during the forecast period as they are widely favoured for their cost-effectiveness, convenience, and added health advantages like promoting oral hygiene. Their firm texture helps in controlling plaque and tartar, aligning with cats' natural chewing behaviour, which increases their appeal. These products also offer longer shelf stability and are easy to store, enhancing their preference over other treat types. A broad selection of flavours and functional options with added nutrients further strengthens their market position. Due to their practicality and adaptability, crunchy treats remain the most popular choice among a wide range of consumers.
The immunity-boosting treats segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the immunity-boosting treats segment is predicted to witness the highest growth rate, driven by a rising emphasis on preventive care and holistic pet health. Owners are increasingly prioritizing ways to improve their cats' immune strength to minimize disease risks and reduce medical expenses. These products typically contain beneficial ingredients such as vitamins, antioxidants, probiotics, and other nutrients that aid immune defense. Heightened health consciousness, particularly following recent global health events, has further boosted demand. Support from veterinary professionals and nutrition specialists also contributes to the rapid expansion of this segment in various international markets.
During the forecast period, the North America region is expected to hold the largest market share, supported by widespread pet ownership and high expenditure on quality pet care products. The region has a mature pet food sector that offers a diverse range of innovative and health-focused treats. Consumers, particularly in the United States and Canada, place strong emphasis on maintaining their pets' well-being, which boosts demand for functional snacks. The dominance is further reinforced by leading industry players, efficient distribution systems, and expanding online retail channels. These factors collectively position North America as a key market leader worldwide.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rising pet ownership, improving income levels, and rapid urban development. Markets such as China, India, Japan, and South Korea are increasingly embracing the concept of pet humanization, resulting in greater spending on premium and functional pet care products. Growing awareness of pet health and nutrition is also boosting demand for specialized treats. In addition, the expansion of online retail platforms and strengthening distribution networks are improving product reach, making Asia Pacific the most rapidly expanding regional market globally.
Key players in the market
Some of the key players in Cat Treats and Functional Snacks Market include Mars Petcare, Nestle Purina, Hill's Pet Nutrition, J.M. Smucker Company, General Mills, Blue Buffalo, WellPet LLC, Diamond Pet Foods, Shameless Pets, Purrform, Colorado Pet Treats, VAFO Group, Interquell, Nature's Diet, Scrumbles, Beaphar, Central Garden & Pet and Spectrum Brands.
In May 2026, Mars Petcare and Big Idea Ventures announce the launch of the Next Generation Pet Food Program, in collaboration with industry leaders AAK, Buhler, Givaudan, and Ingredion. Now in its third year, the program has become a leading global platform for advancing sustainable solutions in pet nutrition, focused on identifying and scaling the next generation of breakthrough technologies.
In July 2025, Nestle Purina PetCare collaborated with packaging solutions company Berry Global Group, Inc., to convert the packaging for its Friskies(R) Party Mix(R) 20-oz and 30-oz cat treat canisters to 100% recycled plastic, excluding the label and lid. According to the companies, this achievement stems from a collaboration of packaging, material science, quality and operations personnel from both parties
In September 2023, Scrumbles recently established a partnership with Asda, a British supermarket chain, through which the company's gut-friendly pet food products will be available in 330 Asda stores across the United Kingdom. Thirty-two of Scrumbles' dry and wet food and treats for dogs and cats will be available through Asda. The brand is also available through Sainsbury's, Tesco, Pets At Home, Amazon and Ocado.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.