![]() |
市場調查報告書
商品編碼
1904608
功能性寵物零食和營養補充品市場預測至2032年:按產品、寵物類型、成分類型、劑型、分銷管道和地區分類的全球分析Functional Pet Treats & Supplements Market Forecasts to 2032 - Global Analysis By Product, Pet Type, Ingredient Type, Form, Distribution Channel and By Geography |
||||||
根據 Stratistics MRC 的一項研究,預計到 2025 年,全球功能性寵物零食和補充劑市場價值將達到 66 億美元,到 2032 年將達到 110.3 億美元,在預測期內的複合年成長率為 7.6%。
功能性寵物零食和營養補充品經過特殊配方,旨在提升寵物在基礎營養之外的各項健康指標。它們針對特定的生理需求,例如關節支持、消化系統健康、皮膚和毛髮護理、免疫功能以及認知能力提升。這些產品富含維生素、礦物質、益生菌、抗氧化劑或草本萃取物,有助於改善整體健康狀況,預防營養缺乏,並輔助控制與老齡化相關的疾病和慢性病。功能性零食和營養補充品有多種偏好的形式,例如咀嚼片、小塊狀、粉狀和液體狀,可輕鬆融入寵物的日常飲食,從而促進寵物的健康長壽、活力充沛,並提升生活品質。
寵物擬人化趨勢
寵物日益擬人化是推動功能性寵物零食和營養補充品市場發展的主要動力。飼主越來越將寵物視為家庭成員,並尋求能夠促進寵物健康、延長壽命和提升整體生活品質的產品。這一趨勢推動了對超越基礎營養的高品質、針對性營養補充劑的需求。消費者對寵物健康的日益關注,使得他們更願意投資於針對老齡化相關疾病、免疫支持、關節護理、消化系統健康以及皮膚毛髮護理等問題的專業產品,從而推動了全球市場的穩步成長。
產品成本高
高昂的產品價格仍是限制市場發展的主要因素。富含維生素、礦物質、益生菌和草藥萃取物的高級產品,其價格通常遠高於普通寵物食品,這可能會降低價格敏感型消費者的購買意願,尤其是在新興市場。此外,持續的研發和品管要求推高了生產成本,使得價格承受能力面臨更大挑戰。因此,在注重成本的地區,這些功能性產品的普及速度可能較慢,從而限制了市場擴張。
電子商務的擴張
電子商務平台的擴張為市場帶來了巨大的成長機會。線上零售讓寵物飼主能夠方便地購買到種類繁多的專業產品,包括高級產品和小眾產品。訂閱模式、直銷管道和數位行銷宣傳活動使品牌能夠觸及新的客戶群,建立客戶忠誠度,並提案個人化服務。便利的網路購物體驗,加上智慧型手機普及率的不斷提高,支撐著市場的持續成長,尤其是在那些重視寵物健康和福祉的科技達人消費者群體中。
監管挑戰
監管挑戰對市場構成潛在威脅。各國在成分核准、標籤和健康聲明方面的標準不一,可能使產品上市和擴大策略變得複雜。遵守嚴格的安全和品質法規會增加成本並延誤時間。標籤錯誤或檢驗的聲明可能導致產品召回、法律糾紛和品牌聲譽受損。為了確保消費者信任、維持產品功效並遵守國內外相關規定,企業必須謹慎應對這些複雜的監管問題,而這些問題可能會減緩市場滲透速度。
新冠感染疾病對市場產生了多重影響。供應鏈中斷暫時限制了產品供應,而封鎖措施則增加了對寵物用品宅配的需求。由於居家時間增多,寵物飼主更加關注愛寵的健康和福祉,推動了功能性零食和營養補充品的需求成長。電子商務的普及加速,催生了新的通路。然而,經濟的不確定性導致一些消費者優先考慮必需品而非高級產品。整體而言,疫情改變了消費者的購買行為,促進了線上銷售的成長,並提高了全球對寵物健康解決方案的認知。
預計在預測期內,獸醫院細分市場將佔據最大的市場佔有率。
預計在預測期內,獸醫診所將佔據最大的市場佔有率,因為它們是寵物保健產品值得信賴的來源,並能提供專業的營養補充建議。飼主更傾向於透過獸醫購買功能性零食和營養補充劑,以確保產品品質、安全性和有效性。診所在指導消費者正確用量和配方方面發揮的作用,進一步鞏固了其市場主導地位。便利性和可靠性推動了產品的普及,使該領域成為功能性寵物護理市場的主要收入來源。
預計在預測期內,合成材料板塊的複合年成長率將最高。
預計在預測期內,合成寵物食品細分市場將達到最高成長率。合成功能性寵物零食採用嚴格控制的活性成分配方,並具有特定的功效。這些產品針對寵物特定的健康問題,例如關節疾病、消化器官系統問題和免疫力缺乏。配方技術的進步以及對高效解決方案日益成長的需求,正在推動合成補充劑的成長。寵物飼主越來越信賴經過科學檢驗的產品,認為其能帶來可衡量的健康益處,有助於加速此類產品的普及性和市場的強勁擴張。
預計亞太地區將在預測期內佔據最大的市場佔有率,可支配收入的成長和寵物健康意識的提高推動了市場成長。寵物人性化的文化轉變和伴侶動物的日益普及進一步刺激了市場需求。獸醫診所、寵物專賣店和不斷擴展的電子商務管道確保了產品的廣泛供應。此外,中國、日本和印度等國家寵物擁有率的上升也推動了專業營養補充品的使用,使亞太地區成為市場擴張的關鍵樞紐。
在預測期內,北美預計將實現最高的複合年成長率,這主要得益於寵物護理行業的日趨成熟。寵物日益追求奢華化和人性化,推動了針對關節、消化、免疫和認知健康的專業營養補充劑的投資。電子商務的成長和創新產品推出進一步加速了市場滲透。完善的品質和安全法規結構增強了消費者的信心,而消費者成熟的購買行為和對經科學驗證的功能性寵物產品的需求,使北美成為高成長地區。
According to Stratistics MRC, the Global Functional Pet Treats & Supplements Market is accounted for $6.60 billion in 2025 and is expected to reach $11.03 billion by 2032 growing at a CAGR of 7.6% during the forecast period. Functional pet treats and supplements are specially formulated products designed to provide pets with health benefits beyond basic nutrition. These offerings target specific physiological needs such as joint support, digestive health, skin and coat care, immune system enhancement, and cognitive function. Often enriched with vitamins, minerals, probiotics, antioxidants, or herbal extracts, they aim to improve overall well-being, prevent deficiencies, and manage age-related or chronic conditions. Available in palatable forms like chews, bites, powders, or liquids, functional treats and supplements integrate seamlessly into a pet's daily diet, promoting longevity, vitality, and quality of life for companion animals.
Pet Humanization Trend
The growing humanization of pets is a major driver for the functional pet treats and supplements market. Pet owners increasingly treat animals as family members, seeking products that enhance health, longevity, and overall quality of life. This trend fuels demand for premium, targeted supplements that go beyond basic nutrition. As awareness of pet wellness rises, consumers are more willing to invest in specialized products to address age-related conditions, immune support, joint care, digestive health, and skin and coat maintenance, driving steady market growth globally.
High Product Costs
High product costs remain a key restraint in the market. Premium formulations enriched with vitamins, minerals, probiotics, and herbal extracts often carry significant price premiums compared to standard pet foods. This can limit accessibility for price-sensitive consumers, especially in emerging markets. Additionally, ongoing research and quality control requirements increase production expenses, further affecting affordability. As a result, the adoption of these functional products may be slower in cost-conscious regions, potentially constraining market expansion.
E-commerce Expansion
The expansion of e-commerce platforms presents a significant growth opportunity for the market. Online retail allows pet owners to conveniently access a wider range of specialized products, including premium and niche formulations. Subscription models, direct-to-consumer channels, and digital marketing campaigns enable brands to reach new audiences, build loyalty, and offer personalized recommendations. The convenience and accessibility of online shopping, combined with increasing smartphone penetration, support sustained market growth, particularly among tech-savvy consumers who prioritize pet health and wellness.
Regulatory Challenges
Regulatory challenges pose a potential threat to the market. Varying standards across countries regarding ingredient approval, labeling, and health claims can complicate product launches and expansion strategies. Compliance with stringent safety and quality regulations adds cost and delays. Mislabeling or unverified claims can lead to recalls, legal issues, and damage to brand reputation. Companies must navigate these regulatory complexities carefully to ensure consumer trust, maintain product efficacy, and comply with local and international guidelines, which can slow market penetration.
The COVID-19 pandemic impacted the market in several ways. Disruptions in supply chains temporarily limited product availability, while lockdowns increased demand for home-delivered pet products. Pet owners, spending more time at home, focused on health and wellness for their companions, driving interest in functional treats and supplements. E-commerce adoption accelerated, creating new sales channels. However, economic uncertainties led some consumers to prioritize essentials over premium products. Overall, the pandemic shifted buying behaviors, boosting online sales and awareness of pet health solutions globally.
The veterinary clinics segment is expected to be the largest during the forecast period
The veterinary clinics segment is expected to account for the largest market share during the forecast period, because they serve as trusted sources for specialized pet health products, offering professional recommendations for supplements. Pet owners often prefer purchasing functional treats and supplements through veterinarians to ensure quality, safety, and efficacy. The clinics' role in educating consumers about proper dosages and formulations further strengthens their market dominance. Their accessibility and credibility drive widespread adoption, making this segment a key revenue contributor in the functional pet care market.
The synthetic segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the synthetic segment is predicted to witness the highest growth rate, as Synthetic functional pet treats are formulated with carefully controlled active ingredients and targeted benefits. These products cater to pets with specific health concerns, such as joint disorders, digestive issues, or immune deficiencies. Advancements in formulation technology, combined with rising demand for high-efficacy solutions, propel the growth of synthetic supplements. Pet owners increasingly trust scientifically validated products for measurable health improvements, contributing to faster adoption and robust market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable incomes, and increasing awareness of pet health contribute to market growth. Cultural shifts toward pet humanization and the growing prevalence of companion animals further drive demand. Veterinary clinics, pet specialty stores, and expanding e-commerce channels ensure widespread product availability. Additionally, rising pet ownership in countries such as China, Japan, and India fuels the adoption of specialized supplements, positioning Asia Pacific as a key hub for market expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to mature pet care industry. Increasing trends in premiumization and humanization of pets encourage investment in specialized supplements targeting joint, digestive, immune, and cognitive health. E-commerce growth and innovative product launches further accelerate market penetration. Regulatory frameworks supporting quality and safety instill consumer confidence, making North America a high-growth region, driven by sophisticated purchasing behaviors and demand for scientifically validated functional pet products.
Key players in the market
Some of the key players in Functional Pet Treats & Supplements Market include Nestle Purina PetCare, NaturVet, Mars Petcare, Ark Naturals, Hill's Pet Nutrition, Virbac, Blue Buffalo, PetIQ, Inc., WellPet LLC, VetriScience Laboratories, Spectrum Brands Holdings, Nutramax Laboratories, Diamond Pet Foods, Zesty Paws and The J.M. Smucker Company.
In October 2025, Mars Petcare and Big Idea Ventures have hand-picked three innovative startups for their 2025 Next Generation Pet Food Program, spotlighting sustainable biotech ingredients and circular feed solutions to transform pet nutrition and reduce environmental impact.
In March 2025, Mars, Incorporated has extended its partnership with the Washington Spirit, becoming the team's Official Petcare Partner, with its logo featured on jerseys and signage, community ticket donations, pet-friendly game nights, and collaborative fan and pet experiences.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.