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市場調查報告書
商品編碼
2098110
全球寵物零食市場:依生產流程、產品類型、寵物類型、功能、原料來源、通路及地區分類-預測至2031年Pet Treats Market by Pet Type (Dogs, Cats, Others), Ingredient Source (Animal-based, Plant-based, Alternative Proteins), Product Type, Function, Manufacturing Process, Distribution Channel, and Region - Forecast to 2031 |
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寵物零食市場預計將從 2026 年的 384 億美元成長到 2031 年的 587.1 億美元,複合年成長率為 8.9%。
預計未來幾年寵物零食市場將迎來顯著成長。推動這一成長的因素包括寵物飼主數量的增加、寵物「擬人化」趨勢的日益盛行,以及消費者在高階寵物食品上的支出大幅增加。隨著寵物飼主越來越將寵物視為家庭成員,他們對奢華、健康且潔淨標示的寵物零食的需求也日益成長。
| 調查範圍 | |
|---|---|
| 調查期 | 2022-2031 |
| 基準年 | 2025 |
| 預測期 | 2026-2031 |
| 計算單位 | 金額(100萬美元)和數量(1000噸) |
| 部分 | 依製造流程、產品類型、寵物類型、功能、原料產地、分銷管道和地區分類。 |
| 目標區域 | 北美洲、歐洲、亞太地區、南美洲及其他地區 |
此外,人們對寵物健康、預防保健和營養需求的日益關注,正在影響消費者對高品質原料、功能性添加劑以及具有特定健康益處的寵物零食的需求。天然、潔淨標示、加工最少的寵物零食越來越受歡迎,進一步推動了已開發和新興寵物產品市場的成長。

製造商不斷調整產品以適應不斷變化的需求,並投資於涵蓋肉乾、凍乾零食、潔齒棒、軟嚼零食、天然咀嚼零食和功能性保健零食等眾多品類的產品創新。他們越來越重視能夠支持寵物消化器官系統、免疫和皮膚/毛髮健康,以及口腔衛生和壓力管理的成分配方。冷凍乾燥、風乾和低溫加工等先進加工技術使製造商能夠在滿足消費者對高級產品的營養價值。
此外,電子商務通路的成長、寵物專賣零售網路的擴張以及消費者對永續的、替代蛋白基零食日益成長的需求,都為市場參與企業創造了新的成長機會。然而,原料成本波動、監管合規要求、產品召回以及日益激烈的品牌競爭等挑戰,都可能對市場成長產生影響。
“按產品類型分類,肉乾和肉類零食預計將佔據寵物零食市場最大的佔有率。”
預計到2026年,肉乾和肉類零食將佔據寵物零食市場最大佔有率,並在整個預測期內保持穩定成長。這個細分市場佔據主導地位的主要原因是消費者越來越偏好高蛋白、天然且加工最少的寵物零食,這些零食能夠更好地滿足寵物的生物營養需求。寵物飼主也開始將肉類零食視為比其他類型零食更健康的選擇,他們認為肉類零食美味可口、蛋白質含量高且配料表簡單。高階寵物食品和潔淨標示產品的興起預計也將推動犬貓對肉類零食的需求成長。
為了滿足不斷變化的消費者偏好和食物過敏寵物的需求,製造商們持續拓展寵物零食產品線,推出單一蛋白來源、無穀物、成分精簡以及新型蛋白來源的產品。含有雞肉、牛肉、鮭魚、鴨肉、火雞、鹿肉和其他優質蛋白質的產品依然廣受歡迎。此外,隨著消費者越來越願意為優質且功能明確的寵物產品支付更高的價格,以及對天然訓練和獎勵零食的需求不斷成長,預計這一細分市場將在預測期內推動市場成長。
“按生產流程分類,預計凍乾製程領域在預測期內將成長最快。”
預計在整個預測期內,冷凍乾燥寵物食品細分市場將保持最高的成長率,這主要得益於消費者對天然、健康、優質且加工過程最少的寵物零食的需求不斷成長。冷凍乾燥寵物食品能夠延長保存期限,同時保留營養價值,並保持原料的口感、香氣和質地。此外,它們無需添加人工防腐劑即可保留必需營養素。隨著人們對原料和加工方法的關注度不斷提高,冷凍乾燥寵物食品正日益受到寵物飼主的青睞。
製造商正透過單一成分零食、以生食為靈感的配方、功能性產品和創新蛋白質產品,進一步拓展產品線。生食和符合生物學原理的飲食方式日益受到消費者青睞,這將推動該細分市場的發展。隨著凍乾寵物產品在專賣店和線上通路的供應量增加,以及消費者對其營養價值的認知不斷提高,預計該市場將實現強勁成長。此外,對凍乾生產能力和製造技術的投資也將促進該細分市場的擴張。
“按銷售管道,預計電子商務管道在預測期內將實現最快成長。”
預計在預測期內,電子商務品類將以最高的複合年成長率成長,這主要得益於消費者對數位管道的日益依賴、便捷的購物習慣以及寵物護理產品線上供應的改善。寵物飼主擴大利用線上管道購買更豐富的寵物零食、比較產品並核實成分標籤的可靠性。他們也開始使用訂閱服務和定期配送計劃。智慧型手機普及率的提高、數位支付系統的整合以及D2C(直接面對消費者)經營模式,正在推動已開發市場和新興市場寵物零食線上銷售的成長。
為了建立強大的線上品牌影響力,製造商正加大對線上行銷、自有網站、訂閱服務以及與大型線上零售商合作的投入。網路購物平台也讓消費者更容易買到實體店面難以尋找的高級、小眾和特色寵物零食。此外,消費者對便利性、宅配服務和更個人化產品提案的需求日益成長,將進一步推動銷售管道的成長。隨著全球數位零售基礎設施的完善,電子商務預計將成為寵物零食市場最大的分銷管道之一。
“按寵物類型分類,預計狗類寵物將佔據寵物零食市場最大的佔有率。”
由於寵物數量遠超過其他動物,預計到2031年,狗將佔據最大的市場佔有率。這意味著與其他伴侶動物相比,狗需要消耗更多的零食和更豐富的產品種類。狗飼主經常出於各種原因使用零食,包括訓練、行為強化、豐富狗狗的生活、滿足其功能需求以及維護牙齒健康。因此,與其他伴侶動物相比,狗需要更多的零食,而且需要持續不斷地餵食。這一趨勢也凸顯了狗零食市場產品線的豐富性,包括肉乾、潔齒棒、軟零食、餅乾、天然咀嚼零食和功能性營養補充品。
此外,隨著寵物「擬人化」程度的加深以及消費者對高階狗糧支出的不斷成長,狗零食市場也呈現出成長趨勢,促使消費者購買兼具健康益處的高價值零食。各公司不斷拓展產品線,推出創新產品,以滿足不同年齡、生命階段、品種、體型、偏好和健康狀況的狗狗的需求。採用天然或成分精簡的零食、冷凍乾燥產品以及功能性零食的日益普及,將推動狗零食市場的持續成長,並有助於其在預測期內保持市場主導地位。
“按功能分類,預計免疫支持領域在預測期內將呈現最高的成長率。”
預計在預測期內,免疫支持類產品將實現最高成長率,這主要得益於消費者對寵物預防保健和整體健康維護日益成長的興趣。消費者越來越傾向於透過更高品質的營養來維護寵物的長期健康,因此,含有增強免疫力的益生元和益生菌,以及其他草藥、維生素、抗氧化劑和礦物質的寵物零食需求不斷成長。消費者對營養和免疫學知識的不斷提高也推動了增強免疫力健康零食的流行。
製造商正不斷研發多功能寵物零食,將增強免疫力與其他益處(例如促進消化健康、護理皮膚和毛髮以及提升整體活力)相結合,同時保持寵物零食的偏好。獸醫建議的影響力日益增強、寵物隨著老齡化成長而日益關注的健康問題以及對功能性營養產品需求的不斷成長,都促使製造商加大對這一領域的研究和投資。此外,全球對高階和健康型寵物護理的需求趨勢預計將進一步刺激對增強免疫力配方的持續投資,使其成為寵物零食市場最具吸引力的成長機會之一。
“按原料來源分類,動物性原料預計將佔據寵物零食市場最大的佔有率。”
由於動物性零食富含蛋白質、偏好好,且與寵物天然的飲食習慣高度親和性,預計到2026年,這類零食將佔據寵物零食市場最大的佔有率。高品質的營養價值以及寵物飼主普遍喜愛的動物性成分,促使全球大多數犬貓零食的配方中都使用了雞肉、牛肉、火雞肉、鴨肉、羊肉、魚肉和動物內臟等原料。此外,生物學適宜性餵食方式的演變以及消費者對高蛋白、未加工食品日益成長的偏好,也推動了犬貓類動物性零食需求的成長。
為了滿足消費者對透明度和高品質成分的需求,製造商們正透過推出肉乾、凍乾肉零食、風乾零食、天然耐嚼零食和單一成分產品等高級產品,不斷拓展寵物零食產品線。此外,高蛋白零食、成分精簡的配方以及鹿肉、兔肉、野牛肉和鮭魚等新型蛋白質來源的日益普及,也推動了該領域產品的多元化發展。隨著寵物飼主持續關注營養價值、美味口感和功能性益處,預計在預測期內,動物性零食將在全球寵物零食市場中保持主導地位。
該市場的主要參與者包括雀巢普瑞納寵物護理公司(瑞士)、瑪氏公司及其附屬公司(美國)、通用磨坊公司(美國)、JM Smucker公司(美國)、高露潔棕欖公司(美國)、Wellness Pet Company LLC(美國)和Spectrum Brands(美國)。
調查範圍
本研究報告按產品類型(肉乾和肉類零食、牙齒護理零食和咀嚼零食、餅乾、曲奇和烘焙零食、軟質和咀嚼零食、天然咀嚼零食、舔食和奶油零食以及其他產品類型)、功能(消化健康、皮膚和毛髮健康、牙齒健康、免疫支持、獎勵和零食、鎮靜和緩解壓力以及其他功能)、寵物類型(狗、貓和其他寵物類型(狗、貓和其他寵物類型(狗、貓和其他寵物類型(狗、貓貓) )、原料來源(動物源性、植物來源、替代蛋白質來源)、生產過程(烘焙、擠壓、冷凍乾燥、脫水、風乾/生鮮/冷凍加工、冷凍加工)、配銷通路(超級市場和大賣場、獸醫診所、寵物專賣店、電子商務和其他配銷通路)以及地區(北美、歐洲、亞太地區、南美和世界其他地區)分析了寵物市場。
本報告深入分析了影響寵物零食產業成長的關鍵因素,包括促進因素、阻礙因素、挑戰和機會。該報告對主要行業參與者進行了全面分析,深入剖析了他們的業務、服務、關鍵策略、協議、合作夥伴關係、新服務推出、併購以及與寵物零食市場相關的最新動態。此外,該報告還對寵物零食市場生態系統中新興的新創公司進行了競爭分析。本研究還涵蓋了行業特定趨勢,例如技術分析、生態系統和市場格局以及專利和監管環境。
購買本報告的理由
本報告為市場領導和新參與企業提供寵物零食市場及其細分市場最準確的銷售預測。這有助於相關人員了解競爭格局,更好地定位自身業務,並深入了解市場動態,從而製定合適的打入市場策略。此外,本報告還幫助相關人員掌握市場趨勢,並提供關鍵市場促進因素、限制因素、挑戰和機會的資訊。
The pet treats market is expected to grow from USD 38.40 billion in 2026 to USD 58.71 billion by 2031, at a CAGR of 8.9%. The pet treats market is projected to see significant growth in the coming years. This expansion is driven by an increasing number of pet owners, rising trends in pet humanization, and a substantial increase in consumer spending on premium pet nutrition products. As pet owners increasingly view their pets as family members, demand for indulgent, healthy, and clean-label treats is rising.
| Scope of the Report | |
|---|---|
| Years Considered for the Study | 2022-2031 |
| Base Year | 2025 |
| Forecast Period | 2026-2031 |
| Units Considered | Value (USD Million) and Volume (KT) |
| Segments | By Product Type, Function, Pet Type, Distribution Channel, Ingredient Source, Manufacturing Process, and Region |
| Regions covered | North America, Europe, Asia Pacific, South America, and the RoW |
Moreover, growing awareness of pet wellness, preventive healthcare, and nutritional needs is influencing consumer demand for treats made with high-quality ingredients, functional additives, and targeted health benefits. The rising popularity of natural, clean-label, and minimally processed pet treats is further contributing to market growth in both developed and emerging pet product markets.

Manufacturers are continuously adapting to changing requirements and investing in product innovation across multiple categories, including jerky treats, freeze-dried treats, dental chews, soft and chewy treats, natural chews, and functional wellness treats. There is a growing focus on incorporating ingredients that support digestive, immune, and skin & coat health, as well as dental hygiene and stress management for pets. The use of advanced processing technologies, such as freeze-drying, air-drying, and cold processing, is enabling manufacturers to preserve nutritional value while meeting consumer demand for premium products.
Additionally, the growth of e-commerce channels, the expansion of pet specialty retail networks, and the rising demand for sustainable and alternative protein-based treats are creating new growth opportunities for market participants. However, challenges such as fluctuating raw material costs, regulatory compliance requirements, product recalls, and increasing competition among brands may impact market growth.
"By product type, the jerky & meat-based treats segment is expected to account for the largest share of the pet treats market."
Jerky & meat-based treats are expected to account for the largest share of the pet treats market in 2026 and to grow steadily over the forecast period. The dominance of this segment is primarily due to an increase in consumers' preference for high-protein, natural, and minimally processed pet treats that closely align with and support the pet's biological dietary needs. Pet owners are also beginning to view meat-based treats as a healthier alternative to other treat formats, citing better taste, higher protein content, and simplified ingredient lists. The rise in premium pet nutrition and clean-label trends is also expected to promote usage for both dogs and cats.
Manufacturers continue to expand their offerings with single-protein, grain-free, limited-ingredient, and novel-protein treats to cater to evolving consumer preferences and pets with food sensitivities. Products containing chicken, beef, salmon, duck, turkey, venison, and other premium proteins continue to gain popularity in the market. In addition, as more consumers are willing to pay a premium for quality and purpose-driven pet products and demand for natural training and reward treats grows, this segment is poised to lead during the forecast period.
"By manufacturing process, the freeze-dried segment is expected to be the fastest-growing during the forecast period."
The freeze-dried segment is expected to grow at the fastest rate over the forecast period, driven by rising consumer demand for minimally processed, natural, healthy, and premium pet treats. Freeze-dried treats preserve nutritional value and retain the taste, aroma, and texture of ingredients, while extending shelf life. They retain key nutrients without the need for artificial preservatives. As more consumers become concerned about ingredients and processing methods, freeze-dried treats are becoming increasingly popular among pet owners.
Manufacturers are further expanding their single-ingredient treat range, raw-inspired recipes, functional products, and innovative protein offerings. The segment will benefit from the growing consumer popularity of raw feeding and biologically appropriate diets. As the availability of freeze-dried pet products increases at specialty retailers and online, and as consumer awareness of their nutritional benefits grows, strong growth is expected in this market. Additionally, investments in freeze-drying capacity and manufacturing technology will contribute to the expansion of this segment.
"By distribution channel, the e-commerce segment is expected to be the fastest-growing during the forecast period."
The E-commerce category is expected to grow at the fastest CAGR during the forecast period, driven by consumers' growing adoption of digital channels, convenient purchasing habits, and the increased availability of pet care products online. Pet owners are increasingly turning to online channels to access a wider variety of pet treats, compare products, and verify that ingredient claims hold up, all while taking advantage of subscription services and recurring delivery programs. Increased smartphone penetration, integrated digital payment systems, and direct-to-consumer business models are driving online pet treat sales in developed and emerging markets alike.
To build the required brand presence online, manufacturers are increasingly investing in online marketing, brand-owned websites, subscription services, and collaborations with large online retailers. Online shopping platforms also provide consumers with easier access to premium, niche, and specialty treat brands that they might not find in retail outlets. Additionally, growing consumer desire for convenience, home delivery services, and more tailored product suggestions should help drive channel growth. As the worldwide digital retail infrastructure continues to develop, e-commerce is forecast to become one of the largest distribution channels in the pet treats market.
"By pet type, the dogs segment is expected to account for the largest share of the pet treats market."
Dogs are forecast to hold the largest share in 2031, owing to their much larger population, which implies greater use of treats and a more extensive range of products compared with other companion animals. Dog owners frequently use treats for a variety of reasons, including training, behavior reinforcement, enrichment, functional use, and dental benefits, and therefore require a much larger and more consistent use of treats than other companion animals. This is further supported by the far greater range of treats, such as jerky treats, dental chews, soft treats, biscuits, natural chews, and functional supplements, available to cater to the dog treats market.
Additionally, the dog treats segment is witnessing growth in the humanization of pets and rising expenditure on premium dog nutrition, prompting consumers to buy higher-value treats with health and wellness benefits. Companies are continually expanding their ranges of innovative products designed for specific ages and life stages, breeds and sizes of dogs, tastes, and health concerns. The ever-increasing popularity of treats made with natural and limited ingredients, freeze-dried products, and functional treats will be a positive factor supporting continued growth in the dog treats segment and maintaining its dominant position during the forecast period.
"By function, the immune support segment is expected to be the fastest-growing during the forecast period."
The immune support segment is expected to register the highest growth rate during the forecast period, driven by growing consumer focus on preventive pet healthcare and overall wellness. Consumers increasingly prefer to support long-term health through higher-quality nutrition, which has increased demand for treats containing immune-boosting prebiotics and probiotics, as well as other herbs, vitamins, antioxidants, and minerals. Greater consumer knowledge of nutrition and immunology is also encouraging the uptake of immune-promoting health treats.
Manufacturers are increasingly developing multifunctional treats that combine immune support with additional benefits such as digestive health, skin and coat support, and overall vitality, while maintaining the palatability of pet treats. The growing influence of veterinary recommendations, the increasing prevalence of age-related health concerns, and rising demand for functional nutrition products are encouraging manufacturers to research and invest in this category. Furthermore, the global expansion of premium and wellness-focused pet care trends is expected to drive continued investment in immune-supporting formulations, making this one of the most attractive growth opportunities within the pet treats market.
"By ingredient source, the animal-based segment is expected to account for the largest share of the pet treats market."
Animal-based treats are expected to account for the largest share of the pet treats market in 2026, owing to their high protein content, superior palatability, and strong alignment with the natural dietary preferences of companion animals. High-quality nutrition and culturally popular choices among pet owners have supported the use of animal-based ingredients such as chicken, beef, turkey, duck, lamb, fish, and organ meats in the formulation of most dog and cat treats worldwide. The evolution of biologically appropriate feeding practices and rising consumer proclivity for protein-dense, unprocessed foods have also supported increased demand for animal-based treats in both the canine and feline categories.
Manufacturers are increasingly expanding their pet treat portfolios with premium products, including jerky treats, freeze-dried meat treats, air-dried treats, natural chews, and single-ingredient formulations, to meet consumer demand for transparency and ingredient quality. In addition, the rising popularity of high-protein treats, limited-ingredient recipes, and novel protein sources such as venison, rabbit, bison, and salmon is supporting product diversification within the segment. As pet owners continue to prioritize nutritional quality, taste appeal, and functional benefits, animal-based treats are expected to maintain their dominant position in the global pet treats market throughout the forecast period.
In-depth interviews have been conducted with chief executive officers (CEOs), directors, and other executives from various key organizations operating in the pet treats market.
Prominent companies in the market include Nestle Purina PetCare (Switzerland), Mars, Incorporated and its Affiliates (US), General Mills Inc. (US), The J.M. Smucker Company (US), Colgate-Palmolive (US), Wellness Pet Company LLC (US), and Spectrum Brands (US).
Research Coverage
This research report categorizes the pet treats market by, product type (jerky & meat-based treats, dental treats & chews, biscuits, cookies & bakery treats, soft & chewy treats, natural chews, lickable & creamy treats, other product types), function (digestive health, skin & coat health, dental health, immune support, indulgence & reward, calming & stress relief, other functions), pet type (dogs, cats, other pet types), ingredient source (animal-based, plant-based, alternative proteins sources), manufacturing process (baked, extruded, freeze-dried, dehydrated, air-dried raw/frozen processed, frozen processed), distribution channel (supermarkets & hypermarkets, veterinary clinics, pet specialty stores, e-commerce, other distribution channels), and region (North America, Europe, Asia Pacific, South America, and the Rest of the World).
The report's scope encompasses detailed information on the major factors, including drivers, restraints, challenges, and opportunities, that influence the growth of the pet treats industry. A thorough analysis of the key industry players has been carried out to provide insights into their business, services, key strategies, contracts, partnerships, agreements, service launches, mergers & acquisitions, and recent developments associated with the pet treats market. This report provides a competitive analysis of emerging startups in the pet treats market ecosystem. Furthermore, the study covers industry-specific trends, including technology analysis, ecosystem & market mapping, and patent & regulatory landscape, among others.
Reasons to Buy This Report
The report provides market leaders/new entrants with the closest approximations of revenue numbers for the overall pet treats market and its subsegments. It will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.