2026-2030年全球美容及個人保健產品市場

全球美容及個人保健產品市場預計將在 2025 年至 2030 年間成長至 583.538 億美元，預測期內複合年成長率為 4.6%。

本報告對全球美容和個人保健產品市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。推動市場發展的因素包括電子商務的擴張、數位轉型措施、消費者對永續和有機產品需求的不斷成長，以及男士護理行業的多元化和發展。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、包含區域分析的細分市場資訊以及供應商格局。報告包含歷史數據和預測數據。

本研究指出，高度個人化和診斷美容技術的普及將是未來幾年全球美容及個人保健產品市場成長的關鍵促進因素。此外，神經美容和情緒健康配方的融合，以及抗衰老和延緩老化美容護理的興起，預計也將帶來顯著的市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球美容及個人保健產品市場
• 產品細分市場分析，2020-2024 年
• 2020-2024年基於通路的細分市場分析
• 2020-2024年基於性別的細分市場分析
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球美容和個人保健產品市場
• 地緣政治衝突對全球美容及個人保健產品市場的影響。

第7章：五力分析

第8章 市場區隔：依產品

• 比較：按產品
• 護膚品
• 護髮產品
• 彩妝
• 香味
• 其他
• 市場機會：依產品分類

第9章 市場區隔：依通路

• 比較：按頻道
• 離線
• 線上
• 市場機會：按通路分類

第10章 市場區隔：依性別

• 比較：按性別
• 女士
• 男性
• 男女通用的
• 市場機會：依性別分類

第11章 客戶情況

第12章 區域情勢

• 區域分類
• 區域比較
• 亞太地區
  • 中國
  • 日本
  • 韓國
  • 印度
  • 澳洲
  • 印尼
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 沙烏地阿拉伯
  • UAE
  • 土耳其
  • 以色列
  • 南非
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Avon Products Inc.
• Beiersdorf AG
• Coty Inc.
• Henkel AG and Co. KGaA
• Kao Corp.
• Loreal SA
• LVMH Moet Hennessy
• Mary Kay Inc.
• Natura and Co. Holding SA
• Oriflame Cosmetics SA
• Procter and Gamble Co.
• Revlon Inc.
• Shiseido Co. Ltd.
• The Estee Lauder Co. Inc.
• Unilever PLC

第16章附錄

The global beauty and personal care products market is forecasted to grow by USD 58353.8 mn during 2025-2030, accelerating at a CAGR of 4.6% during the forecast period. The report on the global beauty and personal care products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by expansion of e-commerce and digital transformation initiatives, increasing consumer demand for sustainable and organic formulations, diversification and growth of men grooming segment.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global beauty and personal care products market is segmented as below:

By Product

• Skincare products
• Haircare products
• Color cosmetics
• Fragrances
• Others

By Channel

• Offline
• Online

By Gender

• Female
• Male
• Unisex

Geography

• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • Turkey
  • South Africa
• Rest of World (ROW)

This study identifies the proliferation of hyper-personalization and diagnostic beauty technologies as one of the prime reasons driving the global beauty and personal care products market growth during the next few years. Also, integration of neurocosmetics and emotional wellness formulations and rise of prejuvenation and longevity-focused aesthetic regimens will lead to sizable demand in the market.

The report on the global beauty and personal care products market covers the following areas:

• Global beauty and personal care products market sizing
• Global beauty and personal care products market forecast
• Global beauty and personal care products market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global beauty and personal care products market vendors that include AMOREPACIFIC Group Inc., Avon Products Inc., Beiersdorf AG, Colgate Palmolive Co., Coty Inc., Edgewell Personal Care Co., Henkel AG and Co. KGaA, Johnson and Johnson Services, Kao Corp., Loreal SA, LVMH Moet Hennessy, Mary Kay Inc., Natura and Co. Holding SA, Oriflame Cosmetics SA, Procter and Gamble Co., Revlon Inc., Shiseido Co. Ltd., The Clorox Co., The Estee Lauder Co. Inc., Unilever PLC. Also, the global beauty and personal care products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Channel
  • Executive Summary - Chart on Market Segmentation by Gender
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Beauty And Personal Care Products Market 2020 - 2024
  • Historic Market Size - Data Table on Global Beauty And Personal Care Products Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 Channel segment analysis 2020 - 2024
  • Historic Market Size - Channel Segment 2020 - 2024 ($ million)
• 5.4 Gender segment analysis 2020 - 2024
  • Historic Market Size - Gender Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global beauty and personal care products market
• 6.2 Impact of geopolitical conflicts on global beauty and personal care products market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Skincare products - Market size and forecast 2025-2030
• 8.4 Haircare products - Market size and forecast 2025-2030
• 8.5 Color cosmetics - Market size and forecast 2025-2030
• 8.6 Fragrances - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by Channel

• 9.1 Market segments
• 9.2 Comparison by Channel
• 9.3 Offline - Market size and forecast 2025-2030
• 9.4 Online - Market size and forecast 2025-2030
• 9.5 Market opportunity by Channel
  • Market opportunity by Channel ($ million)

10 Market Segmentation by Gender

• 10.1 Market segments
• 10.2 Comparison by Gender
• 10.3 Female - Market size and forecast 2025-2030
• 10.4 Male - Market size and forecast 2025-2030
• 10.5 Unisex - Market size and forecast 2025-2030
• 10.6 Market opportunity by Gender
  • Market opportunity by Gender ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 South Korea - Market size and forecast 2025-2030
  • 12.3.4 India - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 Turkey - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 South Africa - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Expansion of e-commerce and digital transformation initiatives
  • Increasing consumer demand for sustainable and organic formulations
  • Diversification and growth of men grooming segment
• 13.2 Market challenges
  • Navigating complex and fragmented global regulatory frameworks
  • Disruptions in global supply chain and raw material volatility
  • Counterfeiting and proliferation of illicit trade networks
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Proliferation of hyper-personalization and diagnostic beauty technologies
  • Integration of neurocosmetics and emotional wellness formulations
  • Rise of prejuvenation and longevity-focused aesthetic regimens

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Avon Products Inc.
  • Avon Products Inc. - Overview
  • Avon Products Inc. - Product / Service
  • Avon Products Inc. - Key offerings
  • SWOT
• 15.5 Beiersdorf AG
  • Beiersdorf AG - Overview
  • Beiersdorf AG - Business segments
  • Beiersdorf AG - Key offerings
  • Beiersdorf AG - Segment focus
  • SWOT
• 15.6 Coty Inc.
  • Coty Inc. - Overview
  • Coty Inc. - Business segments
  • Coty Inc. - Key news
  • Coty Inc. - Key offerings
  • Coty Inc. - Segment focus
  • SWOT
• 15.7 Henkel AG and Co. KGaA
  • Henkel AG and Co. KGaA - Overview
  • Henkel AG and Co. KGaA - Business segments
  • Henkel AG and Co. KGaA - Key offerings
  • Henkel AG and Co. KGaA - Segment focus
  • SWOT
• 15.8 Kao Corp.
  • Kao Corp. - Overview
  • Kao Corp. - Business segments
  • Kao Corp. - Key news
  • Kao Corp. - Key offerings
  • Kao Corp. - Segment focus
  • SWOT
• 15.9 Loreal SA
  • Loreal SA - Overview
  • Loreal SA - Business segments
  • Loreal SA - Key offerings
  • Loreal SA - Segment focus
  • SWOT
• 15.10 LVMH Moet Hennessy
  • LVMH Moet Hennessy - Overview
  • LVMH Moet Hennessy - Business segments
  • LVMH Moet Hennessy - Key offerings
  • LVMH Moet Hennessy - Segment focus
  • SWOT
• 15.11 Mary Kay Inc.
  • Mary Kay Inc. - Overview
  • Mary Kay Inc. - Product / Service
  • Mary Kay Inc. - Key offerings
  • SWOT
• 15.12 Natura and Co. Holding SA
  • Natura and Co. Holding SA - Overview
  • Natura and Co. Holding SA - Business segments
  • Natura and Co. Holding SA - Key offerings
  • Natura and Co. Holding SA - Segment focus
  • SWOT
• 15.13 Oriflame Cosmetics SA
  • Oriflame Cosmetics SA - Overview
  • Oriflame Cosmetics SA - Product / Service
  • Oriflame Cosmetics SA - Key offerings
  • SWOT
• 15.14 Procter and Gamble Co.
  • Procter and Gamble Co. - Overview
  • Procter and Gamble Co. - Business segments
  • Procter and Gamble Co. - Key news
  • Procter and Gamble Co. - Key offerings
  • Procter and Gamble Co. - Segment focus
  • SWOT
• 15.15 Revlon Inc.
  • Revlon Inc. - Overview
  • Revlon Inc. - Product / Service
  • Revlon Inc. - Key offerings
  • SWOT
• 15.16 Shiseido Co. Ltd.
  • Shiseido Co. Ltd. - Overview
  • Shiseido Co. Ltd. - Business segments
  • Shiseido Co. Ltd. - Key offerings
  • Shiseido Co. Ltd. - Segment focus
  • SWOT
• 15.17 The Estee Lauder Co. Inc.
  • The Estee Lauder Co. Inc. - Overview
  • The Estee Lauder Co. Inc. - Business segments
  • The Estee Lauder Co. Inc. - Key offerings
  • The Estee Lauder Co. Inc. - Segment focus
  • SWOT
• 15.18 Unilever PLC
  • Unilever PLC - Overview
  • Unilever PLC - Business segments
  • Unilever PLC - Key news
  • Unilever PLC - Key offerings
  • Unilever PLC - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations