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市場調查報告書
商品編碼
1946049
全球犬類零食及功能性零食市場:預測(至2034年)-依產品、成分類型、形狀、犬隻體型、價格範圍、通路和地區進行分析Dog Treats & Functional Snacks Market Forecasts to 2034 - Global Analysis By Product (Conventional Dog Treats and Functional Dog Treats), Ingredient Type, Form, Dog Size, Price Range, Distribution Channel and By Geography |
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根據 Stratistics MRC 的研究,預計到 2026 年,全球狗零食和功能性零食市場將達到 87.5 億美元,在預測期內以 7.8% 的複合年成長率成長,到 2034 年將達到 159.6 億美元。
犬用零食和功能性零食不僅僅是基本的營養補充劑,它們是配方寵物食品,旨在維護犬類健康、輔助訓練和獎勵。這些產品含有維生素、礦物質、益生菌、ω脂肪酸和草本萃取物等功能性成分,以滿足特定的健康需求,包括消化功能、牙齒健康、關節活動度、皮膚和毛髮健康以及免疫力。犬用零食和功能性零食兼具營養和偏好,在現代寵物照護中扮演著至關重要的角色。優質化、潔淨標示配方和人用級原料的趨勢正在重塑這一品類。製造商利用先進的食品加工技術、採購天然原料並強調產品的功能性,在滿足消費者對透明度、安全性和寵物健康日益成長的期望的同時,也實現了產品的差異化。
寵物人性化與健康意識
寵物日益人性化以及人們對犬類健康和福祉的日益關注是成長要素。飼主正轉向高階功能性零食,這些零食能夠提供諸如關節支持、牙齒護理和體重管理等特定益處。採用天然成分,並添加益生菌、維生素和礦物質的配方,進一步提升了市場需求。可支配收入的增加、寵物照護支出的增加以及人們越來越願意投資於犬類預防性和功能性營養,都進一步加速了這一趨勢。
高檔功能性零食價格高
功能性和高階犬類零食的高昂價格限制了其市場滲透率,尤其是在價格敏感地區。營養強化配方需要高品質的原料、嚴格的品管和專門的生產流程,從而推高了整體成本。中小型寵物食品生產商可能難以與之競爭,而注重預算的消費者往往更傾向於選擇傳統零食而非功能性產品。這種成本壁壘阻礙了此類產品的普及,尤其是在新興市場,儘管人們對寵物健康益處的認知不斷提高,但其消費量仍然有限。
拓展線上零售與電子商務通路
電子商務和線上寵物商店的快速發展帶來了巨大的機會。數位平台能夠實現直接面對消費者的銷售、訂閱式配送,以及根據狗狗的體型、年齡和健康狀況量身訂製個人化零食。線上管道也有助於品牌推廣、教育內容發佈和精準行銷宣傳活動,進而提升消費者參與度和忠誠度。網路普及率的提高、行動購物趨勢的興起以及消費者對便利性的追求,預計將加速狗狗零食和功能性零食的普及,尤其是在數位基礎設施不斷完善的地區。
監理挑戰與原物料安全
寵物食品安全、標籤和成分標註方面的嚴格法規給生產商帶來了挑戰。遵守美國飼料管理協會 (AAFCO)、美國食品藥物管理局 (FDA) 和地方當局的標準需要進行嚴格的測試、記錄和認證,這導致營運成本增加。產品召回、標籤錯誤和污染事件會損害品牌聲譽和消費者信任。此外,對人工添加劑和過敏原的審查日益嚴格,可能會限制某些配方,迫使生產商在確保安全、品質和合規性的同時進行創新。
新冠感染疾病對犬類零食和功能性零食市場產生了正面影響。封鎖措施和遠距辦公的普及導致寵物飼養量增加,寵物飼主也更加積極地參與寵物照護中,從而推動了對零食、點心和功能性營養補充劑的需求。由於居家時間增多,寵物飼主開始尋求能夠促進健康、改善行為和輔助訓練的產品,這加速了功能性零食的流行。儘管供應鏈中斷最初造成了一些延誤,但從長遠來看,零售和電商通路都實現了強勁成長,這再次印證了兼具便利性和健康意識的寵物產品的重要性。
在預測期內,功能性犬零食細分市場預計將佔據最大的市場佔有率。
在寵物健康營養需求不斷成長的推動下,功能性犬零食預計將在預測期內佔據最大的市場佔有率。這些產品具有多種特定功效,例如促進消化、維護口腔衛生、保護關節健康、改善毛髮狀況以及緩解壓力。獸醫推薦的增加以及飼主,正在加速功能性犬零食的普及。此外,消費者對天然成分、無穀物配方以及添加營養補充劑的零食的需求不斷成長,進一步強化了這一趨勢,使功能性犬零食不再只是偏好,而是成為日常必需品。
在預測期內,獸醫院細分市場預計將呈現最高的複合年成長率。
在預測期內,由於寵物營養管理和健康維護方面對專家指導的依賴性日益增強,預計獸醫醫院領域將呈現最高的成長率。獸醫在特定疾病的管理、復健以及推薦功能性零食進行預防保健方面發揮著至關重要的作用。消費者對臨床管道的信任度不斷提高、寵物醫療保健支出不斷成長以及營養諮詢融入獸醫服務,都在推動該領域的銷售成長。這一趨勢正在鞏固獸醫院作為重要的分銷和教育中心的地位。
在預測期內,北美預計將保持最大的市場佔有率,這主要得益於其較高的寵物擁有率、優質化趨勢、強大的電子商務滲透率以及人們對犬類健康的廣泛關注。該地區成熟的寵物護理行業,加上較高的可支配收入和寵物擬人化的文化,正在推動功能性零食的日常消費。領先的寵物食品製造商和新興企業不斷創新以滿足消費者需求,從而鞏固主導地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率。主要促進因素包括都市化、可支配收入成長、寵物擁有率上升以及零售基礎設施的擴張。各國政府正透過監管現代化和獸醫保健政策支持寵物照護生態系統的發展。隨著中國、印度、日本和韓國等國家加速推廣高階功能性寵物零食,亞太地區有望成為犬類零食消費和功能性零食創新領域成長最快的地區。
According to Stratistics MRC, the Global Dog Treats & Functional Snacks Market is accounted for $8.75 billion in 2026 and is expected to reach $15.96 billion by 2034 growing at a CAGR of 7.8% during the forecast period. Dog treats and functional snacks are formulated pet food products designed to reward, train, and support canine health beyond basic nutrition. These products incorporate functional ingredients such as vitamins, minerals, probiotics, omega fatty acids, and herbal extracts to address specific health needs including digestion, dental health, joint mobility, skin & coat wellness, and immunity. By blending nutrition with indulgence, dog treats and functional snacks play a critical role in modern pet care routines. Premiumization, clean-label formulations, and human-grade ingredient trends are reshaping the category. Leveraging advanced food processing, natural sourcing, and targeted functional claims, manufacturers are enhancing product differentiation while meeting rising consumer expectations for transparency, safety, and pet well-being.
Pet Humanization & Health Awareness
Increasing humanization of pets and growing awareness of canine health and wellness are primary growth drivers. Pet owners are shifting toward premium, functional treats that provide specific benefits such as joint support, dental care, or weight management. The adoption of holistic and natural ingredients, alongside fortified formulations with probiotics, vitamins, and minerals, is fueling demand. This trend is further amplified by higher disposable incomes, increasing expenditure on pet care, and a willingness to invest in preventive and functional nutrition for dogs.
High Cost of Premium & Functional Treats
The higher price point of functional and premium dog treats restricts market penetration, particularly in price-sensitive regions. Production of nutrient-enriched formulations requires high-quality raw materials, stringent quality controls, and specialized manufacturing processes, increasing overall costs. Smaller pet food manufacturers may struggle to compete, while consumers with budget constraints may prefer conventional treats over functional variants. This cost barrier slows adoption rates, especially in emerging markets, limiting widespread consumption despite growing awareness of pet health benefits.
Growing Online Retail & E-commerce Channels
Rapid growth of e-commerce and online pet specialty stores presents a significant opportunity. Digital platforms enable direct-to-consumer sales, subscription-based deliveries, and personalized treat offerings based on dog size, age, and health needs. Online channels also facilitate brand discovery, educational content, and targeted marketing campaigns, enhancing consumer engagement and loyalty. Rising internet penetration, mobile shopping trends, and convenience-driven purchasing behavior are expected to accelerate adoption of dog treats and functional snacks, especially in regions with expanding digital infrastructure.
Regulatory Challenges & Ingredient Safety
Stringent regulations on pet food safety, labeling and ingredient claims pose challenges for manufacturers. Compliance with standards such as AAFCO, FDA, and regional authorities requires rigorous testing, documentation, and certification, increasing operational costs. Any product recalls, mislabeling, or contamination incidents can harm brand reputation and consumer trust. Additionally, growing scrutiny over artificial additives and allergens may restrict certain formulations, pressuring manufacturers to innovate while maintaining safety, quality, and regulatory compliance.
The COVID-19 pandemic positively influenced the dog treats and functional snacks market. Lockdowns and remote work increased pet adoption rates and pet-parent engagement, driving higher demand for treats, snacks, and functional supplements. With more time spent at home, pet owners sought products to enhance health, behavior, and training, accelerating adoption of functional treats. While supply chain disruptions initially caused delays, the long-term effect has been robust growth in both retail and e-commerce channels, reinforcing the importance of convenient and health-focused pet products.
The functional dog treats segment is expected to be the largest during the forecast period
The functional dog treats segment is expected to account for the largest market share during the forecast period, due to rising demand for health-oriented pet nutrition solutions. These treats offer targeted benefits such as digestive support, dental hygiene, joint health, skin and coat improvement, and stress reduction. Increasing veterinary recommendations and owner awareness of preventive healthcare are accelerating adoption. The shift toward natural ingredients, grain-free formulations, and supplement-infused snacks further strengthens demand, positioning functional treats as a staple rather than an optional indulgence.
The veterinary clinics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the veterinary clinics segment is predicted to witness the highest growth rate, due to increasing reliance on professional guidance for pet nutrition and wellness. Veterinarians play a critical role in recommending functional treats for managing specific health conditions, recovery, and preventive care. Growing trust in clinical channels, rising pet healthcare expenditure, and integration of nutrition counseling within veterinary services are driving sales through this segment. This trend reinforces veterinary clinics as influential distribution and education hubs.
During the forecast period, the North America region is expected to hold the largest market share, due to high pet ownership, premiumization trends, strong e-commerce penetration, and widespread awareness of canine health. The region's well-established pet care industry, coupled with high disposable income and a culture of pet humanization, encourages regular use of functional treats. Leading pet food manufacturers and startups continually innovate to meet consumer demand, strengthening North America's dominant position in the global market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to urbanization, rising disposable income, increased pet adoption, and expanding retail infrastructure are key factors. Governments are supporting the pet care ecosystem through regulatory modernization and veterinary healthcare initiatives. Countries like China, India, Japan, and South Korea are witnessing accelerated adoption of premium and functional treats, positioning Asia Pacific as the fastest-growing region for dog treat consumption and functional snack innovation.
Key players in the market
Some of the key players in Dog Treats & Functional Snacks Market include Mars, Incorporated, Diamond Pet Foods, Nestle Purina PetCare, VAFO Group a.s., J.M. Smucker Company, Off Leash Pet Treats, General Mills, Inc., Natural Balance Pet Foods, Colgate-Palmolive Company, Zesty Paws, Spectrum Brands Holdings, Inc., PetIQ, Inc., WellPet LLC, Petcurean Pet Nutrition and Merrick Pet Care, Inc.
In October 2025, Mars Petcare and Big Idea Ventures have hand-picked three innovative startups for their 2025 Next Generation Pet Food Program, spotlighting sustainable biotech ingredients and circular feed solutions to transform pet nutrition and reduce environmental impact.
In March 2025, Mars, Incorporated has extended its partnership with the Washington Spirit, becoming the team's Official Petcare Partner, with its logo featured on jerseys and signage, community ticket donations, pet-friendly game nights, and collaborative fan and pet experiences.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) are also represented in the same manner as above.