![]() |
市場調查報告書
商品編碼
1880440
傳統餐點點心市場預測至2032年:按產品類型、通路、消費者群體和地區分類的全球分析Snackification of Traditional Meals Market Forecasts to 2032 - Global Analysis By Product Type, Distribution Channel, Consumer Demographics and By Geography |
||||||
根據 Stratistics MRC 的一項研究,預計到 2025 年,全球傳統餐點零食市場價值將達到 1,468.8 億美元,到 2032 年將達到 2,517.2 億美元,預測期內複合年成長率為 8.0%。
隨著快節奏的都市生活,人們越來越傾向於選擇更快捷、更靈活的食物,而將傳統餐點製成零食代表著現代飲食習慣的轉變。消費者不再滿足於享用精緻的正餐,而是選擇靈感源自熟悉傳統食譜的便利營養點心。這些現代零食形式兼具方便攜帶、易於控制份量的優點,同時保留了傳統風味的精髓。尤其年輕一代,因其多樣化的選擇和健康理念而備受青睞。在食材、包裝和功能性營養創新的推動下,傳統食物作為零食的重新詮釋正在改變人們的日常消費模式,並重新定義傳統美食在快節奏生活中的定位。
根據歐睿國際(Euromonitor International,2025)的數據,到2024年,17%的美國成年人將用零食代替正餐,高於2023年的14%。在英國,這一比例將從2023年的10%上升到2024年的13%。新加坡、加拿大和巴西等國用輕食代替正餐的比例也增加了3%。
以便利性為優先的消費成長
便利性是推動人們選擇傳統餐點作為點心的最重要因素之一,因為現代消費者追求的是快速、便攜且省時的食物。忙碌的日常生活和不規則的飲食習慣促使人們用方便攜帶的傳統菜餚來代替繁複的正餐。這些便捷的食用方式讓消費者無需花費大量時間即可享受到異國風味。因此,各大品牌紛紛推出越來越多以傳統食譜為靈感的攜帶式即食食品。如今,便利性比以往任何時候都更影響著人們的飲食選擇,而零食式的傳統食品正成為人們快速獲得美味營養的首選。
生產和包裝成本不斷上漲
生產和包裝成本的上漲是傳統餐點零食市場的主要阻礙因素。將複雜的傳統菜餚轉化為方便攜帶的小包裝需要複雜的製作流程和昂貴的包裝解決方案。許多傳統食譜需要多種食材和精細的烹飪技巧,因此將其轉化為統一規格的零食成本很高。為了確保保存期限、保持口感並保留其原汁原味,需要使用複雜且通常價格較高的包裝材料。此外,單一包裝單元數量的增加會推高包裝體積和總成本。這些財務壓力會影響利潤率,並導致產品價格上漲。這可能會減少傳統零食的供應,並延緩其被消費者廣泛接受。
對潔淨標示和功能性零食的需求不斷成長
消費者對成分潔淨標示、功能性零食的興趣日益濃厚,這為傳統餐食零食市場帶來了巨大的成長機遇,因為他們更傾向於選擇配料簡單、有益健康的產品。傳統零食可以添加全穀穀物、天然蛋白質、草藥和營養成分,以滿足注重健康的消費者的需求。透過提供改善消化、增強免疫力和持久能量等益處,品牌可以吸引那些追求健康零食的消費者。在加工食品受到日益嚴格的審查之際,潔淨標示的產品能夠提升品牌信譽度,增強消費者忠誠度。這為將傳統飲食文化與現代功能性營養相結合創造了機會,從而推動市場在不同地區的擴張。
市場飽和與激烈競爭
市場飽和度的提高和競爭壓力的加劇對傳統餐食零食市場構成了重大威脅,眾多區域性和國際性公司正迅速推出具有文化特色的零食產品。同質化產品的氾濫使得品牌難以脫穎而出。大型公司擁有更強大的資源、供應鏈和促銷能力,這使得小型品牌處於劣勢。為了保持競爭力,企業必須不斷創新,但這會推高成本並壓縮利潤空間。口味的重複和價格戰也會削弱產品的獨特性。在日益激烈的競爭中,品牌可能面臨知名度下降、需求成長放緩和客戶維繫降低等問題。
感染疾病為傳統餐點零食市場帶來了挑戰與機會。初期,交通中斷、勞動力短缺和原料供應不穩定導致生產延誤和市場活動減少。隨後,消費者習慣逐漸轉變,對易於儲存、方便在家食用的傳統餐點零食的需求增加,在充滿不確定性的時期,這些零食能帶來慰藉和熟悉感。在家工作的普及增加了人們的零食消費機會,激發了人們對適量、方便食用的傳統零食的興趣。在實體店營業受限的情況下,電子商務的擴張在改善產品分銷方面發揮了關鍵作用。儘管營運挑戰依然存在,但疫情最終加速了人們對便利、懷舊零食的需求,以滿足不斷變化的生活方式需求。
預計在預測期內,即食包裝零食細分市場將佔據最大的市場佔有率。
由於即食包裝零食具有無與倫比的便利性、便攜性和即時供應的特點,預計在預測期內將佔據最大的市場佔有率。這些產品成功地將傳統菜餚轉化為方便易食的形式,滿足了那些渴望品嚐地道風味卻又不想費時烹飪的消費者的生活方式。該品類在零售通路中佔據穩固地位,線上通路不斷拓展,並持續開發以地方香辛料和傳統食材為特色的產品。其保存期限長、易於食用且符合快節奏的生活方式,使其深受從年輕人到老年人的廣大消費者的喜愛。隨著零食日益融入日常生活,即食傳統零食在市場偏好和普及方面繼續保持主導。
預計在預測期內,線上/電子商務領域的複合年成長率將最高。
在數位化不斷提高和消費者對便利性的需求日益成長的推動下,預計線上/電子商務領域在預測期內將實現最高成長率。消費者被在家訂購傳統零食的便利性、豐富的商品選擇以及購買前查看客戶評價所吸引。這些平台使品牌能夠拓展新市場,服務細分客戶群,而無需完全依賴實體店。訂閱盒、限時優惠和個人化促銷等功能有助於增強客戶參與和忠誠度。網路購物的快速、靈活和安全正在改變消費者的購買習慣,使電子商務成為傳統零食成長最快的銷售管道。
預計北美將在預測期內佔據最大的市場佔有率。這主要得益於消費者對便捷即食食品的需求以及完善的零售和物流系統。快節奏的都市區方式、不斷成長的勞動力以及繁忙的日程安排,都推動了人們對便捷便攜的傳統零食的需求。高效的低溫運輸基礎設施和廣泛的分銷網路確保了產品的新鮮度和廣泛的供應。消費者健康意識的提高、對份量控制產品的興趣以及創新口味的湧現,也進一步推動了市場成長。此外,該地區還受益於許多領先品牌、廣泛的線上零售通路以及創新產品推出。這些因素的綜合作用將使北美在傳統休閒食品市場佔據最大的市場佔有率。
預計亞太地區在預測期內將實現最高的複合年成長率,這主要得益於都市化、可支配收入的成長以及飲食習慣的改變。年輕消費者忙碌的生活方式推動了攜帶式即食零食的需求,這類零食既保留了傳統風味,又兼具現代便利性。線上零售平台、現代超級市場的擴張以及國際飲食文化的普及,進一步推動了這一趨勢在大都會圈和新興都市地區的成長。人們對健康和功能性食品的日益關注,以及控制份量零食的流行,也促進了市場成長。文化多樣性、零食形式的創新以及龐大的人口基數,共同造就了亞太地區傳統餐點零食市場成長最快的地區,為品牌帶來了巨大的機會。
According to Stratistics MRC, the Global Snackification of Traditional Meals Market is accounted for $146.88 billion in 2025 and is expected to reach $251.72 billion by 2032 growing at a CAGR of 8.0% during the forecast period. Snackification of traditional meals represents a growing transformation in contemporary eating behaviors as hectic schedules and urban living push people toward faster, more flexible food choices. Instead of sitting down for elaborate, time-intensive dishes, consumers are opting for compact, nutritious snacks inspired by familiar cultural recipes. These modern snack formats preserve the essence of traditional flavors while offering convenience, portability, and portion control. Younger generations, in particular, gravitate toward these options for their versatility and health-focused appeal. With rising innovation in ingredients, packaging, and functional nutrition, snack-based reinterpretations of heritage foods are reshaping everyday consumption patterns and redefining how traditional cuisine fits into fast-paced lifestyles.
According to Euromonitor International (2025), data indicates that 17% of adult Americans replaced meals with snacks in 2024, up from 14% in 2023. In the UK, the share rose from 10% in 2023 to 13% in 2024. Other countries like Singapore, Canada, and Brazil also saw a 3% increase in meal replacement with snacks.
Increasing convenience-driven consumption
Convenience has become one of the strongest catalysts behind the growing snackification of traditional meals, as modern consumers seek foods that offer speed, portability, and minimal effort. Busy daily routines and irregular eating patterns encourage people to replace elaborate dishes with compact versions of traditional favorites that can be eaten on the move. These user-friendly formats let consumers stay connected to cultural flavors without the time commitment required for standard meals. In response, brands are launching easy-to-carry, ready-made options inspired by heritage recipes. As convenience shapes food choices more than ever, snack-style traditional products are emerging as go-to options for quick, flavorful nourishment.
Higher production and packaging costs
Rising production and packaging expenses pose a strong limitation to the snackification of traditional meals market, as adapting elaborate traditional dishes into smaller, convenient formats involves complex processing steps and costly packaging solutions. Many heritage recipes include diverse ingredients and detailed cooking techniques, making it expensive to convert them into uniform snack portions. Ensuring shelf life, maintaining texture, and protecting authentic flavors require advanced, often premium, packaging materials. Additionally, the need for multiple individually packed units increases packaging quantity and overall costs. These financial pressures impact profit margins and can elevate product prices, making snackified traditional foods less accessible and slowing broader consumer adoption.
Rising demand for clean-label and functional snacks
Surging interest in clean-label and functional snacking provides a significant growth avenue for the snackification of traditional meals market, as consumers prefer simple ingredients and health-enhancing formulations. Traditional snack formats can be enriched with whole grains, natural proteins, herbs, and nutrient-dense ingredients to meet wellness requirements. By offering benefits such as improved digestion, immune support, or long-lasting energy, brands can attract health-oriented shoppers seeking purposeful snacking. Clean-label claims also enhance credibility and strengthen consumer loyalty amid rising scrutiny of processed foods. This creates an opportunity to merge traditional culinary heritage with modern functional nutrition, boosting market expansion across diverse regions.
Market saturation and intense competition
Rising market saturation and growing competitive pressure represent a major threat to the snackification of traditional meals market, as numerous regional and international companies continue to roll out culturally inspired snack products. The increasing number of similar offerings makes it difficult for brands to stand out. Larger corporations benefit from superior resources, supply chains, and promotional capabilities, putting smaller brands at a disadvantage. To stay relevant, companies must constantly innovate, which raises costs and compresses profit margins. Repetitive flavor concepts and price-driven competition also diminish product uniqueness. As rivalry intensifies, brands may face declining visibility, slower demand growth, and weakened customer retention.
COVID-19 produced both setbacks and opportunities for the snackification of traditional meals market. In the early stages, disruptions in transportation, workforce shortages, and ingredient instability caused production delays and reduced market activity. Gradually, consumer habits shifted as households sought easy-to-store, easy-to-eat snack versions of traditional dishes that provided familiarity and comfort during uncertainty. Work-from-home routines boosted snacking occasions, leading to higher interest in portion-friendly, ready-to-eat cultural snacks. E-commerce expansion played a key role in improving product reach when physical stores faced restrictions. Although operational challenges persisted, the pandemic ultimately accelerated demand for convenient, nostalgic snack formats aligned with evolving lifestyle needs.
The ready-to-eat packaged snacks segment is expected to be the largest during the forecast period
The ready-to-eat packaged snacks segment is expected to account for the largest market share during the forecast period due to their unmatched ease, portability, and instant usability. They successfully convert traditional dishes into quick-grab formats that fit the routines of consumers seeking authentic tastes without cooking effort. This category enjoys strong placement across retail channels, expanding online availability, and steady product experimentation using regional spices and heritage ingredients. Their long storage stability, simple handling, and compatibility with fast-paced lifestyles make them appealing to both younger and older consumers. As snacking becomes more integrated into daily living, ready-to-eat traditional snack options continue to dominate market preference and adoption.
The online/e-commerce segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online/e-commerce segment is predicted to witness the highest growth rate, fueled by increasing digital adoption and consumer demand for convenience. Shoppers are drawn to the ability to order traditional snack foods from home, explore a wide range of products, and access customer reviews before making decisions. These platforms enable brands to enter new regions and serve niche audiences without relying solely on brick-and-mortar stores. Features like subscription boxes, limited-time offers, and personalized promotions strengthen engagement and loyalty. The speed, flexibility, and safety of online shopping have transformed buying habits, positioning e-commerce as the most rapidly expanding distribution channel for snackified traditional meals.
During the forecast period, the North America region is expected to hold the largest market share, primarily driven by consumer demand for convenient, ready-to-eat options and robust retail and logistics systems. Fast-paced urban lifestyles, greater workforce engagement, and busy schedules increase the need for quick, portable traditional snacks. Efficient cold chain infrastructure and widespread distribution networks ensure products remain fresh and widely accessible. Consumers' growing interest in health, portion-controlled products, and novel flavors further promotes market growth. The region also benefits from the presence of leading brands, extensive online retail channels, and innovative product launches. These factors collectively contribute to North America maintaining the largest market share for snackified traditional foods.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, propelled by urbanization, higher disposable incomes, and evolving eating habits. Busy lifestyles among younger consumers drive demand for portable, ready-to-eat snack options that combine traditional tastes with contemporary convenience. The expansion of online retail platforms, modern supermarkets, and exposure to international cuisines further stimulates adoption in both metropolitan and emerging urban centers. Rising awareness of health, functional benefits, and portion-controlled snacking adds to this growth. The combination of cultural diversity, innovation in snack formats, and strong population base makes Asia-Pacific the fastest-growing region for snackification of traditional meals, presenting significant opportunities for brands.
Key players in the market
Some of the key players in Snackification of Traditional Meals Market include Tao Kae Noi, Irvins Salted Egg, Jack 'n Jill, Zenko Superfoods, Kettle Gourmet, MARDI Sarawak, Kellogg's, Mars, PepsiCo, Mondelez International, Haldiram's, Balaji Wafers, Parle Products, Bikanervala Foods and ITC Limited.
In August 2025, Kellogg's becomes first Food Company to sign agreement eliminating toxic dyes from cereals. This agreement, reached with Texas Attorney General Ken Paxton, marks Kellogg's as the first major food manufacturer to enter a legally binding arrangement regarding the removal of toxic dyes, setting a significant precedent in the food and beverage sector.
In May 2025, PepsiCo and Yara have announced a long-term partnership for the supply of crop nutrition programs in Latin America to help decarbonize the food value chain, demonstrating Yara's ability to capitalize on its unique product portfolio by commercializing low carbon products profitably.
In August 2024, Mars, Incorporated and Kellanova announced that they have entered into a definitive agreement under which Mars has agreed to acquire Kellanova for $83.50 per share in cash, for a total consideration of $35.9 billion, including assumed net leverage. The transaction price represents a premium of approximately 44% to Kellanova's unaffected 30-trading day volume weighted average price and a premium of approximately 33% to Kellanova's unaffected 52-week high.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.