休閒食品市場規模、佔有率和成長分析（按產品、包裝、分銷和地區分類）－2026-2033年產業預測

預計到 2024 年，全球零食市場規模將達到 15.55 兆美元，到 2025 年將達到 16.02 兆美元，到 2033 年將達到 20.29 兆美元，預測期（2026-2033 年）的複合年成長率為 3%。

全球零食消費趨勢正蓬勃發展，尤其是在成年人和年輕消費者群體中，他們擴大大量購買零食來緩解飢餓感。為了應對這一轉變，製造商正在開發富含蛋白質、維生素和營養成分的零食，以滿足消費者便捷的營養補充需求。消費者行為的改變促使他們更加重視美味、營養和永續的食品選擇，以配合積極的生活方式，零食有望取代傳統正餐。對便攜性和便利性的需求正在推動市場成長，而優質化則推動了更健康、功能性更強的產品的創新。此外，在地化舉措，例如融入大膽辛辣的口味，迎合了不同的偏好，並支持了區域市場的擴張。便利性也推動了線上零食購買量的成長。

推動全球零食市場發展的因素

全球零食市場正經歷顯著成長，這主要得益於人們健康意識的增強和生活方式的改變，推動了對多樣化零食的需求。消費者擴大用零食代替正餐，帶動了對滿足各種飲食偏好（包括純素和無過敏原產品）的創新零食的需求激增。這種對更健康、更便捷零食選擇的轉變反映了更廣泛的飲食習慣變化，促使製造商不斷豐富產品線，以滿足日益成長的消費者群體對便捷營養零食的需求。

全球零食市場面臨的限制因素

全球零食市場成長可能受到價格波動和關鍵原料（如可可粉、奶油和奶粉）成本上漲的阻礙。隨著這些必需原料價格的上漲，製造商在生產價格親民的零食的同時，可能面臨維持利潤率的挑戰。此外，消費者健康意識的增強可能會限制高碳水化合物零食的受歡迎程度，並促使消費者轉向更健康的替代品。這種消費者偏好的轉變可能會抑制傳統零食品類的成長，並影響整體市場擴張。

全球零食市場趨勢

全球零食市場正經歷著向水果零食的顯著轉變，這主要得益於消費行為健康意識的增強以及對便捷營養食品需求的不斷成長。水果零食由加工水果製成，形式多樣，從軟糖到耐嚼小塊應有盡有，憑藉其宣稱的健康益處和令人垂涎的口味，正日益受到消費者的青睞。食品科技的創新以及持續的研發投入，使得水果零食的產品更加豐富多元、更具吸引力且更易於取得。因此，預計水果零食的需求將進一步成長，這也反映了零食產業向更健康食品轉型的大趨勢。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價策略分析
• 監管分析
• 專利分析

全球休閒食品市場規模（按產品和複合年成長率分類）（2026-2033 年）

• 冷凍/冷藏
• 水果
• 麵包店
• 零嘴零食
• 糖果甜點
• 乳製品
• 其他

全球休閒食品市場規模（按包裝類型和複合年成長率分類）（2026-2033 年）

• 袋子和小袋
• 盒子
• 能
• 瓶子
• 其他

全球休閒食品市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 超級市場/大賣場
• 便利商店
• 線上
• 其他

全球休閒食品市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• PepsiCo（US）
• Mondelez International（US）
• Nestle（Switzerland）
• Kellogg's（US）
• General Mills（US）
• The Hershey Company（US）
• Mars, Incorporated（US）
• Unilever（UK/Netherlands）
• Orkla ASA（Norway）
• Calbee（Japan）
• Meiji Holdings Co., Ltd.（Japan）
• Lotte Confectionery（South Korea）
• Orion Corp.（South Korea）
• Britannia Industries（India）
• Haldiram's（India）
• Intersnack Group（Germany）
• Lorenz Snack-World（Germany）
• Grupo Bimbo（Mexico）
• Arcor（Argentina）
• Pladis（UK）

結論與建議

Global Snacks Market size was valued at USD 15.55 Trillion in 2024 and is poised to grow from USD 16.02 Trillion in 2025 to USD 20.29 Trillion by 2033, growing at a CAGR of 3% during the forecast period (2026-2033).

The global snacking trend has gained traction, particularly among adults and younger consumers, who are increasingly purchasing snacks in bulk to stave off hunger. This shift has prompted manufacturers to develop snacks that are rich in protein, vitamins, and nutrients, catering to the demand for convenient on-the-go nourishment. As consumer behavior evolves, snack foods are poised to potentially replace traditional meals, with a focus on enjoyable, nourishing, and sustainable options that align with active lifestyles. The desire for portable and convenient snacks is driving market growth, while premiumization fosters innovation in healthier and more functional offerings. Additionally, localization efforts to incorporate bold, spicy flavors cater to diverse palates, further enhancing regional market expansion, alongside the rising trend of online snack purchases due to convenience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Snacks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Snacks Market Segments Analysis

Global Snacks Market is segmented by Product, Packaging, Distribution and region. Based on Product, the market is segmented into Frozen & Refrigerated, Fruit, Bakery, Savory, Confectionery, Dairy and Others. Based on Packaging, the market is segmented into Bag & Pouches, Boxes, Cans, Jars and Others. Based on Distribution, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Snacks Market

The Global Snacks market is experiencing significant growth driven by a heightened demand for diverse snacking options, fueled by growing health consciousness and evolving lifestyles. Consumers are increasingly replacing traditional meals with snacks, leading to a surge in demand for innovative products that cater to various dietary preferences, such as vegan and allergen-free options. This shift towards healthier and more convenient snack choices reflects broader changes in eating habits, motivating manufacturers to diversify their offerings in order to meet the needs of an ever-expanding consumer base eager for convenient and nutritious alternatives.

Restraints in the Global Snacks Market

The growth of the Global Snacks market is likely to be hindered by the volatility and increasing costs of key raw materials, including cocoa powder, butter, and milk powder. As these essential components become more expensive, manufacturers may face challenges in maintaining their profit margins while producing affordable snacks. Additionally, a rising consciousness among consumers regarding health and wellness can limit the popularity of high-carbohydrate snack options, leading to a shift in demand toward healthier alternatives. This evolving consumer preference may restrict the traditional snack category's growth and impact overall market expansion.

Market Trends of the Global Snacks Market

The global snacks market is witnessing a significant shift towards fruit snacks, driven by a surge in health-conscious consumer behavior and an increasing demand for convenient, nutritious options. These snacks, often crafted from processed fruits and available in various forms such as gummies and chewy bites, are gaining traction due to their perceived health benefits and appetizing flavors. Innovations in food technology and ongoing research and development efforts are enhancing product offerings, making them more appealing and accessible. As a result, the demand for fruit snacks is expected to flourish, reflecting broader trends in the snacking sector favoring healthier alternatives.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Strategy Analysis
• Regulatory Analysis
• Patent Analysis

Global Snacks Market Size by Product & CAGR (2026-2033)

• Market Overview
• Frozen & Refrigerated
• Fruit
• Bakery
• Savory
• Confectionery
• Dairy
• Others

Global Snacks Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Bag & Pouches
• Boxes
• Cans
• Jars
• Others

Global Snacks Market Size by Distribution & CAGR (2026-2033)

• Market Overview
• Supermarket/Hypermarket
• Convenience Stores
• Online
• Others

Global Snacks Market Size & CAGR (2026-2033)

• North America (Product, Packaging, Distribution)
  • US
  • Canada
• Europe (Product, Packaging, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Packaging, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Packaging, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Packaging, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• PepsiCo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg's (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orkla ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calbee (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Confectionery (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orion Corp. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haldiram's (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intersnack Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lorenz Snack-World (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcor (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pladis (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations