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市場調查報告書
商品編碼
1904599
汽車零件電子商務市場預測至2032年:按產品類型、車輛類型、平台、支付方式、分銷管道和地區分類的全球分析Ecommerce Automotive Parts Market Forecasts to 2032 - Global Analysis By Product Type, Vehicle Type, Platform, Payment Mode, Distribution Channel and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球汽車零件電子商務市場規模將達到 839.8 億美元,到 2032 年將達到 2,373.5 億美元,預測期內複合年成長率為 16.0%。
近年來,受數位化購物的便利性和消費者行為轉變的推動,線上汽車零件行業經歷了顯著擴張。車主們越來越傾向於透過電商平台而非實體店購買汽車零件、配件和保養用品。詳盡的產品描述、極具競爭力的價格以及宅配等優勢提升了線上通路的吸引力。此外,細分市場的興起、行動應用程式的普及以及用戶體驗友善的網站的最佳化也促進了這一成長。消費者對售後配件和DIY維修日益成長的興趣進一步強化了這一趨勢,使電子商務成為汽車零件市場的關鍵驅動力。預計電子商務的持續發展將重塑全球汽車零售業的未來格局。
根據汽車保養協會和汽車售後市場供應商協會 (AASA) 的數據,在數位化、全通路零售和擴大的配送選擇等因素的推動下,2021 年美國汽車售後市場的電子商務銷售額超過 180 億美元。
網路購物日益普及
消費者對網路購物的接受度不斷提高,是推動汽車零件電子商務市場成長的主要動力。隨著網路和智慧型手機的普及,消費者擴大透過數位管道購買汽車零件。線上平台提供各式各樣的產品,從常見的替換零件到小眾配件,應有盡有,無需前往實體店。消費者被其便利性所吸引,例如可以比較價格、閱讀詳細評論以及探索多種選擇。此外,密集的線上行銷宣傳活動、社群媒體整合以及安全便捷的支付方式也進一步鞏固了這一成長勢頭,所有這些因素都在改善數位購物體驗,並鼓勵全球更多車主接受電子商務來滿足他們的汽車需求。
運費昂貴
不斷上漲的運輸成本正嚴重限制汽車零件電商市場的成長。許多汽車零件體積龐大、重量沉重或易碎,這增加了運輸和處理成本。加急運輸和跨境運輸會推高最終價格,進而抑制消費者的購買意願。在基礎設施薄弱的地區,運輸延誤和額外費用會成為線上購物的障礙。此外,汽車零件的尺寸和易碎性使得退換貨成本高昂,降低了電商的吸引力。高昂的物流成本使得線上平台的競爭力不如實體店,也讓車主望而卻步。因此,運輸成本仍然是限制汽車零件數位化銷售普及的主要障礙。
對售後產品的需求不斷成長
汽車售後市場配件的日益普及為電商汽車配件市場帶來了巨大的機會。消費者正在積極尋找比原廠配件更具性價比的選擇,包括性能提升配件、替換零件和改裝配件。數位平台可以透過提供全面的產品目錄、詳細的產品規格、客戶評價和安裝指南來滿足這一需求,幫助消費者做出明智的購買決策。 DIY維護和車輛改裝的趨勢進一步擴大了這一潛力。透過進軍不斷成長的售後市場,電商零售商可以吸引新客戶、鼓勵復購併實現收入管道多元化。這一趨勢有利於電商平台的長期發展,並使其成為全球市場的首選。
消費者偏好的變化
不斷變化的消費者偏好對汽車零件電商市場帶來了巨大挑戰。現代車主需要客製化產品、快速配送和完善的售後支援。無法滿足這些不斷變化的需求會導致客戶滿意度下降、忠誠度降低,甚至客戶流失。訂閱模式、電動車和環保零件等新趨勢的興起,要求電商平台快速調整其產品和服務營運。未能適應變化的企業將面臨失去競爭優勢的風險。為了降低這種威脅,電商營運商必須持續監控消費行為,投資創新解決方案,並提供靈活且有效率的服務。適應不斷變化的偏好對於企業成長和維持市場佔有率至關重要。
新冠疫情的蔓延對汽車零件電商產業造成了嚴重衝擊。居家隔離和出行限制促使消費者更依賴線上管道進行車輛維修保養,推動了線上銷售的成長。同時,製造業、物流業和全球供應鏈的中斷導致零件供應和交付延誤。對必需的替換零件和DIY維修用品的需求激增,而對奢侈品和非必需汽車產品的交易則有所放緩。電商平台不得不迅速調整策略,確保安全及時的配送、靈活的退貨流程以及更優質的客戶服務。因此,疫情加速了汽車零件市場的線上轉型,同時也暴露了其營運中的脆弱性。
預計在預測期內,引擎零件細分市場將佔據最大的市場佔有率。
由於對替換零件和定期維護的穩定需求,預計引擎零件細分市場在預測期內將佔據最大的市場佔有率。活塞、曲軸、濾清器和墊片等零件對車輛的性能和耐久性至關重要,確保了其持續的需求。消費者越來越傾向於在線上購買而非實體店購買,因為數位平台提供豐富的選擇、準確的產品資訊和便利的購物體驗。引擎零件的重要性和技術複雜性促使買家更傾向於選擇提供正品、保固和可靠配送服務的信譽良好的電經銷商。這些因素共同鞏固了引擎零件細分市場的主導地位,並成為線上汽車零件市場成長和收入的最重要驅動力。
預計在預測期內,電動車(EV)細分市場將實現最高的複合年成長率。
預計在預測期內,電動車細分市場將保持最高的成長率。全球電動車的快速普及推動了對電池、逆變器、控制器和再生煞車系統等專用零件的需求,而這些零件擴大透過線上平台採購。電子商務通路為消費者和服務供應商提供便利,確保這些關鍵零件的精準規格和可靠交付。政府獎勵、環保政策以及向永續交通的轉型進一步推動了對電動車零件的需求。電動車的獨特需求,加上零件採購日益數位化,使得該細分市場成為線上汽車零件市場中成長最快的類別。
在預測期內,北美地區預計將保持最大的市場佔有率,這主要得益於其高汽車保有量、強大的數位基礎設施以及廣泛的網際網路和行動網路普及率。消費者越來越傾向於在線購買汽車配件,因為在線購買便利、價格優惠且產品資訊全面。高效率的物流和配送網路確保了快速可靠的交付和便捷的退貨流程,從而提升了客戶滿意度。主要電商平台、製造商和細分市場的存在進一步鞏固了該地區的領先地位。此外,消費者對售後配件、DIY維修和創新線上解決方案日益成長的興趣也推動了市場的穩定擴張。這些因素共同作用,使北美成為全球線上汽車配件市場中規模最大、最具影響力的地區。
預計亞太地區在預測期內將實現最高的複合年成長率,這主要得益於汽車保有量的快速成長和數位化連接的日益普及。中國、印度和東南亞國家等正在推動汽車零件及配件的需求。網路存取的普及、智慧型手機的廣泛應用以及數位支付系統的改進,使得消費者能夠更方便地在線上購買零件。售後市場零件的流行、DIY維修保養的趨勢以及政府對汽車基礎設施的支持,進一步推動了市場成長。這些因素共同作用,使亞太地區成為汽車零件電子商務蓬勃發展的熱點地區,並使其成為全球線上汽車零件產業成長最快的市場。
According to Stratistics MRC, the Global Ecommerce Automotive Parts Market is accounted for $83.98 billion in 2025 and is expected to reach $237.35 billion by 2032 growing at a CAGR of 16.0% during the forecast period. The online automotive parts industry has witnessed significant expansion recently, fueled by the convenience of digital shopping and changing consumer behavior. Vehicle owners increasingly prefer buying car components, accessories, and maintenance supplies via ecommerce platforms instead of physical stores. Features such as comprehensive product descriptions, competitive prices, and home delivery have enhanced the appeal of online channels. Moreover, the emergence of niche marketplaces, mobile applications, and intuitive websites has accelerated growth. Rising interest in aftermarket parts and do-it-yourself repairs is further supporting this trend, positioning ecommerce as a key driver in the automotive parts market, with continued adoption expected to shape the future of automotive retail globally.
According to the Auto Care Association and AASA (Automotive Aftermarket Suppliers Association), data shows that U.S. aftermarket e-commerce sales surpassed $18 billion in 2021, driven by digitization, omnichannel retailing, and expanded delivery options.
Growing online shopping adoption
Rising acceptance of online shopping is significantly propelling the growth of the ecommerce automotive parts market. With broader internet access and widespread smartphone usage, consumers are increasingly purchasing vehicle components through digital channels. Online platforms provide an extensive selection of parts, from common replacements to niche accessories, eliminating the need to visit physical stores. Buyers are drawn by the ability to compare prices, read detailed reviews, and explore multiple options conveniently. This momentum is supported by focused online marketing campaigns, social media interaction, and secure, hassle-free payment methods, collectively improving the digital purchasing experience and encouraging more vehicle owners globally to embrace ecommerce for their automotive needs.
High shipping costs
Elevated shipping expenses significantly limit the growth of the ecommerce automotive parts market. Many car components are large, heavy, or delicate, which raises transportation and handling costs. Faster shipping options or cross-border deliveries increase the final price, potentially deterring buyers. In regions with limited infrastructure, delivery delays and extra fees can discourage online purchases. Additionally, returning or replacing automotive parts can be costly due to their size and fragility, reducing the appeal of ecommerce. High logistics costs make online platforms less competitive compared to local stores, causing hesitation among vehicle owners. Consequently, shipping expenses remain a major barrier to wider adoption of digital automotive parts sales.
Growing demand for aftermarket products
The increasing popularity of aftermarket automotive components provides significant opportunities for the ecommerce automotive parts market. Consumers are actively seeking cost-effective alternatives to OEM parts, including performance enhancements, replacement components, and personalized accessories. Digital platforms can cater to this demand by offering comprehensive catalogs, detailed product specifications, customer reviews, and installation guidance, enabling informed purchasing decisions. The trend toward DIY maintenance and vehicle customization further amplifies this potential. By tapping into the growing aftermarket segment, ecommerce retailers can attract new customers, encourage repeat purchases, and diversify revenue channels. This trend supports long-term expansion and positions online automotive parts platforms as a preferred choice in the global market.
Shifts in consumer preferences
Evolving consumer preferences present a significant challenge for the ecommerce automotive parts market. Modern vehicle owners demand customized products, faster delivery, and better post-sale support. Failure to address these changing expectations can reduce satisfaction, decrease loyalty, and result in lost customers. Emerging trends, including subscription-based models, electric vehicles, and environmentally friendly parts, require online platforms to rapidly adapt their offerings and operations. Companies that are slow to respond risk losing competitive advantage. To mitigate this threat, ecommerce businesses must continuously monitor consumer behavior, invest in innovative solutions, and provide flexible, responsive services. Adapting to evolving preferences is crucial for maintaining growth and market relevance.
The COVID-19 outbreak had a profound effect on the ecommerce automotive parts sector. Lockdowns and restrictions on movement prompted consumers to rely more on online channels for vehicle repairs and maintenance, driving growth in digital sales. At the same time, disruptions in manufacturing, logistics, and global supply chains led to delays in part availability and delivery. Demand surged for essential replacement components and DIY repair products, whereas luxury and non-essential automotive items saw slower transactions. Ecommerce platforms were required to quickly adapt by ensuring safe, timely delivery, flexible returns, and enhanced customer service. Consequently, the pandemic accelerated online adoption while highlighting operational vulnerabilities in the automotive parts market.
The engine components segment is expected to be the largest during the forecast period
The engine components segment is expected to account for the largest market share during the forecast period due to the steady need for replacements and routine maintenance. Parts such as pistons, crankshafts, filters, and gaskets are crucial for vehicle performance and durability, ensuring constant demand. Digital platforms provide an extensive selection, accurate product details, and convenience, prompting consumers to prefer online purchases over in-store options. The importance and technical complexity of engine parts drive buyers toward reputable ecommerce sellers offering genuine products, warranties, and dependable delivery. These factors collectively reinforce the leading position of the engine components segment, making it the most significant contributor to the growth and revenue of the online automotive parts market.
The electric vehicles segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Electric Vehicles segment is predicted to witness the highest growth rate. Rapid EV adoption worldwide drives demand for specialized components, including batteries, inverters, controllers, and regenerative braking systems, which are increasingly sourced through online platforms. Ecommerce channels provide convenience, accurate specifications, and trustworthy delivery for these critical parts, catering to both consumers and service providers. Government incentives, environmental policies, and the shift toward sustainable transportation further boost interest in EV components. The unique requirements of electric vehicles, combined with the growing digital adoption for sourcing parts, position this segment as the most rapidly expanding category in the online automotive parts market.
During the forecast period, the North America region is expected to hold the largest market share, owing to high vehicle ownership, robust digital infrastructure, and extensive internet and mobile penetration. Consumers increasingly turn to online channels for automotive parts due to convenience, competitive pricing, and comprehensive product information. Efficient logistics and delivery networks ensure fast, reliable shipments and simple returns, enhancing customer satisfaction. The presence of leading ecommerce platforms, manufacturers, and niche marketplaces further strengthens the region's position. Additionally, growing interest in aftermarket components, DIY repairs, and innovative online solutions drives steady market expansion. Collectively, these factors establish North America as the largest and most influential region in the global online automotive parts market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to surging vehicle ownership and expanding digital connectivity. Countries like China, India, and Southeast Asian nations are seeing growing demand for automotive replacement parts and accessories. Rising internet access, widespread smartphone use, and improved digital payment systems enable consumers to purchase components online with ease. The popularity of aftermarket parts, DIY maintenance trends, and government support for automotive infrastructure further fuel growth. These factors collectively make the region a hotbed for ecommerce expansion in automotive parts, establishing Asia-Pacific as the fastest-growing market segment in the global online automotive parts industry.
Key players in the market
Some of the key players in Ecommerce Automotive Parts Market include Amazon.com Inc., eBay Inc., AutoZone Inc., Advance Auto Parts Inc., O'Reilly Auto Parts, Alibaba Group Holding Limited, RockAuto LLC, CARiD.com, Tire Rack.com Inc., U.S. Auto Parts Network Inc., NAPA Auto Parts, Genuine Parts Company, CarParts.com Inc., Pep Boys and LKQ Corporation.
In May 2025, Amazon.com Inc. has a multiyear agreement with FedEx Corp. to deliver large packages for the online retailer, renewing a relationship between the two companies that ended in 2019. The deal follows plans announced in January by United Parcel Service Inc. to reduce by half the number of packages it delivers for Amazon by the end of 2026.
In February 2025, LKQ Corp. announced a cooperation agreement with Ancora Catalyst Institutional, LP, and Engine Capital, LP, which includes the appointment of two new independent directors to the LKQ Board of Directors. The agreement is for LKQ to add two new directors and form a Finance Committee of its board in exchange for Ancora and Engine Capital, both hedge fund companies, to abide by certain customary standstill restrictions, voting committements and other provisions.
In January 2025, eBay Inc. announced that it has signed a definitive agreement to acquire Caramel, an end-to-end online automotive transaction solution provider. Caramel's innovative technology platform provides a secure and seamless digital transaction experience that handles all of the complexities of a vehicle sale, including paperwork, ownership transfer, financing, transportation and more, whether transacting on Caramel's site or app, through an independent dealer, or via Caramel's multiple marketplace and auction partners.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.