![]() |
市場調查報告書
商品編碼
1904590
腸道健康和益生菌食品市場預測至2032年:按產品類型、益生菌菌株、劑型、分銷管道、最終用戶和地區分類的全球分析Gut Health & Probiotic Foods Market Forecasts to 2032 - Global Analysis By Product Type, Probiotic Strain, Form, Distribution Channel, End User and By Geography |
||||||
根據 Stratistics MRC 的一項研究,預計到 2025 年,全球腸道健康和益生菌食品市場價值將達到 803.9 億美元,到 2032 年將達到 1,308 億美元,在預測期內的複合年成長率為 7.2%。
腸道健康和益生菌食品是一種旨在透過維持腸道微生物的健康平衡來改善消化器官系統的膳食補充劑。這些產品富含活性有益菌、膳食纖維和功能性成分,能夠滋養腸道生態系。持續食用有助於改善消化、增強免疫反應、有效吸收營養並預防胃腸道不適。透過支持微生物多樣性和腸道健康,這些食品在促進長期健康和預防消化系統疾病方面發揮重要作用。
消化系統疾病呈上升趨勢
消費者越來越意識到腸道菌叢在整體健康中的作用,這推動了富含益生菌的機能性食品的普及。診斷工具的進步正在識別更多消化失衡的人群,進一步擴大了消費群。人口老化和久坐的生活方式也導致全球消化系統併發症率的上升。醫學專家建議將富含益生菌的飲食作為預防和治療措施。人們對整體健康和自然療法的日益關注,進一步凸顯了腸道健康解決方案的重要性。因此,益生菌食品正逐漸成為主流,既作為膳食補充劑,也作為日常消費品。
研發和生產高成本
為了確保產品質量,製造商必須投資先進的發酵技術和可控的生產環境。此外,由於益生菌食品必須符合多個地區的嚴格安全和標籤標準,因此合規性也會帶來額外的成本。小規模公司往往由於缺乏專業設備和技術而難以參與競爭。高昂的生產成本導致產品定價偏高,這可能會限制價格敏感型消費者的購買力。如何在擴大生產規模的同時保持活性菌群的存活率,仍然是一項技術挑戰。
個人化營養與人工智慧
人工智慧驅動的平台能夠根據個人的微生物組特徵提供個人化的飲食建議。消費者越來越傾向於尋求能夠解決特定消化器官系統問題和實現特定健康目標的客製化解決方案。數據分析技術和穿戴式健康設備的進步使得將益生菌融入個人化飲食計劃成為可能。企業正在利用機器學習來預測消費者偏好並最佳化產品開發。這種技術與營養的融合正在推動消費者參與度和忠誠度的提升。隨著個人化成為現代健康理念的標誌,益生菌食品有望從中受益匪淺。
與製藥解決方案的競爭
與飲食療法相比,處方藥通常能更快緩解症狀。針對微生物組的藥物開發平臺不斷擴展,對益生菌食品的廣泛普及構成了直接挑戰。消費者可能認為,如果藥物有實驗室檢測支持或由醫生推薦,則更值得信賴。醫療保險對醫療程序的涵蓋進一步增強了藥物相對於食品類替代品的優勢。益生菌生產商必須透過強調預防保健和長期益處來使產品脫穎而出。
疫情改變了消費者的關注重點,免疫力和腸道健康比以往任何時候都更加受到重視。封鎖導致的供應鏈中斷使得多個地區的益生菌產品供不應求。然而,健康意識的提高也帶動了對增強抵抗力和促進健康的機能性食品的需求。在出行限制期間,線上零售通路對於維持產品供應至關重要。製造商加快了數位化行銷宣傳活動,以教育消費者了解腸道健康與免疫力之間的關聯。監管機構也推出了臨時性的彈性措施,以確保消費者能夠持續獲得必需的益生菌補充劑。疫情後,益生菌食品公司的策略重點是增強市場韌性、拓展電子商務以及實現採購多元化。
預計在預測期內,乳酸菌細分市場將佔據最大的市場佔有率。
由於乳酸菌在乳製品、飲料和膳食補充劑等領域的廣泛應用,預計在預測期內,乳酸菌細分市場將佔據最大的市場佔有率。大量文獻證實,乳酸菌菌株能夠改善消化功能並增強免疫功能。其穩定性以及與各種食品基質的相容性使其用途廣泛。消費者透過優格等傳統產品熟悉乳酸菌,增強了消費者對其的信任和接受度。持續的研究不斷證實乳酸菌在治療胃腸道疾病和促進整體健康方面的有效性。製造商正在投資開發膠囊、粉末和強化零食等創新產品形式。
預計在預測期內,線上零售/電子商務領域的複合年成長率將最高。
預計在預測期內,線上零售/電子商務領域將保持最高的成長率。電子商務平台為消費者提供了便利的管道,讓他們能夠購買到種類繁多的益生菌產品。數位化管道支援個人化推薦和訂閱模式,從而提高了客戶維繫。疫情加速了消費者向網路購物的轉變,並帶來了持久的行為改變。企業正利用社群媒體和網紅行銷來提升品牌知名度和信譽度。提供透明化服務和客製化產品組合的直接面對消費者(D2C)品牌正在崛起。隨著數位生態系統的擴展,線上零售預計仍將是益生菌食品領域最具活力的驅動力。
預計亞太地區將在預測期內佔據最大的市場佔有率。中國、印度和日本等國家擁有悠久的發酵食品傳統,有助於益生菌在當地文化中被廣泛接受。可支配收入的成長和都市化正在推動該地區對機能性食品的需求。各國政府正大力進行健康宣傳宣傳活動,並專注於營養和預防性醫療保健。當地製造商正在擴大產能以滿足不斷成長的國內需求。與全球企業的策略合作正在加速技術轉移和創新。
預計中東和非洲地區在預測期內將實現最高的複合年成長率。人們對文明病的日益關注推動了功能性營養的發展。西式飲食習慣在都市區日益盛行,進而催生了益生菌強化產品的需求。本地產能有限導致進口增加,國際品牌也隨之滲透。各國政府增加對醫療基礎設施和健康促進措施的投資,間接促進了益生菌的廣泛應用。線上零售平台的快速擴張,提高了服務不足市場的可近性。
According to Stratistics MRC, the Global Gut Health & Probiotic Foods Market is accounted for $80.39 billion in 2025 and is expected to reach $130.80 billion by 2032 growing at a CAGR of 7.2% during the forecast period. Gut Health & Probiotic Foods are nutrition-based products designed to enhance digestive system functionality by maintaining a healthy balance of intestinal microbes. They are enriched with live beneficial bacteria, supportive fibers, and functional ingredients that nourish the gut ecosystem. Consistent intake aids in better digestion, improved immune response, efficient nutrient uptake, and protection against gastrointestinal imbalances. By supporting microbial diversity and gut integrity, these foods play a vital role in promoting long-term health and preventing digestive-related ailments.
Increasing prevalence of GI disorders
Consumers are increasingly aware of the role gut microbiota plays in overall health, driving adoption of functional foods enriched with probiotics. As diagnostic tools improve, more individuals are being identified with digestive imbalances, further expanding the consumer base. Aging populations and sedentary lifestyles are also contributing to higher rates of GI complications worldwide. Probiotic-rich diets are being promoted by healthcare professionals as preventive and therapeutic measures. The growing emphasis on holistic wellness and natural remedies is reinforcing the importance of gut health solutions. Consequently, probiotic foods are becoming mainstream as both dietary supplements and everyday consumables.
High Costs of R&D and production
Manufacturers must invest in advanced fermentation technologies and controlled environments to maintain product quality. Regulatory compliance adds further expense, as probiotic foods must meet stringent safety and labeling standards across multiple regions. Smaller firms often struggle to compete due to limited access to specialized equipment and expertise. High production costs can lead to premium pricing, restricting accessibility for price-sensitive consumers. Scaling up production while maintaining live culture viability remains a technical challenge.
Personalized nutrition & AI
AI-driven platforms are enabling tailored dietary recommendations based on individual microbiome profiles. Consumers are increasingly seeking customized solutions that address specific digestive issues or wellness goals. Advances in data analytics and wearable health devices are supporting the integration of probiotics into personalized diet plans. Companies are leveraging machine learning to predict consumer preferences and optimize product development. This convergence of technology and nutrition is fostering greater consumer engagement and loyalty. As personalization becomes a hallmark of modern wellness, probiotic foods are positioned to benefit significantly.
Competition from pharmaceutical solutions
Prescription medications often provide faster symptom relief compared to dietary interventions. The growing pipeline of microbiome-targeted drugs poses a direct challenge to probiotic food adoption. Consumers may perceive pharmaceuticals as more reliable due to clinical trial backing and physician endorsements. Insurance coverage for medical treatments further tilts the balance against food-based alternatives. Probiotic manufacturers must differentiate their offerings by emphasizing preventive health and long-term benefits.
The pandemic reshaped consumer priorities, with immunity and gut health gaining unprecedented attention. Lockdowns disrupted supply chains, leading to shortages of probiotic products in several regions. However, heightened health awareness boosted demand for functional foods that support resilience and recovery. Online retail channels became critical in maintaining product availability during restricted physical movement. Manufacturers accelerated digital marketing campaigns to educate consumers about the link between gut health and immunity. Regulatory agencies introduced temporary flexibilities to ensure continued access to essential probiotic supplements. Post-pandemic strategies now emphasize resilience, e-commerce expansion, and diversified sourcing for probiotic food companies.
The lactobacillus segment is expected to be the largest during the forecast period
The lactobacillus segment is expected to account for the largest market share during the forecast period, due to its widespread application in dairy, beverages, and supplements. Lactobacillus strains are well-documented for improving digestion and enhancing immune function. Their stability and compatibility with multiple food matrices make them highly versatile. Consumers are familiar with lactobacillus through traditional products like yogurt, which reinforces trust and adoption. Ongoing research continues to validate their efficacy in managing GI disorders and promoting overall wellness. Manufacturers are investing in innovative delivery formats such as capsules, powders, and fortified snacks.
The online retail/E-commerce segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail/E-commerce segment is predicted to witness the highest growth rate. E-commerce platforms provide consumers with convenient access to a wide range of probiotic products. Digital channels enable personalized recommendations and subscription models, enhancing customer retention. The pandemic accelerated the shift toward online shopping, creating lasting behavioral changes. Companies are leveraging social media and influencer marketing to boost visibility and trust. Direct-to-consumer brands are thriving by offering transparency and tailored product bundles. As digital ecosystems expand, online retail will remain the most dynamic growth driver for probiotic foods.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. Countries like China, India, and Japan have strong traditions of fermented foods, supporting cultural acceptance of probiotics. Rising disposable incomes and urbanization are increasing demand for functional foods in the region. Governments are promoting health awareness campaigns that emphasize nutrition and preventive care. Local manufacturers are expanding production capacity to meet growing domestic demand. Strategic partnerships with global players are accelerating technology transfer and innovation.
Over the forecast period, the Middle East & Africa region is anticipated to exhibit the highest CAGR. Rising awareness of lifestyle-related diseases is driving interest in functional nutrition. Urban populations are increasingly adopting Western dietary habits, creating demand for probiotic-enriched products. Limited local production capacity is encouraging imports and international brand penetration. Governments are investing in healthcare infrastructure and wellness initiatives, indirectly supporting probiotic adoption. Online retail platforms are expanding rapidly, improving accessibility in underserved markets.
Key players in the market
Some of the key players in Gut Health & Probiotic Foods Market include Nestle S.A., Valio Ltd., Danone S.A., Probi AB, Yakult Honsha Co., Ltd., Sanofi S.A., Chr. Hansen Holding A/S, Amway Corporation, DuPont de Nemours, Inc., Kerry Group plc, PepsiCo, Inc., BioGaia AB, General Mills, Inc., Lallemand Inc., and Arla Foods.
In September 2025, DuPont has signed an agreement to acquire Sinochem (Ningbo) RO Memtech Co., Ltd. to expand its reverse osmosis (RO) manufacturing footprint into China and the Asia Pacific region. With advanced membrane and fabrication production technologies, the acquisition increases DuPont's capacity to meet the growing demand in the region for FilmTec(TM) elements for industrial water purification and reuse.
In September 2025, Danone announced the inauguration of its OneBiome Laboratory in Paris-Saclay, marking a major milestone in its commitment to science-based innovation and leadership in gut health research. The Danone OneBiome Lab will serve as a global hub for microbiome science, nutrition, and digital health, reinforcing Danone's pioneering role in shaping the future of food and health.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.