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市場調查報告書
商品編碼
1904580
潔淨標示和天然食品市場預測至2032年:按產品、成分、來源、分銷管道、應用和地區分類的全球分析Clean-Label & Natural Ingredients Foods Market Forecasts to 2032 - Global Analysis By Product, Ingredient, Source, Distribution Channel, Application and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球潔淨標示和天然成分食品市場價值將達到 2038.7 億美元,到 2032 年將達到 4023.6 億美元,在預測期內的複合年成長率為 10.2%。
潔淨標示和天然成分食品是指採用簡單、常見的原料,經過最少加工,幾乎不含或完全不含人工化學物質或合成添加劑的食品。它們注重清晰誠實的標籤和成分透明度,幫助消費者做出明智的飲食選擇。天然成分通常源自天然,並經過精心加工以保留其原始特性。隨著越來越多的消費者尋求健康、透明且以負責任的方式生產的食品,以促進健康和永續性,清潔標籤和天然成分食品越來越受歡迎。
消費者對透明度的需求
消費者は原料表示を厳しくチェックし、原料調達,加工方法,栄養価に関する明確な情報を求める傾向が強まっています。健康意識の高まりと人工添加物への懸念が、ブランドにシンプルで分かりやすい配合の採用を促しています。企業は天然由来の原料、永續性への取り組み、倫理的なサプライチェーンを強調することで対応しています。デジタルプラットフォームやスマート包装により、製品情報のリアルタイムアクセスが可能となり、消費者の信頼強化につながっています。この変化は、購入判断において信頼性と健康を重視する若年層で特に顕著です。透明性が競争上の差別化要因となる中、潔淨標示食品は先進国市場と新興国市場の両方で勢いを増しています。
功能性和穩定性限制
與合成添加劑相比,天然成分通常缺乏保存期限、質地和一致性。製造商在儲存、運輸和環境變化過程中維持產品品質面臨許多挑戰。配方調整會增加成本,並使生產流程更加複雜,尤其是在大規模生產的情況下。中小企業取得先進保鮮技術的機會有限,這削弱了它們的競爭力。消費者對口味和便利性的需求進一步加劇了天然成分特性與功能之間平衡的困難。這些限制因素持續阻礙天然成分的廣泛應用,因此食品科學和加工技術亟需不斷創新。
植物來源和替代蛋白
人們對永續性、動物福利和氣候變遷的日益關注,推動了對富含蛋白質的替代品的需求。發酵技術、細胞農業和新型植物成分的進步,正在拓展產品的多樣性。消費者欣然接受這些創新,認為它們更健康、更環保。 「潔淨標示」的定位正在建立信譽,因為植物來源產品天然契合透明度和健康意識的價值觀。零售商和餐飲服務業正在迅速擴展產品供應,以滿足不斷成長的需求。這一趨勢正為包裝、風味增強和營養強化的創新鋪路。
嚴格的食品安全標準
為了保護消費者,監管機構制定了嚴格的測試和文件要求。遵守歐洲食品安全局 (EFSA) 和美國食品藥物管理局 (FDA) 等國際標準可能會延長核准流程。由於天然成分來源各異,它們通常比合成替代品受到更嚴格的審查,而小規模生產商難以承擔認證費用和監管方面的專業知識。核准延誤會阻礙創新和市場准入,從而削弱競爭。
疫情封鎖擾亂了供應鏈,導致關鍵天然成分短缺。然而,日益增強的健康意識促使人們對增強免疫力和加工最少的產品產生了更大的興趣。數位化平台在提高透明度方面發揮了重要作用,品牌也更加強調可追溯性和符合道德規範的採購。製造商採取了應對策略,例如供應商多元化和投資本地生產。監管機構推出了靈活的措施,以在疫情期間維持穩定的食品供應。疫情後,市場越來越關注產品的韌性、永續性和消費者對天然成分配方產品的信任。
預計在預測期內,飲料細分市場將佔據最大的市場佔有率。
預計在預測期內,飲料品類將佔據最大的市佔率。成長主要得益於消費者對天然果汁、植物性飲料和機能飲料的需求不斷成長。消費者正逐漸從含糖碳酸飲料轉向更健康、更透明的替代品。口味、天然甜味劑和強化技術的創新正在擴大產品的吸引力。飲料生產商正利用潔淨標示標籤在競爭激烈的市場中脫穎而出。即飲型飲料的便利性也進一步推動了消費者在快節奏生活方式下的消費。
預計在預測期內,營養保健品和機能性食品領域將實現最高的複合年成長率。
予測期間において、栄養補助食品,機能性食品セグメントは最も高い成長率を示すと予測されます。免疫力、腸内環境、個別化栄養への関心の高まりが需要を牽引しています。潔淨標示のポジショニングは、サプリメントや強化食品に対する消費者の信頼を高めています。天然バイオアクティブ成分、プロバイオティクス、植物性原料の進歩により製品多様性が拡大しています。特に健康志向の消費者層において、eコマースプラットフォームがアクセシビリティを加速させています。機能性食品は日常の食事にますます組み込まれ、栄養と利便性のギャップを埋めています。
予測期間中、欧州は最大の市場シェアを維持すると見込まれます。これは、強力な法規結構と消費者の意識の高さが、自然で透明性の高い製品への需要を支えているためです。ドイツ、フランス、英國などの国々は、厳格な表示規制を通じて導入をリードしています。小売業者は、永續性とウェルネスの動向に沿うため、潔淨標示製品の品揃えを優先しています。有機エコフレンドリー食品生産を促進する政府の取り組みが、さらなる成長を支えています。同地域の成熟した食品産業インフラは、迅速な再配合とイノベーションを可能にしています。
預計北美地區在預測期內將實現最高的複合年成長率。美國和加拿大正在引領植物來源、機能性食品和透明食品領域的創新。強大的研發投入正在推動新型天然成分的快速商業化。監管機構正在簡化標籤標準,以促進其更快被採納。零售商和食品服務連鎖店正在擴大其潔淨標示產品的供應,以滿足不斷變化的消費者偏好。數位化互動和個人化營養平台正在增強透明度和信任度。
According to Stratistics MRC, the Global Clean-Label & Natural Ingredients Foods Market is accounted for $203.87 billion in 2025 and is expected to reach $402.36 billion by 2032 growing at a CAGR of 10.2% during the forecast period. Clean-label and natural ingredient foods are food products made using straightforward, familiar components and limited processing, with little to no use of artificial chemicals or synthetic additives. They focus on clear, honest labeling and ingredient transparency, allowing consumers to make informed dietary choices. Natural ingredients usually come from natural sources and are processed carefully to retain their original qualities. This category has gained popularity as consumers increasingly seek wholesome, transparent, and responsibly produced foods that support health and sustainability.
Consumer demand for transparency
Shoppers are increasingly scrutinizing ingredient lists, demanding clarity on sourcing, processing, and nutritional value. Rising health awareness and concerns about artificial additives are pushing brands to adopt simpler, more recognizable formulations. Companies are responding by highlighting natural origins, sustainability credentials, and ethical supply chains. Digital platforms and smart packaging are enabling real-time access to product information, reinforcing consumer trust. This shift is particularly strong among younger demographics, who prioritize authenticity and wellness in their purchasing decisions. As transparency becomes a competitive differentiator, clean-label foods are gaining traction across both developed and emerging markets.
Functional & stability limitations
Natural ingredients often lack the shelf-life, texture, and consistency provided by synthetic additives. Manufacturers face difficulties in maintaining product quality during storage, transport, and varying environmental conditions. Reformulation efforts can increase costs and complicate production processes, especially for large-scale operations. Smaller firms struggle with limited access to advanced preservation technologies, slowing their ability to compete. Consumer expectations for taste and convenience further complicate the balance between natural integrity and functional performance. These limitations continue to hinder broader adoption, requiring ongoing innovation in food science and processing.
Plant-based & alternative proteins
Growing concerns about sustainability, animal welfare, and climate change are accelerating demand for protein-rich alternatives. Advances in fermentation, cellular agriculture, and novel plant sources are expanding product diversity. Consumers are embracing these innovations as healthier and more environmentally friendly options. Clean-label positioning enhances credibility, as plant-based products align naturally with transparency and wellness values. Retailers and foodservice providers are rapidly expanding offerings to meet rising demand. This trend is opening new avenues for innovation in packaging, flavor enhancement, and nutritional fortification.
Strict food safety standards
Authorities impose rigorous testing and documentation requirements to ensure consumer protection. Compliance with international standards such as EFSA and FDA guidelines can prolong approval timelines. Natural ingredients, due to variability in sourcing, often face additional scrutiny compared to synthetic alternatives. Smaller producers struggle with the costs of certification and regulatory expertise. Delays in approvals can slow innovation and market entry, reducing competitiveness.
Lockdowns disrupted supply chains, creating shortages in key natural ingredients. However, heightened health awareness boosted interest in immunity-supporting and minimally processed products. Digital platforms became vital for transparency, with brands emphasizing traceability and ethical sourcing. Manufacturers adopted resilient strategies, diversifying suppliers and investing in local production. Regulatory agencies introduced flexible measures to maintain food availability during disruptions. Post-pandemic, the market is increasingly focused on resilience, sustainability, and consumer trust in natural formulations.
The beverages segment is expected to be the largest during the forecast period
The beverages segment is expected to account for the largest market share during the forecast period. Rising demand for natural juices, plant-based drinks, and functional beverages is driving growth. Consumers are shifting away from sugary sodas toward healthier, transparent alternatives. Innovations in flavoring, natural sweeteners, and fortification are expanding product appeal. Beverage companies are leveraging clean-label claims to differentiate in highly competitive markets. The convenience of ready-to-drink formats further supports adoption among busy lifestyles.
The nutritional supplements & functional foods segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the nutritional supplements & functional foods segment is predicted to witness the highest growth rate. Rising interest in immunity, gut health, and personalized nutrition is fueling demand. Clean-label positioning enhances consumer confidence in supplements and fortified foods. Advances in natural bioactives, probiotics, and botanicals are expanding product diversity. E-commerce platforms are accelerating accessibility, particularly among health-conscious consumers. Functional foods are increasingly integrated into daily diets, bridging the gap between nutrition and convenience.
During the forecast period, the Europe region is expected to hold the largest market share, due to strong regulatory frameworks and consumer awareness underpin demand for natural and transparent products. Countries like Germany, France, and the UK are leading adoption through strict labeling laws. Retailers are prioritizing clean-label assortments to align with sustainability and wellness trends. Government initiatives promoting organic and eco-friendly food production further support growth. The region's mature food industry infrastructure enables rapid reformulation and innovation.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR. The U.S. and Canada are driving innovation in plant-based, functional, and transparent food categories. Strong R&D investment supports rapid commercialization of novel natural ingredients. Regulatory bodies are streamlining labeling standards, encouraging faster adoption. Retailers and foodservice chains are expanding clean-label offerings to meet evolving consumer preferences. Digital engagement and personalized nutrition platforms are reinforcing transparency and trust.
Key players in the market
Some of the key players in Clean-Label & Natural Ingredients Foods Market include Cargill, Inc, Puratos Group, Archer Daniels Midland Company, Ajinomoto Co., Inc., Ingredion Incorporated, Givaudan SA, Tate & Lyle PLC, Chr. Hansen Holding A/S, Kerry Group PLC, Symrise AG, DSM-Firmenich, Corbion N.V., International Flavors & Fragrances Inc. (IFF), Sensient Technologies Corporation, and BASF SE.
In October 2025, Mars and Cargill, announced they are spurring the development of more than 224MWac* of new renewable energy capacity through five virtual power purchase agreements (PPAs) in Poland. The PPAs were signed with GoldenPeaks Capital, one of Europe's fastest-growing independent producers of renewable energy.
In March 2025, ADM and Mitsubishi Corporation announced that both companies have signed a non-binding memorandum of understanding to form a strategic alliance to explore potential areas of future collaboration across the agriculture value chain.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.