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市場調查報告書
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1822512

2032年潔淨標示食品市場預測：按類型、成分、分銷管道和地區進行的全球分析

Clean Label Food Products Market Forecasts to 2032 - Global Analysis By Type, Ingredient, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球潔淨標示食品市場預計在 2025 年達到 568 億美元，到 2032 年將達到 900.4 億美元，預測期內的複合年成長率為 6.8%。

潔淨標示食品市場涵蓋使用極少量天然成分且不含人工添加劑、防腐劑和色素的食品。日益成長的健康意識、對透明度的需求以及清潔飲食趨勢推動了該市場的成長。產品通常強調有機、非基因改造和無過敏原的特性，以迎合注重健康的消費者。該市場中的公司專注於原料採購、產品創新和品牌推廣。零售商和餐飲服務公司則利用消費者對透明度和健康的偏好。該市場的目標客戶是注重健康的個人，他們尋求營養、高品質和值得信賴的食品選擇，同時提倡永續和負責任的生產實踐。

根據國際食品資訊委員會 (IFIC) 的調查，63% 的美國消費者表示他們正在努力避免使用人工成分，而「不含防腐劑」和「天然」等潔淨標示聲明會強烈影響他們的購買決定。

消費者對透明度的需求不斷增加

消費者越來越重視產品標示的透明度，要求清楚提供成分、來源和生產流程資訊。這種轉變迫使企業採取透明的做法，以培養消費者的信任和忠誠。因此，企業正在投資清晰的傳播策略和認證，以滿足這些期望。這一趨勢不僅提升了品牌信譽，也符合消費者對道德和永續實踐日益成長的需求。因此，秉持透明度的企業在競爭激烈的市場中佔有更有利的地位。

重新配方的挑戰

為了滿足新的健康標準和消費者偏好，重新配製產品的過程面臨巨大的挑戰。負責人必須確保新成分能夠維持產品的口味、質地和保存期限。此外，重新配製可能會增加生產成本並擾亂供應鏈。這些挑戰需要精心規劃和測試，以確保最終產品既符合監管標準，也符合消費者的期望。如果這些問題無法解決，可能會導致產品召回，並損害品牌聲譽。

新的自然保存技術

天然保鮮技術的進步為企業提供了在不影響產品品質的情況下延長保存期限的機會。隨著消費者對更清潔標籤的需求，植物來源防腐劑和生物活性化合物等創新技術正日益受到歡迎。採用這些技術可以減少對合成添加劑的依賴，順應日益成長的天然和有機產品趨勢。透過採用這些方法，企業可以滿足消費者的偏好，並在市場中脫穎而出。這種轉變不僅滿足了消費者的需求，也支持了永續性計畫。

反對「漂綠」並加強標籤檢視監管

隨著消費者的辨識力日益增強，「漂綠」案例——也就是對環境效益的誤導性宣傳——正受到越來越嚴格的審查。監管機構正在加強對標籤和行銷的標準，要求企業提供確鑿的證據來證明其宣傳。不遵守規定可能會導致法律訴訟並失去消費者的信任。因此，企業必須確保其永續性聲明準確且檢驗，以避免聲譽受損和法律挑戰。這一趨勢凸顯了透明度和課責在行銷實踐中的重要性。

COVID-19的影響：

新冠疫情大大擾亂了傳統的訓練方式，加速了線上平台在軟性技能培養上的應用。遠距辦公和保持社交距離的措施凸顯了有效的虛擬溝通、適應能力和情緒智商的重要性。因此，企業紛紛投資數位化培訓解決方案，幫助員工在虛擬環境中掌握必要的人際溝通技能。這種轉變不僅確保了員工發展的連續性，也凸顯了軟性技能在挑戰時期維持生產力和士氣的重要性。

烘焙和糖果甜點行業預計將成為預測期內最大的行業

烘焙和糖果甜點行業預計將在軟性技能線上開發市場佔據主導地位，因為該行業重視客戶服務、創造力和團隊合作。該行業的員工需要具備強大的溝通能力，以便與客戶和同事進行有效互動。此外，對創新和適應能力的需求也推動了對提升解決問題能力和領導能力的培訓計畫的需求。隨著消費者偏好的演變，該領域的公司意識到投資軟性技能培訓對於保持競爭力和確保高品質服務的重要性。

預測期內，線上零售領域預計將以最高複合年成長率成長

線上零售業正在快速成長，對軟性技能培訓的需求也隨之增加，以提升客戶服務和銷售效率。隨著電商平台的擴張，員工需要培養虛擬溝通、衝突解決和情緒智商等技能，以便有效地與客戶互動。線上零售的動態特性要求員工能夠快速適應不斷變化的消費行為和技術進步。投資軟性技能開發，使公司能夠在競爭激烈的線上市場中提供卓越的客戶體驗，培養客戶忠誠度並推動業務成長。

佔比最大的地區：

歐洲注重員工發展和組織成長，預計在預測期內將佔據最大的市場佔有率。德國和英國等國家已經建立了健全的職業培訓和持續專業發展框架。該地區的金融、醫療保健和科技等各行各業都認知到軟性技能在提高生產力和促進創新方面的價值。此外，政府的支持政策和資助計畫也促進了歐洲線上培訓計畫的蓬勃發展。

複合年成長率最高的地區：

受快速經濟成長和中階蓬勃發展的推動，亞太地區預計將在預測期內實現最高的複合年成長率。印度和中國等國家正大力投資教育和人力資源開發，以滿足全球化經濟的需求。數位平台和行動學習解決方案的興起使得即使在偏遠地區也能更容易獲得軟性技能培訓。隨著該地區企業意識到軟性技能在推動創新和客戶滿意度方面的重要性，對線上培訓課程的需求預計將激增。

免費客製化服務：

此報告的訂閱者可以使用以下免費自訂選項之一：

  • 公司簡介
    • 對最多三家其他市場公司進行全面分析
    • 主要企業的SWOT分析（最多3家公司）
  • 區域細分
    • 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球潔淨標示食品市場（按類型）

  • 烘焙和糖果甜點
  • 乳製品和冷凍甜點
  • 飲料
  • 肉類和家禽
  • 其他類型

6. 全球潔淨標示食品市場（依成分）

  • 自然色
  • 天然香味
  • 澱粉和甜味劑
  • 防腐劑
  • 其他成分

7. 全球潔淨標示食品市場（依分銷管道）

  • 超級市場和大賣場
  • 便利商店
  • 網路零售
  • 專賣店
  • 其他分銷管道

8. 全球潔淨標示食品市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第9章：主要進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第10章：企業概況

  • Cargill, Incorporated
  • Archer Daniels Midland Company
  • Koninklijke DSM NV
  • International Flavors & Fragrances Inc.
  • Kerry Group plc
  • BASF SE
  • Ingredion Incorporated
  • Sensient Technologies Corporation
  • Corbion NV
  • Symrise AG
  • Tate & Lyle PLC
  • Givaudan SA
  • Ajinomoto Co., Inc.
  • DuPont de Nemours, Inc.
  • Chr. Hansen Holding A/S
Product Code: SMRC31267

According to Stratistics MRC, the Global Clean Label Food Products Market is accounted for $56.8 billion in 2025 and is expected to reach $90.04 billion by 2032 growing at a CAGR of 6.8% during the forecast period. The clean label food products market comprises foods with minimal, natural ingredients and no artificial additives, preservatives, or colorants. Rising health awareness, demand for transparency, and clean eating trends drive growth. Products often highlight organic, non-GMO, and allergen-free claims, catering to conscious consumers. Market players focus on ingredient sourcing, product innovation, and branding. Retailers and foodservice companies leverage consumer preference for transparency and wellness. The market targets health-conscious individuals seeking nutritious, high-quality, and trustworthy food options while fostering sustainable and responsible production practices.

According to the International Food Information Council (IFIC), 63% of U.S. consumers say they try to avoid artificial ingredients, and clean label claims like "no preservatives" or "natural" strongly influence purchase decisions.

Market Dynamics:

Driver:

Growing consumer demand for transparency

Consumers increasingly prioritize transparency in product labeling, seeking clear information about ingredients, sourcing, and manufacturing processes. This shift compels companies to adopt transparent practices, fostering trust and loyalty among consumers. As a result, businesses are investing in clear communication strategies and certifications to meet these expectations. This trend not only enhances brand credibility but also aligns with the growing consumer demand for ethical and sustainable practices. Consequently, companies that embrace transparency are better positioned to thrive in a competitive market.

Restraint:

Reformulation challenges

The process of reformulating products to meet new health standards or consumer preferences presents significant challenges. Formulators must ensure that new ingredients maintain the product's taste, texture, and shelf life. Additionally, reformulation can lead to increased production costs and potential supply chain disruptions. These challenges require careful planning and testing to ensure that the final product meets both regulatory standards and consumer expectations. Failure to address these issues can result in product recalls or damage to brand reputation.

Opportunity:

New natural preservation technologies

Advancements in natural preservation technologies offer opportunities for companies to extend shelf life without compromising product quality. Innovations such as plant-based preservatives and bioactive compounds are gaining popularity as consumers demand cleaner labels. Implementing these technologies can reduce reliance on synthetic additives, aligning with the growing trend towards natural and organic products. By adopting these methods, companies can meet consumer preferences and differentiate themselves in the marketplace. This shift not only caters to consumer demand but also supports sustainability efforts.

Threat:

Green washing backlash and tighter regulatory scrutiny on label claims

As consumers become more discerning, instances of greenwashing misleading claims about environmental benefits are under increased scrutiny. Regulatory bodies are tightening standards for labeling and marketing, requiring companies to provide substantiated evidence for their claims. Failure to comply can lead to legal repercussions and loss of consumer trust. Therefore, businesses must ensure that their sustainability claims are accurate and verifiable to avoid reputational damage and legal challenges. This trend emphasizes the importance of transparency and accountability in marketing practices.

Covid-19 Impact:

The COVID-19 pandemic significantly disrupted traditional training methods, accelerating the adoption of online platforms for soft skills development. Remote work and social distancing measures highlighted the need for effective virtual communication, adaptability, and emotional intelligence. Consequently, organizations invested in digital training solutions to equip employees with essential interpersonal skills in a virtual environment. This shift not only ensured continuity in employee development but also underscored the importance of soft skills in maintaining productivity and morale during challenging times.

The bakery & confectionery segment is expected to be the largest during the forecast period

The bakery and confectionery segment is poised to dominate the soft skills development online market due to the industry's emphasis on customer service, creativity, and team collaboration. Employees in this sector require strong communication skills to interact with customers and colleagues effectively. Additionally, the need for innovation and adaptability drives demand for training programs that enhance problem-solving and leadership abilities. As consumer preferences evolve, businesses in this segment recognize the importance of investing in soft skills training to maintain competitiveness and ensure high-quality service delivery.

The online retail segment is expected to have the highest CAGR during the forecast period

The online retail segment is experiencing rapid growth, leading to an increased demand for soft skills training to enhance customer service and sales effectiveness. As e-commerce platforms expand, employees must develop skills such as virtual communication, conflict resolution, and emotional intelligence to engage customers effectively. The dynamic nature of online retail requires a workforce that can adapt quickly to changing consumer behaviors and technological advancements. Investing in soft skills development enables companies to provide exceptional customer experiences, fostering loyalty and driving business growth in the competitive online marketplace.

Region with largest share:

During the forecast period, the Europe region is expected to hold the largest market share, driven by a strong emphasis on employee development and organizational growth. Countries like Germany and the UK have established robust frameworks for vocational training and continuous professional development. The region's diverse industries, including finance, healthcare, and technology, recognize the value of soft skills in enhancing productivity and fostering innovation. Furthermore, supportive government policies and funding initiatives contribute to the widespread adoption of online training programs across Europe.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rapid economic growth and a burgeoning middle class. Countries such as India and China are investing heavily in education and workforce development to meet the demands of a globalized economy. The rise of digital platforms and mobile learning solutions facilitates access to soft skills training, even in remote areas. As businesses in the region recognize the importance of soft skills in driving innovation and customer satisfaction, demand for online training programs is expected to surge.

Key players in the market

Some of the key players in Clean Label Food Products Market include Cargill, Incorporated, Archer Daniels Midland Company, Koninklijke DSM N.V., International Flavors & Fragrances Inc., Kerry Group plc, BASF SE, Ingredion Incorporated, Sensient Technologies Corporation, Corbion N.V., Symrise AG, Tate & Lyle PLC, Givaudan S.A., Ajinomoto Co., Inc., DuPont de Nemours, Inc., and Chr. Hansen Holding A/S.

Key Developments:

In February 2024, Ingredion Incorporated, a leading global provider of specialty ingredient solutions to the food and beverage manufacturing industry and pioneer of clean label ingredients, today announced NOVATION(R) Indulge 2940 starch, expanding their line of clean label texturizers with the first non-GMO functional native corn starch that provides a unique texture for gelling and co-texturizing for popular dairy and alternative dairy products and desserts.

Types Covered:

  • Bakery & Confectionery
  • Dairy & Frozen Desserts
  • Beverages
  • Meat & Poultry
  • Other Types

Ingredients Covered:

  • Natural Colors
  • Natural Flavors
  • Starch & Sweeteners
  • Preservatives
  • Other Ingredients

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Other Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Clean Label Food Products Market, By Type

  • 5.1 Introduction
  • 5.2 Bakery & Confectionery
  • 5.3 Dairy & Frozen Desserts
  • 5.4 Beverages
  • 5.5 Meat & Poultry
  • 5.6 Other Types

6 Global Clean Label Food Products Market, By Ingredient

  • 6.1 Introduction
  • 6.2 Natural Colors
  • 6.3 Natural Flavors
  • 6.4 Starch & Sweeteners
  • 6.5 Preservatives
  • 6.6 Other Ingredients

7 Global Clean Label Food Products Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Convenience Stores
  • 7.4 Online Retail
  • 7.5 Specialty Stores
  • 7.6 Other Channels

8 Global Clean Label Food Products Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Cargill, Incorporated
  • 10.2 Archer Daniels Midland Company
  • 10.3 Koninklijke DSM N.V.
  • 10.4 International Flavors & Fragrances Inc.
  • 10.5 Kerry Group plc
  • 10.6 BASF SE
  • 10.7 Ingredion Incorporated
  • 10.8 Sensient Technologies Corporation
  • 10.9 Corbion N.V.
  • 10.10 Symrise AG
  • 10.11 Tate & Lyle PLC
  • 10.12 Givaudan S.A.
  • 10.13 Ajinomoto Co., Inc.
  • 10.14 DuPont de Nemours, Inc.
  • 10.15 Chr. Hansen Holding A/S

List of Tables

  • Table 1 Global Clean Label Food Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Clean Label Food Products Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Clean Label Food Products Market Outlook, By Bakery & Confectionery (2024-2032) ($MN)
  • Table 4 Global Clean Label Food Products Market Outlook, By Dairy & Frozen Desserts (2024-2032) ($MN)
  • Table 5 Global Clean Label Food Products Market Outlook, By Beverages (2024-2032) ($MN)
  • Table 6 Global Clean Label Food Products Market Outlook, By Meat & Poultry (2024-2032) ($MN)
  • Table 7 Global Clean Label Food Products Market Outlook, By Other Types (2024-2032) ($MN)
  • Table 8 Global Clean Label Food Products Market Outlook, By Ingredient (2024-2032) ($MN)
  • Table 9 Global Clean Label Food Products Market Outlook, By Natural Colors (2024-2032) ($MN)
  • Table 10 Global Clean Label Food Products Market Outlook, By Natural Flavors (2024-2032) ($MN)
  • Table 11 Global Clean Label Food Products Market Outlook, By Starch & Sweeteners (2024-2032) ($MN)
  • Table 12 Global Clean Label Food Products Market Outlook, By Preservatives (2024-2032) ($MN)
  • Table 13 Global Clean Label Food Products Market Outlook, By Other Ingredients (2024-2032) ($MN)
  • Table 14 Global Clean Label Food Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 15 Global Clean Label Food Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 16 Global Clean Label Food Products Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 17 Global Clean Label Food Products Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 18 Global Clean Label Food Products Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 19 Global Clean Label Food Products Market Outlook, By Other Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.