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市場調查報告書
商品編碼
1889286
潔淨標示食品市場預測至2032年:按產品類型、成分類型、分銷管道和地區分類的全球分析Clean Label Food Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient Type, Distribution Channel and By Geography |
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根據 Stratistics MRC 的一項研究,全球潔淨標示食品市場預計將在 2025 年達到 318 億美元,到 2032 年達到 711.8 億美元,預測期內複合年成長率 (CAGR) 為 12.2%。潔淨標示食品是指使用簡單、熟悉且加工最少的原料製成的產品,消費者可以輕鬆識別。這些產品避免使用人工添加劑、合成防腐劑、人工色素和化學香精,而是注重天然透明的配方。消費者對健康、誠信和真實性的日益關注正在加速潔淨標示食品的發展趨勢。食品製造商正在重新設計配方,去除複雜且聽起來像化學成分的原料,同時保持食品的品質、風味和營養價值。隨著越來越多的消費者重視透明的成分和值得信賴的生產流程,潔淨標示食品的覆蓋範圍不斷擴大,涵蓋飲料、點心、烘焙產品、乳製品和簡便食品等多個類別。
根據 Packaged Facts 2024 年美國消費者調查,51% 的受訪者表示他們會尋找「潔淨標示」包裝食品——即成分可辨識度低、加工最少的食品——40% 的受訪者表示他們會尋找有機食品。
人們越來越關注健康和保健
消費者對個人健康和福祉的日益關注是推動潔淨標示食品市場發展的主要動力。如今,消費者更傾向於選擇有助於長期保持活力並減少對人工添加劑依賴的產品。消費者更仔細地查看成分標籤,偏好天然、易於識別且加工程度低的成分,這些成分更符合健康的生活方式。人們對日益增加的健康問題、過敏和飲食相關疾病的擔憂,促使他們避免使用合成防腐劑、人工色素和化學增味劑。這種行為的改變迫使製造商重新設計配方,採用透明、清潔的成分,同時又不影響產品的風味和功效。隨著健康成為重要的購買因素,潔淨標示食品的需求在各個消費群體中持續成長。
高昂的製造成本
高昂的生產成本是推廣潔淨標示食品的一大障礙,因為生產商必須用昂貴的天然替代品取代廉價的人工添加劑。天然防腐劑、有機成分、植物穩定劑和純天然風味系統等原料通常價格較高,且需要更精細的加工。此外,配方調整、嚴格的品質檢驗和透明的採購文件也會產生額外的成本。這些因素增加了營運的複雜性和生產成本,使得潔淨標示產品的生產成本更高。小規模企業往往難以在價格親民和潔淨標示標準之間取得平衡。因此,不斷上漲的成本阻礙了清潔標籤產品的市場普及,也限制了注重預算的消費者獲得此類產品的機會。
植物來源和機能性食品類別的成長
植物來源和機能性食品的興起為潔淨標示公司創造了巨大的機會。消費者越來越傾向於選擇具有天然健康益處的產品,例如植物性蛋白質、益生菌、抗氧化劑和富含膳食纖維的成分。潔淨標示原則滿足了消費者對不含人工添加劑的營養食品的需求。天然色素、植物萃取物和植物來源保藏系統的進步,使製造商能夠開發出符合潔淨標示要求的功能性產品。隨著全球對植物來源飲食的接受度不斷提高,品牌可以拓展至乳製品替代品、無肉品、飲料、點心和營養補充品等領域。健康飲食意識、永續性概念以及對清潔配方的需求,共同造就了巨大的市場潛力。
競爭加劇和市場飽和
日益激烈的競爭和市場飽和對潔淨標示食品產業構成重大威脅。越來越多的品牌聲稱自己是潔淨標示,以吸引注重健康的消費者。由於許多產品訊息相似,差異化變得困難,導致價格壓力增大,利潤率下降。小規模公司面臨著來自擁有強大行銷和分銷網路的大型公司的競爭。商店上充斥著大量類似產品,難以吸引消費者的注意力,導致品牌忠誠度下降。誤導性或誇大的潔淨標示宣傳會造成消費者困惑,並削弱信任。在這種擁擠的環境中,真正潔淨標示品牌很難維持其市場地位並取得長期成功。
新冠疫情對潔淨標示食品市場產生了顯著影響。消費者更重視成分天然、清晰可見且透明的產品。人們對免疫健康和食品安全的日益關注,促使他們減少對人工添加劑和高度加工食品的攝取。儘管供應鏈挑戰最初擾亂了生產,但隨著更多消費者開始居家烹飪和追求更健康的飲食,潔淨標示包裝食品的需求反而成長。製造商們積極應對,提高了成分透明度,重新設計了含有天然成分的產品,並強調潔淨標示的優勢。因此,疫情激發了人們對清潔、低加工食品的長期興趣,這類食品被認為安全可靠。
預計在預測期內,烘焙和糖果甜點類別將佔據最大的市場佔有率。
預計在預測期內,烘焙和糖果甜點行業將佔據最大的市場佔有率。麵包、餅乾、酥皮點心和糖果甜點等日常食品通常會進行配方改良,以去除合成添加劑。隨著消費者對透明且成分精簡的食品日益關注,這些產品成為潔淨標示轉型的主要目標。烘焙師和糖果甜點製造商擴大使用天然糖、植物來源色素和植物穩定劑來取代人工防腐劑和添加劑。這些日常食品,例如早餐麵包、零食和甜點,擁有廣泛的消費群體,因此能夠充分利用消費者對清潔、無添加劑食品日益成長的需求,從而推動產品持續創新。
預計在預測期內,天然色素細分市場將實現最高的複合年成長率。
受消費者健康意識的提升和對人工色素監管力度加大的推動,預計天然色素細分市場在預測期內將實現最高成長率。隨著品牌轉向更乾淨的配方,源自植物、水果、蔬菜和草藥的天然色素擴大取代合成色素。這些天然色素滿足了消費者對透明、安全且外觀誘人的食品和飲料產品的需求。它們的應用範圍正在迅速擴展至眾多產品類別,包括零食、烘焙食品、乳製品、飲料和糖果甜點,在這些領域,產品外觀和潔淨標示定位至關重要。由於生產商加大對穩定性更高、保存期限更長的天然色素解決方案的投資,該細分市場在整個潔淨標示添加劑市場中正經歷最快的成長。
由於消費行為、監管和行業準備等因素的綜合作用,預計北美將在預測期內佔據最大的市場佔有率。該地區的消費者越來越傾向於選擇使用天然且成分清晰的食品,並逐漸摒棄合成成分,從而推動了潔淨標示產品的廣泛普及。嚴格的食品安全和標籤法規結構促使生產商改進產品配方並明確揭露成分。此外,完善的零售和分銷網路以及大型食品製造商的存在,確保了潔淨標示產品在烘焙食品、零食、乳製品、飲料和蒸餾食品等類別中的廣泛銷售。因此,預計北美將在潔淨標示市場保持主導地位。
預計亞太地區在預測期內將實現最高的複合年成長率。這主要歸功於印度、中國、日本和韓國等國家快速的都市化、收入成長以及消費者日益增強的健康意識。生活方式的改變推動了消費者對不含合成添加劑的食品(包括飲料、點心、烘焙食品和乳製品)的需求。現代零售網點和電子商務平台的擴張使更多消費者更容易購買這些產品。在消費者對食品安全和清潔成分意識不斷提高的推動下,預計亞太地區將在未來幾年主導全球潔淨標示食品市場的成長,其普及率將超過其他地區。
According to Stratistics MRC, the Global Clean Label Food Market is accounted for $31.80 billion in 2025 and is expected to reach $71.18 billion by 2032 growing at a CAGR of 12.2% during the forecast period. Clean label food includes products created with straightforward, familiar, and minimally altered ingredients that consumers can identify without confusion. These offerings steer clear of artificial additives, synthetic preservatives, artificial colors, and chemical flavorings, focusing instead on natural and transparent formulations. Growing consumer concern for health, honesty, and authenticity has accelerated the clean label trend. Food companies are revising recipes to eliminate complex, chemical-sounding components while preserving quality, flavor, and nutrition. With people increasingly valuing ingredient clarity and trustworthy production practices, clean label food is expanding across multiple segments, including beverages, snacks, bakery products, dairy items, and convenient meal options.
According to a 2024 consumer survey by Packaged Facts in the U.S., 51% of respondents said they look for "clean label" packaged foods - i.e. foods with fewer, recognizable ingredients and minimal processing - while 40% said they look for organic foods.
Rising health & wellness awareness
Increasing awareness of personal health and wellness significantly fuels the clean label food market, as consumers now prioritize products that contribute to long-term vitality and reduce reliance on artificial substances. Shoppers are paying closer attention to ingredient labels, favoring natural, recognizable, and lightly processed components that complement healthier living. Concerns about rising health issues, allergies, and diet-related conditions motivate people to avoid synthetic preservatives, artificial coloring agents, and chemical flavor boosters. This behavioral shift pushes manufacturers to redesign formulations using transparent, clean ingredients without compromising flavor or performance. With health becoming a decisive buying factor, demand for clean label food continues to climb across diverse consumer groups.
High production costs
High production expenses act as a substantial barrier to clean label food adoption, as producers must replace inexpensive artificial additives with pricier natural substitutes. Ingredients like natural preservatives, organic components, botanical stabilizers, and pure flavor systems tend to be costlier and require more careful processing. Manufacturers also incur added expenses for reformulation efforts, extensive quality checks, and transparent sourcing documentation. These factors raise operational complexity and manufacturing costs, making clean label products more expensive to produce. Smaller companies often struggle to balance affordability with clean label standards. Consequently, elevated costs reduce widespread market penetration and limit access for budget-conscious consumer groups.
Growth of plant-based & functional food categories
The rise of plant-based and functional foods creates substantial opportunities for clean label companies. Shoppers are increasingly drawn to products offering natural health advantages, including plant proteins, probiotic cultures, antioxidants, and fiber-rich components. Clean label principles support this demand, as consumers prefer nutrient-dense foods free from artificial additives. Advances in natural colorants, botanical extracts, and plant-based preservation systems enable producers to develop functional products that satisfy clean label expectations. With global acceptance of plant-based diets accelerating, brands can expand into dairy alternatives, meat-free products, beverages, snacks, and nutritional supplements. This blend of health-driven eating, sustainability concerns, and clean formulation needs ensures strong market potential.
Increasing competition & market saturation
Rising competition and growing market saturation are major threats to the clean label food industry, as an increasing number of brands use clean label claims to appeal to health-focused buyers. With many products offering similar messages, differentiation becomes difficult, leading to pricing pressure and thinner profit margins. Small companies face challenges against large corporations that hold stronger marketing and distribution advantages. As shelves fill with comparable products, gaining consumer attention becomes tougher, weakening loyalty. Misleading or exaggerated clean label claims further confuse shoppers and erode trust. This crowded environment makes it harder for authentic clean label brands to maintain strong market presence and long-term success.
The Covid-19 pandemic had a notable impact on the clean label food market, driving consumers to prioritize products with natural, recognizable, and transparent ingredients. Heightened awareness of immune health and food safety encouraged people to avoid artificial additives and heavily processed items. Although supply chain challenges interrupted production in early stages, demand for clean label packaged foods increased as more consumers cooked at home and focused on healthier diets. Manufacturers responded by enhancing ingredient clarity, reformulating items with natural components, and highlighting clean label benefits. As a result, the pandemic boosted long-term interest in clean, minimally processed foods perceived as safer and more dependable.
The bakery & confectionery segment is expected to be the largest during the forecast period
The bakery & confectionery segment is expected to account for the largest market share during the forecast period because everyday items like bread, cookies, pastries, and sweets are often reformulated to remove synthetic additives. As consumer interest in transparent, minimal-ingredient foods grows, such products become prime targets for clean-label transformation. Bakers and confectionery producers increasingly use natural sugars, botanical colours, and plant-based stabilizers to replace artificial preservatives and additives. The routine consumption of these goods - breakfast breads, snacks, desserts - ensures broad reach, making this segment ideally positioned to benefit from rising demand for clean, additive-free foods and encouraging ongoing product innovation.
The natural colors segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the natural colors segment is predicted to witness the highest growth rate, driven by growing consumer health awareness and tighter regulation on artificial dyes. As brands shift to cleaner formulations, they increasingly use natural pigments derived from plants, fruits, vegetables, and herbs instead of synthetic colorants. These natural colors satisfy demand for transparent, safe, and visually pleasing food and drink products. Their popularity spans many product kinds - snacks, bakery, dairy, beverages, and confections - wherever appearance and clean-label positioning matter. As producers invest in more stable, shelf-life-friendly natural color solutions, this segment is witnessing the most rapid growth in the overall clean-label additives market.
During the forecast period, the North America region is expected to hold the largest market share due to a confluence of consumer behavior, regulation, and industry readiness. Consumers in this region increasingly demand foods with natural, recognizable ingredients and avoid synthetics, driving large-scale adoption of clean-label goods. Robust regulatory frameworks around food safety and labeling compel producers to reformulate and clearly disclose ingredients. Coupled with well-developed retail and distribution networks and major food manufacturers' presence, this environment ensures clean-label offerings are widely available across categories like bakery, snacks, dairy, beverages, and ready meals. Consequently, North America retains its dominant share in the clean label market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, thanks to swift urban growth, increasing incomes, and greater consumer focus on health in nations like India, China, Japan, and South Korea. As lifestyles evolve, demand rises for foods free from synthetic additives across beverages, snacks, bakery, dairy, and more. Expansion of modern retail and e-commerce platforms makes these products more accessible to a wide audience. With growing awareness of food safety and clean ingredients, Asia Pacific is expected to lead global clean-label food market growth in the coming years, surpassing other regions in adoption rates.
Key players in the market
Some of the key players in Clean Label Food Market include Archer Daniels Midland Company (ADM), Cargill Incorporated, Ingredion Incorporated, Koninklijke DSM N.V., International Flavors & Fragrances Inc. (IFF), Kerry Group plc, BASF SE, Sensient Technologies Corporation, Corbion NV, Symrise, Chr. Hansen A/S, Puratos, Ajinomoto Co., Inc., Tate & Lyle Plc and Frutarom.
In September 2025, Archer-Daniels-Midland Company has announced the signing of a definitive agreement to form a North American Animal Feed Joint Venture with Alltech. This strategic initiative is part of ADM's ongoing efforts to transition its animal nutrition business towards higher margin specialty ingredients.
In August 2025, IFF and Reservas Votorantim (rV) have signed a landmark partnership for research and bioprospecting in Legado das Aguas, Brazil's largest private Atlantic Forest reserve, owned by Reservas Votorantim. The agreement provides IFF and its subsidiary, LMR Naturals (LMR), exclusive access to the native flora of Legado das Aguas with the aim of developing new and unique extracts for perfumery and cosmetics.
In May 2025, Cargill Inc reached a settlement with fast-food giant McDonald's Corp. over its antitrust claims, which alleged price fixing by beef suppliers. The announcement stems from a lawsuit McDonald's filed against leading meatpackers Cargill, JBS, Swift Beef Co., National Beef Packing Co. and Tyson Foods claiming that they conspired to fix beef prices at artificially high levels by limiting beef supplies starting as early as 2015 through the time of the filing, in violation of the Sherman Act.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.