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市場調查報告書
商品編碼
1889278
2032年植物來源食品市場預測:按產品類型、成分、通路和地區分類的全球分析Plant-Based Food Market Forecasts to 2032 - Global Analysis By Product Type, Source, Distribution Channel and By Geography |
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根據 Stratistics MRC 預測,全球植物來源食品市場規模預計將在 2025 年達到 134.5 億美元,到 2032 年達到 310.7 億美元,預測期內複合年成長率 (CAGR) 為 12.7%。隨著越來越多的消費者轉向更健康的飲食、永續性目標以及選擇對動物友善的食品,全球植物來源食品市場正經歷強勁成長。產品種類繁多,包括植物來源肉替代品、無乳飲料、功能性零食和便利餐食解決方案,其原料包括大豆、豆類、堅果、穀物和種子等。日益成長的環境問題以及減少對動物產品依賴的趨勢,正在推動成熟市場和發展中市場對植物性食品的接受度。各大品牌正大力投資創新,以改善產品的口味、質地和營養成分,使其對日常消費者更具吸引力。因此,植物來源產品正在零售、餐飲服務和線上平台迅速擴張。
根據聯合國糧食及農業組織(糧農組織)發布的《世界糧食和農業統計》數據,植物來源商品(穀物、豆類、水果和蔬菜)佔全球人類卡路里攝取量的大部分,光是穀物在許多地區就提供了超過 45% 的每日卡路里攝取量。
提高健康和保健意識
人們對健康生活方式日益成長的興趣是植物來源食品產業發展的主要動力。消費者越來越傾向於選擇營養豐富、不含化學添加劑且低脂的食品替代品。隨著心血管疾病和糖尿病等慢性疾病的增加,人們開始關注富含植物性蛋白質、礦物質、膳食纖維和天然化合物的食物。許多人認為,植物來源飲食有助於改善消化,並維持長期健康。研究論文、健康領域的意見領袖和行動健康應用程式不斷強調植物性營養的益處。尤其年輕一代和都市區主導這場向健康、有意識飲食的轉變,從而對植物肉、植物奶替代品、強化飲料和健康便攜零食產生了巨大的需求。
價格分佈產品
植物來源食品的高成本持續限制市場擴張,尤其是在經濟條件有限的消費族群。許多純素肉品、乳製品替代品和特色產品需要昂貴的原料、先進的配方技術和複雜的生產流程,導致生產成本居高不下。這些額外成本推高了零售價格,降低了其在發展中地區和注重預算的家庭中的吸引力。由於部分生產商尚未實現大規模的效率提升,營運成本仍相對較高。儘管競爭壓力和規模化生產正在逐步降低價格,但傳統動物性產品與植物來源替代品之間的價格差距仍然是大眾市場接受度的一大障礙。
餐飲業和速食業的發展
餐飲業,尤其是快餐連鎖店,為植物來源食品生產商提供了巨大的發展機會。隨著餐廳迅速採用純素和彈性素食菜單,快餐連鎖店、咖啡館和酒店品牌紛紛增加植物來源餐點,以滿足現代消費者對便捷美味替代品的需求。快餐店經營者與植物來源食品生產商之間的合作有助於提高試吃率和品牌知名度。隨著越來越多的全球和本地餐廳提供永續和健康的食品選擇,植物來源食品的長期成長提供了支持。
與雜交肉和培養肉的競爭日益激烈
培養肉和混合蛋白產品的競爭日益激烈,對植物來源食品產業構成重大威脅。細胞農業技術和混合技術的進步,使得在口味、質地和營養成分方面與真肉極為相似的替代品成為可能。隨著培養肉Start-Ups獲得資金籌措和監管支持,市場供應也不斷擴大。將植物成分與少量動物成分結合的混合產品,也吸引了注重口味的彈性素食消費者的注意。這些新興品類可能會降低市場對純植物性產品的需求。植物性品牌必須專注於創新、感官提升和差異化,才能在競爭日益激烈的市場環境中保持競爭力。
新冠疫情對植物來源食品產業產生了重大影響,促使消費者轉向更健康、更安全、更永續的飲食習慣。肉類供應鏈中斷和動物產品供應有限,促使許多消費者首次嘗試植物來源替代品。居家烹飪的增加推動了對營養豐富、保存期限長、方便快速的植物來源產品的需求。網上購物的普及程度飆升,擴大了純素食和植物來源品牌的覆蓋範圍。人們對疾病傳播和工業化農業日益成長的擔憂,促使他們更傾向於選擇更乾淨、更永續的食品。為此,各公司加快了創新步伐,加強了數位化佈局,並提高了零售通路的滲透率,有助於維持植物來源食品市場的長期需求。
預計在預測期內,乳製品替代品細分市場將佔據最大的市場佔有率。
由於其對各類消費者的吸引力以及易於融入日常飲食,乳製品替代品預計將在預測期內佔據最大的市場佔有率。植物性乳製品模仿牛奶、優格和起司等傳統乳製品,既能提供熟悉感,又能滿足乳糖不耐症、過敏以及永續性的人群的需求。牛奶風味飲料和發酵替代品的日常消費推動了該品類的高復購率。它們已在零售、咖啡館和餐飲服務業廣泛普及,同時,在口味創新、營養強化和包裝技術方面的投資也十分強勁。這些因素共同作用,助力乳製品替代品保持其在植物性市場中最大產品類別的地位。
預計豌豆細分市場在預測期內將實現最高的複合年成長率。
由於豌豆蛋白具有低致敏性、非基因改造和環境友善等特性,預計在預測期內,豌豆蛋白市場將保持最高的成長率。隨著越來越多的消費者選擇永續、透明且更健康的蛋白質,豌豆蛋白備受青睞。加工技術的進步正在提升豌豆蛋白的風味、混合性和效用,使其在純素肉、無乳飲料和強化食品等領域中廣泛應用。各公司正積極推動豌豆蛋白生產的擴張和創新,鞏固其作為成長最快原料的地位,超越大豆和小麥等傳統植物蛋白。
預計北美在預測期內將保持最大的市場佔有率,這主要得益於其活躍的消費者群體、先進的分銷體係以及眾多領先的植物蛋白品牌。日益成長的健康和倫理意識、環保意識以及普遍存在的乳糖不耐症現象,正在推動肉類和乳製品替代品的普及。 Beyond Meat 和 Impossible Foods 等主要企業正透過產品創新以及與零售商和餐廳的合作來推動市場成長。該地區的支持性法規和以永續性發展為導向的政策,進一步鼓勵了對植物來源研發的投資。這一強大的生態系統鞏固了北美作為領先區域市場的地位。
亞太地區預計將在預測期內實現最高的複合年成長率,這主要得益於中階收入的成長、快速的都市化以及飲食習慣的改變。印度和中國等市場的經濟成長正在推動對營養豐富且環保的食品替代品的需求。該地區正經歷投資者興趣和食品技術合作的激增,從而加速創新。國內外食品公司之間的合作有助於擴大市場覆蓋率和分銷網路。此外,亞太地區根深蒂固的植物性食材傳統以及人們對健康和永續性的日益關注,也推動了植物來源食品的廣泛普及。
According to Stratistics MRC, the Global Plant-Based Food Market is accounted for $13.45 billion in 2025 and is expected to reach $31.07 billion by 2032 growing at a CAGR of 12.7% during the forecast period. The plant-based food market is witnessing strong expansion worldwide as more consumers shift toward healthier diets, sustainability goals, and cruelty-free choices. It spans various products, including plant-derived meat substitutes, dairy-free beverages, functional snacks, and convenient meal solutions crafted from ingredients such as soy, pulses, nuts, grains, and seeds. Rising ecological concerns and the push to reduce reliance on animal products are boosting adoption in both mature and developing markets. Brands are investing heavily in innovation to improve flavor, consistency, and nutritional profiles, making these foods more attractive to everyday shoppers. Consequently, plant-based products are rapidly growing across retail stores, foodservice outlets, and online platforms.
According to FAO data, global food and agriculture statistics show that plant-based commodities (cereals, pulses, fruits, vegetables) account for the majority of human caloric intake worldwide, with cereals alone contributing over 45% of daily calories in many regions.
Increasing health & wellness awareness
Increasing emphasis on healthier living is significantly propelling the plant-based food industry, as consumers prefer nutrient-dense, chemical-free, and low-fat food alternatives. With rising prevalence of chronic illnesses such as cardiovascular disease and diabetes, people are turning toward foods rich in plant proteins, minerals, dietary fiber, and natural compounds. Many view plant-based diets as supportive of better digestion and long-term wellness. Research publications, wellness influencers, and mobile health apps continue to highlight the advantages of plant-based nutrition. Younger and urban demographics, in particular, are leading this transition toward clean and conscious eating, generating substantial demand for plant-based meats, dairy substitutes, fortified beverages, and wholesome on-the-go snacks.
High product prices
The elevated cost of plant-based foods continues to challenge market expansion, particularly among financially constrained consumers. Many vegan meats, dairy substitutes, and specialty items require expensive raw materials, advanced formulations, and intricate manufacturing processes, resulting in higher production costs. These added expenses lead to premium pricing on retail shelves, reducing appeal in developing regions and budget-focused households. Since several producers have yet to achieve large-scale efficiencies, operational costs remain comparatively high. While competitive pressures and scaling efforts are slowly bringing prices down, the affordability gap between conventional animal products and plant-based alternatives still poses a major obstacle to mass-market adoption.
Growth of foodservice & quick-service restaurants
Foodservice channels, especially quick-service restaurants, offer strong opportunities for plant-based food producers as dining establishments rapidly adopt vegan and flexitarian-friendly menu items. Fast-food chains, cafes, and hospitality brands are adding plant-based meals to meet the expectations of modern consumers seeking convenient and tasty alternatives. Collaborations between QSR operators and plant-based manufacturers help increase trial rates and brand familiarity. As more global and local restaurants commit to offering sustainable and health-oriented choices, plant-based suppliers gain stronger market reach and ongoing demand. This growing foodservice integration enhances visibility, boosts consumer trust, and supports long-term growth through menu expansion and recurring orders.
Rising competition from hybrid & cultivated meat
Increasing competition from lab-grown meat and hybrid protein products is becoming a major threat to the plant-based sector. Advances in cellular agriculture and blended formulations enable alternatives that more closely replicate real meat in flavor, texture, and nutritional profiles. As cultivated meat startups secure funding and regulatory support, their market availability is expanding. Hybrid options, combining plant ingredients with small amounts of animal-based components, also attract flexitarian consumers who prioritize taste. These evolving categories may reduce interest in 100% plant-based offerings. To remain relevant, plant-based brands must focus on innovation, sensory improvements, and strong differentiation amid a rapidly intensifying competitive landscape.
COVID-19 significantly influenced the plant-based food industry by driving consumers toward healthier, safer, and more sustainable eating habits. Disruptions in meat supply chains and limited availability of animal products pushed many shoppers to try plant-based alternatives for the first time. With more people cooking at home, interest in nutritious, shelf-stable, and convenient plant-based options increased. Online grocery adoption surged, expanding the reach of vegan and plant-forward brands. Concerns about disease transmission and industrial farming heightened preference for cleaner, environmentally friendly foods. In response, companies accelerated innovation, strengthened digital presence, and improved retail penetration, helping sustain long-term demand across the plant-based food market.
The dairy alternatives segment is expected to be the largest during the forecast period
The dairy alternatives segment is expected to account for the largest market share during the forecast period because they appeal to a diverse range of consumers and integrate easily into daily diets. Mimicking traditional dairy items like milk, yogurt, and cheese, plant-based dairy products feel familiar while catering to those with lactose intolerance, allergies, or sustainability concerns. Since milk-style drinks and cultured alternatives are consumed regularly, this category benefits from high repeat purchases. It is well-established across retail, cafes, and foodservice, and sees strong investment in flavor innovation, fortification, and packaging. These factors together help dairy alternatives maintain their position as the largest product segment in the plant-based market.
The pea segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the pea segment is predicted to witness the highest growth rate, thanks to its allergen-friendly nature, GMO-free image, and strong environmental credentials. More consumers are opting for sustainable, transparent, and gentle proteins, which makes pea protein very attractive. Improvements in processing techniques have enhanced its flavor, mixability, and usefulness in applications like vegan meat, dairy-free beverages, and fortified foods. Companies are scaling up pea-protein production and pushing innovation, strengthening its position as the most rapidly expanding source, overtaking traditional plant proteins such as soy and wheat.
During the forecast period, the North America region is expected to hold the largest market share thanks to its proactive consumers, advanced distribution systems, and presence of major alternative-protein brands. The widespread adoption of meat and dairy substitutes is fueled by rising health and ethical concerns, environmental awareness, and a high prevalence of lactose sensitivity. Prominent firms like Beyond Meat and Impossible Foods are driving growth through product innovation and collaborations with retailers and restaurants. Supportive regulations and sustainability-focused policies in this region are further catalyzing investments in plant-based R&D. This strong ecosystem cements North America's position as the dominant regional market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, supported by rising middle-class incomes, rapid urban growth, and evolving eating patterns. Economic growth in markets like India and China is increasing appetites for nutritious, eco-friendly food alternatives. The region is witnessing a surge in investor interest and food-technology partnerships, promoting accelerated innovation. Collaboration between local and international food companies is enhancing market reach and distribution. Moreover, APAC's deep-rooted tradition of plant-based ingredients and increasing concern for health and sustainability are helping to drive strong adoption of plant-derived foods.
Key players in the market
Some of the key players in Plant-Based Food Market include Amy's Kitchen Inc., Atlantic Natural Foods LLC, Beyond Meat Inc., Danone SA, Garden Protein International Inc., Impossible Foods Inc., Lightlife Foods Inc., Nestle S.A., Tyson Foods Inc., Vbite Food (VBites), Plamil Foods Ltd., The Hain Celestial Group, Inc., Sahmyook Foods, Sanitarium Health and Wellbeing Company and Daiya Foods Inc.
In May 2025, Tyson Foods has partnered with cold-storage company Lineage to utilize its cold-storage facilities. Under the agreement, Lineage will design, construct and operate two fully automated cold storage facilities in the U.S. that Tyson will utilize in the future. Tyson will also begin storing its product at Lineage's newly developed cold storage warehouse located in Hazelton, Pennsylvania.
In May 2025, Nestle SA has made a financial investment in India-based pet food company, Drools Pet Food Private Limited, marking its first such investment in the country. Under this agreement, Nestle S.A will pick up a minority stake in Drools for an undisclosed amount. This comes at a time when Drool is positioning itself as a global pet food brand with Indian roots.
In February 2025, Danone has reached an agreement to settle a lawsuit with a coalition of NGOs in France around its use of plastics. ClientEarth, Surfrider Foundation Europe and Zero Waste France launched legal proceedings against the French dairy and drinks giant in January 2023, claiming Danone was not doing enough to reduce its use of plastic across its supply chain.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.