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市場調查報告書
商品編碼
1880530
寵物時尚及配件市場預測至2032年:按產品、材料、分銷管道、最終用戶和地區分類的全球分析Pet Fashion & Accessories Market Forecasts to 2032 - Global Analysis By Product (Pet Apparel, Pet Footwear, Pet Accessories and Other Products), Material, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 預測,全球寵物時尚及配件市場規模預計到 2025 年將達到 235 億美元,到 2032 年將達到 385 億美元,預測期內複合年成長率 (CAGR) 為 7.3%。寵物時尚及配件是指專門設計、生產和銷售寵物服裝、裝飾品和生活風格產品的行業。該行業涵蓋的商品包括服裝、項圈、胸背帶、鞋子、珠寶和季節性服飾等,兼具功能性和時尚感。隨著寵物擬人化趨勢的日益成長,這些產品讓飼主既能表達對寵物的愛和個性,又能確保寵物的舒適和安全。社群媒體的影響、可支配收入的增加以及對高階個人化產品的需求正在推動該市場的成長。寵物時尚及配件將實用性與奢華感完美結合,使寵物成為主人珍愛的生活方式伴侶。
寵物擬人化的趨勢
隨著越來越多的家庭將寵物視為家庭成員而非僅僅是伴侶,寵物擬人化的趨勢持續推動著市場成長。這種觀念的轉變正在重塑消費重心,並促使人們投資於能夠體現人類時尚的時尚奢華配件。寵物飼主尋求表達愛和個性的方式,因此對配套服裝、設計師配色和提升生活品質產品的需求日益成長。這種由情感紐帶和可支配收入增加所驅動的轉變,正在推動全球寵物時尚及配件市場的長期成長。
高級產品價格上漲
奢華寵物服飾及配件的高昂價格仍然是一大障礙,尤其是在價格敏感型市場。高品質布料、精美設計和品牌系列往往價格不菲,阻礙了其普及。富裕消費者在寵物身上揮金如土,而中等收入消費者則猶豫不決,限制了市場滲透率。通膨壓力和定製成本進一步擴大了消費者的購買力差距。隨著市場朝向高階化發展,這一成本障礙正悄悄抑製成長,提醒業內相關人員,時尚潮流仍需符合家庭預算和購買力限制的現實。
社群媒體的影響
社群媒體為寵物時尚產業提供了豐富的機遇,視覺效果優異的內容能夠迅速引領潮流,激發消費者的購買慾望。寵物網紅、精品品牌和病毒式傳播的造型挑戰,讓普通的寵物配件一夜之間成為炙手可熱的單品。 Instagram、TikTok 和 Pinterest 等平台提升了品牌知名度,並讓品牌能夠透過講述品牌故事和精心打造的美學風格與消費者直接互動。用戶生成的內容增強了品牌的真實性,個人化也成為備受推崇的潮流。在這個數位化舞台上,寵物搖身一變,成為生活方式的象徵,從而拓展了它們的市場影響力。
永續性問題
永續性問題正讓整個產業蒙上陰影。消費者越來越關注快時尚寵物產品中使用的合成材料、過度包裝以及由此產生的廢棄物。具有環保意識的消費者要求供應鏈透明化並關注其對環境的影響,這促使品牌採用環保材料和負責任的生產方式。如果無法滿足日益成長的期望,則可能導致客戶忠誠度下降和品牌信任度喪失。在監管力度加大和公眾意識增強的背景下,企業面臨限制市場成長的明確警告。
新冠疫情以微妙而深遠的方式重塑了市場。封鎖措施促使寵物飼養量激增,並加深了人與寵物之間的情感紐帶,從而推動了對舒適型寵物配件和服裝的需求。同時,供應鏈中斷、零售店關閉以及經濟謹慎情緒暫時抑制了高階商品的消費。電子商務應運而生,成為市場的生命線,迫使品牌加強其線上店鋪建設和直銷策略。即便日常生活逐漸恢復正常,人們對寵物的喜愛依然不減,市場也強勁反彈。
預計在預測期內,寵物服裝領域將佔據最大的市場佔有率。
預計在預測期內,寵物服裝市場將佔據最大佔有率,因為飼主越來越追求既能保護寵物免受天氣變化影響,又能展現個人風格的時尚服裝。人們對寵物舒適度的日益關注,以及寵物與主人搭配服裝的潮流,正在推動都市區的需求成長。毛衣、雨衣、戲服和日常服裝等各類寵物服裝正透過社群媒體和假日等管道獲得越來越多的關注。隨著氣候變遷和生活方式的改變,寵物服裝作為寵物護理中既實用又富有表現力的延伸,其地位仍然穩固。
預計在預測期內,聚酯纖維細分市場將呈現最高的複合年成長率。
預計在預測期內,聚酯纖維領域將保持最高的成長率,因為其耐用性、價格實惠和設計靈活性使其成為日常寵物配件和服裝的理想選擇。聚酯纖維的防潮性、彈性和耐磨性延長了產品的使用壽命,同時也能呈現鮮豔的印花和時尚的款式。隨著各大品牌嘗試使用再生聚酯纖維來應對永續性問題,其吸引力進一步擴大。該材料的成本效益也促進了其在大眾市場的普及。綜上所述,聚酯纖維已成為推動全球寵物時尚領域創新和快速發展的重要材料。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於人們越來越重視寵物陪伴的文化轉變。隨著都市化的加快,飼主也開始擁抱現代化的寵物生活方式,推動了時尚實用寵物用品的消費。在中國、日本和印度等市場,快速發展的電商平台和本土寵物品牌的崛起,激發了消費者對高階和個人化產品的興趣。社群媒體趨勢也刺激了市場需求,而人們對寵物健康的日益關注同樣推動了成長。這些趨勢共同作用,使亞太地區成為全球最具影響力的成長中心之一。
預計北美地區在預測期內將實現最高的複合年成長率,因為消費者積極尋求設計師品牌、定製配件和高品質材料,以展現他們的時尚品味並兼顧寵物的舒適度。該地區強大的零售生態系統,涵蓋專賣店、精品品牌和線上平台,正在加速這一趨勢的普及。網紅行銷和寵物明星文化正在推動消費,而融合永續性和科技的產品創新則進一步增強了市場需求。這種環境正在促進市場的快速擴張,北美地區正成為潮流引領者和成長催化劑。
According to Stratistics MRC, the Global Pet Fashion & Accessories Market is accounted for $23.5 billion in 2025 and is expected to reach $38.5 billion by 2032 growing at a CAGR of 7.3% during the forecast period. Pet Fashion & Accessories refers to the specialized industry that designs, produces, and markets clothing, adornments, and lifestyle products for pets. This sector includes items such as apparel, collars, harnesses, shoes, jewelry, and seasonal costumes, blending functionality with style. Rooted in the growing trend of pet humanization, these products allow owners to express affection and individuality while ensuring comfort and safety for their animals. Social media influence, rising disposable incomes, and demand for premium, personalized items have fueled its growth. Pet fashion and accessories embody both practicality and luxury, transforming pets into cherished lifestyle companions.
Pet Humanization Trend
The pet humanization trend continues to anchor the market's momentum, as households increasingly view pets as family members rather than companions on the sidelines. This shift reshapes spending priorities, encouraging investments in stylish and premium accessories that mirror human fashion cues. As pet owners seek ways to express affection and identity, demand rises for coordinated apparel, designer collars, and lifestyle-enhancing products. This Cultural Revolution, driven by emotional bonding and rising disposable incomes, becomes the engine powering long-term growth across the global pet fashion and accessories.
High Costs of Premium Products
High prices tied to premium pet fashion and accessories remain a strong barrier, especially in price-sensitive markets. Quality fabrics, intricate designs, and branded collections often command elevated costs that discourage mass adoption. While affluent buyers continue indulging their pets, middle-income consumers hesitate, limiting penetration. Inflationary pressures and customization expenses further widen the affordability gap. As the market pushes upscale, this cost barrier quietly tempers growth, reminding industry players that style must still bow to the realities of household budgets and purchasing power constraints.
Social Media Influence
Social media opens an abundant opportunity for the pet fashion industry, as visually appealing content drives instant trends and inspires aspirational buying. Pet influencers, boutique brands, and viral styling challenges turn ordinary accessories into coveted items overnight. Platforms like Instagram, TikTok, and Pinterest amplify visibility, enabling brands to connect directly with consumers through storytelling and curated aesthetics. User-generated content fuels authenticity, while personalization becomes a celebrated norm. This digital stage transforms pets into icons of lifestyle expression, expanding market reach.
Sustainability Concerns
Sustainability concerns cast a long shadow over the industry, as consumers grow wary of synthetic materials, excessive packaging, and waste generated by fast-fashion-inspired pet products. Eco-conscious buyers now question supply-chain transparency and environmental impact, pressuring brands to adopt greener materials and responsible production practices. Failure to align with rising expectations may erode loyalty and tarnish brand trust. As regulations tighten and awareness deepens, companies face a clear warning, thus it limits the growth of the market.
Covid-19 reshaped the market in ways both subtle and sweeping. Lockdowns fueled a surge in pet ownership and heightened emotional bonding, boosting demand for comfort-focused accessories and apparel. At the same time, supply-chain disruptions, retail closures, and economic caution slowed premium spending temporarily. E-commerce emerged as the lifeline, pushing brands to strengthen digital storefronts and direct-to-consumer strategies. As routines normalized, the desire to pamper pets endured, allowing the market to rebound strongly.
The pet apparel segment is expected to be the largest during the forecast period
The pet apparel segment is expected to account for the largest market share during the forecast period, as owners increasingly seek functional and fashionable clothing to protect pets from weather changes and reflect personal style. Rising awareness of pet comfort, coupled with the trend of matching outfits, strengthens demand across urban households. Apparel categories such as sweaters, raincoats, costumes, and everyday wear receive heightened attention through social media trends and festive occasions. As climate variability and lifestyle shifts reshape needs, apparel stands firm as both a practical and expressive extension of pet care.
The polyester segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the polyester segment is predicted to witness the highest growth rate, due to its durability, affordability, and wide design flexibility, making it ideal for everyday pet accessories and apparel. Its resistance to moisture, stretching, and wear enhances product longevity while enabling vibrant prints and styles. As brands experiment with recycled polyester to address sustainability concerns, its appeal widens further. The fabric's cost-effectiveness supports mass-market adoption. Together, these traits position polyester as the material driving innovation and rapid expansion across global pet fashion lines.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to strong cultural shifts toward pet companionship. Urbanization fuels spending on fashionable, functional accessories as owners embrace modern pet lifestyles. Markets such as China, Japan, and India show heightened interest in premium and personalized offerings, supported by booming e-commerce platforms and growing local pet brands. Social media trends amplify demand, while awareness of pet wellness strengthens. Collectively, these dynamics anchor Asia Pacific as the world's most influential growth hub.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, as consumers actively seek designer labels, customized accessories, and high-quality materials that reflect both fashion sensibilities and pet comfort. The region's robust retail ecosystem spanning specialty stores, boutique brands, and online platforms-accelerates adoption. Influencer marketing and pet celebrity culture amplify spending, while innovation in sustainable and tech-integrated products strengthens demand. This environment cultivates rapid market expansion, with North America emerging as a trendsetter and growth catalyst.
Key players in the market
Some of the key players in Pet Fashion & Accessories Market include Ferplast S.p.A, Rosewood Pet Products Ltd, Petmate, Flexi Bogdahn International GmbH & Co. KG, PetSafe, Ancol Pet Products Limited, Coastal Pet Products, Inc., Beaphar, Hagen Group, Spectrum Brands Holdings, Inc., Hartz Mountain Corporation, Central Garden & Pet Company, Midwest Homes for Pets, PetSmart LLC, Petco Health and Wellness Company, Inc.
In August 2025, Healthy Paws has partnered with PetSmart to offer pet accident and illness insurance inside the retailer's shopping environment. The collaboration allows customers to get instant quotes, enroll online, and submit claims via mobile - with no annual or lifetime payout limits, ensuring greater peace of mind for pet parents.
In July 2025, PetSmart launched Edgard & Cooper, a rapidly growing European premium pet food brand, into U.S. stores and online through an exclusive partnership with General Mills. The range features real, recognizable ingredients-fresh meats like chicken, duck, and venison-plus whole fruits and vegetables, all without meat meal. This move meets rising demand for functional, wholesome pet nutrition.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.