查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1880499

寵物攝影市場預測至2032年：按服務類型、寵物類型、價格分佈、最終用戶和地區分類的全球分析

Pet Photography Market Forecasts to 2032 - Global Analysis By Service Type (Studio Photography, Outdoor Photography, Event/Occasion Photography, Digital Photography Services), Pet Type, Price Range, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球寵物攝影市場價值將達到 1.984 億美元，到 2032 年將達到 3.915 億美元，在預測期內的複合年成長率為 10.2%。

寵物攝影是一種專注於捕捉寵物個性、美感以及與飼主之間情感紐帶的專業攝影類型。它超越了簡單的簡介，著重運用光線、構圖和創造性佈景等專業技巧，凸顯動物的獨特個性。寵物攝影涵蓋肖像照、抓拍、主題拍攝和生活照，既可用於個人珍藏，也可用於商業用途。隨著寵物越來越被賦予人性，這些照片得以保存珍貴的回憶，慶祝人生里程碑，並成為永恆的紀念，使寵物攝影成為一種融合了精湛技藝和感人故事的藝術形式。

擬人化寵物

寵物擬人化是推動寵物攝影市場發展的主要因素。隨著寵物日益被視為家庭成員，飼主開始尋求專業的攝影服務來記錄生活中的重要時刻、真情流露和珍貴回憶。透過肖像照、主題拍攝和生活照，家庭可以展現寵物的個性，加深彼此間的情感連結。這種文化轉變正在推動對高品質、個人化服務的需求，使寵物攝影不再只是一種奢侈品，而是成為慶祝和保存人與動物之間永恆紐帶的重要方式。

高昂的服務成本

寵物攝影市場面臨的主要限制因素是服務費用高。專業攝影需要專用設備、經驗豐富的攝影師、創造性的佈景以及後製，所有這些都會增加成本。對許多飼主來說，這些費用可能成為使用攝影服務的障礙，尤其是在新興市場。儘管市場需求旺盛，但價格仍是個難題，阻礙了寵物攝影服務的普及。

社群媒體的影響

社群媒體的影響力正在為市場創造巨大的機會。 Instagram、TikTok 和 Facebook 等平台已將寵物打造成網路明星，推動了對高品質、共用的圖片的需求。飼主越來越傾向於投資專業的寵物攝影服務，以展現寵物的個性，並提升它們在數位社群中的知名度。這一趨勢也為品牌創造了與寵物網紅合作進行行銷宣傳活動的商業性機會。隨著社群媒體塑造消費者行為，寵物攝影服務提供者可以擴大覆蓋範圍，提高用戶互動，並充分利用日益成長的數位故事文化。

營運挑戰

營運方面的挑戰對市場構成威脅。拍攝動物需要耐心、技巧和適應能力，因為寵物在拍攝過程中可能會出現難以預料的行為。在確保動物舒適和安全的同時，也要兼顧光線、構圖和創新佈景，這增加了拍攝的複雜性。這些挑戰會增加成本、延長拍攝時間，並限制企業的擴充性。缺乏專業知識難以拍攝高品質的照片，阻礙了市場擴張。

新冠疫情的感染疾病：

新冠疫情對寵物攝影市場產生了重大影響，改變了服務模式和消費者需求。封鎖和保持社交距離的措施最初擾亂了線下拍攝，導致收入下降。然而，感染疾病也加強了飼主與寵物之間的情感紐帶，增加了對紀念照和生活照的需求。為了滿足不斷變化的需求，服務提供者推出了戶外拍攝、非接觸式服務和電子套餐。疫情期間社群媒體的激增也進一步提高了人們對寵物攝影的認知。

預計在預測期內，個人寵物飼主細分市場將佔據最大的市場佔有率。

預計在預測期內，個人寵物飼主群體將佔據最大的市場佔有率。隨著寵物越來越被擬人化，飼主也越來越傾向於尋求專業的攝影服務來記錄他們與寵物的重要時刻、日常點滴以及情感紐帶。個人化肖像照、主題拍攝和生活方式照片尤其受到那些將寵物視為家庭成員的家庭的青睞。可支配收入的成長和社交媒體的共用將進一步推動市場需求，使個人寵物飼主成為全球寵物攝影市場的主要客戶群。

預計在預測期內，小型動物細分市場將實現最高的複合年成長率。

預計在預測期內，小型哺乳動物細分市場將呈現最高的成長率，因為兔子、豚鼠和倉鼠等小型寵物的日益普及推動了對能夠展現其獨特個性的專業攝影服務的需求。飼主主人越來越重視能夠突出這些動物魅力和個性的專業照片，這些照片也擴大在社交媒體平台上共用。隨著人們對寵物（而不僅僅是貓狗）擬人化的意識不斷增強，小型哺乳動物正迅速成為一個新興類別，從而推動了寵物攝影行業的快速成長。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率，這主要得益於中國、日本和印度等國家寵物擁有率的上升、都市化的加快以及可支配收入的增加，這些因素共同推動了對專業服務的需求。此外，強調家庭關係的文化趨勢以及社群媒體參與度的提高也進一步強化了這一趨勢。該地區的寵物飼主越來越傾向於投資個人化攝影，以記錄難忘的時刻並珍藏回憶。隨著人們意識的提高和服務的普及，亞太地區已成為全球市場收入的重要貢獻者。

複合年成長率最高的地區：

預計在預測期內，北美地區將實現最高的複合年成長率，這主要得益於飼主與寵物之間深厚的情感紐帶、專業服務的普及以及活躍的社交媒體活動。寵物照護支出的不斷成長，帶動了飼主對創造性主題生活方式攝影的需求。數位編輯和線上共用平台等技術創新正在推動這一需求。加之北美地區將寵物視為家庭成員的文化背景，預計北美將引領全球成長。

免費客製化服務：

購買此報告的客戶可以選擇以下免費自訂選項之一：

  • 公司概況
    • 對其他市場公司（最多 3 家公司）進行全面分析
    • 對主要企業進行SWOT分析（最多3家公司）
  • 區域細分
    • 根據客戶要求，對主要國家的市場規模和複合年成長率進行估算和預測（註：可行性需確認）。
  • 競爭基準化分析
    • 根據主要企業的產品系列、地理覆蓋範圍和策略聯盟基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 原始研究資料
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 介紹
  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章 全球寵物攝影市場（依服務類型分類）

  • 介紹
  • 攝影棚攝影
  • 戶外攝影
  • 活動/活動攝影
  • 數位照片服務

第6章 全球寵物攝影市場（以寵物類型分類）

  • 介紹
  • 狗
  • 貓
  • 鳥
  • 小型哺乳動物
  • 異寵

第7章 全球寵物攝影市場（以價格分佈）

  • 介紹
  • 經濟/基本服務
  • 中型服務
  • 高級/豪華服務

第8章 全球寵物攝影市場（以最終用戶分類）

  • 介紹
  • 私人寵物飼主
  • 寵物繁殖者和收容所
  • 寵物用品和服務公司

9. 全球寵物攝影市場（按地區分類）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • PetSmart
  • Happy Tails Pet Photography
  • Chewy
  • Paws and Claws Photography
  • Petco Health and Wellness Company
  • Studio Zoey Pet Photography
  • Rover.com
  • Fetch Portraits
  • Bark, Inc.
  • Animalhaus Photography
  • The Pet Photographer
  • Pawtrait Studio
  • Furtography
  • Nestle Purina PetCare
  • Dogma Pet Photography
Product Code: SMRC32607

According to Stratistics MRC, the Global Pet Photography Market is accounted for $198.4 million in 2025 and is expected to reach $391.5 million by 2032 growing at a CAGR of 10.2% during the forecast period. Pet photography is a specialized genre of photography that focuses on capturing the personality, beauty, and emotional bond between pets and their owners. It goes beyond simple snapshots, using professional techniques such as lighting, composition, and creative settings to highlight the unique character of animals. Pet photography often includes portraits, candid shots, themed sessions, and lifestyle imagery, serving both personal keepsakes and commercial purposes. With the growing humanization of pets, these photographs preserve cherished memories, celebrate milestones, and provide lasting tributes, making pet photography an art form that blends technical skill with heartfelt storytelling.

Market Dynamics:

Driver:

Humanization of Pets

The humanization of pets is a major driver of the pet photography market. As pets are increasingly seen as family members, owners seek professional photography to capture milestones, emotions, and cherished memories. Portraits, themed sessions, and lifestyle imagery allow families to celebrate their pets' individuality and strengthen emotional bonds. This cultural shift elevates demand for high-quality, personalized services, positioning pet photography as more than a luxury it becomes an essential way to honor and preserve the timeless connection between humans and animals.

Restraint:

High Service Costs

High service costs remain a significant restraint in the pet photography market. Professional sessions often involve specialized equipment, skilled photographers, creative settings, and post-production editing, all of which contribute to elevated pricing. For many pet owners, these expenses can make photography services inaccessible, particularly in emerging markets. While demand is strong, affordability challenges limit widespread adoption.

Opportunity:

Social Media Influence

Social media influence presents a powerful opportunity for the market. Platforms like Instagram, TikTok, and Facebook have transformed pets into online celebrities, driving demand for high-quality, shareable images. Owners increasingly invest in professional sessions to showcase their pets' personalities and gain visibility in digital communities. This trend also fuels commercial opportunities, as brands collaborate with pet influencers for marketing campaigns. With social media shaping consumer behavior, pet photography providers can expand reach, enhance engagement, and capitalize on the growing digital storytelling culture.

Threat:

Operational Challenges

Operational challenges pose a threat to the market. Photographing animals requires patience, skill, and adaptability, as pets may be unpredictable during sessions. Managing lighting, composition, and creative settings while ensuring the comfort and safety of animals adds complexity. These challenges can increase costs, extend session times, and limit scalability for providers. Without specialized expertise, capturing high-quality images becomes difficult. Thus, it hinders the market expansion.

Covid-19 Impact:

Covid-19 significantly impacted the pet photography market, reshaping service delivery and consumer priorities. Lockdowns and social distancing initially disrupted in-person sessions, reducing revenues. However, the pandemic strengthened emotional bonds between owners and pets, increasing demand for memorial and lifestyle photography. Providers adapted by offering outdoor shoots, contactless services, and digital packages to meet evolving needs. Social media usage surged during the pandemic, further boosting visibility for pet photography.

The individual pet owners segment is expected to be the largest during the forecast period

The individual pet owners segment is expected to account for the largest market share during the forecast period, due to growing humanization of pets, owners increasingly seek professional photography to capture milestones, everyday moments, and the emotional bond they share with their animals. Personalized portraits, themed sessions, and lifestyle imagery resonate strongly with families who view pets as integral members. Rising disposable incomes and social media sharing further fuel demand, positioning individual pet owners as the dominant customer base in the global pet photography market.

The small mammals Segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the small mammals segment is predicted to witness the highest growth rate, as ownership of rabbits, guinea pigs, hamsters, and other small pet's rises, demand for specialized photography services tailored to their unique personalities grows. Owners increasingly value professional images that highlight the charm and individuality of these animals, often shared across social media platforms. With expanding awareness of pet humanization beyond cats and dogs, small mammals are becoming a fast-emerging category, driving rapid growth in the pet photography industry.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising pet ownership, urbanization, and disposable incomes across countries such as China, Japan, and India fuel demand for professional services. Cultural trends emphasizing family bonds and growing social media engagement further strengthen adoption. Pet owners in the region increasingly invest in personalized photography to celebrate milestones and preserve memories. With expanding awareness and accessibility, Asia Pacific is positioned as the leading contributor to global market revenues.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region's growth is driven by strong emotional bonds between owners and pets, widespread adoption of professional services, and high social media activity. Pet owners increasingly seek creative, themed, and lifestyle photography, supported by rising spending on pet care. Technological innovation, including digital editing and online sharing platforms, accelerates demand. With cultural emphasis on celebrating pets as family members, North America is poised to lead in growth momentum globally.

Key players in the market

Some of the key players in Pet Photography Market include PetSmart, Happy Tails Pet Photography, Chewy, Paws and Claws Photography, Petco Health and Wellness Company, Studio Zoey Pet Photography, Rover.com, Fetch Portraits, Bark, Inc., Animalhaus Photography, The Pet Photographer, Pawtrait Studio, Furtography, Nestle Purina PetCare and Dogma Pet Photography.

Key Developments:

In July 2025, Odie Pet Insurance and Nestle Purina PetCare struck a strategic partnership using Purina's Petivity platform to feed health-data from smart devices and behaviors into insurance underwriting. The deal also enables wellness-plan reimbursements for Petivity products.

In June 2025, Nestle Purina, in partnership with Berry Global, unveiled recyclable canisters made from 100% mechanically recycled PET for its Friskies Party Mix cat treats, cutting over 500 tonnes of virgin plastic and reducing CO2 emissions by about 694 tonnes annually.

Service Types Covered:

  • Studio Photography
  • Outdoor Photography
  • Event/Occasion Photography
  • Digital Photography Services

Pet Types Covered:

  • Dogs
  • Cats
  • Birds
  • Small Mammals
  • Exotic Pets

Price Ranges Covered:

  • Budget/Basic Services
  • Mid-Range Services
  • Premium/Luxury Services

End Users Covered:

  • Individual Pet Owners
  • Pet Breeders & Shelters
  • Pet Product & Service Companies

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Photography Market, By Service Type

  • 5.1 Introduction
  • 5.2 Studio Photography
  • 5.3 Outdoor Photography
  • 5.4 Event/Occasion Photography
  • 5.5 Digital Photography Services

6 Global Pet Photography Market, By Pet Type

  • 6.1 Introduction
  • 6.2 Dogs
  • 6.3 Cats
  • 6.4 Birds
  • 6.5 Small Mammals
  • 6.6 Exotic Pets

7 Global Pet Photography Market, By Price Range

  • 7.1 Introduction
  • 7.2 Budget/Basic Services
  • 7.3 Mid-Range Services
  • 7.4 Premium/Luxury Services

8 Global Pet Photography Market, By End User

  • 8.1 Introduction
  • 8.2 Individual Pet Owners
  • 8.3 Pet Breeders & Shelters
  • 8.4 Pet Product & Service Companies

9 Global Pet Photography Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 PetSmart
  • 11.2 Happy Tails Pet Photography
  • 11.3 Chewy
  • 11.4 Paws and Claws Photography
  • 11.5 Petco Health and Wellness Company
  • 11.6 Studio Zoey Pet Photography
  • 11.7 Rover.com
  • 11.8 Fetch Portraits
  • 11.9 Bark, Inc.
  • 11.10 Animalhaus Photography
  • 11.11 The Pet Photographer
  • 11.12 Pawtrait Studio
  • 11.13 Furtography
  • 11.14 Nestle Purina PetCare
  • 11.15 Dogma Pet Photography

List of Tables

  • Table 1 Global Pet Photography Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Photography Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 3 Global Pet Photography Market Outlook, By Studio Photography (2024-2032) ($MN)
  • Table 4 Global Pet Photography Market Outlook, By Outdoor Photography (2024-2032) ($MN)
  • Table 5 Global Pet Photography Market Outlook, By Event/Occasion Photography (2024-2032) ($MN)
  • Table 6 Global Pet Photography Market Outlook, By Digital Photography Services (2024-2032) ($MN)
  • Table 7 Global Pet Photography Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 8 Global Pet Photography Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 9 Global Pet Photography Market Outlook, By Cats (2024-2032) ($MN)
  • Table 10 Global Pet Photography Market Outlook, By Birds (2024-2032) ($MN)
  • Table 11 Global Pet Photography Market Outlook, By Small Mammals (2024-2032) ($MN)
  • Table 12 Global Pet Photography Market Outlook, By Exotic Pets (2024-2032) ($MN)
  • Table 13 Global Pet Photography Market Outlook, By Price Range (2024-2032) ($MN)
  • Table 14 Global Pet Photography Market Outlook, By Budget/Basic Services (2024-2032) ($MN)
  • Table 15 Global Pet Photography Market Outlook, By Mid-Range Services (2024-2032) ($MN)
  • Table 16 Global Pet Photography Market Outlook, By Premium/Luxury Services (2024-2032) ($MN)
  • Table 17 Global Pet Photography Market Outlook, By End User (2024-2032) ($MN)
  • Table 18 Global Pet Photography Market Outlook, By Individual Pet Owners (2024-2032) ($MN)
  • Table 19 Global Pet Photography Market Outlook, By Pet Breeders & Shelters (2024-2032) ($MN)
  • Table 20 Global Pet Photography Market Outlook, By Pet Product & Service Companies (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.