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市場調查報告書
商品編碼
1880466
堅果醬和塗抹醬市場預測至2032年:按產品、加工方法、形態、分銷管道、應用和地區分類的全球分析Nut Butters & Spreads Market Forecasts to 2032 - Global Analysis By Product, Processing Method, Form, Distribution Channel, Application and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球堅果醬和塗抹醬市場價值將達到 34 億美元,到 2032 年將達到 40 億美元,在預測期內的複合年成長率為 2.3%。
堅果醬和抹醬是由杏仁、花生、腰果、榛果和核桃等堅果研磨而成的,質地可以是細膩的或顆粒狀的,口感順滑濃郁。它們融合了天然脂肪的醇厚風味、植物性蛋白質的營養價值以及熟悉的家庭主食的溫馨口感。這些抹醬源自於傳統飲食文化,又受到現代健康潮流的追捧,可以搭配各種食物,包括麵包、水果和零食。無論是作為犒勞自己的美味,還是作為更健康的選擇,它們都兼具營養價值和便捷性,使其成為不同文化背景下人們日常飲食中備受歡迎的健康之選,是含糖配料的理想替代品。
潔淨標示和有機產品的受歡迎程度
潔淨標示和有機產品日益普及是堅果醬和塗抹醬市場發展的關鍵驅動力。消費者越來越重視食品成分的透明度,並傾向於選擇不含人工添加物、防腐劑和化學物質的產品。堅果醬和抹醬通常以天然健康產品為賣點,完美契合了這項需求。有機認證更能提升產品的可信度和吸引力,尤其是注重健康的消費者群體。這一趨勢正在推動創新並促進市場擴張,而潔淨標示產品則為市場成長奠定了基礎。
原物料價格波動
原料價格波動是堅果醬和塗抹醬市場面臨的一大阻礙因素。杏仁、腰果和花生等樹堅果受全球供需波動、天氣狀況和貿易政策的影響。這些價格波動直接影響製造商的生產成本和利潤率。尤其是小規模的企業,難以承受這些波動,導致消費者面臨價格不穩定的問題。原料成本的波動仍然是一個挑戰,限制了企業規模,並在整個價值鏈中造成了不確定性。
口味和產品形式的創新
口味和產品形式的創新為堅果醬和塗抹醬市場帶來了巨大的機會。消費者對獨特味覺體驗的渴望,推動了對異國風味混合醬、多樣化口味以及超級食品的需求。粉末狀堅果醬、零食包和便捷的擠壓包裝正日益受到歡迎。這些創新產品迎合了從健身愛好者到忙碌的職場人士等不同人群的生活方式。透過提供創造性且多樣化的選擇,品牌可以脫穎而出,並在全球市場中開拓新的細分領域。
高昂的生產和包裝成本
高昂的生產和包裝成本仍然是市場面臨的主要威脅。優質堅果、有機認證和永續包裝材料都會顯著增加成本。製造商面臨平衡品質和價格的壓力,尤其是在競爭激烈的市場中。成本上漲會限制價格敏感型消費者的購買管道,並降低利潤率。此外,環保包裝也需要進一步投資。除非透過提高效率和擴大規模來緩解這些挑戰,否則這些挑戰可能會阻礙成長,因此成本控制成為產業相關人員的重點。
新冠感染疾病對堅果醬和塗抹醬市場產生了複雜的影響。一方面,供應鏈中斷和原料短缺給生產商帶來了挑戰。另一方面,消費者對健康、免疫力和主食的日益關注推動了對營養塗抹醬的需求。居家烹飪和零食習慣的增加也促進了銷售。電子商務通路已成為分銷的關鍵,並改變了消費者的購買行為。疫情雖然造成了短期障礙,但也加速了消費者對更健康、更便利、更多樣化食品的長期需求。
預計在預測期內,營養產品細分市場將佔據最大的市場佔有率。
由於消費者對富含蛋白質、健康脂肪和維生素的營養食品的興趣日益濃厚,預計營養產品細分市場將在預測期內佔據最大的市場佔有率。堅果醬和抹醬符合健康飲食趨勢,提供潔淨標示和有機選擇,是均衡飲食的天然補充。它們用途廣泛,可作為早餐、零食和機能性食品,使其更具吸引力。隨著全球健康生活方式的興起,強化堅果醬預計將佔據最大的市場。
預計在預測期內,粉末產品細分市場將呈現最高的複合年成長率。
預計在預測期內,粉狀產品市場將保持最高的成長率。粉末狀堅果醬具有方便、保存期限長、易於添加到冰沙、烘焙點心和機能性食品中等優點。它們深受健身愛好者和忙碌消費者的喜愛,這些人尋求的是便攜、低脂且不失美味的替代品。口味和包裝方面的創新正在推動其進一步普及。在消費者對用途廣泛、潔淨標示的產品需求不斷成長的推動下,粉狀產品已成為一股強勁的成長動力,在全球範圍內迅速擴張。
預計亞太地區將在預測期內佔據最大的市場佔有率。其主要促進因素包括該地區不斷壯大的中產階級人口、日益成長的可支配收入以及人們對植物性營養意識的提高。傳統的堅果消費習慣與現代健康趨勢相結合,共同支撐了強勁的需求。零售網路和電商平台的擴張也增加了堅果醬的供應量。在堅果文化的普及以及消費者對有機和潔淨標示食品日益成長的偏好推動下,亞太地區將繼續引領全球市場佔有率。
預計北美地區在預測期內將實現最高的複合年成長率,因為該地區的消費者對創新口味、有機產品和機能性食品趨勢的接受度很高。純素和植物來源生活方式的日益普及,以及對高蛋白零食的強勁需求,正在推動市場成長。粉狀和營養塗抹醬的流行進一步促進了其市場普及。先進的零售基礎設施、注重健康的消費者以及持續的產品創新,使北美成為堅果醬和塗抹醬市場中成長最快的地區。
According to Stratistics MRC, the Global Nut Butters & Spreads Market is accounted for $3.4 billion in 2025 and is expected to reach $4.0 billion by 2032 growing at a CAGR of 2.3% during the forecast period. Nut butters and spreads are creamy, flavorful pastes made by grinding nuts such as almonds, peanuts, cashews, hazelnuts, and walnuts into smooth or textured forms. They bring together the richness of natural fats, the strength of plant-based protein, and the comforting taste of familiar pantry staples. Rooted in traditional food practices yet embraced by modern wellness trends, these spreads serve as versatile companions to breads, fruits, and snacks. Whether crafted for indulgence or health, they offer nourishment, convenience, and a wholesome alternative to sugary toppings, making them a cherished part of everyday eating across cultures.
Popularity of clean-label and organic products
The growing popularity of clean-label and organic products is a major driver of the Nut Butters & Spreads Market. Consumers are increasingly seeking transparency in food ingredients, preferring products free from artificial additives, preservatives, and chemicals. Nut butters and spreads, often marketed as natural and wholesome, align perfectly with this demand. Organic certifications further enhance trust and appeal, especially among health-conscious buyers. This trend is fueling innovation and expanding market reach, making clean-label offerings a cornerstone of growth.
Raw material price volatility
Raw material price volatility poses a significant restraint in the Nut Butters & Spreads Market. Nuts such as almonds, cashews, and peanuts are subject to fluctuating global supply and demand, climate conditions, and trade policies. These price swings directly impact production costs and profit margins for manufacturers. Smaller players, in particular, struggle to absorb these variations, leading to inconsistent pricing for consumers. Volatility in raw material costs remains a challenge, limiting scalability and creating uncertainty across the value chain.
Innovation in flavors and product formats
Innovation in flavors and product formats presents a strong opportunity for the Nut Butters & Spreads Market. Consumers are eager for unique taste experiences, driving demand for exotic blends, flavored varieties, and functional spreads enriched with protein or superfoods. Powdered nut butters, snack packs, and convenient squeezable formats are gaining traction. These innovations cater to diverse lifestyles, from fitness enthusiasts to busy professionals. By offering creative, versatile options, brands can differentiate themselves and capture new segments of the global market.
High production and packaging costs
High production and packaging costs remain a key threat to the market. Premium nuts, organic certifications, and sustainable packaging materials significantly increase expenses. Manufacturers face pressure to balance quality with affordability, especially in competitive markets. Rising costs can limit accessibility for price-sensitive consumers and reduce profit margins. Additionally, eco-friendly packaging demands further investment. Unless mitigated through efficiency or scale, these challenges may hinder growth, making cost management a critical focus for industry players.
The Covid-19 pandemic had mixed impacts on the Nut Butters & Spreads Market. On one hand, supply chain disruptions and raw material shortages created challenges for manufacturers. On the other, heightened consumer focus on health, immunity, and pantry staples boosted demand for nutrient-rich spreads. Increased home cooking and snacking habits further supported sales. E-commerce channels became vital for distribution, reshaping consumer purchasing behavior. While the pandemic posed short-term hurdles, it also accelerated long-term trends toward healthier, convenient, and versatile food products.
The nutritional products segment is expected to be the largest during the forecast period
The nutritional products segment is expected to account for the largest market share during the forecast period because consumers are increasingly drawn to nutrient-rich foods that combine protein, healthy fats, and vitamins. Nut butters and spreads fit seamlessly into balanced diets, offering clean-label, organic options that align with wellness trends. Their versatility across breakfast, snacks, and functional foods enhances appeal. As health-conscious lifestyles expand globally, nutritional formulations of nut spreads are positioned to capture the largest market share.
The powdered segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the powdered segment is predicted to witness the highest growth rate, as powdered nut butters provide convenience, longer shelf life, and easy incorporation into smoothies, baked goods, and functional foods. They appeal to fitness enthusiasts and busy consumers seeking portable, low-fat alternatives without compromising flavor. Innovation in flavors and packaging is further driving adoption. With rising demand for versatile, clean-label products, powdered formats are emerging as a dynamic growth driver, fueling rapid expansion worldwide.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to region's growing middle-class population, rising disposable incomes, and increasing awareness of plant-based nutrition are key factors. Traditional consumption of nuts, combined with modern wellness trends, supports strong demand. Expanding retail networks and e-commerce platforms make nut spreads more accessible. With cultural acceptance of nuts and growing preference for organic, clean-label foods, Asia Pacific continues to lead global market share.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, as region's consumers are highly receptive to innovative flavors, organic products, and functional food trends. Rising vegan and plant-based lifestyles, coupled with strong demand for protein-rich snacks, are fueling growth. The popularity of powdered formats and nutritional spreads further accelerates adoption. With advanced retail infrastructure, health-conscious consumers, and ongoing product innovation, North America is positioned as the fastest-growing market for nut butters and spreads.
Key players in the market
Some of the key players in Nut Butters & Spreads Market include The J.M. Smucker Company, Nutiva, Inc., Hormel Foods Corporation, Once Again Nut Butter Collective, Inc., Unilever, Meridian Foods Ltd, Nestle S.A., Pip & Nut Ltd, Ferrero Group, Barney Butter, Conagra Brands, Inc., Algood Food Company, Kraft Heinz Company, Premier Foods plc, and Oetker Group.
In October 2025, Nestle India has entered into a memorandum of understanding with the Ministry of Food Processing Industries to accelerate its investment in greenfield and brownfield food-sector projects across Odisha and existing manufacturing sites over the next 2-3 years, as part of its US $564 million expansion plan.
In June 2025, Nestle has inked research collaborations aimed at pioneering sustainable aquaculture practices, seeking to advance innovative, eco-efficient farming techniques and boost responsible seafood production in support of global food-security and environmental goals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.