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市場調查報告書
商品編碼
1843283
花生醬的全球市場:質地·購買訴求·性質·終端用戶·流通管道·各地區 (~2035年)Global Peanut Butter Market Research Report Information by Texture, by Claim, by Nature, by End-Use, by Distribution Channel Forecast till 2035 |
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全球花生醬市場預計將從 2024 年的 75.7243 億美元成長至 2025 年的 6.67%,複合年增長率為 2035 年。花生醬是一種由磨碎的烤花生製成的奶油狀或塊狀塗抹醬,有時用鹽、糖和油調味。它富含蛋白質和健康脂肪,廣泛用於塗抹在吐司、冰沙和零食中。
全球花生醬市場由注重健康的消費者推動。花生醬被認為是一種營養豐富的植物性蛋白質來源,隨著素食、純素和彈性素食主義的興起,其需求正在加速增長。此外,隨著人們對永續發展的日益關注以及蛋白質強化產品的興起,花生醬作為一種便捷環保的蛋白質來源,已成為眾多消費者的熱門選擇。
報告屬性詳細內容
北美是花生醬市場最成熟的地區,人均消費量高,產品創新不斷推進。美國在該區域市場處於領先地位,產品陣容不斷擴展,涵蓋天然、有機和強化品種,以滿足多樣化的飲食需求。以美國為首的北美地區在全球花生醬市場佔著穩固的地位,這得益於人們對營養和創新塗抹醬的偏好不斷變化。
歐洲市場正在經歷顯著增長,這得益於消費者對更健康、更高蛋白的傳統塗抹醬替代品的需求日益增長。西歐市場尤其處於領先地位,德國、英國和荷蘭越來越多地採用天然和無糖品種。此外,德國、英國和法國等國家對優質、天然和永續生產的花生醬產品的需求也不斷增長。
亞太地區是成長最快的地區,這得益於人們日益增強的健康意識、不斷壯大的中產階級以及對全球飲食習慣日益增長的關注。受高蛋白飲食的普及和便利消費的推動,中國、印度和印尼等市場的需求正在快速成長。花生醬作為一種健康、富含蛋白質的食品,正逐漸獲得認可,尤其是在中國和日本的城市消費者中,該地區的市場正在迅速擴張。
本報告研究了全球花生醬市場,提供了市場定義和概述、影響市場成長的各種因素分析、市場規模趨勢和預測、按細分市場、地區和主要國家/地區進行的細分、競爭格局以及主要公司的概況。
Global Peanut Butter Market Research Report Information by Texture (Creamy, Crunchy, Powdered), by Claim (Low Sodium, No Sugar, Reduced Fat), by Nature (Organic, Regular), by End-Use (Direct Consumption & Culinary Purpose, Bakery & Confectionery, Dips & Spreads, Sweet & Savory Snacks, Others), by Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialty Stores, Online) Forecast till 2035
Industry Overview
In 2024, the Global Peanut Butter Market reached USD 7,572.43 million, with forecasts indicating a 6.67% CAGR between 2025 and 2035. Peanut butter is a creamy or chunky spread made from ground roasted peanuts, sometimes blended with salt, sugar, or oil for added taste. It's a rich source of protein and healthy fats, often enjoyed on toast, in smoothies, or as a snack ingredient.
Health-conscious consumers are driving the global peanut butter market, recognizing it as a nutrient-dense, plant-based protein alternative. The trend toward vegetarian, vegan, and flexitarian diets has accelerated demand for peanut butter due to its rich protein profile, accessibility, and taste. Moreover, increasing awareness of sustainability and the rise of protein-fortified variants have positioned peanut butter as a go-to choice for those seeking convenient and eco-friendly protein options.
Major Company Development
Rising consumer focus on plant-based nutrition and sustainable food options is fueling the global peanut butter market. Recognized as a nutrient-rich and affordable protein source, peanut butter appeals to individuals following vegan, keto, or high-protein diets. Its versatility in everyday consumption-ranging from spreads to smoothies-along with the introduction of enhanced protein formulations, is further accelerating market expansion worldwide.
Major players in the global peanut butter market are Hormel Foods Corporation, Kellogg Company, Mars, Inc., Unilever Plc, J.M. Smucker Company, Kraft Heinz, The Hershey Company, Associated British Foods plc, Dr Oetker, and Conagra Brands, Inc.
Report Attribute Details
Industry Segmentations
North America represents the most established market for peanut butter, characterized by high per capita consumption and product innovation. The U.S. leads the region with an expanding portfolio of natural, organic, and fortified peanut butter options catering to evolving dietary needs. With the U.S. driving consumption, North America maintains a strong foothold in the global peanut butter market, supported by evolving preferences for nutritious and innovative spreads.
The European market for peanut butter has experienced remarkable growth as consumer preferences shift toward healthier, protein-rich alternatives to traditional spreads. Western Europe dominates, with Germany, the UK, and the Netherlands leading the adoption of natural and no-added-sugar variants. European countries such as Germany, the UK, and France are witnessing growing demand for premium, natural, and sustainably produced peanut butter products.
Asia-Pacific stands as the fastest-growing region, fueled by rising health awareness, a growing middle class, and increasing exposure to global food habits. Markets like China, India, and Indonesia are witnessing strong uptake, driven by the popularity of high-protein diets and convenience-driven consumption. The Asia-Pacific market is expanding swiftly as urban consumers in China and Japan embrace peanut butter as a healthy, protein-packed food choice.
South America's peanut butter market is evolving steadily, with Brazil and Argentina leading consumption due to growing health awareness and changing snacking patterns. Consumers are embracing peanut butter as a nutritious and affordable protein source, particularly in urban centers. Local and international brands are focusing on organic and natural products to appeal to health-focused consumers.
In the Middle East and Africa, the peanut butter market is gaining momentum as consumers adopt Western-style diets and seek plant-based protein options. Urban growth and increased access to modern retail have made peanut butter a regular pantry item among middle-income households. Africa's strong peanut cultivation base supports local production, while imported premium brands are carving a niche in Gulf countries.