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市場調查報告書
商品編碼
1473002

印度花生醬市場評估:依產品類型,包裝,包裝尺寸,成分性質,口味,價格範圍,最終用戶,分銷渠道和地區劃分的機會和預測（2018-2032）

India Peanut Butter Market Assessment, By Product Type, By Packaging, By Pack Size, By Ingredient Preferences, By Flavor, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, FY2018-FY2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 101 Pages | 商品交期: 3-5個工作天內

價格

印度花生醬市場規模預計將從2024年的7,939萬美元成長到2032年的3.6479億美元，預測期內複合年增長率為21%。

花生醬的吸引力越來越大，因為對於日程繁忙的人來說，它是一種流行的健康且方便的選擇。花生醬蛋白質含量高，營養豐富，使其成為注重健康、尋求飲食營養補充的消費者的熱門選擇。

該產品的多功能性是印度花生醬市場的關鍵驅動力之一。隨著食品工業的發展，花生醬的受歡迎程度已經超越了其傳統用途，並受到了廣大美食家的歡迎。除了基本的塗抹醬之外，花生醬還可以用於從鹹味醃料和醬汁到豐富的甜點和零食的各種用途。

根據《World Population Review》統計，印度花生醬消費量將從2015年的16.12萬噸增加到2023年的149.4萬噸，增加九倍多。花生醬的消費不僅限於成人，兒童也喜歡吃花生醬，這就是為什麼製造商推出專門針對兒童的產品。例如，2023年7月，Modi Naturals Ltd.推出了Oleev Kitchen品牌的少年花生醬，專為4至12歲兒童設計。該產品含有必需的維生素和礦物質，並添加了 GrowX 強化劑，使其成為該國唯一的兒童花生醬品牌。

人們對健康和營養的認識不斷提高正在推動市場成長：

多年來，花生醬對飲食和健康趨勢產生了巨大影響。隨著人們優先考慮健康並尋求營養選擇，花生醬的適應性和營養成分使其成為許多健康飲食的基石。花生醬富含蛋白質、健康脂肪以及必需的維生素和礦物質，使其受到均衡飲食的人們的歡迎。此外，隨著消費者尋求最少加工和無添加劑的選擇，花生醬的廣泛供應鼓勵了更健康的替代品的開發，例如天然和有機類型，我們正在滿足日益增長的需求。更乾淨的成分標籤以及符合道德和明確的採購符合有意識的飲食和永續食品生產的大趨勢，從而加強花生醬的地位並推動市場成長。

對便利性的關注推動了對花生醬的需求：

花生醬的適應性和易用性是市場擴張的主要因素。其即食 (RTE) 品質提供了一種快速、簡單的營養來源，無需任何準備，使其成為忙碌生活的人們的完美食物選擇。此外，花生醬在時間緊迫的城市環境中特別有吸引力。它的多功能性超出了其作為基本麵包醬的用途，並且可用於從糖果、冰沙到鹹味菜餚的各種菜餚中。此外，花生醬在室溫下高度穩定，保質期長，使用起來非常方便，減少了食物浪費和購買頻率。

本報告調查了印度花生醬市場，並提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構、影響市場成長的因素分析以及案例研究、競爭格局、概況。各大公司等

目錄

第一章研究方法論

第二章 專案範圍與定義

第三章執行摘要

第四章 客戶回饋

  • 人口統計
  • 市場意識和產品訊息
  • 品牌知名度和忠誠度
  • 做出購買決定時會考慮的因素
  • 購買目的
  • 購買媒介
  • 朋友和家人的推薦
  • 品牌大使或影響者行銷在產品/品牌滲透中的作用

第五章 印度花生醬市場展望

  • 市場規模/預測
  • 依產品類型
    • 奶油狀/光滑
    • 脾氣暴躁/矮胖
    • 粉末
  • 依包裝
    • 瓶子
    • 小袋
    • 杯子
  • 依包裝尺寸
    • 100克以下
    • 超過1,000克
  • 依原料性質
    • 有機產品
    • 常規產品
  • 依口味
    • 有調味
    • 無調味
  • 依價格區間
    • 低價
    • 高價
  • 依最終用戶
    • 家用
    • 飯店/餐廳/咖啡廳
    • 麵包店/蛋糕店
    • 其他
  • 依分銷渠道
    • 線上渠道
    • 專賣店
    • 超市/大賣場
    • 便利商店、百貨公司
    • 其他
  • 依地區
    • 東
    • 北方
    • 西部/中部地區
    • 南部
  • 市佔率：依公司劃分，2024 年

第 6 章 市集測繪，2024 年

  • 依產品類型
  • 依包裝
  • 依包裝尺寸
  • 依原料性質
  • 依口味
  • 依價格區間
  • 依最終用戶
  • 依分銷渠道
  • 依地區

第七章 宏觀環境與產業結構

  • 供需分析
  • 進出口分析
  • 價值鏈分析
  • PESTEL 分析
  • 波特五力分析

第八章市場動態

  • 生長促進因子
  • 生長抑制因素（問題/限制）

第九節 主要公司狀況

  • 前 5 名市場領導者的競爭矩陣
  • 前 5 名市場領導者的市場收入分析
  • 併購/合資（如適用）
  • SWOT分析（5家參與企業）
  • 專利分析（如果適用）

第10章價格分析

第11章案例研究

第十二章 主要公司展望

  • Das Foodtech Pvt. Ltd. (Pintola)
  • Fitshit Health Solutions Private Limited (The Whole Truth)
  • Universal Corporation Ltd (DiSano)
  • Alpino Health Foods Private Limited
  • Agro Tech Foods Limited (Sundrop)
  • Dr. Oetker India Private Limited
  • Melting Pot Concepts Private Limited (AS-IT-IS Nutrition)
  • GlobalBees Brands Pvt. Ltd. (The Butternut Co.)
  • Tanvi Fitness Private Limited (MYFITNESS)
  • VRB Consumer Product Private Limited (Veeba)

第十三章 戰略建議

第14章關於我們公司/免責聲明

Product Code: MX10007

India peanut butter market was valued at USD 79.39 million in FY2024, expected to reach USD 364.79 million in FY2032, with a CAGR of 21% for the forecast period between FY2025 and FY2032. Peanut butter's rising appeal has been boosted by its popularity as a healthy and convenient choice for people with hectic schedules. The product's high protein content and advantageous nutrients have made it a preferred option for health-conscious customers looking for a filling and nutritious supplement to their diet, as the emphasis on health and wellness has grown.

The versatility of the product is one of the major drivers of India peanut butter market. It is used in various dishes, making its mark on the gastronomic landscape. Peanut butter's popularity is growing beyond its conventional use as the food business is developing, and it is eventually incorporated into a wide range of gourmet creations. Since peanut butter can be used for much more than just a basic spread, its adaptability has allowed it to be used in everything from savory marinades and sauces to rich desserts and snacks.

As per the statistics by World Population Review, the consumption of peanut butter in India increased tremendously from 161.20 TMT in 2015 to 1,494 TMT in 2023, which is more than 9 times. Furthermore, the consumption of peanut butter is not limited to adults. Kids are also fond of peanut butter, so manufacturers are introducing products specifically targeted at them. For instance, in July 2023, Modi Naturals Ltd, under its brand Oleev Kitchen, launched Junior Peanut Butter which was specially designed for kids aged 4 to 12 years. The product contains necessary vitamins and minerals, fortified with the GrowX formula, making it the only kids-specific peanut butter brand in the country.

Additionally, the rising demand for peanut butter can be attributed to its nutritional value, affordability, and adaptability. Its emergence as a popular and enduring ingredient in the food business has been established by its widespread adoption and integration into a wide range of culinary applications.

Rising Awareness for Health and Nutrition Fuels the Market Growth

Over the years, peanut butter has significantly influenced diet and health trends. Due to its adaptability and nutrient profile, peanut butter has become a basis of many healthy diets as people prioritize wellness and look for nutrient-rich options. Due to its high protein level, good fats, and necessary vitamins and minerals, peanut butter has gained popularity among people trying to eat a nutritious, well-balanced diet. Furthermore, the wide availability of peanut butter has prompted the invention of healthier substitutes, such as natural and organic types, which meet consumers' increasing need for minimally processed and additive-free options. Its cleaner ingredient labels and ethical and clear sourcing is consistent with a larger trend towards conscious eating and sustainable food production, which reinforces peanut butter's place in the changing nutritional and health landscape, driving the growth of the market.

In January 2023, after extensive customer research and expert consultation, Bengaluru-based WOW Life Science launched the first peanut butter infused with superfoods in two varieties, one that contains super seeds (sunflower, chia, pumpkin, and watermelon) and the other that has Sattu (roasted chana powder). Packed with these superfoods, the products are high in protein and essential elements including magnesium, vitamin E, and omega 3. They include no added sugar, emulsifiers, palm oil, or preservatives, and are entirely natural. Furthermore, they are sweetened using pure jaggery.

Increasing Focus on Convenience Drives the Demand for Peanut Butter

The adaptability and ease of use offered by peanut butter are major factors for the market's expansion. Its ready-to-eat (RTE) quality, which provides a quick and simple source of nourishment without the need for preparation, makes it the perfect food choice for people leading busy lives. Moreover, peanut butter is especially tempting in urban environments where time is of the essence. Its versatility goes beyond just using it as a basic bread spread, it's extensively utilized in a variety of culinary applications, from sweets and smoothies to savory foods. Additionally, peanut butter's high room temperature stability and long shelf life make it more convenient, cutting down on the amount of food waste and frequent buying.

In March 2023, Apis India launched its new range of Peanut Butter in 2 variants, creamy and crunchy, made with natural ingredients without containing any trans fats. The company claims the product to be gluten-free, and rich in antioxidants and vitamins E, B3, and B6.

Creamy Peanut Butter Holds Larger Market Share

In comparison to crunchy peanut butter, creamy peanut butter has a higher demand in the Indian market. The smooth texture, diverse applications, and easy spreadability of the product make it a preferred choice among consumers. It is used in sandwiches, smoothies, and baked goods recipes. Though people like the nutty bits in crunchy peanut butter variant, the segment of the consumers preferring it is comparatively smaller. In addition, producers are concentrating on creating unique flavours and health-conscious formulations, such as high-protein, low-sugar, and low-sodium versions, to differentiate their products from their competitors. The smooth peanut butter market is growing because of the launch of organic and natural versions, which address the growing need for healthy and sustainable food options. In October 2022, Dabur India Ltd. launched Real Health Peanut Butter in 4 variants including 100 per cent natural creamy peanut butter in 350 grams jar packaging. The product claims to be entirely natural, with no added sugar and preservatives.

Future Market Scenario (FY2025 - FY2032F)

Innovations are likely to spur the market as per the evolving tastes of consumers. Unique flavours and varieties are expected to capture niche markets and attract a wider consumer base.

As convenience is a key factor in driving the market growth, manufacturers will focus more on producing portable packaging options in the form of sachets and squeezers, to facilitate on-the-go consumption.

Online retail channels are expected to play an essential role in product distribution as consumers are drawn towards the wide variety of products offered by them providing the ease of price comparison.

Key Players Landscape and Outlook

Indian market for peanut butter is consolidated in nature. There are a few small to medium-sized local firms along with the well-known worldwide players, who define the market. Major international firms have a substantial share in the Indian market. Moreover, new firms are entering the market as consumer awareness of products rises steadily. Manufacturers are concentrating on product innovation, product introduction, production growth, and geographic penetration. To expand their product offerings to a larger consumer base, market players are experimenting with new product variations that are fortified with additional nutritional elements. With consumers becoming more aware and inclined towards convenience, companies are competing to gain a larger portion of the total market share.

In June 2023, RM Foods launched a range of premium peanut butter, Nutberry, in 3 variants: Natural Peanut Butter, Classic Peanut Butter, and Chocolate Peanut Butter. Each variant is available in creamy and crunchy textures, and in convenient pack sizes of 200 grams, 400 grams, 510 grams, and 1 kilo gram.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2.Market Awareness and Product Information
  • 4.3.Brand Awareness and Loyalty
  • 4.4.Factors Considered in Purchase Decision
    • 4.4.1.Brand Name
    • 4.4.2.Product Type
    • 4.4.3.Taste
    • 4.4.4.Quantity w.r.t. Price
    • 4.4.5.Price
    • 4.4.6.Packaging Type
    • 4.4.7.Shelf Life
    • 4.4.8.Health and Nutritional Benefits
    • 4.4.9.Inclination Towards Organic Products
    • 4.4.10.Promotional Offers & Discounts
    • 4.4.11.Availability and Accessibility
  • 4.5.Purpose of Purchase
  • 4.6.Medium of Purchase
  • 4.7.Recommendations from friends/family
  • 4.8.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.India Peanut Butter Market Outlook, FY2018-FY2032F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
    • 5.1.2.By Volume
  • 5.2.By Product Type
    • 5.2.1.Creamy/Smooth
    • 5.2.2.Crunchy/Chunky
    • 5.2.3.Powder
  • 5.3.By Packaging
    • 5.3.1.Jars
    • 5.3.2.Pouches
    • 5.3.3.Cups
  • 5.4.By Pack Size
    • 5.4.1.Up to 100g
    • 5.4.2.101g - 350g
    • 5.4.3.351g - 500g
    • 5.4.4.501g - 1000g
    • 5.4.5.More than 1000g
  • 5.5.By Ingredient Preferences
    • 5.5.1.Organic
    • 5.5.2.Conventional
  • 5.6.By Flavor
    • 5.6.1.Flavored
    • 5.6.2.Unflavored
  • 5.7.By Price Range
    • 5.7.1.Value
    • 5.7.2.Premium
  • 5.8.By End-user
    • 5.8.1.Households
    • 5.8.2.Hotels/Restaurants/Cafes
    • 5.8.3.Bakeries/Cake Shops
    • 5.8.4.Others
  • 5.9.By Distribution Channel
    • 5.9.1.Online Channel
    • 5.9.2.Specialty Stores
    • 5.9.3.Supermarkets/Hypermarkets
    • 5.9.4.Convenience and Departmental Stores
    • 5.9.5.Others
  • 5.10.By Region
    • 5.10.1.East
    • 5.10.2.North
    • 5.10.3.West and Central
    • 5.10.4.South
  • 5.11.By Company Market Share (%), FY2024

All segments will be provided for all regions covered

6.Market Mapping, FY2024

  • 6.1.By Product Type
  • 6.2.By Packaging
  • 6.3.By Pack Size
  • 6.4.By Ingredient Preferences
  • 6.5.By Flavor
  • 6.6.By Price Range
  • 6.7.By End-user
  • 6.8.By Distribution Channel
  • 6.9.By Region

7.Macro Environment and Industry Structure

  • 7.1.Supply Demand Analysis
  • 7.2.Import Export Analysis
  • 7.3.Value Chain Analysis
  • 7.4.PESTEL Analysis
    • 7.4.1.Political Factors
    • 7.4.2.Economic System
    • 7.4.3.Social Implications
    • 7.4.4.Technological Advancements
    • 7.4.5.Environmental Impacts
    • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 7.5.Porter's Five Forces Analysis
    • 7.5.1.Supplier Power
    • 7.5.2.Buyer Power
    • 7.5.3.Substitution Threat
    • 7.5.4.Threat from New Entrant
    • 7.5.5.Competitive Rivalry

8.Market Dynamics

  • 8.1.Growth Drivers
  • 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

  • 9.1.Competition Matrix of Top Five Market Leaders
  • 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
  • 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 9.4.SWOT Analysis (For Five Market Players)
  • 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Players Outlook

  • 12.1.Das Foodtech Pvt. Ltd. (Pintola)
    • 12.1.1.Company Details
    • 12.1.2.Key Management Personnel
    • 12.1.3.Products & Services
    • 12.1.4.Financials (As reported)
    • 12.1.5.Key Market Focus & Geographical Presence
    • 12.1.6.Recent Developments
  • 12.2.Fitshit Health Solutions Private Limited (The Whole Truth)
  • 12.3.Universal Corporation Ltd (DiSano)
  • 12.4.Alpino Health Foods Private Limited
  • 12.5.Agro Tech Foods Limited (Sundrop)
  • 12.6.Dr. Oetker India Private Limited
  • 12.7.Melting Pot Concepts Private Limited (AS-IT-IS Nutrition)
  • 12.8.GlobalBees Brands Pvt. Ltd. (The Butternut Co.)
  • 12.9.Tanvi Fitness Private Limited (MYFITNESS)
  • 12.10.VRB Consumer Product Private Limited (Veeba)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.India Peanut Butter Market, By Value, In USD Million, FY2018-FY2032F
  • Figure 2.India Peanut Butter Market, By Volume, In Thousand Units, FY2018-FY2032F
  • Figure 3.India Peanut Butter Market Share (%), By Product Type, FY2018-FY2032F
  • Figure 4.India Peanut Butter Market Share (%), By Packaging, FY2018-FY2032F
  • Figure 5.India Peanut Butter Market Share (%), By Pack Size, FY2018-FY2032F
  • Figure 6.India Peanut Butter Market Share (%), By Ingredient Preferences, FY2018-FY2032F
  • Figure 7.India Peanut Butter Market Share (%), By Flavor, FY2018-FY2032F
  • Figure 8.India Peanut Butter Market Share (%), By Price Range, FY2018-FY2032F
  • Figure 9.India Peanut Butter Market Share (%), By End-user, FY2018-FY2032F
  • Figure 10.India Peanut Butter Market Share (%), By Distribution Channel, FY2018-FY2032F
  • Figure 11.India Peanut Butter Market Share (%), By Region, FY2018-FY2032F
  • Figure 12.By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 13.By Packaging Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 14.By Pack Size Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 15.By Ingredient Preferences Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 16.By Flavor Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 17.By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 18.By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 19.By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 20.By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024