花生醬市場規模、佔有率和成長分析（按類型、品質、類別、分銷管道和地區）- 2025-2032 年行業預測

預計花生醬市場規模將在 2023 年達到 62 億美元，並從 2024 年的 66.3 億美元成長到 2032 年的 113 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

受全球範圍內健康意識的增強和對高蛋白零食的需求的推動，花生醬市場正在經歷顯著的成長。隨著人們對高血壓和心臟病等慢性疾病的認知不斷提高，花生醬的擴張機會也不斷增加。此外，消費者對方便、即食產品的偏好的改變也在推動市場的發展。新興國家可支配收入的增加和全球教育水平的提高預計將在未來幾年推動該行業的成長。此外，主要企業的參與度不斷提高和產品持續創新可能會為市場擴張創造新的途徑。然而，亞太地區消費者認知度有限，加上花生供應和價格波動，對市場持續發展構成挑戰。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

花生醬市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 酥脆
• 奶油味
• 其他

花生醬市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 有機的
• 傳統的

花生醬市場規模（按類別和複合年成長率） (2025-2032)

• 市場概況
• 清楚的
• 味道

花生醬市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 離線
  • 超級市場和大賣場
  • 專賣店
  • 便利商店
  • 其他
• 線上

花生醬市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Jif（USA）
• Peter Pan（USA）
• Smucker's（USA）
• Justin's（USA）
• Adams（USA）
• Pintola（India）
• Sundrop（India）
• MyFitness（India）
• Alpino（India）
• Kissan（India）
• Yogabar（India）
• The Whole Truth（India）
• Farmveda（India）
• Two Brothers Organic Farm（India）
• Dr. Oetker Fun Foods（India）
• AS-IT-IS Nutrition（India）
• MuscleBlaze（India）
• DiSano（India）
• Santa Cruz（USA）

結論和建議

Peanut Butter Market size was valued at USD 6.2 billion in 2023 and is poised to grow from USD 6.63 billion in 2024 to USD 11.3 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The peanut butter market is experiencing significant growth, driven by a global increase in health consciousness and a demand for high-protein snacks. As awareness of chronic illnesses such as hypertension and heart disease rises, opportunities for peanut butter expansion are consequently increasing. Additionally, shifting consumer preferences for convenient, ready-to-eat products further support this market's evolution. Rising disposable incomes in developing countries and improved global education levels are expected to fuel industry growth in the coming years. Moreover, enhanced engagement from key players and ongoing product innovation will create new pathways for market expansion. However, limited consumer awareness in the Asia Pacific region, along with fluctuating peanut supply and pricing, poses challenges to ongoing market development.

Top-down and bottom-up approaches were used to estimate and validate the size of the Peanut Butter market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Peanut Butter Market Segments Analysis

Global Peanut Butter Market is segmented by Type, Nature, Category, Distribution Channel and region. Based on Type, the market is segmented into Crunchy, Creamy and Other. Based on Nature, the market is segmented into Organic and Conventional. Based on Category, the market is segmented into Plain and Flavored. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Peanut Butter Market

The peanut butter market is poised for rapid growth, significantly driven by rising obesity rates worldwide. As global obesity statistics climb, consumers increasingly seek healthier snack and breakfast options. Additionally, urbanization and higher per capita incomes further contribute to this market's expansion. However, the prevalence of chronic diseases like hypertension and heart issues may pose challenges to market growth. Nonetheless, one of the key factors propelling the peanut butter market is the growing awareness of the health benefits associated with peanut oil, which continues to attract health-conscious consumers and supports overall market value enhancement.

Restraints in the Peanut Butter Market

The primary challenge facing the peanut butter market, particularly in the Asia Pacific region, is the limited awareness and knowledge of the product among Asian consumers, which serves as a significant barrier to market penetration. Additionally, the market's growth is hindered by inconsistent supply chains and fluctuations in peanut prices, creating further instability. Moreover, the implementation of import and export tariffs by major countries adds another layer of difficulty, impeding potential expansion within the market. These factors collectively contribute to the restrained development of the peanut butter market in this region, necessitating targeted strategies to educate consumers and stabilize pricing.

Market Trends of the Peanut Butter Market

The peanut butter market is poised for significant growth as consumer lifestyles shift towards healthier eating habits, spurred by an increasing awareness of nutrition. Government campaigns advocating for healthy food choices have catalyzed this trend, further driving demand for nutritious products like peanut butter. Strategic partnerships among brands and innovative product developments are emerging as key market levers, creating ample opportunities for expansion. As consumers seek protein-rich and versatile options for snacking and meal preparation, the peanut butter sector stands to benefit greatly, enhancing its appeal among health-conscious individuals while adapting to evolving preferences throughout the forecast period.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Peanut Butter Market Size by Type & CAGR (2025-2032)

• Market Overview
• Crunchy
• Creamy
• Other

Global Peanut Butter Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Peanut Butter Market Size by Category & CAGR (2025-2032)

• Market Overview
• Plain
• Flavored

Global Peanut Butter Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Others
• Online

Global Peanut Butter Market Size & CAGR (2025-2032)

• North America (Type, Nature, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Nature, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Nature, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Nature, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Nature, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Jif (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peter Pan (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smucker's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Justin's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adams (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pintola (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sundrop (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MyFitness (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpino (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kissan (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogabar (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Whole Truth (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farmveda (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Two Brothers Organic Farm (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Oetker Fun Foods (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AS-IT-IS Nutrition (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleBlaze (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DiSano (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Santa Cruz (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations