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市場調查報告書
商品編碼
1865519
全球有機農產品市場:預測(至2032年)-按產品類型、形式、通路、最終用戶和地區分類的分析Organic Produce Market Forecasts to 2032 - Global Analysis By Product Type (Organic Fruits, and Organic Vegetables), Form (Fresh, Frozen, and Processed), Distribution Channel, End User, and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球有機農產品市場價值將達到 2,553 億美元,到 2032 年將達到 5,574 億美元。
預計在預測期內,有機農產品市場將以11.8%的複合年成長率成長。有機農產品是指不使用合成農藥、化學肥料、基因改造生物(GMO)或輻射等手段種植的水果、蔬菜和其他農產品。這些產品採用環境永續的種植方式,促進土壤健康、生物多樣性和生態系統平衡。經認證的有機農業遵循嚴格的監管標準,確保整個供應鏈的可追溯性和透明度。
根據國際有機農業運動聯盟(IFOAM)的數據,截至 2022 年,全球將有超過 9,640 萬公頃的土地進行有機耕作,涉及 450 萬名農民,這表明在向永續農業轉型方面取得了進展。
消費者對無農藥食品的需求日益成長
消費者健康意識的增強促使他們尋求盡可能減少接觸合成農藥等化學物質的食品,推動了有機蔬果需求的激增。此外,已開發經濟體和新興經濟體對食品安全和環境永續性的意識提升也推動了這一趨勢。消費者行為的這些變化正促使零售商和生產商擴大有機產品範圍,預計這將支撐市場在預測期內的成長。
有機農業產量較低,生產成本較高
有機耕作方式,主要是由於不使用合成肥料和農藥,其產量往往低於傳統耕作方式。此外,有機認證要求、勞動密集流程和較長的種植週期也增加了生產成本。這些因素共同限制了種植者的規模化生產和盈利,尤其是在價格敏感型市場。另外,有機產品的高價可能會疏遠注重預算的消費者,從而限制其市場接受度。
挖掘不斷壯大的中產階級潛力
隨著可支配收入的增加,消費者越來越重視健康、營養和食品質量,這為有機產品的廣泛普及創造了有利環境。此外,都市化和零售基礎設施的改善也提高了消費者取得有機產品的管道。這種轉變在東南亞和拉丁美洲等中產階級不斷壯大的地區尤其明顯。透過精準行銷和價格分佈的產品線來掌握這一趨勢,蘊藏著巨大的市場潛力。
因標籤造假或誤導性標籤而導致消費者信任度下降的風險
法律規範以及區域認證標準不一致會導致非有機產品以有機產品名義銷售。這會損害消費者信任,並給合法生產商帶來聲譽風險。此外,全球供應鏈的複雜性也使得可追溯性難以實現。加強認證通訊協定和提高透明度對於緩解此威脅、維護有機農產品市場的誠信至關重要。
新冠疫情初期擾亂了供應鏈和零售營運,影響了有機產品的供應。然而,疫情也加速了消費者對有助於改善健康和免疫力的食品的興趣,從而推動了對有機蔬果的需求。封鎖措施促使人們轉向居家烹飪和線上購物,這有利於那些擁有強大線上影響力的有機品牌。此外,人們對食品來源和安全意識的提高進一步增強了認證有機產品的吸引力。
預計在預測期內,有機蔬菜細分市場將佔據最大的市場佔有率。
由於消費廣泛且全年供應充足,預計有機蔬菜在預測期內將佔據最大的市場佔有率。消費者越來越傾向於選擇有機蔬菜,因為它們有益健康且化學物質含量更低。此外,零售連鎖店和電商平台也不斷擴大有機蔬菜的種類,以滿足日益成長的需求。隨著健康趨勢持續影響消費者的購買行為,有機蔬菜有望繼續保持其市場主導地位。
預計在預測期內,冷凍食品細分市場將實現最高的複合年成長率。
預計在預測期內,冷凍食品市場將保持最高的成長率,這主要得益於消費者對便利性、長保存期限和已烹調有機食品日益成長的需求。消費者越來越傾向選擇冷凍有機農產品,這類產品既能靈活安排膳食,又能保留營養價值。此外,冷凍技術和包裝技術的進步也提升了產品的品質和吸引力。對於尋求健康高效食品解決方案的都市區人群和專業,冷凍食品市場正日益受到青睞。預計這一成長勢頭將在全球市場持續強勁。
由於北美地區擁有完善的零售基礎設施和有利的法規結構,預計在預測期內將佔據最大的市場佔有率。美國和加拿大政府大力推動永續農業發展,有機食品消費量正穩定成長。此外,成熟的有機品牌以及在超級市場和線上平台的廣泛供應也鞏固了該地區的市場主導地位。北美在有機認證和創新方面的領先地位進一步強化了其在有機農產品市場的領先地位。
預計亞太地區在預測期內將實現最高的複合年成長率,這主要得益於不斷增強的健康意識、日益壯大的中產階級人口以及不斷加快的都市化。在政府補貼和宣傳宣傳活動的推動下,印度、中國和日本等國家對有機產品的需求激增。此外,供應鏈物流的改善和零售滲透率的提高也提升了市場的可近性。該地區充滿活力的消費群和不斷變化的飲食習慣,使亞太地區成為有機產品產業的重要成長引擎。
According to Stratistics MRC, the Global Organic Produce Market is accounted for $255.3 billion in 2025 and is expected to reach $557.4 billion by 2032, growing at a CAGR of 11.8% during the forecast period. Organic produce are fruits, vegetables, and other agricultural products cultivated without synthetic pesticides, fertilizers, genetically modified organisms (GMOs), or irradiation. These items are grown using environmentally sustainable practices that promote soil health, biodiversity, and ecological balance. Certified organic farming adheres to strict regulatory standards, ensuring traceability and transparency throughout the supply chain.
According to IFOAM, over 96.4 million hectares globally were under organic cultivation in 2022, involving 4.5 million producers, reflecting a growing shift toward sustainable agriculture.
Rising consumer demand for pesticide-free food
Health-conscious individuals are increasingly seeking food options that minimize exposure to synthetic inputs, leading to a surge in demand for organically grown fruits and vegetables. Moreover, rising awareness about food safety and environmental sustainability has strengthened this trend across both developed and emerging economies. This shift in consumer behavior is encouraging retailers and producers to expand organic offerings, thereby supporting market growth over the forecast period.
Lower yield and higher production costs for organic farming
Organic farming practices often result in lower crop yields compared to conventional methods, primarily due to the absence of synthetic fertilizers and pesticides. Additionally, organic certification, labor-intensive processes, and longer cultivation cycles contribute to higher production costs. These factors collectively limit scalability and profitability for producers, especially in price-sensitive markets. Furthermore, the premium pricing of organic produce may deter budget-conscious consumers, thereby restraining broader market adoption.
Expansion into growing middle-class populations
As disposable incomes rise, consumers are increasingly prioritizing health, nutrition, and food quality, creating fertile ground for organic product adoption. Additionally, urbanization and improved retail infrastructure are enhancing access to organic goods. This shift is particularly evident in regions such as Southeast Asia and Latin America, where middle-class growth is robust. Capitalizing on this trend through targeted marketing and affordable product lines can unlock substantial market potential.
Risk of fraud and mislabelling undermining consumer trust
Inadequate regulatory oversight and inconsistent certification standards across regions can lead to the sale of non-organic items under organic claims. This undermines consumer trust and poses reputational risks for legitimate producers. Moreover, the complexities of global supply chains makes traceability challenging. Strengthening certification protocols and enhancing transparency are essential to mitigate this threat and preserve the integrity of the organic produce market.
The COVID-19 pandemic initially disrupted supply chains and retail operations, affecting the availability of organic produce. However, it also accelerated consumer interest in health and immunity-boosting foods, driving demand for organic fruits and vegetables. Lockdowns prompted a shift toward home cooking and online grocery purchases, benefiting organic brands with strong digital presence. Additionally, heightened awareness of food origin and safety reinforced the appeal of certified organic products.
The organic vegetables segment is expected to be the largest during the forecast period
The organic vegetables segment is expected to account for the largest market share during the forecast period due to its widespread consumption and year-round availability. Consumers increasingly prefer organic vegetables for their perceived health benefits and reduced chemical exposure. Moreover, retail chains and e-commerce platforms are expanding their organic vegetable offerings to meet rising demand. As health trends continue to influence purchasing behavior, organic vegetables will maintain their dominant market position.
The frozen segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the frozen segment is predicted to witness the highest growth rate driven by convenience, extended shelf life, and rising demand for ready-to-cook organic options. Consumers are increasingly opting for frozen organic produce that retains nutritional value while offering flexibility in meal planning. Additionally, advancements in freezing technology and packaging have improved product quality and appeal. The segment is gaining traction among urban populations and working professionals seeking healthy yet time-efficient food solutions. This growth trajectory is expected to remain strong across global markets.
During the forecast period, the North America region is expected to hold the largest market share attributed to robust retail infrastructure, and favorable regulatory frameworks. The United States and Canada have witnessed consistent growth in organic food consumption, with government initiatives promoting sustainable agriculture. Additionally, the presence of established organic brands and widespread availability across supermarkets and online platforms contribute to regional dominance. North America's leadership in organic certification and innovation further reinforces its position as the largest market for organic produce.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rising health consciousness, expanding middle-class populations, and increasing urbanization. Countries such as India, China, and Japan are witnessing a surge in demand for organic produce, supported by government subsidies and awareness campaigns. Moreover, improvements in supply chain logistics and retail penetration are enhancing market accessibility. The region's dynamic consumer base and evolving dietary preferences position Asia Pacific as a key growth engine for the organic produce industry.
Key players in the market
Some of the key players in Organic Produce Market include Taylor Farms, Driscoll's, Inc., Grimmway Farms, Dole plc, Fresh Del Monte Produce Incorporated, Greenyard, Hortifrut S.A., Naturipe Farms, Bonduelle Group, SunOpta Inc., Fyffes plc, Chiquita Brands International, Calavo Growers, Inc., Whole Foods Market, Inc., The Kroger Co., and Tesco PLC.
In April 2024, Taylor Farms announced a partnership with Petaluma-based Clover Sonoma to launch a new line of organic salads and wraps, featuring Clover's organic yogurt-based dressings, available in major retailers across the Western U.S.
In March 2024, Grimmway Farms, the world's largest producer of carrots, announced the expansion of its organic carrot production in Georgia to meet growing East Coast demand and ensure year-round availability of its Bolthouse Farms and Grimmway branded organic carrots.
In January 2024, The Bonduelle Group published its "HEADWAY 2027" strategic plan update, reinforcing its commitment to plant-based food and organic products, aiming to significantly increase the share of organic sales within its portfolio, particularly in Europe and North America.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.