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市場調查報告書
商品編碼
1822514

2032 年有機和天然食品市場預測：按產品類型、認證、分銷管道和地區進行的全球分析

Organic and Natural Food Products Market Forecasts to 2032 - Global Analysis By Product Type, Certification, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球有機和天然食品市場預計在 2025 年達到 1,663 億美元，到 2032 年將達到 4,319 億美元，預測期內複合年成長率為 14.6%。

該市場涵蓋不使用合成肥料、殺蟲劑或化學肥料種植的食品，包括水果、蔬菜、乳製品、肉類和包裝食品。日益成長的健康意識、環保意識和永續消費驅動著這一市場需求。產品注重可追溯性、道德採購、美國農業部有機認證等。市場相關人員正在配方、包裝和分銷方面不斷創新，以滿足高階消費者的期望。此細分市場的目標客戶是注重健康的個人、千禧世代和注重環保的購物者，利用零售、電商和餐飲通路。監管支持以及全球對清潔、無化學成分飲食日益成長的偏好推動了該市場的成長。

根據美國農業部 (USDA) 的數據，預計到 2024 年，美國有機食品銷售額將達到 600 億美元，其中水果和蔬菜將佔據主導地位。

提高消費者意識

消費者對健康和環境問題的意識不斷增強，是有機和天然食品市場的主要驅動力。越來越多的人選擇有機食品，以避免合成農藥和基因改造作物，並尋求被認為更健康、更永續的產品。教育宣傳活動、社群媒體影響力人士以及醫學專家的認可進一步推動了這種轉變，這些因素共同提升了消費者的知識水平，並推動了對有機替代品的需求。因此，這種日益增強的意識已成為市場擴張的關鍵因素。

高成本

有機農業相關成本的不斷上漲，包括認證、勞動力和生產成本，導致有機產品零售價格上漲。這些高昂的價格阻礙了價格敏感型消費者的購買，並縮小了市場基礎。此外，有機投入品的有限供應以及對專業分銷管道的需求進一步加劇了成本。這些經濟障礙阻礙了有機產品的廣泛應用，尤其是在新興市場，因為價格承受能力是關鍵因素。因此，高成本仍是市場成長的主要限制因素。

電子商務的成長

電商平台的快速擴張為有機和天然食品市場帶來了巨大的機會。線上零售通路便捷、覆蓋範圍廣，能夠觸及包括偏遠地區在內的多元消費者群。在科技進步和消費行為變化的推動下，日益成長的線上食品購物趨勢使有機食品品牌能夠開拓新市場並提升知名度。利用電商平台可以幫助推動市場擴張和消費者參與。

保存期限有限

由於缺乏合成防腐劑，有機和天然食品的保存期限通常比傳統產品短。這項特性需要高效率的供應鏈管理和快速配送，以最大限度地減少腐敗和浪費。這些產品的易腐爛特性增加了零售商的成本，並對市場永續性構成了重大威脅，因為任何品質損失都可能導致消費者信任的喪失。

COVID-19的影響：

新冠疫情對有機和天然食品市場產生了雙重影響。起初，供應鏈中斷和零售店暫時關閉帶來了挑戰。然而，疫情也提升了消費者對健康和保健的關注，導致對有機食品的需求增加，因為有機食品被認為更安全、更有營養。消費行為的這些變化加速了有機產品的普及，為市場帶來了挑戰和機會。

預計水果和蔬菜市場在預測期內將佔最大佔有率

由於消費者對新鮮營養農產品的偏好日益成長，預計水果和蔬菜細分市場將在預測期內佔據最大市場佔有率。該細分市場受益於人們日益意識到有機農業帶來的健康益處，有機農業避免使用合成農藥和化學肥料。此外，注重健康的消費者群體的增加以及對潔淨標示產品的需求也促進了該細分市場的擴張。因此，預計水果和蔬菜將佔據最大市場佔有率。

預計有機認證領域在預測期內的複合年成長率最高

由於消費者對有機認證產品的需求嚴格，預計有機認證產品領域將在預測期內達到最高成長率。認證能夠確保有機食品的真實性和品質，從而建立消費者信任。消費者對認證標準的認知不斷提高，法律規範也日益完善，這推動了人們對有機認證產品的偏好，預計將推動該領域的成長。

佔比最大的地區：

預計北美將在預測期內佔據最大的市場佔有率，這得益於其成熟的有機農業實踐、強大的分銷網路和較高的消費者認知度。大型有機食品零售商的存在以及政府的支持性政策將進一步推動該地區市場的成長。此外，北美消費者日益成長的健康和永續性趨勢也有助於該地區在全球有機食品市場佔據主導地位。

複合年成長率最高的地區：

在預測期內，亞太地區預計將呈現最高的複合年成長率，這得益於快速的都市化、不斷成長的可支配收入以及不斷壯大的中階人口。印度和中國等國家正經歷向更健康飲食習慣的轉變，人們對有機食品益處的認知也日益加深。現代零售通路的擴張和供應鏈基礎設施的完善將進一步推動該地區有機食品市場的成長，使其成為全球成長最快的地區。

認證：

  • 有機認證
  • 天然/非認證
  • 其他認證

提供免費客製化：

此報告的訂閱者可以從以下免費自訂選項中選擇一項：

  • 公司簡介
    • 對最多三家其他市場公司進行全面分析
    • 主要企業的SWOT分析（最多3家公司）
  • 區域細分
    • 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品類型
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球有機和天然食品市場（按產品類型）

  • 水果和蔬菜
  • 乳製品
  • 肉類、家禽、魚貝類
  • 包裝食品和飲料
  • 零食和穀物
  • 其他產品類型

6. 全球有機和天然食品市場（按認證）

  • 有機認證
  • 天然/非認證
  • 其他認證

7. 全球有機和天然食品市場（按分銷管道）

  • 超級市場和大賣場
  • 便利商店
  • 專賣店與農夫市集
  • 網路零售
  • 其他分銷管道

8. 全球有機和天然食品市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第9章：主要進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第10章：企業概況

  • The Hain Celestial Group
  • Amy's Kitchen
  • Organic Valley
  • Nature's Path Foods
  • Danone SA
  • Nestle SA
  • General Mills
  • Conagra Brands
  • Clif Bar & Company
  • United Natural Foods, Inc.
  • Whole Foods Market
  • Organic India
  • Dole Food Company
  • Newman's Own
  • Kellogg Company
  • Kroger Co.
Product Code: SMRC31269

According to Stratistics MRC, the Global Organic and Natural Food Products Market is accounted for $166.3 billion in 2025 and is expected to reach $431.9 billion by 2032 growing at a CAGR of 14.6% during the forecast period. This market encompasses foods grown without synthetic fertilizers, pesticides, or chemicals, including fruits, vegetables, dairy, meat, and packaged foods. Rising health awareness, environmental concerns, and sustainable consumption drive demand. Products emphasize traceability, ethical sourcing, and certifications like USDA Organic. Market players innovate in formulation, packaging, and distribution to meet premium consumer expectations. The sector targets health-conscious individuals, millennials, and environmentally conscious buyers, leveraging retail, e-commerce, and foodservice channels. Growth is supported by regulatory support and increasing preference for clean, chemical-free dietary options globally.

According to the U.S. Department of Agriculture (USDA), organic food sales in the U.S. reached $60 billion in 2024, with fruits and vegetables leading the category.

Market Dynamics:

Driver:

Increasing consumer awareness

The surge in consumer awareness regarding health and environmental concerns has significantly propelled the organic and natural food products market. Individuals are increasingly opting for organic foods to avoid synthetic pesticides and genetically modified organisms, seeking products perceived as healthier and more sustainable. This shift is further supported by educational campaigns, social media influence, and endorsements from health professionals, which collectively enhance consumer knowledge and drive demand for organic alternatives. Consequently, this heightened awareness is a pivotal factor in the market's expansion.

Restraint:

High costs

The elevated costs associated with organic farming practices, including certification, labor, and production, contribute to higher retail prices for organic products. These increased prices can deter price-sensitive consumers, limiting the market's reach. Additionally, the limited availability of organic inputs and the necessity for specialized distribution channels further exacerbate costs. Such financial barriers can hinder widespread adoption, particularly in emerging markets where affordability is a significant concern. Thus, high costs remain a substantial restraint on market growth.

Opportunity:

E-commerce growth

The rapid expansion of e-commerce platforms presents a significant opportunity for the organic and natural food products market. Online retail channels offer convenience, broader reach, and access to a diverse consumer base, including those in remote areas. The increasing trend of online grocery shopping, fueled by technological advancements and changing consumer behaviors enables organic food brands to penetrate new markets and enhance visibility. Leveraging e-commerce can thus facilitate market expansion and consumer engagement.

Threat:

Limited shelf life

Organic and natural food products often possess a shorter shelf life compared to their conventional counterparts due to the absence of synthetic preservatives. This characteristic necessitates efficient supply chain management and rapid distribution to minimize spoilage and waste. The perishable nature of these products can lead to increased costs for retailers and potential loss of consumer confidence if quality is compromised, posing a significant threat to market sustainability.

Covid-19 Impact:

The COVID-19 pandemic has had a dual impact on the organic and natural food products market. Initially, supply chain disruptions and temporary retail closures posed challenges. However, the pandemic also heightened consumer focus on health and wellness, leading to increased demand for organic foods perceived as safer and more nutritious. This shift in consumer behaviour has accelerated the adoption of organic products, presenting both challenges and opportunities for the market.

The fruits & vegetables segment is expected to be the largest during the forecast period

The fruits & vegetables segment is expected to account for the largest market share during the forecast period due to growing consumer preference for fresh, nutrient-rich produce. This segment benefits from the increasing awareness of the health benefits associated with organic farming, which avoids synthetic pesticides and fertilizers. Additionally, the rise of health-conscious consumers and the demand for clean-label products contribute to the expansion of this segment. Consequently, fruits and vegetables are projected to maintain the largest market share.

The certified organic segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the certified organic segment is predicted to witness the highest growth rate, driven by stringent consumer demand for verified organic products. Certification provides assurance regarding the authenticity and quality of organic foods, fostering consumer trust. As awareness of certification standards increases and regulatory frameworks strengthen, the preference for certified organic products is expected to rise, propelling this segment's growth at an accelerated pace.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, attributed to establish organic farming practices, robust distribution networks, and high consumer awareness. The presence of major organic food retailers and supportive government policies further bolster market growth in this region. Additionally, the increasing trend towards health and sustainability among North American consumers contributes to the region's dominant position in the global organic food market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid urbanization, rising disposable incomes, and a growing middle-class population. Countries like India and China are experiencing shifts towards healthier eating habits and increased awareness of organic food benefits. The expansion of modern retail channels and improvements in supply chain infrastructure further facilitate the growth of the organic food market in this region, positioning it as the fastest-growing globally.

Key players in the market

Some of the key players in Organic and Natural Food Products Market include The Hain Celestial Group, Amy's Kitchen, Organic Valley, Nature's Path Foods, Danone S.A., Nestle S.A., General Mills, Conagra Brands, Clif Bar & Company, United Natural Foods, Inc., Whole Foods Market, Organic India, Dole Food Company, Newman's Own, Kellogg Company, and Kroger Co.

Key Developments:

In September 2025, Organic Valley, America's leading farmer-owned organic cooperative has expanded its oat portfolio with the launch of Organic Valley(R) Oat Beverages. Made with organic oats ethically sourced from the cooperative's family farms, the new Oat Beverages will be available in two versions Original and Creamy and on store shelves nationwide this fall.

In November 2024, Amy's Kitchen announced five new soups that the company says celebrate both international cuisines and American Southern classics. The new soup collection includes several gluten-free and dairy-free options.

Product Types Covered:

  • Fruits & Vegetables
  • Dairy Products
  • Meat, Poultry & Seafood
  • Packaged Foods & Beverages
  • Snacks & Cereals
  • Other Product Types

Certifications:

  • Certified Organic
  • Natural/Non-Certified
  • Other Certifications

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialty Stores & Farmers' Markets
  • Online Retail
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Type
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Organic and Natural Food Products Market, By Product Type

  • 5.1 Introduction
  • 5.2 Fruits & Vegetables
  • 5.3 Dairy Products
  • 5.4 Meat, Poultry & Seafood
  • 5.5 Packaged Foods & Beverages
  • 5.6 Snacks & Cereals
  • 5.7 Other Product Types

6 Global Organic and Natural Food Products Market, By Certification

  • 6.1 Introduction
  • 6.2 Certified Organic
  • 6.3 Natural/Non-Certified
  • 6.4 Other Certifications

7 Global Organic and Natural Food Products Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Convenience Stores
  • 7.4 Specialty Stores & Farmers' Markets
  • 7.5 Online Retail
  • 7.6 Other Distribution Channels

8 Global Organic and Natural Food Products Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 The Hain Celestial Group
  • 10.2 Amy's Kitchen
  • 10.3 Organic Valley
  • 10.4 Nature's Path Foods
  • 10.5 Danone S.A.
  • 10.6 Nestle S.A.
  • 10.7 General Mills
  • 10.8 Conagra Brands
  • 10.9 Clif Bar & Company
  • 10.10 United Natural Foods, Inc.
  • 10.11 Whole Foods Market
  • 10.12 Organic India
  • 10.13 Dole Food Company
  • 10.14 Newman's Own
  • 10.15 Kellogg Company
  • 10.16 Kroger Co.

List of Tables

  • Table 1 Global Organic and Natural Food Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Organic and Natural Food Products Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Organic and Natural Food Products Market Outlook, By Fruits & Vegetables (2024-2032) ($MN)
  • Table 4 Global Organic and Natural Food Products Market Outlook, By Dairy Products (2024-2032) ($MN)
  • Table 5 Global Organic and Natural Food Products Market Outlook, By Meat, Poultry & Seafood (2024-2032) ($MN)
  • Table 6 Global Organic and Natural Food Products Market Outlook, By Packaged Foods & Beverages (2024-2032) ($MN)
  • Table 7 Global Organic and Natural Food Products Market Outlook, By Snacks & Cereals (2024-2032) ($MN)
  • Table 8 Global Organic and Natural Food Products Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 9 Global Organic and Natural Food Products Market Outlook, By Certification (2024-2032) ($MN)
  • Table 10 Global Organic and Natural Food Products Market Outlook, By Certified Organic (2024-2032) ($MN)
  • Table 11 Global Organic and Natural Food Products Market Outlook, By Natural/Non-Certified (2024-2032) ($MN)
  • Table 12 Global Organic and Natural Food Products Market Outlook, By Other Certifications (2024-2032) ($MN)
  • Table 13 Global Organic and Natural Food Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 14 Global Organic and Natural Food Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 15 Global Organic and Natural Food Products Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 16 Global Organic and Natural Food Products Market Outlook, By Specialty Stores & Farmers' Markets (2024-2032) ($MN)
  • Table 17 Global Organic and Natural Food Products Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 18 Global Organic and Natural Food Products Market Outlook, By Other Distribution Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.